Somewhat Useful

AI bot traffic is projected to surpass human traffic by the end of 2027. In this episode, we discuss how web design is changing and what we can expect for the future. We talk about whether the extra SEO effort is worth it, adding AI clauses to design contracts, and why we still believe we should build for humans first.Mentioned in the episode:Internet traffic composition: https://blog.will-myers.com/post/internet-traffic-composition Phone stand: https://www.moft.us/products/invisible-phone-tripod-stand?variant=43898583056471Computer stand: https://www.amazon.com/Roost-Laptop-Stand-Adjustable-Portable/dp/B01C9KG8IG/ref=sr_1_18 Thank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.Sign up for Will's NewsletterSign up for Christy's Newsletter

In this episode, Will sits down with Becca Harpain from Inside the Square and Dave Hawkins from Made by Dave to discuss all things AI: vibe coding, what they will and won’t use AI for, how their workflows have shifted now that AI tools are widely available, and the main skills Squarespace designers should be focused on right now. Thank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.Mentioned in the episode:Dave’s course: squarehead.co.uk (use code somewhat10)Becca’s Custom Codey: customcodey.comWisprflow: https://wisprflow.ai/ The Lean Start Up book: https://theleanstartup.com/Find Dave: https://madebydave.org/ Find Becca: https://insidethesquare.co/ Sign up for Will's NewsletterSign up for Christy's Newsletter

In this episode, we discuss the concept of "killing your darlings" — letting go of products, processes, or tools in your business that no longer serve you to make room for what's next. Will shares how he’s rethinking his plugin strategy and Christy reflects on services she’s no longer offering. We also discuss the shifting landscape of the web design and development industry and debate the creativity (or lack thereof) of LLMs. Thank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.Sign up for Will's NewsletterSign up for Christy's Newsletter

Today we're joined by Kelsey Gilbert-Kreiling (of Week of the Website and Eventually) to chat about launching the new event ticketing platform she built with her husband Zach. We learn about the origin story, how they use Claude in their build process, and discuss how AI is shaping the future of in-person gatherings. Will explains why he moved Code Curious off of Squarespace, and Christy shares an update on her wine education journey.Try a free month of Eventually at eventuallyticketing.com/somewhat-useful Thank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.⁠Sign up for Will's Newsletter⁠⁠Sign up for Christy's Newsletter⁠

If we had to start over today, with no audience, no email list, and no reputation, what would we actually do?In this episode, we break down what still works for building a web design business, what we'd skip completely, and where we'd focus if we had to rebuild from scratch in 2026. We also talk about SEO, YouTube, AI search, email lists, Instagram, digital products, client work, and the slow reality of growing something that lasts.Plus, Christy shares the story of winning $5,000 at Sponsor Games, and Will talks about how he's in his Claude era.Thank you to our sponsor, Breely! Breely is modern scheduling software with every feature unlocked for free, including signatures, payments, and Email or SMS notifications. Start for free at breely.com/useful and streamline your entire client booking workflow.Mentioned in the episode:Sponsor Magnet by Justin MooreAtomic Habits by James ClearKit ConferenceWeb Designer's PlaybookWill's ToolkitWill's email listChristy's email list