Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community? In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever, who’s sharing: ✅ The key shifts needed to move from a product-based or digital course business to a community-centric ...

02-16

42:42

Sadly, the webinar world has gotten pretty stale out there. Most webinars always seem to follow the same formula: They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch! So you're left thinking, "Oh man, that's 90 minutes totally wasted." But, they don't have to be like this. I don't want...

02-09

30:47

Are you ready to finally get over your resistance to being on camera? Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?) You’re not alone. In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are. We’re sharing everything from adjusting camera angles to ...

02-02

36:34

If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies! If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming. So the question we're taking a look at is: Could linkedIn ad...

01-26

33:10

HATE clunky workshops? They're super annoying and they make it harder to learn. Here's why: ❌ No direction means information is less intuitive. ❌ No clear purpose means you've got no....purpose... ❌ Poor pacing rushes crucial insights or drags simple stuff What the solution? Design your workshop like a story arc. Result? A workshop that feels whole and creates genuine "aha" moments. Want to see how this can work for your next workshop? Then listen to this week's guest, Rob D. Willis w...

01-19

32:50

Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects? Then join my special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you’re spending way too much time on social media? Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching? It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to s...

01-12

17:58

What does it take to capture the attention of premium buyers? How do you win their trust? How do you exceed their expectations? and, most importantly, how do you keep them coming back again and again? Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called, "Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves level...

01-05

32:35

Register for the Coaching-as-Marketing Blueprint training. (It's FREE) https://awesomevideomakers.com/blueprint/ Can you make this be the year that your business stands out? Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest. Two teams face the same rough weather, yet their experiences couldn't be more different. One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration. Now...

12-29

18:00

Here's My #1 business growth prediction for the new year: There's huge momentum towards being authentic - showing up as a human being because people want to do business with people. The question is - how do you do it? I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you’re spending way too much time on social media, trying to create content tha...

12-23

10:27

What if shifting your marketing focus could transform the entire trajectory of your business? In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year. And it's very likely that it's the most powerful marketing strategy you're probably not doing. This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing. Tune in so you can say goodbye t...

12-15

20:09

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact. She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers. ...

12-08

29:43

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in. Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically be part of the group. We're trying to blend in to get by. We're trying to blend in so that we feel safe and we feel comfortable....

12-01

07:47

Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on. Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy ever...

11-17

28:25

Imagine posting an ad that doesn’t scream “I’m an ad!” With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed and it'll end up looking pretty much like a normal post. These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you. And by amplifying the voices of your team members (or your own)...

Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time? Well, It’s NOT because they're necessarily better at what they do, or have more experience It's because they’ve created a legacy brand. So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your i...