Starting a Business Simplified: For Healthcare Entrepreneurs

Are you bogged down by clunky client systems that leave you overwhelmed, and your clients feeling lost? Many health and wellness entrepreneurs struggle to find that sweet spot between automation and personal touch. Luckily, there’s a better way! In this episode, Suzy Wraines reveals why overcomplicating your systems leads to burnout, and walks you through the three key client touch points that make your clients feel truly valued and supported. Discover practical tools and simple tweaks you can implement right away to create an onboarding experience that’s smooth and stress-free, for both you and your clients. Say goodbye to friction, and hello to flow in your business!Starting a Business Simplified Websitehttps://www.startingabusinesssimplified.com/Episode #134Contents:(00:00) Intro(00:30) Customized Recommendations for System Optimization(04:30) “Streamlined Client Onboarding System”(06:38) Pre-Meeting Client Engagement Strategy(08:56) Effective Client Communication(15:10) Streamline Client Experience Systems Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

When you first think about starting a business, it’s easy to assume the most challenging part will be the strategy. The website. The pricing. The legal paperwork. The never-ending list of tasks makes entrepreneurship feel like climbing a mountain in the dark.And while those things matter, yes, you do need a way to get paid, a way to attract clients, and a service that makes sense, they’re not the real foundation of success.The truth is this: Mindset is 80% of the journey. Strategy is only 20%.If you don’t shift your identity, you can’t build the business you dream about.Why Identity is the Foundation of Business SuccessI’ve worked with numerous medical professionals, nurses, therapists, physician assistants, and holistic providers, who felt ready to leave the system and start their own businesses. They wanted freedom, alignment, and the ability to work on their own terms.Almost every one of them came to me with the same challenge. They were still seeing themselves as just a provider.Here’s the thing: You can’t build a six-figure business if you still see yourself as someone who simply trades hours for dollars. You can’t attract aligned clients if you still carry the belief that you need permission, validation, or someone else’s system to succeed.That’s not a business owner identity. That’s an employee identity.Entrepreneurship is a whole new world. It’s about shifting how you see yourself, what you believe is possible, and how you choose to show up every single day.The 80/20 Rule of Business GrowthLet’s break it down:* 80% Mindset / Identity WorkThis is about how you see yourself, what you believe you’re capable of, and whether you allow yourself to step into being the CEO of your life and business.* 20% Strategy / TacticsThis is about the systems, tools, and steps that support your identity shift.Yes, you need to know how to set up payment links. Yes, you need to know how to communicate your offer. But these pieces are meaningless without the right mindset driving them.Think about it this way: You could have the most beautiful website in the world, but if you don’t believe you’re worthy of being seen, you’ll never share it.You could have the perfect pricing structure, but if you still harbor the belief that “I can’t charge that much,” you’ll undercut yourself and stay stuck.Strategy without a mindset is like putting gas in a car with no engine. It looks good, but it doesn’t go anywhere.How Successful Entrepreneurs Think DifferentlyThe biggest difference between someone who stays stuck and someone who thrives isn’t their skills; it’s their identity.Successful entrepreneurs see themselves as:* Leaders, not employees. They don’t wait for permission; they give themselves permission.* Creators, not followers. They understand that business is built from their vision, not someone else’s blueprint.* Investors, not just workers. They know that investing time, energy, and money into growth is how businesses expand.* Resilient, not perfect. They expect challenges and see them as stepping stones, not failures.This isn’t about becoming someone you’re not. It’s about uncovering the version of you that’s already been waiting to step forward and be the one who knows you’re here for something bigger.My Own Identity ShiftWhen I left the military and later the healthcare system, I thought I just needed a plan. I knew I was smart. I knew I had the work ethic. So I assumed that once I had the right steps, I’d be fine.What I didn’t realize was how much my identity was still rooted in being a “soldier” or a “provider.” My nervous system was wired for survival and performance, not for freedom and creation.I had to ask myself: Who am I, if I’m not defined by a uniform, a license, or a system that tells me what to do?That was one of the most challenging questions I’ve ever faced. And it’s also the most liberating.The day I started seeing myself not as an employee of a system, I became the CEO of my own business; everything shifted.* I stopped looking outside for validation.* I stopped undercharging for my expertise.* I stopped hiding behind “being busy” instead of being visible.And that shift in identity, before the systems and marketing, was what opened the door to building a business that truly aligned with my purpose.The Belief That Creates Visibility, Income, and TractionHere’s the belief that changes everything:“I am not just a provider. I am a business owner. I am a CEO.”When you truly embody that belief, everything else flows.* You stop being afraid of visibility, because you know being seen is how people find you.* You stop underpricing your work because you know your value isn’t measured by hours, it’s measured by transformation.* You stop waiting for the “perfect time,” because you realize the perfect time doesn’t exist.This belief is what allows you to create traction in your business. It’s what shifts you from thinking small to thinking big, from surviving to thriving, from following to leading.A Powerful Shift to Embody Your CEO Identity NowIf you want to start shifting your identity today, try this simple practice:* Ask yourself daily: “Who am I choosing to be in my business today?”* Am I choosing to be the overworked provider, or the confident CEO?* Anchor into the future version of yourself.* Imagine yourself one year from now, running a successful, soul-aligned business. What do they believe about themselves? What decisions are they making differently?* Take one aligned action every day.* Whether it’s reaching out to a potential client, recording a video, or setting up a system, do it from the belief that you are already the CEO.When you live into this identity, strategy becomes a tool, not a lifeline. You’ll find that the actions you take actually work because they’re aligned with the way you see yourself.For Healthcare Professionals Stepping Into EntrepreneurshipIf you’re a nurse, therapist, PA, or holistic provider, the leap into entrepreneurship can feel intimidating. You’ve been trained to care for others, often at the expense of yourself. You’ve been taught to follow rules, protocols, and systems that don’t leave room for your own vision.This is your time.The world needs healers who build businesses that are sustainable, purposeful, and aligned with their souls.Your identity as “just a provider” has gotten you this far, and it won’t carry you into the future you’re meant to create.* You are more than your credentials.* You are more than your job title.* You are a visionary entrepreneur.Final ThoughtsStarting a business isn’t just about learning how to market, price, or deliver services. Those things matter, and they’re only 20% of the picture.The real work is in shifting how you see yourself. In moving from “I’m just a provider” to “I’m the CEO of my own business.”That’s the foundation of building a six-figure, soul-aligned business.And the question I want to leave you with is this:What belief are you shifting in your business journey right now?If you want to learn more about getting started with your own business outside of healthcare, visit startingabusinesssimplified.com Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Struggling to keep your health and wellness clients engaged after they sign on? You’re not alone! Many coaches and consultants find themselves second, guessing their onboarding process and feeling lost when it comes to building lasting client loyalty. In this episode, Suzy Wraines uncovers how a clear, thoughtful client experience can be your secret weapon for business growth. Learn why small, personal touches make a big difference, turning your clients into loyal fans and automatic referrers. With real-life insights from hosting her very first Alaska retreat, Suzy shares practical steps for seamless onboarding, powerful offboarding, and how to stand out with a client experience that’s as unique as you are. If you want your clients to rave about working with you, and bring friends along, this episode is for you!Starting a Business Simplified Websitehttps://www.startingabusinesssimplified.com/Episode #132 Contents:(00:00) “Starting Your Wellness Business Journey”(00:30) “Starting Your Wellness Business Journey”(03:01) Pre-Retreat Connection via Video Calls(05:52) Unique Client Experience Strategy(10:16) Client-Centric Coaching Systems Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Are you a military spouse or former healthcare professional feeling lost as you step outside the structure of your old career? You’re not alone, many aspiring entrepreneurs struggle with finding their new path, battling fear, and wondering if their past experiences are even relevant. In this episode, Heather Jones shares her journey from Army life to building a thriving business as a life coach for military spouses, highlighting exactly how to bring your unique skills forward and overcome self-doubt. You’ll discover simple, actionable steps to reframe fear, honor your background, and finally enjoy the freedom and fulfillment that entrepreneurship can bring. If you’re ready to embrace your skills, find the support you need, and make your new business journey joyful instead of overwhelming, this episode is packed with the mindset shifts and encouragement you’ve been searching for.Starting a Business Simplified Website:https://www.startingabusinesssimplified.com/Heather Jones Coaching:https://heatherjonescoaching.com/More Than Mom: From Stay-at-Home Mom to Entrepreneur:https://heatherjonescoaching.com/ebookfreedownload/Bonus Episode #61Contents:(00:00) Intro(00:30) "Simplifying Health Business Ventures"(04:51) Mentorship's Impact on Military Spouses(07:59) Guiding Military and Medical Transitions(11:08) Connecting Diverse Experiences(15:20) Overcoming Fear in Business(18:19) "Stress Relief Through Deep Breathing"(19:57) Suppressing Tears: Fear of Humiliation(24:29) Bathroom Countertop Pushup Routine(29:47) "Overcoming Physical Challenges"(30:27) Joining Military at 29 Fears(32:52) "Challenging Solo Success Myths"(37:41) Embracing Flexibility in Work Life(39:21) Podcast Show Notes and Guest Connection Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Are you dreaming of starting your own business, but feel overwhelmed by all the unknowns? Maybe you’re worried you don’t have the right background, or you’re stretched too thin juggling every aspect alone. You’re not alone in these fears, countless would-be entrepreneurs face the same hurdles of uncertainty, lack of clarity, and fear of making mistakes when stepping out on their own.Thankfully, simple actions can set you on the right track. In this episode, Shannon Russell, who transitioned from television producer to successful franchise owner and coach, shares that you don’t need a business degree or medical background to be a thriving entrepreneur. She breaks down how to assess your current skills, build supportive systems, and take small, focused steps forward without being paralyzed by overwhelm.Get ready to gain actionable advice to help you move from confusion to clarity, stop second-guessing yourself, and confidently launch the business (and life) you truly want, all while keeping things simple and soul-aligned!Starting a Business Simplified Website:https://www.startingabusinesssimplified.com/Second Act Success Website:https://secondactsuccess.co/Bonus Episode #60Contents:(00:00) Intro(00:30) From TV to Top Franchise(04:34) "Creative Strategy Meets Business Execution"(07:11) Assess and Leverage Your Skills(12:56) Clarifying Business Goals Through Guidance(14:58) Entrepreneurial Ventures: Play Space & Baking(18:32) "Research Before You Leap"(23:04) "Coaching: Essential Accountability Partner"(24:55) Inspirational Boosts for Entrepreneurs Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Ready to attract your first clients without burning out or chasing huge online numbers? In this transformative episode of Starting a Business Simplified, host Suzy Wraines peels back the myth that you need a massive following to get your first clients. Instead, she reveals the one essential skill that truly builds businesses rooted in health, wellness, and authentic connection, plus practical ways to implement it today.Suzy’s approach is all about soul-aligned entrepreneurship, especially for those transitioning from healthcare into their own business. If you’ve been feeling pressured by the numbers game, or second-guessing your worth and next steps, this episode delivers a refreshing, actionable perspective.The Essential Five Steps to Start a Business and Replace Your Salary: 👉 www.startingabusinesssimplified.com/5-steps-landing Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/Episode #131 Contents:(00:00) Intro(00:30) "Finding First Clients Simplified"(04:44) Building Genuine Business Connections(05:49) Authentic Connections, Business Fulfillment(10:43) Build Authentic Connections(14:16) Leverage Connections for Business Launch(16:02) Starting Step Five Soon Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Are you tirelessly chasing new followers online, hoping they’ll become your first clients? Ready for a truth bomb that could skyrocket your business growth with less hustle? In this episode of “Starting a Business Simplified”, Suzy Wraines unveils a powerful reality: your very first clients probably aren’t total strangers scrolling the depths of your social media. They’re already within arm’s reach.Join Suzy as she reveals exactly how your current network contains hidden opportunities, untapped potential clients, and a wave of referrals waiting to be discovered. Whether you’re standing on the sidelines of a bowling alley, catching up with old friends, or simply sharing your passions with your community, your next client could be closer than you think.Starting a Business Simplified Websitehttps://www.startingabusinesssimplified.com/Episode #130Contents:(00:00) Intro(00:30) "Building Business Through Personal Networks"(04:26) "Client Growth Through Referrals"(06:08) "Podcast Conversations Spark Business Ideas"(10:49) Leveraging Your Network for Business(13:51) Networking Through Conversations Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Are you struggling to set prices for your health and wellness business, terrified of charging what you’re worth or worried that clients won’t pay? You’re not alone. Many new entrepreneurs grapple with undercharging, resentment, and burnout, especially when transitioning out of the healthcare system where asking for money isn’t the norm. In this episode, Suzy Wraines unpacks the emotional and practical struggles around pricing, showing you how aligned pricing can feel good and actually sell. Discover the difference between survival pricing and sustainable pricing, why undercharging leads to frustration, and how to confidently receive payment for your services. Get simple, actionable strategies to ensure your business supports you, your clients, and your mission, not just your bank account. If you’re ready to ditch the guilt, finally honor your worth, and set prices that reflect the transformation you provide, this episode is your roadmap.Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/Episode #129Contents:(00:00) Intro(00:30) Confident Payment: Pricing for Sustainability(05:54) Sustainable Service Pricing Strategy(07:18) Undercharging: Business Sustainability & Resentment(11:02) Luxury Pricing with Giving Back(14:01) Transformative Pricing Reflection Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Are you feeling overwhelmed in your business, struggling to break free from the daily noise and reconnect with your true purpose? Many health and wellness entrepreneurs face the same challenge, caught in routines, following endless protocols, and rarely finding real space for reflection or growth. Fortunately, there’s a straightforward way to gain clarity and reignite your passion. In this episode, Suzy Wraines reveals how stepping away, truly stepping away, through a soul-aligned retreat in the breathtaking wilds of Alaska can be the catalyst you need. Discover the power of taking five full days for yourself and your business, surrounded by supportive entrepreneurs, guided reflection, and the inspiring energy of nature. Walk away with a renewed vision, actionable business steps, and lasting community support. Get ready to let go of burn-out, reconnect with your soul’s purpose, and move your business forward with confidence!Starting a Business Simplified Websitehttps://www.startingabusinesssimplified.com/Episode #133 -Contents:(00:00) Intro(00:30) "Vision to Action Retreat"(05:13) Transformative Five-Day Retreat Planning(05:43) Pre-Retreat and Post-Retreat Connection Calls Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Do you feel a knot in your stomach anytime you think about asking clients for payment? If you're a health or wellness professional transitioning into business ownership, you’re not alone. Many healthcare providers struggle with uncomfortable feelings around receiving money, it’s not something you did in your previous roles. The shift from serving patients without payment to charging for your services can bring up deep-seated money blocks and questions about self-worth.In this episode, Suzy Wraines breaks down exactly why accepting payments feels so challenging and normalizes the experience for you. She explains the strong link between feeling worthy and being able to confidently receive money for your expertise, and provides practical mindset shifts to help you overcome this resistance. Plus, Suzy shares her own behind-the-scenes experience and offers straightforward, actionable steps for setting up simple systems to make getting paid stress-free, even if tech scares you!Let this episode be your guide to releasing money anxiety, recognizing your inherent value, and finally embracing the energy exchange at the heart of entrepreneurship. You’ll discover that receiving payments can be easy, natural, and even empowering as you grow your business.Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/Episode #128-Contents:(00:00) Intro(00:30) Overcoming Resistance to Receiving Payments(03:43) From Army to Veterinary Technician(06:50) Valuing Intangible Services(12:17) Effortless Client Onboarding(13:50) Overcoming Money Exchange Anxiety Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

When you work in a clinic or hospital, everything is ready for you. The scheduling system, patient records, and payment processing are all set up before you even walk through the door. Patients show up, you do the work you’re trained for, and the systems handle the rest.When you decide to start your own business, it’s a different story. Suddenly, you’re the one figuring out websites, payment processors, client forms, and workflows. And instead of focusing on helping people, you’re buried in tech headaches and endless setup tasks.It’s overwhelming, and it’s the number one reason many healthcare professionals delay launching their dream business.What if it didn’t have to be that way?That’s exactly why I created Foundations First, a done-for-you business setup designed specifically for healthcare providers stepping out on their own. In just 90 days, I will handle your:* Client management system* Payment processor* Email and communication tools* Lead workflows and forms* (Optional) Professional websiteBy the time we’re done, your business is fully operational. You can step right into seeing clients, just like you did in the hospital or clinic, without worrying about what’s happening behind the scenes.Starting a business doesn’t have to mean doing it all yourself. You’ve already put in the years of training. Now, let’s make sure you get to spend your time doing the work you love.Schedule your clarity call today to see how we can have your business up and running in 90 days. Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

In Episode 127 of “Starting a Business Simplified”, Suzy Wraines, your guide to soul-aligned entrepreneurship, gets real about one of the most transformative lessons she’s learned on her business journey: Why finding clients who are truly ready for transformation changes everything.Listen in as Suzy shares a pivotal coaching conversation that opened her eyes to the difference between helping someone who “needs” a solution and truly serving someone who’s ready for lasting change. This episode will challenge the old belief that anyone who can pay should be your client—and help you clarify who you’re genuinely meant to serve.Starting a Business Simplified Websitehttps://www.startingabusinesssimplified.com/Episode #127-Contents:(00:00) Intro(00:30) "Prioritizing Success and Sacrifice"(04:33) Client Readiness Assessment Guide(06:56) "Identifying Ready Clients"(08:29) Identifying Ideal Clients(10:58) Your call to action Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Do you feel lost transitioning from healthcare into entrepreneurship? Are you exhausted from always caring for others but never feeling restored yourself? Many former nurses and caregivers entering the business world struggle with burnout, self-doubt, and the pressure to separate their personal healing from their new ventures. The good news? There’s an easier, more compassionate path forward.In this episode, nurse life coach and intuitive coach Dawn Kralovich reveals how your own healing journey is not only essential but transformative for your business success. Dawn Kralovich and Suzy Wraines dive deep into what it means to truly care for yourself while caring for others, how to let go of harsh self-judgment, and why embracing vulnerability is actually your greatest strength as an entrepreneur. You'll discover real-life strategies, from small daily pauses to redefining receiving, and how to finally blend holistic wellness with business, so you can build a soul-aligned practice without losing your sense of self.Get inspired to prioritize your own needs, create empowered boundaries, and reconnect with your purpose. If you’re ready to step out of survival mode and into a new paradigm where self-compassion fuels your business, this episode is your starting point.Starting a Business Simplified Websitehttps://www.startingabusinesssimplified.com/Bonus Episode #59 -Contents:(00:00) Into(00:29) "Launching a Soulful Health Business"(05:49) Nurse's 22-Year Career Journey(09:20) Healing Through Shared Experiences(11:40) Embracing Vulnerability and Trust(14:58) "Actors on a Stage"(19:00) Self-Care and Recognizing Anger(21:45) Prioritize Self-Care in Healthcare(23:34) "Golden Ticket to Eternity"(29:00) Struggles with Self-Love and Compassion(31:44) Pause and Find Your Joy(33:20) Finding Personal Joy(36:58) Connect with Dawn Today Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Do you find yourself struggling to define who your business is really for? Maybe you’re casting a wide net—hoping to help “everyone”—but still not connecting with the people who truly need you. As a health or wellness professional stepping into entrepreneurship, it’s easy to feel overwhelmed and unsure whose problems you’re meant to solve. In this episode, Suzy Wraines breaks down why trying to serve everyone leads to confusion and burnout (for both you and your clients) and how getting specific about your ideal client is the key to growing your business. Discover the crucial question you need to be asking when choosing who you’ll work with, learn how to align your business with your true calling, and find the confidence to say “no” without guilt. Get ready to simplify your path, serve with purpose, and finally build a business that feels right for you!Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/Episode #126-Contents:(00:00) Intro (00:29) Niche Marketing for Health Professionals(05:33) Army Medic Experience(06:50) Soul's True Purpose or Skill?(11:18) "Define Your Target Customer" Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Are you standing at a pivotal crossroads in your healthcare career, wondering what could be next for you outside the clinical world? Today’s bonus episode of “Starting a Business Simplified” is the story you’ve been waiting to hear! Host Suzy Wraines welcomes the remarkable Kim Benoy, the visionary behind the "Midlife with Courage" podcast, for a deeply authentic and inspiring conversation. Kim shares her journey from a decades-long nursing career to finding her calling as a podcaster and entrepreneur in the world of wellness and aromatherapy.With humor, honesty, and courage, Kim opens up about what it really takes to shift your identity, embrace your passions, and build a soul-aligned business even when the path ahead is unclear. From overcoming the challenge of asking for help to establishing herself as a confident business owner, Kim’s story proves that reinvention is possible at any stage, and that midlife is just the beginning.Whether you’re a nurse, healthcare provider, or simply someone feeling the urge to step into a more empowered chapter, you’ll find actionable takeaways, heartfelt encouragement, and a refreshing reminder that you are never too late to rewrite your story.Starting a Business Simplified Website:https://www.startingabusinesssimplified.com/Suzy Wraines:https://www.linkedin.com/in/suzywraines/Kim Benoy:https://www.linkedin.com/in/kim-benoy-250754111/Bonus Episode #58 Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Do you feel lost trying to grow your business, even though you know you have a purpose deep down? Maybe you find yourself stuck in perfectionism, trying to serve everyone, or slipping back into old fear-based habits, and you’re not even sure why. You’re not alone! Many health and wellness professionals struggle with these hidden roadblocks when they leave the comfort (and validation) of the healthcare system to start a business.In this episode, Suzy Wraines uncovers the three subtle signs you’ve disconnected from your purpose, and how that often happens without you even realizing it. Discover why overthinking, people pleasing, and letting past fears hold you back are keeping you from the true impact you want to make. Most importantly, Suzy shares a simple mindset shift that will help you reconnect with your deeper “why,” so you can move forward confidently and sustainably.Tune in to learn how to stop second guessing yourself and finally build a business that fully honors who you are and what you value.Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/Episode #125 -Contents:(00:00) Intro(00:29) "Three Signs of Purpose Disconnection"(06:14) Identify Your Ideal Client(08:13) "Align Actions with Purpose"(11:07) "Action Over Perfection in Business"(14:52) "Empowerment Through Emotional Healing"(16:24) Staying Connected to Purpose (18:33) Everything circles back to your why Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Why do so many healthcare professionals feel the same stress and exhaustion in business that they were trying to escape in the clinic? In Why Most Healthcare Professionals Burn Out in Business, host Suzy Wraines takes you beyond the buzzwords and deep into her own story of burnout, healing, and finding her mission. She reveals the real reason burnout follows us out of healthcare, and shares the one must-do first step to break free for good.This isn’t business as usual, it’s soul-aligned strategy that begins with uncovering your deepest WHY! Suzy isn’t here to sugarcoat the transition from provider to entrepreneur; she’s walking with you step-by-step through the discomfort, the healing, and ultimately, the clarity that forms the foundation of a business (and life!) you’ll love. Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Are you hustling in your business, trying to grow sales and be productive, but still feel like you’re spinning your wheels without seeing real results? You’re not alone. Many solopreneurs and small business owners struggle to identify what activities will actually move the needle and get them closer to their goals. In this episode, business coach Kay Phillips joins Suzy Wraines to break down the confusion and overwhelm that comes with endless to-do lists and decision fatigue.Together, Kay and Suzy tackle the pain points that keep entrepreneurs stuck—like not knowing where to focus your efforts, procrastinating on what really matters, and drowning in admin tasks that don’t lead to revenue. Kay shares actionable strategies to help you track and measure your activities, so you can finally see which tasks bring in clients and income, and which are just keeping you busy.If you’re ready to understand the true “needle movers” in your business, learn how to use simple metrics to measure success, and want practical tips for overcoming overwhelm—this episode is your roadmap. Get ready to feel empowered, clear, and confident as you boost both your productivity and your sales!Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ — Content:(00:00) Intro (00:29) ADHD-Focused Business Coaching Journey(03:30) "Building Business Through Goal Alignment"(08:31) "Measure Success to Maximize Earnings"(12:41) Reevaluating Bookkeeping's Impact(15:35) "Identify Goals to Drive Action"(17:10) "Coaching for Business Success"(21:57) Entrepreneur Mindset Shift(25:59) Avoiding Aggressive Sales Techniques(28:00) Balancing Networking for Entrepreneurs(30:06) “Coaching for Personal Transformation"(33:18) Overcoming Burnout and Goal Failure(37:34) "Gratitude and Connection" Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Are you a seasoned healthcare professional or entrepreneur feeling stuck and self-conscious about making the leap to online business, or even just showing up on camera? You're not alone. Many women, especially those over 40, find themselves held back by fear of visibility, worries about appearance, and that perfectionist voice in their heads saying they’re not ready yet. In this episode, with Host Suzy Wraines, guest Christine Brunelli, a chiropractor, turned image strategist and visibility coach, shares her own bumpy journey from brick-and-mortar healthcare and beauty salons to confidently showing up on camera and thriving online. Christine opens up about the anxiety of her very first Instagram Live (and how a 3-minute "train wreck" video landed her a $2,000 client!). She tackles the mental blocks around image, self-worth, and camera presence that keep so many brilliant professionals from sharing their expertise. Plus, Christine offers straightforward, actionable tips, from simple camera-ready beauty hacks to mindset shifts, that will help you step out from behind the scenes and connect with your audience authentically and powerfully. If putting yourself on video feels intimidating, or you’re caught between knowing your stuff and actually being seen, this episode is your permission slip to show up as your best self (not a perfect one!). Tune in, get inspired, and discover how embracing authenticity and a few tricks of the trade can transform your business and your confidence! The first step to leave the healthcare system and start a business is listening to the Starting a Business Simplified Podcast: https://www.startingabusinesssimplified.com/podcast Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ -- Contents: (00:00) Intro (00:29) Christine's Multifaceted Entrepreneurial Journey (05:36) Nervous Pitch: Healthy Role Models (09:19) "Universal Connection and Oneness" (10:59) "Transitioning from Podcast to Video" (15:14) "Embrace Imperfection in Social Media" (19:24) "Personal Growth Through On-Camera Experience" (22:16) Camera Confidence for Perfectionists (25:01) "Camera-Ready: Taming Flyaway Hair" (28:11) "Dimethicone: Perfecting Skin Primer" (30:01) "Podcasting and Over-50 Beauty Tips" (33:14) Discovering Authentic Self via Podcasting (39:56) Embracing Discomfort for Growth (41:05) Guest Show Conclusion Bonus Episode #54 Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Are you transitioning from the healthcare field and dreaming of building your own business? Do you feel a little lost when it comes to actually delivering your services and wowing your first clients? Then this episode is your roadmap to an exceptional, stress-free client experience, and ultimately, to business success! In this compelling installment of the Starting a Business Simplified Podcast, host and business strategist Suzy Wraines zeroes in on the all-important Step 5 in her signature five-step process for launching your business after leaving the healthcare sector. This crucial episode is all about delivery: mapping the client journey, streamlining your onboarding process, and ensuring that every new client is nurtured with professionalism, clarity, and a personal touch. If you want actionable guidance, real-world examples, and a confidence boost to get your first clients raving, you can’t afford to miss this episode. The first step to leave the healthcare system and start a business is listening to the Starting a Business Simplified Podcast: https://www.startingabusinesssimplified.com/podcast Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ Episode #123 Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe