Something Businessy

This week, Nichole and Michelle Puccinelli dive into the intricacies of brand management, operations, and hiring for the digital age. Michelle, the fractional VP of Team Johnson, shares her journey from a high school history teacher to running operations for multiple brands including Instaclub Hub, Marketing Impact Academy, and more. Learn her strategies for hiring the best talent through platforms like Upwork, creating effective SOPs, and utilizing tools like Slack, Asana, and ...

Courtney chats with Ampersand Studios stylist and producer, Bailee Huizenga. Join us as Bailee shares insights into her role at the studio, highlights the importance of authenticity in branding, and discusses pre-production processes for photo shoots. Learn how confidence and expressing individuality play crucial roles in both styling and branding. Bailee also touches on how to feel comfortable in front of the camera and the impact of showing up authentically can have on a business. Br...

In this episode, Nichole and Frannie dive into a comprehensive debrief of their recent launch of Brand Camp and the Easy Fun Brand Club. They discuss the intensity and excitement of their workload, their successful strategies, and candidly share statistics, including revenue generated and ad spend. They explain Brand Camp and their experiences transitioning their community-hosting platform to Mighty. Additionally, they reveal behind-the-scenes details about being featured on Nathan Barry’s ...

Nichole shares actionable tips on utilizing Instagram to boost sales for small businesses. She emphasizes the importance of taking imperfect action, having a clear strategy, maintaining consistent branding, optimizing the Instagram bio and call to action, utilizing all Instagram features, analyzing performance, and engaging genuinely with followers. With 80% to 100% of her business's success attributed to social media, Nichole highlights various strategies and insights to help small busin...

Join Courtney, Director of Operations as she discusses the importance of operations in small businesses. Dive deep into her new service 'Operations Overhaul' which helps solopreneurs and CEOs streamline processes, set clear goals, and improve workflows. Learn how standard operating procedures, technology stacks, and effective delegation can revolutionize your business. Discover strategies that can enhance productivity and make your business more attractive to potential buyers. Interested i...