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The Sports Innovation Lab Fluid Fan Podcast is hosted by Sports Innovation Lab CEO and four-time Olympic medalist, Angela Ruggiero, and produced by Jack Barlow. The world of sports is changing fast, and leaders need to stay ahead. The New Age of Sport is coming, are you ready? For more of our research visit https://www.sportsilab.com/
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This week's Fluid Fan Podcast Episode focuses on creating a more sustainable sports industry for the future. Angela Ruggiero is joined by Chris Chandler the Executive Director, Dow Great Lakes Bay Invitational & Sports Solutions at Dow to discuss our latest piece of research, "Getting Into the Game: Sports Responsibility to Our Planet." Chris will break down the key findings in the report, and explain why the industry needs to take action now. Dow has been championing sustainability for over 30 years, and Chris highlights the company's mission to be completely carbon neutral by 2050 and will showcase some key partnerships like the LPGA and the Jaguar TCS Racing team of Formula E. Hear about all that and more on this jampacked episode of the Fluid Fan Podcast.
On this edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Phil Cook, CMO of the WNBA to discuss all things marketing and innovation. Phil will discuss the success of the league's 25th season, the recent capital raise of $75 million, the league's recent innovative partnerships, and the power of the players' voices and platforms. Hear how the league is working to create a more accessible and better experience for its fans, and how the league is leaning into purpose-driven conversations. Phil touches on what the future of the league could hold and gives a preview into WNBA All-Star Weekend in Chicago.
On this special edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Sports Innovation Lab's CMO Gina Waldhorn and Director of Product Molly Tissenbaum to discuss the groundbreaking piece of research The Growth of the Women's Sports Community: Powered by The Fan Project. The second iteration of our Fan Project research is all about the business case and the brands that are set to succeed in the women's sports industry. Released on the 50th Anniversary of Title IX in the U.S., the report is emblematic of the sports industry's continued investment and growth of women's sports. Learn about our new Community Growth Score metric and how the largest-ever observational research study on the spending habits of fans of women’s sports to date can improve your business.
This week's Fluid Fan Podcast episode features a fantastic conversation between ESPN's Sarah Spain and our CEO Angela Ruggiero. You'll learn about Sarah's rise through the sports media world, and some great lessons she's learned along the way. Hear how she uses her platform to foster change throughout the industry. When she is not captivating audiences on the ESPN platforms, she's an influential advocate for equality, a philanthropist, and working as co-owner of the NWLS' Chicago Red Stars.
The Fluid Fan Podcast is BACK! Sports Innovation Lab's Head of Innovation, Abe Stein, joins the show to give a deep dive into our latest piece of research The Top 25 Most Innovative Teams in the World 2022 Report. Learn about the methodology and the data collection behind the ranking, who scored the highest, and why. Find out how the market will need to continue to innovate through Revenue Diversification, Technology Enablement, and Organizational Agility.
On this episode of the Fluid Fan Podcast, Laura Gentile the EVP Marketing at ESPN and Commercial Marketing for Disney Media Networks joined Angela Ruggiero to talk all things marketing and sports. Laura has over two decades of experience working in sports, was an All-American field hockey player in college, founded the espnW platform, and now oversees all of the social media and marketing strategy for Disney Networks and ESPN. Hear how Laura is navigating the digital media age, and creating innovative marketing strategies across numerous channels and platforms.
Angela Ruggiero is joined by the National Lacrosse League (NLL) Deputy Commissioner, Jessica Berman, on this edition of the Fluid Fan Podcast. Not only did Jessica spend over 13 years at the NHL, in 2019 she became the first female deputy commissioner of a men's professional sports league. She has a vision for growth and expansion for the NLL, and you will hear about the star-studded ownership group bringing lacrosse to Las Vegas. Learn about the innovative media deals with ESPN+ and TSN, as well as the diverse stories of the incredible NLL athletes.
We are excited to celebrate National Girls and Women in Sports Day (NGWSD) and are featuring three extremely influential and powerful women on this special episode. Our CEO and Olympian Angela Ruggiero will be joined by actor, designer, and activist, Alyssa Milano, and the first female NFL Coach, Dr. Jen Welter. These three phenomenal women will discuss what NGWSD means to them, a few women who have inspired them and changed the sports industry, as well as some initiatives that we can all support to take action for equality in sport.
This edition of the Fluid Fan Podcast features Olympic track and field legend, Lord Seb Coe. Seb is not only a 4x Olympic Medalist but also the current President of World Athletics. He joined the show to discuss stories from his Olympic competitions, the creation of the first International Olympic Committee Athlete's Commission, his time in the British Parliament, his views on the current state of global sport, and a look ahead to the Beijing 2022 Winter Games. Catch all that and more on this Olympic edition of the Fluid Fan Podcast.
On this edition of the Fluid Fan Podcast Angela Ruggiero is joined by Kathy Carter, CEO of LA28, to take a look ahead at Olympic and Paralympic Games in Los Angeles. Kathy and her team are looking to leave a lasting legacy and positive impact on the city of Los Angeles through multiple new initiatives. You'll hear how her team is leveraging technologies and the incredible resources of LA to make the LA28 Games the most innovative games in Olympic history. Do not miss your chance to learn from one of the most influential minds in global sport, and a behind-the-scenes look into how the biggest event in the world of sports takes place.
This episode of the Fluid Fan Podcast features Renie Anderson, CRO and EVP NFL Partnerships at the National Football League. Renie has spent over 15 years in the NFL's league office and was recently named the league's first Chief Revenue Officer. Hear how Renie and her team are working to create diverse revenue streams, maximize offerings from innovative partnerships, create the most memorable fan experience, and empower women in the sports industry. We'll chat all that and more throughout this deep dive into all things NFL.
This episode of the Fluid Fan Podcast features a conversation around data, strategy, fan intelligence, and more with Moon Javaid Chief Strategy Officer of the San Francisco 49ers. Moon has built one of the largest data and business analytics teams in the National Football League and is leveraging that team to create a memorable and seamless experience for the fans. You'll hear about all the different solutions that the 49ers have in place to collect and analyze feedback from fans, and the initiatives that landed the club on Sports Innovation Lab's Top 25 Most Innovative Teams in the World rankings. Don't miss your chance to learn from one of the most innovative minds in the industry.
On this episode of the Fluid Fan Podcast, Angela Ruggiero is joined by Wes Durow CMO of Extreme Networks. The two talk about how a reliable and secure network and infrastructure are pivotal in facilitating fan behaviors throughout the gameday experience at a venue. Wes will discuss some of Extreme's recent partnerships with the NFL, MLB, and NASCAR as well as the company's plans for the future. Hear how the company is using its network capabilities to improve the fan experience, venue operations, and athlete performance.
On this edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Jeb Terry the President and CEO of Cosm. Jeb spent 5 seasons in the National Football League before becoming an entrepreneur in sports tech. Cosm is working to change the way the world experiences sports media and focusing on creating shared experiences. Jeb and his team are innovating both the smart venue and immersive media space and delivering fans with a new and engaging way to watch sports. The two talk about their LED Dome activation in Salt Lake City which hosted Olympians and their families during the Tokyo Games this past summer. Jeb’s been a trusted advisor to Sports Innovation Lab and a member of our Leadership Board program for years. A can't miss interview!
On this episode of the Fluid Fan Podcast, Angela Ruggiero is joined by Sports Innovation Lab's VP Executive Engagement & Women's Initiatives Megan Perry. Megan is a former D1 college basketball player, media analyst, and WNBA front office executive. The two discuss the state of women's sports, the findings and impact of the Fan Project Report, the company's work at the espnW Women + Sport Summit, and a special announcement around the launch of a new Leadership Board.
This week's Fluid Fan Podcast features special guest Lynne Biggar, EVP Global Chief Marketing Officer at Visa! Lynne joined Angela Ruggiero to talk about Visa’s recent rebranding effort, the company's partnerships with the IOC, FIFA, NFL, and more, as well as the top trends that are shaping the marketing landscape. Learn from one of the most influential marketing executives in the business.
On this episode of the Fluid Fan Podcast, Angela Ruggiero is joined by Zack Weiner President and Co-Founder of Overtime. Overtime is one of the fastest-growing media and sports brands in the market. Zack will talk about Overtime's media strategy, the power of shoulder content and athlete-driven media, as well as the emergence of Overtime Elite- their new high school basketball league. Zack and Overtime have been able to amass over 50M followers across their 7 social media channels. He’ll also tell you his plans for the company after their recent raise of $80M.
On this episode of the Fluid Fan Podcast, Angela Ruggiero is joined by Big East Commissioner Val Ackerman. Val is here to talk about the recent Name, Image, and Likeness legislation changing the landscape of collegiate athletics. She has held almost every major leadership position in the world of basketball and will be inducted into the Naismith Memorial Basketball Hall of Fame in September. Val is a true role model for men and women in sports and shares her insight on how to grow and work within the sports industry.
This episode of the Fluid Fan Podcast is all about the incredible work of Roberta Bowman, Chief Brand and Communications Officer at the LPGA. Roberta joins Angela to discuss the new LPGA Hoodie campaign, the tour's storytelling and branding strategy, as well as the impact of the Fan Project. Roberta and the LPGA were amazing partners throughout the Fan Project, and know the value the data and the findings can be to the industry. Learn about the LPGA's emphasis on the tour athletes and their lives beyond the course and more.
On this special Olympic edition of the Fluid Fan Podcast, Rick Echevarria the VP, Sales & Marketing Group and GM Olympics & Paralympics Program at Intel joins all the way from the Summer Games in Tokyo. Rick and Angela discuss how Intel is using technology to create a better experience for the fans, the athletes, and the host city and residents of Tokyo. Learn about the 5G and edge computing powering the games, 3D Athlete Tracking technology, True View, and more. As a TOP sponsor with the IOC, Rick will tell you how Intel is all about creating a more memorable, immersive, and sustainable games.
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