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SoulBusy
SoulBusy
Author: Rachael Shtifter and Carli Rubin
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© SoulBusy 2024
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CEO + COO sisters, Rachael Shtifter and Carli Rubin share their journey of running successful businesses while maintaining a peaceful balance. Dive into the world where the speed of life meets the art of self-care—this is the essence of SoulBusy. Join these passionate entrepreneurs as they explore a constant growth mindset in their roles as mamas, leaders, and advocates for mindfulness. Get ready for candid conversations, infectious positive energy, and valuable tips for cultivating a mindset that elevates both your personal and professional life. Let’s embrace the Yin and Yang energy with this energetic duo and put the work in on meeting our highest self together.
46 Episodes
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We are honored to have the amazing Camille Kostek as our guest join us as we deep dive into the topic of “Embracing The Uncontrollable”. In this engaging conversation, we explore strategies for discovering inner strength and grace in the face of life’s unpredictable moments. Whether it’s dealing with criticism, unexpected events, or feeling powerless in certain settings, we provide valuable guidance on cultivating a positive mindset to overcome these challenges.
There truly is no handbook for being a business owner. There are so many different types of businesses and so many different versions of what success looks like. In this episode we dive deep into the stages of business growth and share lessons we learned along the way to help you avoid them. If you’re looking to start a business, scale your business or continue to grow past the stage you’re in, this episode will be game changing for you.
There is so much going on in our lives personally and professionally. At times, it can seem like a bit much. After a while, you get really good at juggling it all. You develop skill sets that help you navigate being busy and enjoying the hustle along the way. In this episode, Rach and Carli discuss balancing it all peacefully and get deep about Carli’s wedding planning and Rachael having her second baby while still remaining focused and present on the businesses.
It’s time to reshape our connection from self, to the world. On this episode, we explore the power of leading with compassion, not judgment. We share a story from Ram Dass' "Polishing the Mirror" to emphasize the importance of nurturing a kind heart and loving awareness. This episode has thought-provoking conversation that guides us in transforming judgment into compassion, as we share stories, insights, and a whole lot of heart.
Wrongfully imprisoned, Jerry Rubin faced immense challenges throughout his sentence, impacting not only him but his entire family. This emotional interview delves deep into our dad's journey, exploring his emotions and remarkable resilience. Tears and laughter punctuated our discussion as we confronted tough questions that we had never asked our dad before. Ultimately, this conversation provided us with invaluable life lessons that will forever shape our perspectives and yours.
Get ready to vibe with Kristina Tsipouras, the mastermind behind Boston Business Women, a network of over 50,000 strong. She's also a triple-threat entrepreneur with three booming businesses and a wife AND a mama. She’s joining us to drop the scoop on the tough lessons she's experienced on her journey – from epic mistakes, hardship, hiring, firing, and so much more. You don’t want to miss this epic episode filled with so much real, raw, and deeply private information.
We are unapologetically materialistic girlies and our obsessions are ever-changing. In this episode, we spill the tea on our latest obsessions, covering everything from lifestyle changes, to brands we are loving to how we are preparing our coffee; this convo has no boundaries to the obsessions we cover.
If there's one thing we excel at, it's creating an extraordinary team of exceptional individuals. On this episode we spill the tea on how we've successfully built and maintained a superstar team – an achievement we're truly proud of. Rach and Carli share secrets they've learned over the years on effective organization for hiring the right people, fostering a vibrant and ever-evolving culture, and mastering the art of communication.
Branding in 2023 is a different type of marketing. There is SO much to think about to stand out and also be successful. In this episode, we dive deep into the art of building a successful brand and uncover strategies for establishing brand consistency, leveraging social media, and developing an authentic brand identity. As CEO and COO of a creative agency Rach and Carli have seen it all… and made all the mistakes possible, which they open up about in depth. Whether you're interested in personal branding, have a startup or an established business, this episode will inspire you to cultivate a brand that stands out in today's competitive landscape.
Being successful means something different to everybody. To us, it’s peace of mind and finding our version of happiness. Working deeply in our executive roles over the years, we have developed particular skill sets that we believe have gotten us to where we are today personally and professionally… yet we are still constantly working at it. In this episode we discuss our personal keys to success that we live by day to day.
On this episode, we cover questions and topics from sex, to breakups, to dating advice, divorce, and maintaining a healthy marriage. Rach and Carli had endless questions for love coach Samantha Burns, who is a licensed psychotherapist and marriage counselor with a wide range of specialties and knowledge.
Being a working mama involves a lot of juggling, to say the least… How do you do it all well AND take care of yourself? We deep dive into this topic and invited Holly Daniels Christensen, mama of 2 and founder of Dune Jewelry to join us in conversation about being full-time in more than one area of life.
How do you invent a product and bring it to life successfully? From the idea conception to a prototype to legalities, to manufacturing to marketing… there’s a lot to think about! In this episode, we cover it all, tell you how the iconic invention Sleepy Tie® was born during the pandemic, and take you through our personal experiences.
It’s never fun but it has to be done. Rach and Carli reminisce on first-hand experiences and lessons of hiring and firing over the last 12 years in business. There has been a lot to learn and a lot to laugh over.
We’ve all been there… deep in those moments of self doubt and decreasing self confidence. It can be difficult to find a way out of the intense weight of insecurities sometimes. Rach and Carli discuss their personal and professional beliefs on confidence and how it’s affected their lives and career.
Meditation is an integral part of Rachael’s path to success and daily life. Collaborating with friends/colleagues who share the same practices has become a passion of hers. We invited Erika Polsinelli, a meditation and yoga teacher in NY who founded Evolve By Erika, to join us in discussion about becoming the best version of yourself through meditation.To take advantage of your first free month with Evolve By Erika use code: mobxevolve on www.evolvebyerika.com
We all dip into lower frequencies sometimes… but how do you pull yourself up? With the extreme pressure of running 3 brands, Rach and Carli often find they have to obtain a high vibing mindset at all times for themselves and their employees but the question is… how? In this episode we discuss practical and tactical ways to improve your mindset quickly, both personally and professionally.
Welcome to MOB The Podcast...Rachael Shtifter and Carli Rubin discuss the truths behind the three brands you see today (PARLR, The Agency & Sleepy Tie). It has never been easy and they have broken through many ceilings and hardships as a family to get to this point in their lives and career. Rach and Carli get raw and tell you the truth behind it all….
Carli shares the ups and downs of her fertility journey and the strength it’s taken to face recurring loss, while Rachael offers her perspective from pregnancy. Together, they open up about navigating two very different seasons–holding space for heartbreak, resilience, and the hope of growing a family.
Marina Varano takes us behind the scenes of her family’s legendary Strega empire and their new venture, My Mother’s Cutlets. We dive into the realities of running a family business, the best eats in Boston, the chaos and charm of city energy, and even the dating scene—all served up with plenty of laughs and love.




