DiscoverAccounting High: Sophomore Year
Accounting High: Sophomore Year
Author: Accounting High
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Accounting High is the premier practice management podcast for tax and accounting firms. Join us for some fun and oftentimes colorful conversations about the accounting and tax industry. We are the next generation of accounting professionals questioning the state of the accounting profession.
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shout out to all my CPAliens, you know who you are...
[Verse 1]
It’s the accounting firm owner, podcaster, amateur rapper
first time on the mic so listen close and hold your laughter
so, what’s hotter than a million-dollar cloud firm,
with low churn, there i go again, talking about myself, and
track, indicators, to perform on this platform
And now you ‘bout to see a southern EA reborn
I said i’m not a public certified accountant
and they say it’s not the tax you pay but what bracket you in
You got mail? send electric or post-dated to the I-R Service
Cause if we file a return that’s late, they all get nervous
So go get your Panda signed docs, and listen close bitches
the riches, come when you’re deeply penetrating niches
scar-a-no got taxed but i’m here and still alive
a felony for selling cocaine in two thousand five
and now i thrive, took a nosedive, but didn’t go to prison
i’ve said this all before, but i don’t think ya’ll even listen
[Hook]
Now toss your hands in the air
And wave 'em like you’re in despair
if your tax staff quits and you’re sick of this shit
Then everybody let me hear you say No Fa-ir
[Verse 2]
fixed asset depreciation or study cost segregation
For the property owner, and not the loaner
let me know when it’s time for print toner
If not I'll wait, because the future of the profession is gone
If the children of CPAs gon' be a daughter or son
Or are they the smartest regardless the platform they on?
I feel that if we take a break, it might just start to be fun
Or will they run out of funds and grab a p-p-p loan?
They wanna consult us on leadership, and finding your Why
Like Simon Sinek when you find it that’s a natural high
Land of Ron Baker or an acre of a cloud in my sky
Now banker, banker no more can I get Relay-Fi?
[Verse 3]
Foolish is how i act, but you know i ain’t no fool
Thinking about how a Podcast about accounting can be cool?
Like A-J to the E-S, cause we adjust the journal entries and
Homie, i think i made it, but i’m not automated,
finally ended client engagements that we tolerated
And now I'm rapping on a track that OutKast created
is it a Debit or a Credit?
are balance sheet numbers killing you softly?
intro the C-P-Aliens, and debit inventory
So Sorry, as I trade Scarano to Earmark
Found how to dismantle my anchor, and then depart
Then turned the page, now everybody's trying to find their spark?
A-R clerks stay serious even when they fart
a facade of being hilarious Shakespeare with no fear
protect vulnerable PCs but Macs are in the clear, okay?
I wasn’t locked away, i got a longer rep in this endeavor,
not low on ambition so I'm ready explore and get paid!
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This is Poetry 101 brought to you by Accounting High (aka Sons of CPAs)
Sponsored by LiveFlow, be sure to give this episode a go, they can help you grow, check them out at liveflow.io
get 20% off for 3 months with promo code SONS at checkout, go to liveflow.io/sons
Your Hosts, Emcees, Poets
Nikole Mackenzie, CPA aka Niks
Scott Scarano aka Lil Toddler aka Slim Scotty aka Esquired (S²) aka OKR (OK Rapper)
Let’s give it up for this presentation
Your hosts share their poetic creations
Sick verses brought out by their imagination
What they do is entertain and impart education
Purpose? Connect the individuals in this profession
4 Nikole shares her personal use cases for LiveFlow. Automation with an exclamation (point)!
Go to liveflow.io/sons
6 cooler than a polar bear's toenails
Shoutout to OutKast, Andre 3000, Big Boi, Lil Wayne
8 an accounting firm owner, podcaster, and rapper spits them bars!
12 A tribute to OutKast, Scott’s writing this rap, but not so fast
Shoutout to Andre Nickatina, Simon Sinek, Ron Baker
15 I ain’t no fool thinking about how a podcast about accounting can be cool
Shoutout to John Garret, Ignition
18 ready to explore and get paid
Shoutout to Jason Ackerman, CPA, CFP, CGMA, Kenji Kuramoto
21 give it up for Niks as she throws down her sick licks
Shoutout to Chewy, Greg Kyte, Earmark, Cloud Accounting Podcast, Reach Reporting
24 #CPAliens we’re doing things that are foreign to the industry as a whole
Shoutout to Handwrytten, Ian Vacin, Karbon
29 This was written before I wrote it
Shoutout to Blake Oliver, CPA, Lorilyn Wilson
31 The evolution of getting CPEs in the present
Shoutout to Fathom, Jimmie Allen
35 People are the purpose and I purposefully work hard to stay ethically connected to the individuals in this profession
Shoutout to Dave Matthews Band
38 Educate and entertain authentically… That’s what we’re trying to do
Shoutout to Chase Birky, CPA, Justin Kürn, Dark Horse CPAs, Katy Perry
45 Does Scott need to change his profile photo in LinkedIn? Let us know!
Shoutout to Liz Mason, Digits
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NiksTips on Promotions, as in when do you promote your employees? and the systems around that...
Thank you to our wonderful sponsor, LiveFlow... get 20% off for 3 months with promo code SONS at checkout, go to liveflow.io/sons
Co-Host; Nikole Mackenzie, CPA.
Niks helps agency owners save money, increase revenue, stay compliant, save time, eliminate stress, and ultimately give them the freedom to scale their recurring revenue businesses to a multimillion $ exit.
What makes a good manager? What can and should you do if you want to be promoted? What are business owners factoring in when considering a promotion? Today, Scott and Niks give us a peek at how, as firm owners, they go through the process of promoting staff.
6 Let’s hear from Niks the use cases of LiveFlow at her firm and how it has helped them automate their work processes
Big shoutout to LiveFlow
9 Sons of CPAs are like a box of chocolates, you never know what you’re going to get
Shoutout to numbers grrrrrl
10 Start small but start big at the same time. Niks explains what this is about and how she goes about applying this in her firm
Shoutout to 15Five
12 It’s really important for team members to know where they stand and to know where they need to go
15 Scott and Niks share their views on sharing your (financial) numbers (as a business) with your team
Shoutout to Ashley Carroll
17 Scott and Niks question if salary should be based on employee location and how this is changing/adapting as more companies embrace remote work
19 Promotions based on tenure?
24 We discuss how business owners view promotions. What should we consider when promoting our staff?
27 Bring in people that are better than you
29 Promotions: Is it about the money or the title?
32 Scott shares insights on how staff accountability is handled at his firm
Shoutout to Chris Leon, Matthew Meyer, Karbon
37 Net profit sharing vs Gross profit sharing
Shoutout to Nick Sinclair, TOA Global
39 Salary being state-normalized to world-normalized
Shoutout to Chad Davis
44 Communication, transparency, and metrics. What’s being factored in a promotion?
47 The nice part about having these salary ranges or just one salary for this position is you don't have to make those emotional decisions
50 The grass is always going to be greener on the other side
51 Did you know you can earn CPEs by listening to this podcast? check out Earmark
Shoutout to Earmark
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here's a BONUS chat with Chad Davis... and a preview of what to expect from Accounting High (School)
Welcome to Accounting High! In this episode, we get to know more about the whats and whys of Podcasting from Scott and Chad. They share and scrutinize the ideas of how their episodes of AutomationTown and Sons of CPAs (Accounting High) come to life. Hear how authenticity reflects on the product and why talking to people that are smarter than you is the smart thing to do
1 We all have to graduate middle school sometime, and the Sons are evolving. Evolution is what Accounting High is all about, the evolution of the accounting profession and making room for the next generation. Accounting High is the new school High School, but our listeners know that it's also a nod to getting high. I think in four years we'll be a bit more grown-up/mature and graduate... then we’ll change the name to "Accounting U"
Shoutout to Yeti, Shure, Jason Staats
2 Let’s hear from Chad what was the driving force behind starting their podcast (AutomationTown)
Shoutout to Paul O’Mara
4 You gotta be comfortable with doing some shitty stuff at first
Shoutout to Zapier, Make (formerly Integromat)
6 Authenticity is hard to come by but it shows on what you’re producing
Shoutout to Blake Oliver
9 This is for fun and something you can throw on while you’re at a barbeque
Shoutout to Ignition
13 Chad hopes to reach people in positions that kind of hate the monotomous part of their jobs and they can take some inspiration from the actions that occur
17 People don’t agree with the way Chad sells accounting services, but he has a great relationship with the clients that come on board
Shoutout to Xero
22 Podcasts: How can we market them to mainstream operations people?
Shoutout to Expensify
24 Let’s find out what goes through Scott’s mind as he thinks about the future of Podcasting
Shoutout to Nikole Mackenzie, Michael Ly, Jason Ackerman, Ron Baker, Peloton
29 What will differentiate Accounting High from Sons of CPAs
Shoutout to Relay
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PTO stands for Paid Time Off
this is #NiksTips Bonus, Scott Scarano & Nikole Mackenzie take on choice topics (that start with the letter P) as it relates to running their professional accounting firms. Today's topic is PTO, where we discuss PTO and policies at our accounting firm.
I don't know if it's cheating that we're doing an acronym for today's topic, just using the letter P as the P-word, but I guess now we're opening up the door to P-acronyms...
We both have Unlimited PTO at our accounting firms. What's your PTO policy?
But, for now, let's scope back out, Why this topic? Why PTO?
Niks selected this topic today because recently she's been getting back into doing client work and she hasn't done client work in a long time. And so she's starting to feel the burn of what the team feels when they take any time off. Niks went on vacation for just one day and started to get text messages from clients and realized, "oh gosh, we don't have a system for when someone takes time off, I'm sure that when our team goes on vacation, they're getting text messages from clients, we're always so embedded in our client's business, and there's always payroll that needs to be run and invoicing and cashflow issues, how hard it must be for everyone to go on vacation or checkout. It's really challenging."
So how do we structure a healthy PTO policy for our teams that doesn't disrupt the day-to-day needs and challenges of the business? What technology do we use? What are our processes so that we can actually allow our team to go on vacation, so we have this unlimited PTO policy, and we're trying to encourage people to go on vacation, but they're not going on vacation... how do we solve this?
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Hello, and welcome to our special bonus #CAShCrew series on Sons of CPAs with your host, Scott Scarano
Today we're talking about creating flexible infrastructures in your accounting firm, with a very special guest Marie Phillips, CPA of Connected Accounting ...
gotta have some buoyancy in your accounting firms
The Ca$hCrew is connected with community, comradery, collaboration, and culture.... today's episode is brought to you by the letter C
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Another special BONUS featuring some of our great friends at THE GrowthLab FaaS
Today we're pleased to be joined by Heather Satterly, CPA and Steven Byler.
Heather is the newly appointed CIO (Chief Innovation Officer) of The GrowthLab and co-host of the Appy Hour; Heather is also the Founder of Satterley Training & Consulting LLC, a firm dedicated to helping accounting professionals gain the skills and confidence to explore and adopt new accounting technology. Also the founder of Satterley Accounting Services, a bookkeeping, and tax firm located in Rhode Island, providing clients order, simplicity, and clarity in their financials. As well as the Co-Host of The 'Appy Hour with Liz and Heather, a bi-monthly webinar series dedicated to educating accounting professionals about the latest trends in accounting technology and automation techniques.
Steven Byler is the President & Co-Founder of The GrowthLab, a Finance-as-a-Service (FaaS) company that serves Founders and Management Teams with Financial Planning, Accounting, and CFO support. GrowthLab specializes in helping startups, emerging growth companies, and companies in turnaround mode by providing leadership and execution with their financial management, accounting, and strategic planning functions.
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Accounting Conference Season 2022 is in full force, and our hosts are certainly well qualified in that arena, as of early June our hosts have been to a combined total of 18 different accounting conferences... aka partying
Thank you to our wonderful sponsor, LiveFlow, and get 20% off for 3 months with promo code SONS Check em out at liveflow.io/sons
Life is just one big party, if you approach it with style and grace…
Today we’re pleased to participate in this podcast with our pal Kenji Kuramoto in another plus version of NiksTips
Shout out to Ryan Lazanis and Heather Smith
There’s a silent majority of people out there that don’t particularly like conferences and we’re here to shine some light on the benefits of going to some of these events, especially with XeroCon 2022 on the horizon in NOLA
Shout out to Earmark and Blake Oliver Shout out to Shelly Lingor, Will Lopez, Jamie Shulman and Jamie McDonald Shout out to Amanda Aguillard and Dave Emmerman
NiksTips When you sign up for a conference create a “burner” email
Shout out to Josh Lance at Ignition and Twyla Verhelst at FreshBooks
Shout out to Justin Hatch at Reach Reporting and Will Lopez at Gusto and Scott Scharf and Patti Scharf, Keri Gohman, Steve Vamos, Matthew May, Nicole Davis, Jason Ackerman, Greg Kyte
Check out AccountingConferences.com shout out to David Leary
Thank you listeners for making it this far. We appreciate you.
Please leave us a review Apple Podcasts because 60% of you are listening on Apple. So please go on there and write something. And I promise you, I will read it. if you want Nikole to read it, she will, or if you want Kenji to read it, he'll come on another “Plus” one…and you can say any single thing you want. We will say it on air. (Only if you leave a five star, if you leave a four star review we’re going to leave a few words off)
Thank you listeners we love you.
And tap 5 stars if you’re on Spotify!
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thank you to our supporters this week, Amaka, the gold standard in accounting automation and integrations, visit amaka.com
Do you take on projects at your accounting firm? most accounting firms i talk to nowadays don't really want to take on projects...
tbh, we're kind of scared of projects. Sometimes I'm so scared to price them. I'm scared that they're going to be the wrong project and take too much time. And then it's all everybody's talking about at the firm is this client with this big project and we're still not done with it, and it's been seven months...
So let's define a project. when I say people don't want to take on projects, what am I referring to?
I think of a project as something that is not going to be recurring or unlikely to be recurring....
So for example, someone comes to you and they want to sell their business and they need three or five years of financials recreate it and then possibly help them through due diligence. And then they're gone so huge spike in work, but potentially if you price it right, you can make a lot of money...
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thank you LiveFlow, visit liveflow.io/sons and get 20% off for 3 months with promo code SONS
Niks breaks down perfectionism in an accounting firm...
Perfectionism is often defined as the need to be or appear to be perfect, even to believe that it's possible to achieve perfection. It is typically viewed as a positive trait rather than a flaw. People may use the term healthy perfectionism to describe or justify perfectionist behavior.
if you're a perfectionist, I don't think that you should run a business
when I think of perfectionism, I also think of delegation because people who are perfectionists can't delegate, but I see you as the ultimate delegator because you basically have somebody else running your business
I wouldn't call myself a perfectionist, but I'd like things done, right. If I know. If it doesn't get done, right. It's going to create problems later. I'm a big fan of a one-way workflow
know your weaknesses, know your strengths. but then also, you know, while you're doing something always know that there's room for improvement and that you don't already have something that is perfect.
Expect your systems to always need to be improved upon. this way you leave room for margin of error and for improvement
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BONUS to Season 2 Episode 17
Thanks to our sponsor, BooksTime! Visit bookstime.com/accountants
We’ve got a bonus ep today – Happy One-Year-iversary to Sons of CPAs! Today, we’re going to review our firms to see what went right, wrong, or other, and what we’re going to change.
this is the first solo "Scott + Ackerman" episode since Season 1 Episode 1 ... get ready for some time shits
* Defining our firms’ successes
* Hard numbers for Scarano
* Scott’s fear of decisions and making them
* Stepping away from the day-to-day
* Being an artist trapped in an accountant’s body
* When to prune the growth mindset
* Jason is hesitantly happy with where his firm is at
* The main focus is client service/satisfaction
* Factoring opportunity costs – mundane tasks v. upping services
* Hard numbers for Ackerman
* The cadence of meetings
* The aftermath of COVID on firm culture
* How BNA is encouraging non-mandatory team building
* Jason’s personal goal is delegation
* Processes for consistency rather than efficiency
* Can people be managed?
* Scott’s goal – Let it go
Don’t forget to check out Earmark CPE (earmarkcpe.com) to get free CPE credit for listening to podcasts like this one!
Shout Outs: Chris Leon, Matthew Meyer, and the rest of Scott's Padgett team, Jason’s Dad, Lorin, and the rest of Ackerman's BNA team, Xero, Ron Baker, Timeshits, LivePlan and anyone else we mentioned but forgot to mention here!
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liveflow.io/sons
get 20% off for 3 months with promo code SONS
welcome to the first of many in our Product series… this isn’t an ad, maybe you can call it an infomercial… but we call it #NiksTips on Products
shout out to all our AVPs (app vendor partners)
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shout out to EMINƎM https://youtu.be/_kQBVneC30o
One of Niks Core Values at Momentum is GSD, Get Shit Done.
Core Values defined, are a set of fundamental beliefs, ideals or practices that inform how you conduct your life, both personally and professionally. Businesses can also have and maintain core values. These can help an organization determine how to allocate resources, make important decisions and grow.
sometimes you're so involved in to what you do on a day-to-day basis that you don't realize that over the years you've actually created pretty good systems
we encourage you and your team to meet your clients once a month and you can reduce the amount of email clutter back and forth, force them to have meetings with you
“Forced to Face your Finances on Focus Fridays”
Productivity Tip, in client meetings always notes, and always have action items
shout out to Loom, get comfortable with video and asynchronously sending information via video vs sending emails… there is more context and it’s more efficient and effective form of communication … shout out to Earmark, Blake and Zach Frank
NiksTips #1 Asynchronous Communication Tools that we use; Google Calendar, Google Docs, Loom, HubSpot, Karbon, DialPad, Slack, 15five, TypeForm, Calendly, Notion
NiksTips #2 Manage External Communication and get your clients to meet you “where you’re at” and use the same tools that your firm is using and EVERYONE will be more productive
NiksTips #3 “Avoid learning while you’re working” have a core app stack so you don’t have to always learn something new with each client - find contractors or specialists for complex work
NiksTips #4 “Find Repeatable Shortcuts” such as making rules in Xero, email templates for common answers, and using folders in your google chrome browser
NiksTips #5 “leverage resources and push down work” like using VA and interns. Find an intern to pull your bank statements, if you could pay someone $15 an hour and it takes them 10 hours, like $150 a month… might be cheaper than that RPA you’re trying to build
NiksTips #6 “meeting and meeting cadence and agenda”
NiksTips #7 “manage your energy” niks is a really good napper, she can take great 12min naps…
and a great way to be productive is just don’t answer your phone, don’t even work with your phone in the same room
shout out to Zuni and Michael Ly
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Productization definition from Investopedia: The process of developing or altering a process idea, skill or service to make it marketable for sale to the public. Productized services can also be packaged and offered as subscription-based services.
shout out to our sponsor this week, Gusto
to learn more about Productizing Advisory, check out Gusto’s people advisory training and get certified at gusto.com/training and type in the code SONS100 at checkout to receive $349 off your training!!
the Acronym we’re using to Productize Advisory today is CPA
C for Cadence
P for Process
A for Agenda
the steps to productize your services:
Step #1, find a recurring problem or need that you're constantly seeing from your customers.
Step #2 develop a solution to the problem
Step #3 create a system that is repeatable and can be taught to others
Step #4 train others on the system
Step #5 deliver the services, get feedback, and continue to improve.
Fixed fee pricing and how that's now becoming more normal for our industry has forced us to productize our services when someone's paying for something, you have to deliver a set of services each month.
Cadence is one of the most important parts of productization, and there's gotta be an agenda, and there has to be a system and an approval process that can be taught
shout out to GrowthLab, Dan Gertrudes, Steven Bylar, Heather Satterly, Korey
shout out to LivePlan for productizing the delivery of forecasting
shout out to all the Excel Jockey’s and Peter Wen and TallyFor
shout out to Niks, Kenji, Josh Lance, and Michael Ly, and of course your teacher Jacklyn Anku
shout out to EO and Scaling Up and Verne Harnish and EOS and Traction and Geno Wickman
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shout out to our sponsors this week:
Xero ... the Sons of CPAs love Xero, if you couldn't tell
Gusto’s People Advisory Training… go to gusto.com/training and enter Code Sons100 at checkout and you’ll get $349 off and some CPE!
in this episode, we talk about positioning yourself and your accounting firm in the market
#NiksTips for a good Positioning Statement
identifying who you want to work with, who do you help?
what makes you different,
how you can help those clients,
what pain points you’re solving,
what is the emotional payoff for the customer
shout outs:
EarmarkCPE, cloud accounting podcast, Blake Oliver and David Leary, BNACPA.com, Jason Ackerman, Padgettnc.com/team, Rlz.io, Jason Staats
... and stay tuned for some #StaatSnacks and #CPAliens
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shout out to our newest sponsor LiveFlow, get 20% off your first 3 months with code SONS at LiveFlow.io/sons
Botkeeper is giving away a free year of bookkeeping, up to $20k, enter for a chance to win here! https://www.botkeeper.com/win
#5minLy where Michael Ly and Scott Scarano discuss running their modern accounting firms with some some choice topics from Karbon Magazine
this week's article
https://karbonhq.com/resources/not-to-do-list-accounting-firm-efficiency/
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Recorded on 2.22.22 …Happy TwosDay!
Today we’re talking about Tech Partners…
“I'm just pleased to participate in this podcast production pertaining to particular peculiarities of partnership.” Kenji
people shout outs: Kenji, Niks, Scott, Joel Lacayo, Pat Perez, Michael Ly, Rod Drury, Matthew,
tech partner shout outs: Xero, Relay, QuickBooks, CollBox, Gusto, ADP, Digits, Drizly
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Sons of CPAs Podcast Bonus Drop, #NiksTips+ on Partners Pt 1
Botkeeper is giving away a free year of bookkeeping, up to $20k, enter for a chance to win here! https://www.botkeeper.com/win
The Valentines Threesome feat. Nikole Mackenzie, CPA, scott scarano, ea 🥶😈 & Kenji Kuramoto
“the best partnerships are when both sides feel like they got the better end of the deal” - K²
Kenji Kuramoto, CEO of Acuity CFO Online Bookkeeping Accounting and Business Tax talks to us about running a $11M Firm with a partner, and running it like a true company
Kenji’s words of wisdom on partners:
as an entrepreneur you have to ask yourself, do you work better alone or with others? are you a team player or the solitary leader?
when you’re going into business with friends, find someone that complements your weaknesses and reinforces your strengths
titles are external facing, we run things as a team, but titles are important for those that are outside of the organization and how they perceive our roles than they do to us
accounting is a profession that lends itself to money-making opportunities
you’ve gotta include more long-term planning to make sure all partners are in alignment and on the same page
then we go into how SalesForce, AirTable and Process Street are all being integrated into Acuity with their newly formed partnership/alliance with Catching Clouds, Patti Scharf and Scott Scharf
shout out to Spanx and Sara Blakely … the youngest self-made female Billionaire… that’s just baller
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…Proposal Softwares to be more specific
Sons of CPAs Bonus episodes where Nikole “Niks” Mackenzie and Scott Scarano share a small but useful piece of practical advice as it relates to running their professional accounting firms.
This episode is brought to you by the letter P…
today we’re going to discuss delivering Proposals for your accounting firm and the Proposal Platforms that we’re both on, Ignition and GoProposal
here are the 5 Things that we look for in proposal software:
Pricing
Packages
Processes
Payments
People
shout out to James Ashford and the team at Ignition
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Season 2 Episode 9 Bonus
Sons of CPAs Bonus episodes where Nikole “Niks” Mackenzie and Scott Scarano share a small but useful piece of practical advice as it relates to running their professional accounting firms. This episode is brought to you by the letter P… these bonus episodes are deep dives into topics that start with the letter P, and it’s a little different than our regular episodes
Pods are how you structure your team in terms of how you deliver your services to your clients.
Shout out to Niks … and her regular guest Episode on Sons of CPAs podcast
https://anchor.fm/sonsofcpas/episodes/Beyond-Building-Momentum-feat--Nikole-Mackenzie--CPA-e15v293
shout out to Josh Lance at Lance CPA Group who introduced me to the pod concept years ago
shout out to Ron Baker and the Soul of Enterprise podcast… efficiency is the enemy of effectiveness
shout out to Shane Mason at BrooklynFI and the Liquidity Event podcast… and for not tracking time!
shout out to Jody Grunden and the Modern CPA Success Show podcast… we've had some great episodes with pretty large firms that are doing this successfully, $10 million firms that have pod structure that are, very successful at it. And they're adding data analysts, and different people to a pod structure to enhance it and to make it stronger and to make the client relationship stronger and also increased profitability.
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