Have a marketing question? Text it here! If you’ve ever wondered why families walk your community and then say “This is nice,” and never come back… Then, this episode is going to change the game for you. Today, we’re breaking down the Visit Experience (not the “tour.”) Because families don’t tour homes…they visit them. And the moment you shift your language, your energy shifts too. Inside this episode, I walk you through how to stand out instantly, personalize every interaction, and turn a si...
Have a marketing question? Text it here! 🎙 Episode 8 – You Can’t Grow Occupancy With an Untrained Team If you’ve ever thought, “Why am I still putting out fires when I pay grown adults to do this job?”… this one’s for you. In this episode of Start With Occupancy, I’m reminding you of something most people online forget: You are not in the real estate business. You are in the service business. The building is the backdrop. The people are the business. We’ll talk about why so many o...
Have a marketing question? Text it here! Your activity calendar says a lot more about your community than you think. (And no! Bingo three times a week doesn’t count as personalized.) If families visit and see empty chairs, disengaged residents, or the same calendar that hasn’t changed in months...they’re gone. Because let’s be honest, you can’t market your way out of a dull experience. So... what’s the cost of a disengaged resident? 👉 Low morale 👉 Faster decline 👉 Negative reviews 👉 And worst...
Have a marketing question? Text it here! What if the reason you're not getting more referrals or better retention isn’t your marketing… but your move-in process? In this episode, I’m going all in on something that doesn’t get talked about enough. It is how your staff sets the tone for every new resident’s experience and why the first 24 hours can either reinforce trust or break it completely. If you've ever: Felt like your caregivers “just don’t get it”Lost a move-in after everything lo...
Have a marketing question? Text it here! 📲 Let’s Stay Connected: Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out! And don’t forget to: ✔ Subscribe to the podcast ✔ Share this with your FAVORITE business buddy ✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist! For more insights, check out the blog, Turning The Tide. Want to stay in touch? Follow me on social: YouTube + Facebook + Instagram + Linkedin Together,...
Have a marketing question? Text it here! 📲 Let’s Stay Connected: Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out! And don’t forget to: ✔ Subscribe to the podcast ✔ Share this with your FAVORITE business buddy ✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist! For more insights, check out the blog, Turning The Tide. Want to stay in touch? Follow me on social: YouTube + Facebook + Instagram + Linkedin Together,...
Have a marketing question? Text it here! 📲 Let’s Stay Connected: Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out! And don’t forget to: ✔ Subscribe to the podcast ✔ Share this with your FAVORITE business buddy ✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist! For more insights, check out the blog, Turning The Tide. Want to stay in touch? Follow me on social: YouTube + Facebook + Instagram + Linkedin Together,...
Have a marketing question? Text it here! 📲 Let’s Stay Connected: Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out! And don’t forget to: ✔ Subscribe to the podcast ✔ Share this with your FAVORITE business buddy ✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist! For more insights, check out the blog, Turning The Tide. Want to stay in touch? Follow me on social: YouTube + Facebook + Instagram + Linkedin Together,...
Have a marketing question? Text it here! 📲 Let’s Stay Connected: Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out! And don’t forget to: ✔ Subscribe to the podcast ✔ Share this with your FAVORITE business buddy ✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist! For more insights, check out the blog, Turning The Tide. Want to stay in touch? Follow me on social: YouTube + Facebook + Instagram + Linkedin Together,...
Have a marketing question? Text it here! Welcome to Day 1 of the 21-Day Sales Series! Let’s talk about something real: families don’t start looking for senior living just for fun. When they call you, it’s because something urgent is happening. And your ability to respond quickly and with care can be the difference between a move-in and a missed opportunity. In this episode, I’m walking you through the five reasons why speed matters when handling inquiries—and how to set up your team and syste...
Have a marketing question? Text it here! Welcome Senior Living Change Champions! Today, we're getting real! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living? We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable. I’ll also share some of my personal hacks, like using email templates to save tim...
Have a marketing question? Text it here! In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss: The unique challenges faced by Generation X and Baby Boomer adult children.How to address the concerns of aging adults seeking to maintain their independence.The importance of including spouses in the...
Have a marketing question? Text it here! In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year! Did your jaw drop too? Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents. From video tours during construction to creative Facebook campaigns, Tonya re...
Have a marketing question? Text it here! To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face. We'll explore the key types of objections you might encounter, from "I'm not ready right now" to "I need more information," and provide actionable strategies to navigate them. Whether it's building trust, creating a sense of urgency, or demonstrating...
Have a marketing question? Text it here! In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real! Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business. But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies...
Have a marketing question? Text it here! Happy New Year!!! What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals. What can you expect out of the podcast this year? Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families. Through a series of case studies, q...
Have a marketing question? Text it here! #8 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community?How do I get families to decide my community is the right one for them?Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?" The three-part series will review the method, the execution, and the follow up. All three components will ...
Have a marketing question? Text it here! #7 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community?How do I get families to decide my community is the right one for them?Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?" The three-part series will review the method, the execution, and the follow up. All three components will ...
Have a marketing question? Text it here! Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home? Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers? In this episode, Cameron J. Barker from IMG Complete shares how his digital marketing agency can turn around struggling senior living commun...
Have a marketing question? Text it here! Feeling a little STUCK lately? Does the current COVID environment have you doubting your skills? Are you questioning if this is REALLY for you? Maybe, you have even said, "I SUCK!" If this is you, please do not feel alone. As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR... In this episode, I am sharing the 3 steps I take to change my thinking and to move me out of the I SUCK ment...