Solving Problems with Technology

11 Episodes

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Next Steps

2026-03-0902:00

Smudge co-founder Reuben Bijl wraps up Season 1 of Solving Problems with Technology, and recommends some next steps.

Chocolate and AI: Perfectly tempered

2026-03-0907:33

Using a powerful chocolate-making metaphor, Reuben Bijl explores why structure and foundations matter more than ever in an AI-enabled world. Just as chocolate requires the right crystal form to be excellent, AI requires the right foundations to amplify—rather than accelerate—your work.

AI and the acceleration of everything

2026-03-0912:26

Reuben Bijl explores how artificial intelligence is transforming the way we solve problems with technology. While the tools and speed have changed dramatically, the core principles of balance, intention, and simplicity matter more than ever.

Keeping it Simple

2021-07-2308:37

We unpack the need for simplicity when solving problems with technology. It takes effort and intentionality to design with simplicity but it’s worth it, both for creators and end users.

Iteration

2021-07-2308:10

The biggest challenges are often solved iteratively, one step at a time. In this chapter we talk about the value of working iteratively, biting off small chunks and learning as you go.

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