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© 2024 Atrium
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This podcast is a collection of our most popular blogs designed to provide advice from investors, founders, and Silicon Valley vets. You’ll hear startup advice, war stories, and best practices to help you navigate the world of entrepreneurship.
We release episodes weekly but you can also gain all-access to our startup advice by signing up for our Startup Straight Talk newsletter at atrium.co/newsletter
Atrium is a corporate law firm and technology company providing fast, transparent, and price-predictable professional services to startups. Visit us at atrium.co
We release episodes weekly but you can also gain all-access to our startup advice by signing up for our Startup Straight Talk newsletter at atrium.co/newsletter
Atrium is a corporate law firm and technology company providing fast, transparent, and price-predictable professional services to startups. Visit us at atrium.co
20 Episodes
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All-hands are a way to ensure everyone is aligned amidst constant shifts and growth within a startup. Justin Kan shares why all-hands are important, how to design and run them effectively, and other tips for communication best practices in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2SIguhJ
Finding your first engineer is a challenge. Co-founder and CEO of Triplebyte, Harj Taggar shares how to determine your hiring criteria, where to look, and other key tips for hiring the right engineers for your early-stage startup in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/38krhoY
Being a parent and a founder means constantly judggling challenges in multiple areas. Repeat founder and platinum-selling artist Ranidu Lankage shares lessons from being a new parent and leading a startup, how companies can build a culture that's inclusive for parents, and more in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/3bwXgEj
Work-life balance is never a given in startups. Front CEO & co-founder Mathilde Collin shares how she uses commitments to health and family, hypnotherapy, daily journal sessions, and more to build a company culture that inspires meaningful work in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/38mUy2h
More and more founders are turning to secondaries as a way to sell shares in startups and work around transfer restrictions. Learn how this works and essential things to consider for secondary stock transactions in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2SkkRzk
All founders face the challenging task of negotiating the terms of a deal after landing that coveted term sheet. Learn essential negotiating techniques for setting the terms for your company’s rounds, from the first to the final, in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/3aVuHjK
A common question founders have is how and when to invest in sales and marketing. Whether it is approaching seed stage customers or defining the sales cycle, founders must make decisions that have long-term effects on their company. Learn what works and doesn't work when it comes to investing in sales and marketing from Atrium's VP of Revenue Steven Boone, who has been leading Growth for seven years across two startups.
The blog post can be found here http://bit.ly/2RFnHP2
Creating a compelling narrative is critical to your startup's success. Before creating a pitch deck and meeting with investors, founders must perfect their company's narrative and value prop. Learn how to craft a compelling 3-part narrative and deliver an effective pitch in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2QVOR4S
Early on, founders must decide whether to build a website or mobile app. With the likes of Uber and others, it seems the world has been increasingly moving toward mobile. The fact is that building a website first offers many financial and strategic advantages. Learn why you should consider building a website first instead of an app in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/35SSoFD
Many founders face important decisions when raising a Series A round. However, when done correctly, fundraising is not your end goal but a tool to build a strong business and find the right long-term partners. Learn how to approach the Series A fundraising process effectively—from deciding when you are ready to raise to setting up investor meetings—in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2tZJuc2
A common question founders have is how to build and scale their sales team. Sales is a vital function that requires a great level of strategic attention from the leaders of a startup. Learn when you should make your first sales, the right profiles for your first hires, when you should hire BDRs and more in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/36Z2hmf
Any founder knows that building a company comes with an inevitable rollercoaster of emotions—from the excitement of landing large customers to the fear of not being able to raise enough capital. While society often equates showing emotions with weakness, by being open about your emotions and enabling your team to do the same, founders can make a profoundly positive effect on their organization and their own professional life. Learn how you can solve the deeper problems that affect your business through bringing your emotions to work in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/36Th1mK
Any founder who has raised capital knows that fundraising is hectic and stressful. Maintaining the momentum you need to secure favorable terms means keeping track of where you are in the process with each investor. Learn how founders can be proactive and organized about their fundraising process in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/34y0Bia
It’s not who you know - it’s who your network knows. Building and leveraging your network to get introductions is the tried and true way to meet investors and get funding. Learn the art and science of the process in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2K0B61g
Leading a startup towards success is no easy feat. Leading a startup through success is even harder. But, that is the life founders sign up for. In order to be the best CEO you can be, you need to make time for deliberate actions and habits to find balance in life. Learn how CEOs can balance their stress, passion, and self-awareness in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2roEWL1
The decisions made around allocating equity early on in a startup’s lifecycle will have major effects on its long-term financial well-being. Make strategic decisions now that will put your company in the best possible position when it comes time to growth and scale your company. Learn all this and more in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2qwUPyv
Common questions we hear from founders - how can I do well in my Y Combinator interview and how do I best prepare? We put together the following best practices based on our experiences advising hundreds of startups through the fundraise process. Learn how to prepare and present with confidence in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2CpGUNu
For most founders, selling a company is a life changing event that they have had no training for. This guide is intended to help startups navigate questions around the acquisition process, know what to be prepared for, and how to see through bad deals. Learn all this and more in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2Cq9v5m
Raising a seed round is an exciting step toward your startup’s success. However there is a lot of unknown including (but not limited to) understanding key investment terms, the types of seed investors, and how to pick a valuation for your company. Learn all this and more in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/36FV3E3
Every CEO goes through times when things just aren’t working. While this might be true, what is not true is the feeling that generally accompanies it: “I’m all alone and this is a unique problem.” Learn the 5 struggles that all founders encounter and how to overcome them in this episode of Startup Straight Talk.
The blog post can be found here http://bit.ly/2NlvWyP
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