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Sockjig Sneaker Podcast
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In this episode, I break down why the new StockX Mystery Boxes are just glorified gambling (allegedly). We also dive into the new raffle operator SuperSwipe - who they are and how they landed Travis Scott and Pharrell. Then I compare Kids of Immigrants' brand identity to the actual experience of being a kid of immigrants. Plus a lot more!Timestamps00:00 Intro: Dog Days of Sneaker Summer02:42 On Feet05:24 Pickups: Nothing 05:53 Misses: SoulGoods Homescape Woven08:32 Toro 4: A 2013 Facebook Group Classic09:31 Travis Scott Jordan Lows10:48 Who is SuperSwipe?13:48 Brand Identity and Kids of Immigrants20:14 StockX Playing Catch Up to Goat21:51 StockX Mystery Boxes: Glorified Gambling (Allegedly) 25:52 Economics of the Model28:26 Degeneration X33:21 Outro
In this episode, I talk about layoffs at Nike, their stock at a 10-year low, and who's to blame for their problems? What's going on at Complex and Sneaker Media companies? I also take a look at sneaker companies getting into bed with gambling / prediction markets. Plus a lot more!Timestamps00:00 - Intro03:52 - On Feet05:01 - Pickups10:18 - Misses13:06 - Sockjig Sneaker Media Insider13:30 - What's Going on at Complex?17:40 - Sneaker Gambling: StockX and Kalshi21:58 - Sneaker Gambling: Complex Bets23:27 - RIP Sole Collector24:30 - Place Your Bet on Who Wins Sneaker of the Year27:01 - Alleged Rug Puller and Gimmick Infringer Sneaker News Has an Ugly Bape Collab36:58 - Who's to Blame for Nike's Problems?41:33 - Nike Stock at 10 Year Low42:39 - Brian Windhorst, Signature Athletes and Media Literacy44:59 - Bad Leadership, Poor Corporate Strategy46:05 - DTC Opened the Door for Competitors49:32 - Nike Lost the Chinese Consumer51:35 - What are the Defining Products of the Elliott Hill Era?
In this episode, I cover the lawsuit adidas filed against Sole Retriever alleging stolen proprietary information and extortion. I also talk about Off-White hoodies at Costco and the re-release of the VAA Jordan 1s and how they could be connected. I also discuss Frank Cooke's no longer posting first looks on his IG stories. Plus a lot more!Timestamps00:00 Intro01:57 On Feet04:12 Pickups 07:27 Recent Releases08:48 VAA Jordan 1s and the Inevitability of EQL Raffles 11:37 Hang Out With Your Wang Out Piggy Runner12:46 Whitaker Group Adidas and Nike Collabs16:24 Legacy: Off White at Costco and VAA AJ1s21:18 Let Frank Cooke Cook 27:21 Sole Retriever Sued by adidas28:16 Disclaimers and Disclosures30:14 What's in the Lawsuit31:02 Hey Gang Email36:59 There Are No Feelings in the Corporate World39:04 Is this Email AI Generated?40:16 Demonstrating the Threat was Real, Allegedly 42:13 Posting CAD Images45:16 Sole Retriever Statement48:13 The Email Tells You a Lot 49:56 What Did They Expect?53:10 A Pattern?54:29 Company Ending Event?
In this episode, we talk to the most prolific Kith hater Doug aka MagnumDong1992 from Twitter about his tweets, and how it came to be that Ronnie Fieg gifted him a pair of rare sample Kith Air Force 1s in his size.Later it was revealed that Doug sold this pair, so in an added epilogue, we talk to Doug again and talk about why he sold the pair and the blowback that he got.This episode was originally recorded on February 7, 2026. The epilogue was recorded February 11, 2026.Timestamps:00:00 Haters & Enemies, not Kith & Kin02:31 Interview with Doug03:23 Twitter Profile Pic04:43 44 Year Old White Guy05:16 Terrorizing the TL11:03 Hating on Kith29:48 Ronnie Fieg Sends His Biggest Hater a Kith Nike AF1 Sample48:14 Rest in Peace Dan McQuade58:26 Outro58:57 EpilogueAlso available on YouTube: https://youtu.be/wYh0MeUqjIQ
In this episode, I talk about the discussions and pushback about Complex’s Sneaker of the Year list. I’m also joined by Hass from My First Kicks to discuss what it’s like attending ComplexCon and does going to ComplexCon count as being outside? Later we talk about his sneaker podcast journey, networking and becoming undeniable.Listen to My First KicksTwitter: https://x.com/MyFirstKicksPodInstagram: https://www.instagram.com/MyFirstKicksPodTimestamps00:00 - Intro01:13 - My Thoughts on Complex's Sneaker of the Year List03:10 - A Sneaker Has to Resell or Be Notable to Make the List05:12 - Do They Reward Friends? Probably Not05:54 - Is There Payola? Or Just Favours?08:37 - Who Really Makes the List? 10:05 - Defensive of the List: It's Really Hard13:21 - That's ShowBiz!15:28 - What's It Like Attending ComplexCon?35:05 - Does Going to ComplexCon Count as Being Outside?40:26 - Sneaker of the Year Panel49:24 - Making My First Kicks Undeniable Episode also available on YouTube: https://youtu.be/YLzQkYZbpOs








