In today’s episode, we dive deep into the stories we tell ourselves and explore how they either propel us forward or hold us back. Amy Ebert shares three actionable steps to identify and rewrite disempowering narratives. Learn how catching the narrative, challenging its truth, and rewriting it can transform the way you show up on camera, in business —and in life. Plus, discover how these techniques can help you feel more confident and authentic, regardless of the stories you’ve been telling y...
In today’s episode, we’re diving into the art of engagement—how to get your audience not just to listen, but to lean in, feel connected, and start seeing themselves in your story. We’ll talk about the subtle ways Apple creates a hands-on experience in their stores, from the way they angle their laptops to their attention to detail. You’ll learn how Apple’s tactics aren’t just about showcasing products, but about making customers feel a sense of ownership.Stick around, because at the end of th...
In this episode, we dive into the legendary comeback of Johnny Cash and his unlikely partnership with producer Rick Rubin. After nearly 25 years without a hit, Cash was struggling to stay relevant in an industry that had moved on. Much like David facing Goliath, Cash was trying to fight with someone else’s armor—until Rubin helped him strip it all back to his raw, authentic self. Tune in as we explore how this reinvention not only revived Cash’s career but also offers a powerful lesson for pe...
Feeling stuck in the daily grind, like you’re working hard but getting nowhere? In this episode, discover why building a brand story is essential for your business success. Learn from John’s journey as he realized he wasn’t building a brand, but just a job. We dive into Alex Hormozi’s insight that “if the brand’s right, everything else follows” and how crafting a compelling brand story can transform your business and personal growth. Understand how your brand story connects with the right aud...
In today’s episode we’re kicking off a brand-new series on storytelling for your business. Let’s be real—whether you're building a brand, creating content, or just trying to keep your sanity, storytelling is your not-so-secret weapon. And guess what? It’s no longer reserved just for newscasters, politicians, actors, and influencers! I’m sharing five easy steps you can start using today to become a better storyteller on and off camera. Plus, I’ve got one step that’s going to change how you thi...
Want to learn how successful entrepreneurs turn negativity into a growth strategy? In this episode, we dive into how you can transform criticism into a powerful motivator to elevate your business. Discover the secret behind why some of the most successful entrepreneurs credit their haters as key to their success. We'll share a real-world example of a well-known entrepreneur who turned negativity into unstoppable momentum. Don’t miss your chance to turn haters into your biggest fuel for ...
In this episode of our branding series, we dive into the importance of overcoming the fear of commitment and stepping into your hero’s journey. Discover why the shift from big brands to personal brands is a game-changer and learn how to build a brand that people know, like, and trust. Don’t let fear hold you back—commit to your journey and create a brand that truly reflects who you are.Join us for our next “10x On Camera” Masterclass, go to http://www.10xOnCamera.ComIntro music:Track: Go...
In this episode, we delve into the Pixar storytelling framework, a powerful narrative tool outlined by Dan Pink in To Sell Is Human. This framework naturally guides you to craft compelling stories by following a structured format:We explore this framework through beloved films like Finding Nemo and Toy Story. Learn how these narratives engage audiences and convey deeper messages. Discover how applying the Pixar framework can elevate your brand’s storytelling and connect with your audience on ...
In this episode, we dive into the fascinating world of storytelling and its profound impact on the brain. We explore how stories engage our emotions, create lasting memories, and drive decision-making, all of which are crucial elements in effective branding. We highlight a traditional values brand—Cracker Barrel—and how they've mastered the art of storytelling to resonate deeply with their audience. Discover how brands use narrative to build loyalty, evoke nostalgia, and connect with their cu...
Today’s episode dives into Brand Alchemy: the transformation of ordinary brand elements into something valuable and captivating. We'll explore authenticity, storytelling, and consistency—key pillars of successful brands. Learn how to discover your brand's essence, craft a compelling story, and create a consistent visual identity. Real-world examples include Apple's innovation-driven revival and Nike's inspirational 'Just Do It' campaign. Ready to elevate your brand? Join us for our next ...
In this episode, we delve into the profound wisdom of David Wagoner’s poem "Lost," highlighting its relevance to discovering and refining your unique brand voice. Through personal anecdotes and powerful insights, Amy shares how moments of stillness and reflection can guide you toward true self-discovery and effective branding.Join us for our next “10x On Camera” Masterclass, go to http://www.10xOnCamera.ComIntro music:Track: Good Times — Ason ID [Audio Library Release] Music provided by ...
In today’s episode, we dive into a topic that’s crucial for anyone looking to make their mark and stand out in a crowded sea of mediocrity: Finding Your Unique Brand Voice. We’ll cover what it means to have a brand voice, why it matters, and how you can uncover and refine yours. Plus, we’ve got some compelling examples, stories, and lessons to illustrate the journey.Join us for our next “10xOnCamera™” Masterclass, go to http://www.10xOnCamera.ComIntro music:Track: Good Times — Ason...
In this episode, we explore the crucial role that authenticity plays in the success of building brands. We discuss why being genuine and transparent with your audience can foster trust, loyalty, and emotional connections, and highlight the benefits that authentic brands enjoy in a competitive market.If you’re watching this on YouTube or any platform with a comments section, we’d love to hear from you! Share names and stories of brands that strayed from their customer base and saw their sales ...
Milestone Mania!Hooray! We hit 30 episodes!This episode reflects on the podcasting journey so far. It's not always easy – many podcasts give up after a few episodes. But persistence and consistency is key!We talk about the early days, with complex recording setups and the struggle to find a workflow.The episode also emphasizes the importance of adapting and finding a consistent publishing schedule.Join us for our next “10x On Camera” Masterclass, go to http://www.10xOnCamera.ComIntro mus...
Join me today as I chat with my friend Kristin Gutierrez, bestselling author and sales expert with 20 years of experience. Kristin shares her insights on the transformative power of saying yes and figuring things out on the go, propelling you swiftly toward your goals. Don't miss this inspiring conversation!Join us for our next “10x On Camera” Masterclass, go to http://www.10xOnCamera.ComIntro music:Track: Good Times — Ason ID [Audio Library Release] Music provided by Audio Library Plus ...
Today I get to be interviewed by my Marketing Expert friend, Melinda Colon. She asks me about the power of confidence on camera to boost your brand and what you can do to 10x your influence, impact, and income.Join us for our next “10x On Camera” Masterclass, go to http://www.10xOnCamera.ComIntro music:Track: Good Times — Ason ID [Audio Library Release] Music provided by Audio Library Plus Watch: • Good Times — Ason ID | Free Backgroun... Free Download / Stream: ...
In this episode, we dive into the critical importance of building an online presence, specifically focusing on the benefits of getting on camera and putting yourself out there. We discuss how being on video can help you effectively share your solutions, connect with your audience, and significantly grow your influence and bottom line.We also address common fears that hold people back from being on camera, such as fear of judgment, lack of confidence, and perfectionism. Despite these fears, sh...
This episode throws you off the turnbuckles and into the squared circle for a look at the legendary Undertaker! So, step inside the ring and get ready to hear the iconic bell toll of leadership!You'll hear about:The Undertaker's early struggles - waiting weeks for a shot, never complaining, and honing his craft relentlessly.The turning point: Vince McMahon recognizing the leader within and the birth of The Undertaker character.How Undertaker's quiet respect, work ethic, and problem-solving sk...
Ready to ditch burnout and ignite your motivation? Let's go!In this episode, we tackle the challenge of staying motivated and achieving your goals. We explore the importance of finding your "why" – the deeper purpose that fuels your passion and keeps you going when the going gets tough.Join us for our next “Confidence on Camera” Masterclass, go to: http://www.10xoncamera.comIntro music:Track: Good Times — Ason ID [Audio Library Release] Music provided by Audio Library Plus Watch: ...
This episode explores the concept of transformation through the lens of two seemingly unrelated stories: the biblical tale of Moses leading the Israelites out of Egypt and the business parable "Who Moved My Cheese" by Spencer Johnson M.D.Join us for our next “Confidence on Camera” Masterclass, go to https://www.levelupgoal.com/ccmasterclassAffiliate link for "Who Move My Cheese" by Spencer Johnson M.D.Intro music:Track: Good Times — Ason ID [Audio Library Release] Music provided by Audio Libr...