Claim OwnershipSoft Ratios Research
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Description
Each episode, Hoyd Breton — a designer at Soft Ratios Studio — rounds up the research on something he wants to understand, and two synthetic voices read it back and work it through, the way one mind argues with itself, ending on a question. No host, nothing performed — just the thinking, a subject at a time. A public record of one person teaching himself to look more carefully.
40 Episodes
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How does a sports car that breaks nearly every design rule end up looking exactly right for sixty years? On the honest shape of the 911.
In Korea the name in a website's footer can be sent to prison, so when is a name on a thing real answerability, and when is it just ink?
A jolt of delight that photographs perfectly gets you to pick a thing up — but is that design, or does the design wait in whether you keep it?
Can a grade reward creative risk without turning courage into a performance, or does real experimentation depend on being free to try again?
What if the aura of a painting was never a thing it owns, but a way of looking long enough that the thing looks back at you?
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