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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Author: Sports Geek
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Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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In this Sports Geek episode, BSG's Tom Burwell discusses the challenges and strategies involved in the disruptor sports space, particularly focusing on the importance of strong, passionate fan bases when investing in sports. https://sportsgeekhq.com/436-tom-burwell-bia-sports-group/
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's Sports Geek Rapid Rundown covers the NBA's AI transformation with 76 billion dollar broadcast deals, WNBA players preparing for potential lockout over revenue sharing, Houston Texans acquiring League One Volleyball franchise, Pinterest's open source AI success, OpenAI reaching 1 million business customers, and a landmark UK court ruling on AI copyright - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers 23XI and Front Row's pretrial victory against NASCAR, the Atlanta Braves' record-breaking $600M revenue despite poor season performance, AI's limited impact on design productivity, Roc Nation's new Athlete Advisory Board, Netflix's simplified advertising metrics, and Andre Agassi's AI-powered tennis coaching platform with IBM - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
In this Sports Geek Throwback episode, Sean Callanan interviews Peter Filopoulos. They discussed leveraging digital and streaming for engagement. Show notes - https://sportsgeekhq.com/digital-streaming-for-fan-engagement-peter-filopoulos
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers F1 and tennis losing Gen Z fans due to restrictive content policies, YouTube TV's major Disney blackout affecting millions, Amazon's $17.7 billion ad revenue surge, Adobe's AI Creative Cloud overhaul, and the eye-watering cost of 2026 World Cup tickets - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Disney closes Hulu Live TV and Fubo merger creating second-largest virtual pay-TV provider, Amazon announces 14,000 AI-driven layoffs signaling mega workforce changes, NASCAR's illegal cartel counterclaim against 23XI and Front Row dismissed, plus Paramount expands UFC streaming internationally and YouTube TV battles Disney over carriage terms - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
In this Sports Geek Throwback episode, Sean Callanan interviews Daniel Brusilovsky. They discussed balancing tech and fans needs in a new stadium. Show notes - https://sportsgeekhq.com/balancing-tech-and-fan-experience-daniel-brusilovsky
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the shocking NBA gambling arrests of Chauncey Billups and Terry Rozier, Netflix's strategic AI implementation across content creation, Seven West Media's comprehensive 2026 strategy including Rugby League World Cup rights, and AFL star Scott Pendlebury's legal battle with his former financial advisor - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Travis Kelce joins activist investors targeting Six Flags with $200M stake, NHL partners with prediction markets Polymarket and Kalshi, YouTube launches AI likeness protection for creators, plus insights into the booming livestreaming economy worth billions of watch hours - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
In this Sports Geek Throwback episode, Sean Callanan interviews Matt Gardner. They discussed importance of connecting digital & commercial teams. Show notes - https://sportsgeekhq.com/connecting-digital-commercial-teams-matt-gardner
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Apple secures exclusive U.S. Formula 1 streaming rights for $750M, Lionsgate partners with TikTok fan editors for movie marketing, NEP Group raises $700M, Spotify upgrades AI DJ with text commands, and The Economist explores how AI is killing the web - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's rundown covers Premier League anchoring rules facing opposition from Man United and City, NBA franchise values soaring to record highs led by Warriors at $11.33B, FIBA banning British basketball over governance issues, MLB playoff ratings surging, Mariners' social media success, fresh leadership perspectives in sports, and OpenAI's Sora 2 transforming video creation - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
In this Sports Geek Throwback episode, Sean Callanan interviews Gen Dohrmann. They discussed bringing fresh perspectives in traditional sports. Show notes - https://sportsgeekhq.com/fresh-perspectives-in-sports-gen-dohrmann
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: FIFA's controversial 2026 World Cup ticketing system faces criticism, Netflix considers Champions League rights bid, and athlete-owned media companies drive billions in value. Plus Ticketmaster's $100m Australian deal and Google's LA28 Olympics partnership - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: The NFL hits its highest viewership since 2010, Amazon unveils its comprehensive NBA sponsorship playbook worth $1.8 billion annually, plus how 44% of companies now pay for AI tools in the new industrial era of artificial intelligence - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
In this Sports Geek Throwback episode, Sean Callanan interviews Andy Burt, about how NZR+ is expanding New Zealand Rugby's global reach. Show notes - https://sportsgeekhq.com/taking-new-zealand-rugby-global-andy-burt
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: Today's episode covers the NBA's Australian expansion efforts and revolutionary AI analytics partnership, OpenAI's massive $500 billion valuation milestone, MLB's record-breaking viewership success, and concerning gambling industry practices around stolen funds - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
In this Sports Geek Throwback episode, Sean Callanan interviews Jen Fusci about the importance of understanding your audience and providing flexible ticket options. Show notes - https://sportsgeekhq.com/audience-adaptability-insights-jen-fusci
Sports Geek Rapid Rundown is a daily sports business podcast curated by Sports Geek Reads. We publish it on Sports Geek twice per week. In this episode: From AFL players leveraging 2.5 million Instagram followers to Electronic Arts' $50 billion private buyout deal. Plus FanDuel's sports betting dominance, MLB's media rights shuffle with NBC and ESPN, Apple's iPhone broadcast innovation, and the booming sports alcohol market - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
Complex NTWRK President Moksha Fitzgibbons shares insights on bridging sports and youth culture, from Allen Iverson's cultural impact to the Takashi Murakami MLB collaboration that generated tens of millions in revenue. Show notes - https://sportsgeekhq.com/435























