Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business
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Description
The internet doesn’t reward expertise. It rewards noise.
😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention.
🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out.
You don’t need more content, you need more trust.
And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known & trusted authority in your field.
❌ This is not a podcast about how to grow your social media following.
❌ This is not a podcast about becoming a content creator.
❌ This is not a podcast about hacking the algorithm.
It's a show for expert entrepreneurs who want to:
✅ Build trust without becoming a performing monkey on TikTok.
✅ Share their ideas without sounding like everyone else.
✅ Turn their lived experience into their greatest marketing asset.
If you’re an expert entrepreneur who wants to be seen as the go-to authority, without chasing trends or becoming a content creator, this show is for you.
Every week, I’ll show you how to turn your lived experience into trust-building video that feels real, effortless, and impossible to ignore.
I’m Brad Powell, and this is The Standout Business Show.
Let’s put your voice where it belongs: front and center.
Hosted by Brad Powell
Video branding architect + creator of The Standout Expert System™ & The Mic Drop Flywheel™ — helping experts turn everyday conversations into high-authority, trust-building content.
206 Episodes
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After 200 podcast episodes, I’ve learned a simple truth: 👉 More content does not equal more trust. In this episode, I’m breaking down the biggest lessons from 200 episodes—what changed, what didn’t work, and what actually builds trust online when you’re an expert entrepreneur. If you’ve been stuck on the content treadmill—posting more, chasing reach, trying to “play the algorithm”—this episode is for you. Because the secret to visibility isn’t about showing up everywhere. It’s about sho...
Pamela Slim has spent decades helping entrepreneurs grow businesses rooted in their expertise. But in today’s noisy online world, even experts struggle to break through. In this episode I break down one of Pamela’s short-form videos to see if how well her short form video really works. 👉 Does her video stand out—or will it blend in? Stick around to find out what’s working, what’s missing, and what she could do to truly shine. In a recent video, she shared her “secret weapon” for regaining f...
🚗 A dead car battery. No phone. And an unexpected lesson in branding. This week, something happened to my girlfriend that reminded me why some brands stick in your mind… while others fade into the noise. Here’s what I mean: Your brand doesn’t stand out because of your logo, your colors, or even your marketing funnel. It stands out because of how it makes people feel. And in this episode, I’m sharing a short, true story that proves it, plus a simple way you can create those unforgettable...
💡 Want the free download? Get my Video-First Trust Signal Framework PDF and start creating videos that turn attention into trust: 👉 https://awesomevideomakers.com/wp-content/uploads/2025/08/The-Relatability-Framework-Worksheet.pdf If you’re an expert entrepreneur or service-based business owner, here’s the Mic Drop Truth: People don’t buy from the best brand. They buy from the brand they trust. In this episode of The Standout Business Show, I’ll show you five simple types of videos that ins...
This week we’re diving into the one marketing skill most expert businesses are still ignoring… 👉 And it’s not ads. 👉 It’s not shouting louder or going viral. It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field. In this episode of The Standout Business Show, I sit down with bestselling author and trust-building trailblazer Marcus Sheridan—the author of They Ask, You Answer and Endless Customers—to unpack why the future of...
What if the thing you’re avoiding on camera… is exactly what your audience needs to see? In this episode, I’m unpacking the one skill most expert entrepreneurs overlook when they’re trying to be “good on video.” And to start? We’re looking at Mel Robbins—no makeup, no script, no production. Just presence. And over a million people watched. Because being polished isn’t what builds trust. Being relatable does. You’ll learn: ✅ Why “professional” is not the same as powerful ✅ What makes videos...
You don’t need to go viral. You don’t need a trending sound, a big production budget, or a complicated funnel strategy. Because the most powerful way to grow demand for your business? 👉 It’s one honest, human conversation at a time. In this episode, I’ll show you why trust, not reach, is the foundation of a standout personal brand — and how short-form video can amplify the trust you’re already building behind closed doors. Whether you’re on a call with a client, answering a common questi...
What if the real reason your content isn’t landing has nothing to do with the algorithm—and everything to do with how you’re showing up? In this episode of The Standout Business Show, we break down the attention revolution happening right now—and what expert entrepreneurs can learn from a surprising source: a grassroots political campaign in New York City. Zohran Mamdani didn’t have a massive budget, party backing, or name recognition. But he crushed his opponent—a former governor—by doing on...
If your content isn’t getting traction—if you’re posting regularly but still feel invisible—this episode is for you. Please Note: This opens with me showing an 8mm home movie clip sharing a childhood hockey story that perfectly captures the chaos of today’s content marketing landscape: everyone chasing the same puck, saying the same thing, and getting nowhere. You've got to watch the video version on youtube to fully appreciate this!! What can you expect in this episode? You're about to...
Feeling invisible online—even though you’re damn good at what you do? You’re not alone. This episode is for the expert entrepreneur who’s tired of performative marketing, tired of chasing trends, and tired of trying to look the part instead of just being who they already are. Because here’s the truth nobody’s saying: 👉 More content doesn’t mean more trust. 👉 You don’t need to perform to be seen. 👉 Your expertise is enough. In this episode, I’ll show you: Why the traditional content playbook...
✨ Ready to stand out — without feeding the content machine? 👉 Book your free ‘Standout on Video’ call → https://standoutcall.com You’ve heard the advice a thousand times: Post daily. Be everywhere. Make more content. Stay “top of mind.” But here’s the truth: Posting more won’t make you more visible. It’ll make you more exhausted. In this kickoff episode of the new season of The Standout Business Show, we’re busting one of the biggest myths in content marketing—that quantity leads to cl...
The internet’s louder than ever. But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by the content machine. If you’ve ever thought: “I know I’m great at what I do. But online? I feel invisible… or like I have to perform to be seen.” This new season of The Standout Business Show is for you. In this kickoff episode, I’m sharing: ✅ Why I’m shifting the show’s focus this season ✅ The common struggles I hear from expert entrepreneu...
We’ve all heard it: “Vertical video performs best on mobile.” “More screen space = more attention.” “That’s what everyone’s doing on TikTok, so it must work on LinkedIn too... right?” Well, not so fast. In this episode of The Standout Business Show, I’m breaking down a $140,000 ad experiment that might completely flip your video strategy on its head. LinkedIn ad expert AJ Wilcox and video producer Chandler Quinton ran controlled A/B tests across vertical, square, and horizontal vi...
If you want to stand out, you can’t follow the rules of mainstream marketing. We’ve all been told that you need to be a more polished, performative, camera ready version of yourself… before you can show up. I think that’s wrong—and I’m going to show you why. You don’t need to be “camera ready” to start showing up, you need a new way to be seen. In this episode of The Standout Business Show, we're breaking down one of the biggest myths holding expert entrepreneurs back from building visi...
Before anyone buys from you, they need to believe. Not just in your offer—but in themselves, their problem, the possibility of change, and the method you use to get them there. That’s the idea behind the Chain of Beliefs—a simple but powerful framework that can turn your videos, your content, and your messaging into a client-converting machine. In this episode of The Standout Business Show, I’m pulling back the curtain and showing you exactly how I applied the Chain of Beliefs to my own offer...
When the economy gets shaky, most business owners go into hiding — cutting back, pulling in, and hoping to ride it out. But here's the thing about holding back: 👉 Shrinking is a choice. And right now, it’s the riskiest one you can make. Instead of retreating, this is your moment to stand out — to get visible, build trust, and become the expert your audience turns to. In this episode you’ll learn: ✅ Why downturns are actually prime time for bold positioning ✅ The 3 visibility pillars tha...
What if you could have a personal coach guiding you step-by-step through creating short-form videos—just like you’re working with me 1-1? That’s exactly what I’ve built with my custom Mic Drop Coach GPT, trained specifically to coach you through my Mic Drop Moments method. In this episode, I’m giving you an exclusive look behind the scenes of how this AI-driven coaching tool works, and how it’s revolutionizing the way people create content. I’ll walk you through a live example of h...
What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all? In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy. You’ll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusin...
Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority. Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience. You'll hear: Why most conte...
You’re exceptional at what you do. Your clients get results. You’ve put in the time, earned the expertise, built something real. So why does it feel like you’re still getting overlooked? Still chasing clients? Still blending in? In this episode of The Standout Business Show, I’m breaking down: 5 Signs That You’re the Best at What You Do—But Still Getting Overlooked If you're tired of inconsistent leads, forgettable content, and marketing that doesn’t reflect how good you actually are… this on...
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