Spa Marketing Made Easy Podcast

Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business and expand your brand. And despite how exciting its potential can be, social media tends to be one of the top intimidating facets of marketing for spa professionals.  That’s why I couldn’t wait to get my guest, Dr. Sheila Barbarino, MD on the mic with me to talk all about how to take out the scare factor of social media and approach it from a place of curiosity and authenticity that will attract your ideal clientele and get them bought into *you* before they even enter your doors.  If you don’t know Dr. Barbarino, she is a world renowned, award winning, board-certified oculofacial plastics and full body cosmetic surgeon who is best known for her comprehensive, natural results approach to both nonsurgical and surgical procedures for all body and skin types in her practice, Barbarino Surgical Arts. Outside of her practice, Dr. Barbarino is also a world-renowned lecturer, teacher, and trainer at medical symposiums who focuses on cutting edge technology and new innovative techniques. She is an exceptionally sought -after key opinion leader in our industry, serves on multiple advisory boards, published author of over 15 peer reviewed publications, and is a busy surgeon with patients who travel from near and far for her expert opinion. In this episode, we discuss:  How your practice benefits from exuding personality through your brand and social media and how to bring the multifaceted nature of your personality to a professional social account  The benefits of being on social media to attract your ideal client and creating community through content A peek into Dr. Barbarino’s content creation process with her team  Letting go of judgment and approaching social media marketing with curiosity and fun To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep408 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your world but also do it in a way that maximizes your time and effort? The answer is yes!  Here to explain how we do that with the help of quiz funnels is Maxwell Nee, the Chief Revenue Officer of ScoreApp, a quiz marketing platform with over 6,000 clients that uses the power of personalized marketing to present specific solutions and offers to your potential clients and customers. Tune in as we talk about how spas can harness the power of quiz marketing and the first steps to getting your first quiz up and running.  In this episode, we discuss:  What quiz marketing is, and how does it fit together with the other elements of your overall digital marketing strategy  The critical components of a quiz funnel and how they work to scale your marketing efforts as well as bring in highly qualified leads Steps for reverse engineering your quiz funnel to drive your ideal client or customer to the offer that is the best fit for them and that you want to sell more of  How using a tool like ScoreApp allows you to get a quiz funnel up and running in your spa in a matter of an hour To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep407 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The holiday season is upon us, and you know what that means…holiday sales! And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4 revenue records. Of course, one of the top ways to increase spa sales during the holiday season is through gift cards.  However, gift cards aren’t as simple of a revenue stream as you might think unless you’re prepared in your marketing and cash flow management. In this episode, I’m covering my top tips for getting geared up to make major gift card sales that set you up for going into a successful 2025!  In this episode, you’ll learn:  How gift cards can be an easy source of sales and revenue during the hectic holiday season Important notes about complying with gift card laws on the state and federal level My top tips for cash-flowing your gift card revenue (and profiting even more!) A review of my top gift card promotion strategies and notes on corporate gifting The top three ways to market your gift cards for sales and redemption  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep406 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. However, planning is merely step one of the process to creating a life and business you love, the next step comes in prioritizing the tasks and projects you have on your plan, and doing so productively to make your goals and vision a reality.  Although entrepreneurship isn’t about trading time for dollars, the old adage of “time is money” is true – you need to be using your time well to ensure that you’re moving forward toward your goals and not getting distracted by the multitude of things vying for your attention as a Spa CEO.  In this episode, you’ll hear:  My top six productivity tips to ensure that you’re using your time efficiently and making progress toward completing your most important tasks and accomplishing your goals  Why you always need to consider what season of life you’re in so that your plan lends itself to ultimate productivity based on your day-to-day routine Building routine and flow spaces into your environment to make getting into productive mode easy My top softwares and tools that I use in my daily life to be my productivity sidekicks  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep405 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge on your existing clientele, which is always easier to sell to than bringing in new leads and clients.    And, of course, we’re never solely focused on the sale; we’re approaching these five strategies from a place of sales as service, so don’t let the feeling of sales being “slimy” keep you from growing that retail revenue while bolstering your client relationships and the results you’re working with them to achieve. Joining me on the mic is Team Addo coach Sara Sykes Moore, a retail rockstar in her own brick-and-mortar spa, and you won’t want to miss her value-rich insights.  In this episode, we discuss:  Our top five strategies for selling more retail to your existing clientele and using retail to draw in new clients  Leaning on educating your client as a top way to sell and taking note of how to sell individually to each client based on their personal season of life Our top retail selling tips that make selling retail a natural part of your client process rather than a sales activity you have to sludge through How to transform retail selling into a practice that showcases your thoughtfulness  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep404 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.  

As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s critical to carve out the time and thinking space to ask yourself what you truly want from your life and business.  In this episode, we’ll explore what questions to ask yourself as you begin mapping out your plans for next year, how to craft a calendar that incorporates what matters most for you to feel balanced and fulfilled, and why Next Level Growth is the can’t-miss event of the season as you plan for a successful 2025.  In this episode, we discuss:  The power of putting everything on your calendar to create time for what matters most  How often to reflect on and reassess our plans to accommodate our season of life  What you’ll learn during our free Next Level Growth event and why this is a can’t-miss training for spa owners and aesthetic industry professionals ready to grow to the next level in their life and business  Get registered for the FREE Next Level Growth Virtual Event on October 21, 2024 PLUS receive our FREE Annual Planning Template & Workbook here! To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/403 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast! In this special milestone episode, we’re thrilled to celebrate a decade of Addo Aesthetics and unveil our brand-new website! Join me as I reflect on 10 years in business, specifically highlighting the growth of our community. I dive into the key features of our new site, explain our three new avenues for our clients, and I give you an inside look at what’s in store for Addo Aesthetics over the next decade! Whether you’re a loyal listener or just discovering us, this episode is packed with excitement and insights. Don’t miss it—tune in and celebrate with us! In this episode, I discuss:  Addo Aesthetics’ focus for the next decade The significance and influence we’ve made on building community for spa professionals A guided tour of our new website, including an overview of our three core avenues Introduction to Addo Professional Association To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep402 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. In all the uncertainty that can come with being a business owner, the one thing you can be sure of is that you’ll face plenty of challenges and obstacles along the way. While many of those factors may seem outside of your control, the one thing you do have ultimate control over is your grit and ability to get back up and keep going, which I believe is most vital to your success.    I know this year has been a challenging one for many Spa CEOs and aesthetic industry professionals, so whether you’re finding this episode on a particularly bumpy day or during a season where it feels like you’ve been on a constant uphill climb, I hope it’ll give you an injection of positivity that helps you to reframe your obstacles into massive opportunities.  In this episode, you’ll hear:  How grit impacts your ability to overcome obstacles along your entrepreneurial journey and how to gain more of it Inspiring success stories behind some of the most iconic household names and brands  The three most common obstacles that might be standing in your way and how to overcome them A reframe that will allow you to look at your most challenging moments through a lens of positivity  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/401 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We're 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn't imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down with our return guest, Daniel Lang, Co-Founder and CEO of Management.  Over the past couple of years, we've had the privilege of not just partnering with Mangomint, but also witnessing their remarkable evolution. From their humble beginnings to now creating some of the most advanced software for salons and spas, it's been an inspiring journey. Join us as we delve into Mangomint's latest feature, their renewed mission, and how they can help your spa significantly increase its profit margin.  In this episode, we discuss:  All the exciting details of Mangomint's newest feature debut, "Flows" How to use "Flows" within your spa's marketing to craft customized messaging for your existing clientele and potential customers How Mangomint is shifting their mission to focus on helping salons and spas become more profitable in their operations  Why profit is paramount in your business and how growth is not always the goal  Mangomint's future feature rollouts and what to expect when making the switch to Mangomint as your spa's all-around software solution To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/400 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider and decisions to make. Still, unless you have some element of previous personal experience in scaling a business space, it’s all too easy to make the storefront transition without thinking of all the longer-term considerations that will impact future business growth, not for lack of strategic thinking, but simply because you don’t know what you don’t know.  Joining me on the mic to shine a light on the common pitfalls to avoid and the key considerations and answers to arm yourself with when exploring making the shift is Team Addo coach Sara Sykes Moore. As a Spa CEO, Sara has navigated this road and brings a wealth of insight to the table in this stage of your spa business growth journey.  In this episode, we discuss:  Key considerations to make before you decide to leap your solo spa or solo suite space to a storefront in a retail area or office suite Areas that are up for negotiation when finding the storefront location that will fit you and your future growth  Important expense considerations to build into your budget when making the switch from solo to storefront  Why you need to get crystal clear on the client experience you’re aiming to create  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/399 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one. Part of how building a business and life you love manifests is that when it comes to taking vacation time, it’s not an attempt to escape the trappings of life and work.  Instead, it’s an enrichment, a time to reflect, reinvest in yourself, and pour back into your cup in a different environment so you return to life and work with a fresh perspective and a renewed sense of purpose. If you’re not at that place yet, don’t fret; this is why we work to build systems-based businesses so that vacation time doesn’t feel like an escape or even an impossibility. In this episode, I’m sharing some of my biggest takeaways from time spent disconnected this summer and how you can take a “vacation” (no plane ticket required) to reflect and make big moves in your life and business, too.  In this episode, I go over:  How I define “vacation” in the context of taking time away from your business and why I believe it’s a critical activity for Spa CEOs  What vacation time allows us to do as the leader and visionary of our businesses  Four of my key takeaways and top lessons from taking a month-long vacation in Europe this summer  Insights gleaned from my time on vacation why they’re my North Star in building a business that supports a life that I love and how you can do that, too  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/398 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-person events marketing, and both online and offline strategies are available to you, but the backbone of all marketing is going to be your bread and butter, especially in today’s economy.  That backbone is relationship marketing, more specifically, strategic partnerships. In this episode of Spa Marketing Made Easy, we’ll explore what makes for a strong strategic partnership and my top tips for finding and building them.  In this episode, we discuss:  Why you'll want to focus your marketing efforts beyond the screen and dive deep into relationship marketing  What makes for a solid strategic partnership and how to begin identifying who your ideal strategic partners would be  The tool I use and questions I ask to ensure that partnerships are mutually beneficial  My top tips for getting started in building your business relationships and bridging the gap from a contact being a connection into a strategic partner To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/397 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your retail, you’re leaving a lot of money on the table.  Back on the podcast to talk all things spa e-commerce and retail sales utilizing the power of the Shopify platform is Ryan Files.  Beyond being our most frequent guest here on the Spa Marketing Made Easy podcast, Ryan is the Vice President of Sales with High Level Marketing and a marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts, from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial. Tune in as we discuss what you need to consider and plan for if you opt to expand your spa’s retail into the online marketplace and how to set yourself up for success.  In this episode, we discuss:  The first steps to getting started with building a Shopify storefront  Leveraging your know, like, and trust factor to build the e-commerce side of your business  How to integrate a Shopify storefront with your existing spa website  Key considerations and pieces to prep before building and launching your e-commerce store  Ryan and Daniela’s top tips for making your e-commerce revenue stream worth the work To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/395 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Your sales are going great, and you’re expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the door just as fast. Does that feel familiar?  Whether it’s constantly feeling like you’re in a state of catch-up with your business finances, or you honestly don’t know where all the money is going — Team Addo coach Nicole Cooley and I are here to break down all your cash flow woes so you can start seeing exactly where your money is going and manage it to flow where you want, when you want.  If you ever feel like trying to manage your business’ finances is a rollercoaster ride, we’re going to shine a light on our biggest tips and top tool, YNAB (short for You Need a Budget), to smooth out the bumps so your cash flow can actually be in, well, flow!  In this episode, we discuss:  How getting a hold of your spa’s cash flow allows you to pay yourself more and find opportunities for your business to absorb expenses that can be tax deductible  Why you need to look at managing cash flow as a marathon, not a sprint, and how we use YNAB (You Need a Budget) as a tool to help demystify where money is going and flowing An overview of the Profit First enveloping system, how we tailor it to spas and tips for how to gradually shift your cash flow percentages  Understanding the big picture of your business's financial health and how profit, savings, and taxes put the puzzle together  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/394  Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business owner is a huge accomplishment, one that many small businesses don’t achieve, especially women (a statistic we’re set out to change among spa owners!).  However, just as frequently as we hear that goal, we see the same mistakes made by spa owners that hinder their ability to grow to that million-dollar-per-year mark. The good news is that these mistakes aren’t complicated to fix. But they do require consistency in your commitment to being and acting like a Spa CEO because, when you own that role and what you need to do to fulfill it, these are mistakes you’ll naturally avoid.  Join me and Team Addo coach Nicole Cooley for our second episode of Finance Month on the Spa Marketing Made Easy podcast, where we discuss:  The five most common mistakes spa owners make keeping them from hitting $1 million in annual revenue Why knowing your numbers is critical to your ability to reach $1 million as well as how to analyze those numbers so you can leverage them  Nicole’s tips for creating a cash reserves calculation that works specifically for you  Understanding lines of credit and how to leverage loans and other financial assistance to grow your business How scheduling and capacity planning play into your big picture goals, plus how to have several success plans so you’re never left wondering what move to make next on your journey to $1 million in annual revenue To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/393 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting." That’s just one of the nuggets you’ll glean from this week’s episode, which is all about lowering your spa’s operating expenses. Beyond making more sales, the other simplest way to create more cash available in your business is to slash those expenses, especially the ones that aren’t bringing you a return on your investment.  Joining me on the mic on this episode of Spa Marketing Made Easy, we have Nicole Cooley, one of our Team Addo and Growth Factor Framework coaches who approaches money in a way that combines numbers, values, beliefs, and dreams, making it a topic you can actually feel excited about and empowered by as you work toward growing and scaling your spa business.  In this episode, we discuss:  Where to begin analyzing your expenses and what you can easily cut first  Why it’s critical to begin incorporating your patterns and behaviors into your financial system  How tracking your marketing efforts plays into your overall financial plan, and key points of consideration on how to adjust your marketing budget Nicole and Daniela’s top tips on making money decisions that align with your overall business vision and growth plan  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/392 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line.  I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show.  Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics.  With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers.  In this episode, we discuss:  The importance of Vitamin A for everyone and many skin conditions  The science behind how DermaConcepts is delivering Vitamin A in their Environ products Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/391 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through.  I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.  Tune in as we discuss:  Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening Developing your sales mindset and tangible practices for how to show up for a sales call  Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client  The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz.  In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™.  Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client’s results, but she’s also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max’s suite of products.  In this episode, we discuss:  The latest product and skin booster by PDO Max, LúmEnvy™ What LúmEnvy™is, how it can boost your client’s results and the 4 key ingredients in this skin booster  Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability  To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/389 Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.