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Spilling The Tee

Author: Kathleen

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Spilling the Tee podcast is a podcast made for creators, influencers, marketers and entrepreneurs looking to load up on insights from Local Laundry’s community manager and host of Spilling the Tee, Kathleen Smiley.

Every week Kathleen spills the tee on new marketing tips and tricks while laundering insights and takeaways from her weekly guests and hanging Local Laundry insider secrets out to dry. Washup on your marketing, creating and influencing know-how and stay tuned for new episodes and weekly chitter-chatter.
14 Episodes
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This week on Spilling the Tee, Kathleen chats with Emeka Nzekwu, Founder and CEO of Nation's Vision, a subsidiary of Nation's Health. Nation's Vision is a grassroots multidisciplinary portable eye care team that provides accessible and equitable services to local priority populations. Emeka discusses his story starting Nation's Vision, where his idea came from and how he is executing the business to impact communities across the country.  Make sure to tune into new weekly episodes and subscribe on iTunes, Google Play & Spotify. If you're looking for a little extra attention, screenshot this episode and tag @locallaundry on Instagram to be shared on the story. Keep your laundry local, fam!
We are BACK! Spilling The Tee took an extended Christmas break, but not to worry friends, we're back baby. Although episode 12 of Spilling The Tee was recorded in 2020, it's the first episode published in 2021, so that's something to write home about... are we right?! In episode 12, I have guest influencer, content creator extraordinaire and digital marketing wizard, Tanisha Cherry! Tanisha & Kathleen discuss details surrounding influencer partnerships with brands, the best ways for up-and-coming influencers to reach out to brands, and how brands can build authentic relationships with influencers and amplify digital marketing efforts online! Make sure to tune into new weekly episodes and subscribe on iTunes, Google Play & Spotify. If you're looking for a little extra attention, screenshot this episode and tag @locallaundry on Instagram to be shared on the story. Keep your laundry local, fam!
Tune in to the next episode of Spilling The Tee where host, Kathleen Smiley, chats with Jennifer van Son Bell, photographer and content creator. The two chat chit about the importance of shooting quality content for your brand, how photography experts can elevate your brand presence digitally and Jennifer's advice about building community and engagement via her online platforms!  Make sure to tune into new weekly episodes and subscribe on iTunes, Google Play & Spotify. If you're looking for a little extra attention, screenshot this episode and tag @locallaundry on Instagram to be shared on the story. Keep your laundry local, fam!
If you're into social media and you want to grow your platform, engagement and following, this episode is for YOU! Brittany Kolba spills the tee with Kathleen and gives hacks on Instagram growth, how to engage with your own community and prospective communities, as well as tips on how to use hashtags, the 20/20/20 rule and so much more! Make sure to tune into new weekly episodes and subscribe on iTunes, Google Play & Spotify. If you're looking for a little extra attention, screenshot this episode and tag @locallaundry on Instagram to be shared on the story. Keep your laundry local, fam!
Make sure to tune into new weekly episodes and subscribe on iTunes, Google Play & Spotify. If you're looking for a little extra attention, screenshot this episode and tag @locallaundry on Instagram to be shared on the story. Keep your laundry local, fam!
In this episode, Kathleen chats with Marie-Claire, Campaign Development Specialist, at The Mustard Seed. Kathleen & Marie-Claire chat about Local Laundry's recent campaign, the Giving Garments collection, the two brands' recent collaboration to build community and support vulnerable populations within the city. Marie-Claire gives insight on how COVID-19 has affected The Mustard Seed and new ways the organization is showing up for their clientele. Tune in to learn more and how you can get involved with this incredible organization! Make sure to tune into new weekly episodes and subscribe on iTunes, Google Play & Spotify. If you're looking for a little extra attention, screenshot this episode and tag @locallaundry on Instagram to be shared on the story. Keep your laundry local, fam!
This week on Spilling The Tee Kathleen chats with Linda McLean, Executive Director at the Brenda Strafford Society. The Brenda Strafford Society is a not-for-profit serving people at risk of family violence through providing a safe housing environment and support. November was Family Violence Prevention Month in Alberta and Kathleen & Linda chat about the ways we can reduce the stigma, support others and live in a world free from family violence. Make sure to tune into new weekly episodes and subscribe on iTunes, Google Play & Spotify. If you're looking for a little extra attention, screenshot this episode and tag @locallaundry on Instagram to be shared on the story. Keep your laundry local, fam!
Welcome back to another episode of Spilling The Tee, I'm your host Kathleen Smiley! This week on the show we have not one but two guests here to chat about our recent collaboration for our Locals' Zip-Up campaign. I'm joined by LeeAnne, executive director of USAY, the urban society for aboriginal youth and Beth, marketing director of wild tea kombucha. In this episode, we chat about how we're building community through the Locals' Zip-Up campaign, how the locals zip-up donates back to USAY and how you be entered to win the Locals Prize pack curated by Wild Tea Kombucha! Without further adieu let's dive into it! Make sure to tune into new weekly episodes and subscribe on iTunes, Google Play & Spotify. If you're looking for a little extra attention, screenshot this episode and tag @locallaundry on Instagram to be shared on the story. Keep your laundry local, fam!
Kate Stevens is BACK on the Local Laundry network of podcasts, only this time she is joining me on Spilling the Tee for episode 6 and I couldn't be more excited to have Kate Stevens back on the show. As a musician and singer-songwriter, Kate takes us through what the music industry looks like during Covid, plus her recent winnings from the YYC Music Awards, performing in a bubble and some, body positivity talk about how social media is opening up as a platform to host vulnerable conversations. PLUS we chat about Kate's thoughts on creating a beautiful brand aesthetic, the importance of brand analytics and how going live on Instagram with others and collaborate can help spearhead affinity from followers and help drive content and brand awareness. Without further adieu let's dive into it!
Up next on Spilling the Tee, I chat with Mark Raffan, CEO of Content Callout. Content Calllout focuses its business on being a content marketing agency assisting other b2b brands by either staying or becoming relevant by helping to drive leads and increase brand presence within the digital space. In episode 5 Mark and I discuss how his agency is guiding clients through the pandemic, how companies can show up for their stakeholders and customers to maintain business and relationships and how to pivot business models from pre-covid-19 to suit the ever changing needs of the current economic climate. PLUS inside hacks on driving awareness and engagement on LinkedIn and how to reach out to your target audience by bringing a more human element to conversations on social media. Without further adieu let's dive into it!
Welcome back for another episode of Spilling The Tee! This week, Kathleen sits down with the owner-operator of Sphere Optometry, Danielle Gordon! Danielle is currently wrapping up her first year as a new business owner and entrepreneur in Calgary.  Kathleen & Danielle dish about Sphere Optometry's vision and mission when it comes to making a difference in their customers' eye care, plus deets on 2021 vision and eyeglass trends. Danielle shares with Kathleen what it was like being an essential service and staying open during the economic shutdown and how she utilized her community to continue to market Sphere and positively build new relationships and awareness about her new business! Follow more from Sphere Optometry: https://www.instagram.com/sphereyyc/ Learn more about Sphere Optometry: https://sphereoptometry.ca/
What's up everybody we've got episode three of Spilling the Tee coming at cha! This week I chat with Edmonton business owner and influencer, Chelsea Glasow. Chelsea runs her own lash and makeup business and recently launched her own makeup line of lipsticks and highlighters PLUS Chelsea creates content on her personal Instagram to develop her brand as an influencer. In episode 3 Chelsea and I talk about what it was like owning a business through the height of the pandemic, remarketing her business after the economic relaunch and how to create content for an authentic brand presence. Chelsea and I chat about new makeup trends, her favourite makeup products and growth hacks for establishing her business in the Edmonton market. If you want to hear more, without further adieu lets dive into it!
Hey everybody!  Welcome to episode 002 of Spilling The Tee podcast. Joining me for this episode is blogger, creator and influencer Rachel Antony. I've been a follower of Rachel's for years and I've seen her growth as an influencer in Calgary and how she creates beautiful content, developing amazing brand partnerships and has been dominating the local scene. Top three takeaways from episode 2 with Rachel Antony: How to curate your business's Instagram feed while remaining authentic your brand's roots and values Hacks on how your business can utilize influencer marketing to maximize, not only awareness, but tactical reach when launching a new campaign, product or service into the market Insider tips on how the TikTok algorithm works and how creating content targetted for TikTok can elevate your businesses brand presence Thanks for listening, I hope yall enjoy the episode and without further adieu lets dive into it!
This week on the show Kathleen spills the tee with Connor Curran, co-founder of Local Laundry. Connor, aka Kathleen's boss, dishes the dirt on Local Laundry's history, how he and Dustin, the other Local Laundry co-founder, started the business, the team now and insider secrets on the gang built the brand.  Join us for Spilling The Tee podcast episode #1 with Local Laundry Co-Founder, Connor Curran. Shop Local Laundry new arrivals: https://locallaundry.ca/ Follow Local Laundry on Instagram: https://www.instagram.com/locallaundry/
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