Stories With Traction

SHOW NOTES Wanna… ✅ Boost your Sales? ✅ Enhance your Marketing? ✅ Create a vibrant company culture? All of that is possible through the power of Strategic Storytelling! Check out the Stories With Traction course, where you’ll learn how to build a StoryBank and strategically utilize stories to achieve your goals. You can find the course HERE. PODCAST SUMMARY In this powerful episode of Stories With Traction, Matt Zaun sits down with former NFL athlete turned entrepreneur and transformationa...

SHOW NOTES Want to boost your sales…without feeling pushy, stressed, or burned out? What if one of the most overlooked sales skills had nothing to do with scripts, pressure, or manipulation… …and everything to do with mindfulness? PODCAST SUMMARY In this episode of Stories With Traction, Matt Zaun sits down with author and mindfulness expert Joy Rains to discuss her book Ignite Your Sales Power and the surprising connection between mindfulness, emotional awareness, and sales success. Draw...

Wanna… Boost your Sales? Enhance your Marketing? and create a vibrant company culture? All of that is possible through the power of Strategic Storytelling! Check out the Stories With Traction course, where you’ll learn how to set up a "Storybank" and utilize it to achieve your goals! You can find the course HERE. SHOW NOTES: Want to improve communication inside your organization? Struggling with… ✅ Generational tension in the workplace? ✅ Miscommunication between leaders and younger emp...

PODCAST SUMMARY In this episode of Stories With Traction, Matt Zaun sits down with lead generation expert and former journalist Katie Wagner for a powerful conversation about the future of marketing, the growing “crisis of trust” online, and why authentic human connection is becoming the most valuable currency in business. Katie explains why traditional inbound marketing is no longer producing the same results, how AI is reshaping consumer behavior, and why businesses must shift toward relati...

SHOW NOTES: In this episode, Matt Zaun sits down with Jody Grunden to unpack the financial habits, mindset shifts, and forecasting principles that help entrepreneurs build healthier, more scalable businesses. Jody shares his journey from reluctant entrepreneur to building and selling a highly successful virtual CFO firm, along with the lessons he learned the hard way about cash flow, pricing, risk, and growth. They discuss why so many business owners misunderstand cash, when debt is helpful v...