Sounds Profitable
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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This week in the business of podcasting: Podcast Movement officially announces New York venue and dates, Dan Misener looks at podcast ad retention, Tom Webster discusses the power of podcasting's co-consumption audience, and winners of The Ambies 2026. Click here to find every article and link discussed in today's episode post on SoundsProfitable.com
Today in the business of podcasting: the 2026 edition of the Podscape is now live, Podcast Movement is coming to New York City in mid-September, what does "two people on a couch" discoverability look like for audio podcasting, and the deadline to submit for The Podcast Show London is TOMORROW.Click here for the full newsletter on SoundsProfitable.com, including every link discussed.
Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word share of ear from Edison Research, and CMOs share their stressors when it comes to spend. Click here for the website version of today's newsletter with every link mentioned in the podcast.
The language used to describe podcast behavior matters, and some of it needs updating.Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin GaddisRegister for Evolutions by Podcast Movement @ SXSWFind the full article here on Sounds Profitable.
Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, and a look at official TV companion podcasts.Click here for the website version of today's newsletter with every link mentioned in the podcast.
Today in the business of podcasting: Bumper shows how existing podcast analytics can indicate how many people are skipping ads (not as many as you'd think), LIONS Creators is moving to the beach for this year's Cannes Lions, Magellan AI has published January's top fifteen spenders in podcast advertising, and a discussion on how generative AI affects monetization for content creators.Click here to find the links to every article mentioned on Sounds Profitable's website.
This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U.S. Podcast Report for the year, and a Charlotte Business Journal look at podcast advertising's local success stories.Click here to find the links to every article mentioned on Sounds Profitable's website.
Today in the business of podcasting: how Apple Podcasts embracing video widens one of the biggest on-ramps for podcasting, Triton Digital releases the 2025 U.S. Podcast Report, and a pitch for new standards to make programmatic tools report faster and with more clarity.Click here to find the links to every article mentioned on Sounds Profitable's website.
Today in the business of podcasting: SiriusXM is hosting a webinar tomorrow with a stacked cast from the measurement and research side of podcasting, Adam Bowie talks about the financial nuances of video podcasting with Apple Podcasts getting into the fray, Little Dot Studios has a white paper looking at YouTube video performance over the last three years, Podcast Movement has a fun graphic tool to make a social media image announcing you're heading to SXSW, Audion launches Audion AI, and today's Partner Highlight is Gretchen Smith Dubois!Click here to find the links to every article mentioned on Sounds Profitable's website.
Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Future of News report two years later. Click here to visit the web version of today's issue with links to every single thing covered.
This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media. Click here to visit the web version of today's issue with links to every single thing covered.
Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel 4 expands further into Spotify video distribution. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.comType
Today in the business of podcasting: the 69th New York Emmys accept video podcasts in certain categories, Q4 earnings calls from several big podcasting names, and a look at modernized contextual targeting that could help news publishers get ads again. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
This week, Tom Webster looks at the political composition of podcast genre audiences and finds that the data may not match the narratives we’ve been telling ourselves. Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin GaddisRegister for Evolutions by Podcast Movement @ SXSWFind the full article here on Sounds Profitable.
Today in the business of podcasting: American scripted TV consolidates around safe bets, podcast advertising benchmarks for Q4 2024 at Magellan AI, and several EU countries look into banning minors from social media. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
Today in the business of podcasting: a look at Minneapolis Public Radio's Q4 web traffic, AudioUK is championing a survey of the UK podcast industry, Bloomberg's podcast revenue is up 36% year over year, and a look at how Hollywood audiences are souring to AI as a plot device. Click here to find the links to every article mentioned on Sounds Profitable's website!
This week in the business of podcasting: How to run a fulfilling conference panel, audio works on shared time, IAB releases draft of AI scraping legislation, and problems facing the middle class of podcasting. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
Today in the business of podcasting: YouTube's TV status, Adelicious becomes Audioboom, the BBC is closer to enriching four content creation companies, and Triton Digital has upgraded their podcast metrics offerings. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com
Tom has hosted a lot of panels, here’s his strategy to make them valuable and engaging for all involved. Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin GaddisFind the full article here on Sounds Profitable.
Today in the business of podcasting: what Super Bowl budgets could do with podcasting, NPR on smarter media allocation, Hulu signs their first video podcast licensing deal with Headgum, Sony patents AI-generated "podcasts," and The Golden Lobes are open for entries. Click here to find every link mentioned in today's episode.
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