Sound Advice- The Music Business Podcast

Listen to this episode and you could have the equivalent of a record label team, graphic designer and collaborative partner all within a few clicks! In part 2 of our AI special, me and my guest, AI Consultant Alex Keyter, go through ten tools you can start using today to boost your music career, from separating stems to writing riffs, making merch and so much more. And the best part is, most of these tools are FREE to try! We also discuss why creatives and musicians are often fearful of AI, how the technology is going to revolutionise the industry and what this all means for independent artists.

In the first of a two-part AI special, I'm joined by Alex Keyter, AI Consultant and Founder of Generative Minds, to discuss the impact of this rapidly emerging technology, how AI will transform the music industry over the next few years, and some of the ethical concerns around copyright and the infamous Ghostwriter "Fake Drake" track Heart on my Sleeve. In part-two, out next week, we'll talk about the tools independent artists can start using TODAY to skyrocket your music career by giving you the productive capacity of a record label team from your laptop. 🔗 ALEX KEYTER: 📸 LinkedIn: https://www.linkedin.com/in/alex-keyter/ 🧠 Generative Minds: genminds.co.uk/     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Gui Goldschmied is back on the show to continue our conversation on trends in music, and this week we spoke about SAULT's revolutionary live show in an old IKEA building, the vulnerability of sharing your artistic vision with the world and how artists are turning fans into superfans by building an engaging world around their project. We also discuss how independent artists on a small budget can start worldbuilding on a budget, creating meaningful connections with their audience through expressing their artistic vision with true authenticity. 🔗 GUI GOLDSCHMIED: 📸 Instagram: https://instagram.com/not_gui 🎵 Listen to Aoun'sThe Shepherd & All Her Beautiful Sheep: https://open.spotify.com/album/6bWDlE6TFYFHjhh2CVJlVO?si=6428ILMPSE2uzf-aFI5tOw   🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

What's life on the road really like? Joining me to talk about that is the wonderfully talented Katie King to talk about her experiences on the road, most recently as the guitarist for Pixey supporting Alfie Templeman's UK tour. We discuss how to not get sick of your bandmates, finding the energy to go again night after night, and balancing working at Greggs whilst embarking on her first ever tour. 🔗 KATIE KING: 📸 Instagram: https://www.instagram.com/ktking2020/ 🎵 Check out Katie's project Oh Dear: https://open.spotify.com/artist/3Qo6DwNptouVeN5mWs0iZZ?si=Yvc8OYUURbKvyyTtmDmrvQ&nd=1&dlsi=067fc9a7fa564d86     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

After seeing a video about how PR is a waste of money, I decided to bring that question to an expert, so I spoke to Rosanna Connolly, a PR professional with a decade of experience for companies including Universal Records, Apple and Virgin EMI before starting her own company Morena Comms. We spoke about whether PR is worth the money, how to craft a good press release, figuring out your why and how to make press a long term driver in your music promotion strategy. A must listen for anyone looking to get more media attention for their music. 🔗 ROSANNA CONNOLLY: 📸 Instagram: https://www.instagram.com/morena.comms/ 🎵 Website: https://www.morenacomms.co.uk/ 💻 DIY Music PR Course: https://morena-comms.thinkific.com/courses/DIY-music-PR     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

How is social media changing in 2024? All the way from Brooklyn, New York, I'm joined by music trend forecaster Gui Goldschmied to talk about how artists can thrive on platforms like TikTok and Instagram. We talk about the continued growth of sped-up songs, the psychology behind their popularity, and whether you should take a leaf out of SZA's book and release sped-up versions of your music onto streaming services. We also talk about how viral trends like the infamous "song of the summer" are dying out, the content that's starting to work instead, and how to make promoting your music fun and effective instead of feeling like a chore. 🔗 GUI GOLDSCHMIED: 📸 Instagram: https://www.instagram.com/not_gui     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Pop is the most popular music genre (it's in the name) but its one of the hardest to find in small independent music scenes like Liverpool. Why is that? To find out, I spoke to Pop in the Pool founder Giorgia Bortoli, who's trying to change just that. We spoke about why Pop is perceived as less authentic, how she performs with backing tracks, dealing with anti-pop bias from promoters and how she's building her own Pop music community in Liverpool by putting on her own gigs. 🔗 POP IN THE POOL: 📸 Instagram: https://www.instagram.com/popinthepool/ 🎵 Apply to Play: https://docs.google.com/forms/d/e/1FAIpQLSdvkP2f3bNlEaUMDyOavixAoCXZO9GjPGqYw7K0DwRDcMpVng/viewform     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/ 🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

This week I spoke to Nina Himmelreich and Connor Di Leo, co-founders of new organisation Music Seen that's set to revolutionise Liverpool's music industry. Music Seen is a project that aims to make the information on the local music scene accessible in one central place, representing the creative talent the city has to offer, the work they do, and how to find them. We spoke about how the project came about, the state of the scene in 2024, how Liverpool can become the UK's music hub outside of London, and their plans for the future to disrupt and transform the local music industry. 🔗 MUSIC SEEN: 📸 Instagram: https://www.instagram.com/musicseen.info/ 🎵 Website: https://musicseen.info/     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/     🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

We're joined once again by A&R maestro Marwen Tlili to talk about his journey in the music industry, from working in a restaurant when he was 18 to signing deals with BMG in 2024. We talk about how his career took off after signing Belgian producer Lost Frequencies with the multi-platinum single 'Are You With Me', his work at a UK major record label and how he nearly signed Lewis Capaldi. 🔗 MARWEN TLILI: 📸 Instagram: https://www.instagram.com/marwenftw/ 🎵 Website: https://unrecoup.me/     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/ 🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

On the 10th of April, the ReMap report, detailing the experiences of Black music makers and industry professionals within the Liverpool City Region and making recommendations to pioneer change, was released to the public. In collaboration with the Liverpool City Region Music Board, I was invited to record the panel discussion held as part of the report's launch event at District. The panel was hosted by BBC Radio Merseyside's Ngunan Adamu, and features creative consultant Yaw Owusu, Black Lives in Music ambassador Mica Sefia, UK Music's Head of Diversity Eunice Obianagha, and the Liverpool City Region Race Equality Hub's Emy Onuora & Brodie Arthur. They discuss why Liverpool's music scene needs to be more inclusive, how the success of Black artists in Liverpool goes uncelebrated, what needs to change and the wonderful diversity of Black British music. READ THE REMAP REPORT: https://lcrmusicboard.co.uk/remap-report-unveiled/ 🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a review wherever you listen to help others discover the show :)

How much does it cost to make a music video. What about promoting a new single. Or even releasing one in the first place. I sat down with independent pop artist Giorgia Bortoli to ask just that, and break down the costs that went into her latest single Big Love and the surrounding release campaign. 🔗 GIORGIA BORTOLI: 📸 Instagram: https://www.instagram.com/giorgiabortoli/ 🎵 Watch the 'Big Love' Music Video: https://youtu.be/fe54JY63F4o?si=8VrE1Sy6dkDHGR2i     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Paul McCartney. Alicia Keys. Sting. Noel Gallagher. These are just some of the names that been guests on the Sodajerker on Songwriting podcast, a show that dives into the craft of songwriting hosted by Simon Barber and Brian O’Connor, who are my guests in this episode. We explore how the decade-long podcast got started, the best songwriting advice they got from Paul McCartney, tools to overcome writers block and even how their episode started an argument with Liam and Noel Gallagher. The Sodajerker on Songwriting podcast is one of the first I ever listened to and is one of the biggest inspirations behind Sound Advice, so it was a pleasure to have them on the show and turned into one of my favourite episodes yet.     🔗 SODAJERKER ON SONGWRITING: 📸 Listen to the podcast: https://pod.link/sodajerker 🎵 Website: https://www.sodajerker.com/     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Everything from releasing a single, to playing a cover at a gig, or even writing a song with a mate is subject to music law, and if you don’t have a basic understanding of it, you can easily get exploited. That’s why I sat down with again with Grace Goodwin, an artist mentor at Future Yard and an expert in music law, to make all things legal a LOT less complicated.   We talk about the different relationships artists need contracts for, how record deals really work, how to claim extra income with music publishing, how to avoid dodgy deals and why you should make your friends sign a contract when you write a song together. I know that last one sounds crazy but if you hear her out it makes a lot of sense.     🔗 Grace Goodwin: 📸 Instagram: https://www.instagram.com/gracegood14/ 🎵 Book a FREE mentor session with Grace: https://propeller.futureyard.org/   🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/     🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Why are most festival line-ups made up of 80% male bands? This week I spoke to co-founder of Where Are The Girlbands Ella Fradgley to answer that question, and what her organisation are doing to give female creatives a platform in Liverpool. We also spoke about how to create a safe space at gigs, why pop music is underrepresented in local scenes and her new podcast.   🔗 Ella Fradgley: 📸 Instagram: https://www.instagram.com/wherearethegirlbands/ 🎵 Safe Spaces Event 21/3: https://www.wegottickets.com/event/612267     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Do you need a record deal? And how do you go about getting the attention of a record label? Well this week I’m joined once again by Marwen Tlili, a former A&R at Armada Music and Atlantic Records, about what it takes to get the attention of the biggest record labels on the planet. We spoke about what an A&R actually is, the benefits & downsides of getting signed, his new tool to help artists get fairer deals, and how to build a team to work your way to the top without major label backing.   🔗 MARWEN TLILI: 📸 Instagram: instagram.com/marwenftw/ 🎵 Recoupment Tool: unrecoup.me     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/     🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Only 5-10% of the workforce behind the scenes in live music is female. Why is that? And what can be done to fix it?   This week I spoke to extraordinary live sound engineer Hannah Brodrick about her career and the challenges she has faced along the way. Hannah is the co-founder of Women in Live Music, an organisation that offers work opportunities, community support and education to women looking to build a career in the world of live music.     🔗 Women in Live Music: 📸 Instagram: https://www.instagram.com/womeninlivemusic/ 🎵 Website: https://womeninlivemusic.eu/     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/   🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

Being an independent artist can be REALLY expensive. From recording to marketing to merch and more, it can be difficult to fund your creative ambitions alone. So in this episode, we’re delving into the world of music funding with Grace Goodwin, who works with PRS for Music to decide which funding applications make the cut. Drawing from her extensive experience, Grace shares invaluable tips and advice for artists seeking financial support for their projects. Grace shares where to find funding opportunities in the UK, what goes into a successful funding application, and the mistakes that kills unsuccessful applications. We also dive into have the nail the specific elements of a funding application, including the secret to crafting a gripping biography, how to make a cohesive marketing plan and developing a solid budget without an accountancy degree.     🔗 Grace Goodwin: 📸 Instagram: https://www.instagram.com/gracegood14/ 🎵 Apply for PRS Funding: https://prsfoundation.com/funding-support/funding-music-creators/all-career-levels/     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/     🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

In a slightly different episode, I sat down with music industry legend Marwen Tlilli to react to the ongoing conflict between Universal Music Group and TikTok, which has resulted in major artists like Taylor Swift, Drake, The Weeknd and more having their music removed from the social media platform. We discuss which industry titan has the leverage in this situation, and Marwen shares why he believes Universal can’t win this stalemate.     🔗 Marwen Tlilli: 📸 Instagram: www.instagram.com/marwenftw/ 🎵 Maison Riche Entertainment: www.instagram.com/maisonricheentertainment/       🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/     🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

This week I spoke DJ culture with Liverpool-based Mia Mai as we explore her journey as a student DJ to the creation of her ground-breaking classical-electronic fusion event Mia Mai and Friends. We also discuss the recent closure of Liverpool radio stalwart Melodic Distraction and whether high rates for DJs are killing live music.     🔗 Mia Mai: 📸 Instagram: https://www.instagram.com/miamaiiiiii/ 🎵 Valentine’s event @ 24 Kitchen Street: https://www.skiddle.com/whats-on/Liverpool/24-Kitchen-Street/Liv-Uni-DJ-Societies--Yeno-Tha-Present-Spread-the-Love/37268501/     🔗 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/     🙏 LEAVE A REVIEW If you enjoyed the podcast, we'd love for you to leave a 5-star review wherever you listen to help others discover the show :)

What do artist managers really do? Do you need one? This week, myself and the wonderful Mali Anthony of MALANTMEDIA are peeling back the layers on what managers really do, from PR, radio, booking gigs and more. We also spoke about how to avoid gig scams, the state of the Liverpool scene in 2024, why MALANTMEDIA are doing things differently to other management companies, and how to build connections and network in the music industry.   🔗 MALANTMEDIA: 📸 Instagram: https://www.instagram.com/malantmedia/ 🎵 AMPLIFY- Live at Kazimier Stockroom (Liverpool) 13th March: https://www.fatsoma.com/e/bak9mudr/amplify 📸 JOIN OUR COMMUNITY OF ARTISTS: www.instagram.com/soundadvicepod/