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Stay Hungry - Marketing Podcast
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© 2025 Stay Hungry - Marketing Podcast
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Breaking down all things marketing tactics and business mindset. Hear from Codebreak co-founder, Joel, Codebreak's senior marketing executive, Martha, and some incredible guests. On this podcast expect to find applicable marketing advice, deep discussions on business and mindset, and powerful guest stories #StayHungry
358 Episodes
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From a 23-stone football manager who couldn't run a mile, to an endurance athlete and mindset coach, Harry Purdy’s story is a powerful lesson in total transformation. But this isn't just another weight-loss tale. What happens when you fix the body, only to realise the mind is still in a warzone? In this deeply honest episode of the Stay Hungry Podcast, Harry Purdy opens up about his journey from morbid obesity and crippling intrusive thoughts to finding true strength. He reveals t...
In this powerful episode, we sit down with Imthiaz Ghulam, an entrepreneur who has truly walked through fire and come out the other side. He introduces himself as someone who has made every mistake imaginable and failed at nearly everything he's tried. This isn't a story of defeat, but one of incredible resilience and the profound mindset shifts required to rebuild and succeed on your own terms. We dive deep into the nature of failure and why embracing it is the only true path to success. Th...
What happens when the high of a lifetime trip slams headfirst into a business nightmare? Fresh from a dream holiday in Borneo, Joel returned not to a victory lap, but to a triple-threat gut punch: a surprise solicitor's letter demanding a huge sum, a client chargeback, and a team member's resignation. It was enough to make anyone want to pack it all in. But what if these soul-crushing obstacles aren't signs to quit, but the price of entry for the next level of growth? In this raw and unfilter...
It’s the critical moment where most businesses either scale or stall. The ads are working, the system is proven, but the thought of spending more money feels terrifying. Why do so many business owners pull back right when they should be pushing forward? In this practical, numbers-driven episode of the Stay Hungry Podcast, Joel and Martha tackle the single biggest hurdle for growing businesses: knowing when to stop breaking even and start scaling with confidence. They break down why so many en...
If your team doesn’t understand the mission, how can they possibly help you achieve it? In this unfiltered episode of the Stay Hungry Podcast, Joel and Martha get real about leadership, growth and the often-ignored truth: too many business owners either forget or fail to communicate their mission. And when that happens, progress stalls. Culture fades. Clients leave. They explore why a mission is more than a motivational quote on the wall – it’s the foundation for meaningful direction, account...
Too many business owners still treat marketing like a flyer through the door. In this unfiltered, brutally honest episode of Stay Hungry, Joel and Martha rip into why that mindset is costing companies serious growth. From DIY disasters to short-term thinking, they expose what it really takes to weaponise your marketing and why it’s the difference between stagnation and scaling. If you’re tired of chucking spears and hoping one sticks, this episode is the reality check you need. It’s time to s...
In a world awash with self-proclaimed experts and Instagram-perfect entrepreneurs, it’s a real challenge to separate genuine substance from slick spin. Many can talk a good game, sporting the right clothes and car, but scratch the surface and the depth simply isn't there. They might know all the business clichés and initially motivate you, but often falter when real problems arise. This episode of the Stay Hungry Podcast tackles how to see past these superficial displays. The hosts aim to hel...
Joel had planned it meticulously: a once-in-a-lifetime trip to Borneo to mark his wife Hannah’s recovery from major surgery. The centrepiece? A challenging rainforest trek to Coffin Cliff Point, a viewpoint so breathtaking it’s said to resemble an ocean of green. But the night before, illness hit. On the morning of his birthday, Joel was too unwell to get out of bed. Hannah had to go without him. That moment, watching someone he loves tackle something monumental, solo, sparked a powerful refl...
Ever delivered knockout results… only to watch a client walk? It’s a brutal truth of business: sometimes, amazing just isn't enough. In this episode of the Stay Hungry Podcast, Joel, fresh from a literal fever dream in Borneo (where he didn't see enough orangutans but did have a business epiphany!), and Martha unpack why. Using a real-life gut punch: a client who left despite an 18x return on ad spend, they reveal why your best work can vanish if clients don't see the 'so what?' and 'what's n...
That’s the blunt truth most business owners ignore. When a marketing campaign, advertising strategy or sales system starts producing results, the natural instinct should be to scale. But too often, entrepreneurs get bored, distracted or afraid: they pivot. They chase the next trend or fiddle with what isn’t broken. The result? Momentum stalls, revenue plateaus, and growth opportunities vanish. This episode is your reminder to stick with what works, amplify your wins and stop looking for probl...
This episode delves into the psychology behind why people buy. It starts with Joel's recent impulse purchase of a car window smasher, triggered by seeing a flaming BMW, and explores why the most effective marketing sells outcomes, not just features. Joel and Martha discuss what really makes people click "Buy Now", exploring how fear based 'what if' scenarios can drive immediate purchases, even for problems people didn't know they had. They cover why success in sales often starts with ma...
Success isn't found in the watch, the car, or the shoes; it's in how you present yourself. In this raw and real episode of the Stay Hungry Podcast, Joel and Martha explore the quiet confidence that defines true leadership. They discuss why showing off is often a cover up and how to tell the difference between substance and showmanship. From upcoming jungle adventures in Borneo to making AI generated Peppa Pig artwork, it's a lesson in owning your space without needing...
In this episode of the Stay Hungry Podcast, Joel and Martha are back in the saddle and diving deep into a crucial, yet often misunderstood, aspect of business: the power of choice. They explore how strategically giving your clients options can make them feel empowered and in control, all while you remain the trusted guide steering towards a positive outcome. Forget the old-school "railroading" tactics that make clients tetchy. Joel and Martha break down the fine line between sounding certain ...
In this episode of the Stay Hungry Podcast, Joel and Martha tackle the generative AI revolution head-on, exploring its seismic impact on marketing, creativity, and business strategy. As tools like Sora and ChatGPT bring powerful image and content creation capabilities to the masses, they ask: is this a game-changer or just another trend?. Joel shares his hands-on experiences, from creating quirky AI images to leveraging AI for sophisticated marketing funnels and deep business res...
In this episode of the Stay Hungry Podcast, Joel and Martha explore why so many entrepreneurs struggle to hit their goals because they never set them properly in the first place. From the dangers of vague targets to the power of decision-making with purpose, this one’s a must-listen for any business owner serious about growth. Whether you’re scaling a team, running ads, or planning a bucket-list trip, success starts with knowing exactly where you’re heading and why. Here’s what you’ll learn: ...
In this episode of the Stay Hungry Podcast, Joel and Martha tackle a fundamental truth many entrepreneurs try to ignore: growth is supposed to be hard. Forget the easy path. They argue that expecting challenges (whether scaling a business, training for an endurance event like Hyrox, or managing a team) is the key to actually achieving your goals. They explore why leaning into the difficulty, rather than avoiding it, builds resilience and drives real progress. They discuss why the most rewardi...
In this episode of the Stay Hungry Podcast, Joel and Martha dive into the critical importance of persistence and strategy in business growth. With a backdrop of recent speaking engagements and discussions about marketing, they explore the idea of "keeping the drum banging" - a metaphor for maintaining consistent efforts in lead generation, customer engagement, and brand visibility. Martha shares her insights from speaking on topics such as AI in marketing and the importance of building...
In this episode of the Stay Hungry Podcast, Joel sat down with Gary Lane, a business owner and therapist who turned personal struggles into a mission to help others. But his journey wasn’t straightforward. From growing up in an environment where he felt he had to constantly adapt to fit in to building a business in Spain and burning out, Gary’s story is a raw and powerful lesson in resilience, self-awareness, and redefining success. After years of chasing external validation, Gary hit rock bo...
In this episode of the Stay Hungry Podcast, Joel sat down with Matthew Wigham, an entrepreneur who transformed a £5,000 loft boarding business into a seven-figure powerhouse, but his story didn’t start there. Matthew’s journey is a masterclass in spotting opportunities, taking calculated risks, and scaling a business the right way. From cleaning windows to managing multiple teams, Matthew shares how he transitioned from working in his business to working on it. He reveals the key decisions th...
In this episode of the Stay Hungry podcast, we speak with Darren Edwards, former climber, mountaineer, and Special Forces reservist, whose life took an unexpected turn after a severe climbing accident left him paralysed. Faced with a new reality, Darren had to completely rethink his approach to challenges, resilience, and success. We explore his journey from military training to extreme adaptive adventures, discussing how he rebuilt his identity, set ambitious new goals, and developed a minds...
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