Storytelling School

It's my very first time at Comic-Con. I'm with my dear friend Denise, and it's her first time, too. The second we arrive in downtown San Diego, we're hit with a wave of everything - cosplayers everywhere, camera crews darting around, and volunteers all over the place. There are 135,000 people moving in every direction at once. It's buzzing, massive, and honestly thrilling! Since it's Day One, we find our way to the convention center and step onto this long escalator. We're heading up to the top, and I'm trying to act calm - for Denise, sure, but really for myself, too. Inside, my mind is racing: Are we in the right place? Did we come in the right entrance? Where do I get my badge? What should we do first? I don't want to miss a thing! That low-level panic kicks in because if we don't figure this out fast, we'll waste time and miss something amazing. Excitement and chaos collide, and my brain is ping-ponging: Logistics Priorities Schedules Locations …all while I'm trying to look completely unfazed. The escalator keeps climbing, steep and endless. Then we reach the top, and there he is standing right in the middle of all the noise and commotion: Alan Irwin. He makes eye contact, smiles, and says, "Welcome to Comic-Con!" That one sentence shifts everything. The noise is still there; the crowd hasn't changed… but I have. I suddenly feel grounded. I know that we're in the right place and that everything is going to be fine. Alan didn't give instructions or solve anything in that moment; his presence did all the work. In a sea of overstimulation, he connected with a simple smile and eye contact, and I thought: Of course. That's why he's here. Out of all the volunteers, they placed Alan at the top of the escalators. He goes beyond crowd management—he meets people where they are. He reads the energy and centers the entire room. That's crowd work at the highest level, and today, I have Alan Irwin on the Storytelling School Podcast so we can talk about exactly how he does this! You'll learn how simple eye contact can instantly shift someone's entire state of mind,  how powerful confidence can be (even when borrowed from a "character"), and so much more. We'll also answer questions like: What makes storytelling the fastest path to building trust? Does true "crowd work" mean co-creating the experience with the audience? How is it that a speaker's resilience is measured not by avoiding mistakes but by how they recover from them? What could possibly be more essential than finding the joy or purpose in your own message before you even share it? What you will learn in this episode: Why speakers borrow traits from admired figures, stepping into a "character" to project confidence How great speaking isn't talking at people Why resilience matters more than perfection and how mistakes and technical failures are inevitable What about joy makes it the ultimate anchor Who is Alan? Storytelling has played a role in both of Alan Irwin's careers in different ways. He recently retired from a career spent in the infrared industry as a senior software engineer by day. However, he stumbled into Improvisational Comedy in his 30s and by night has performed it for over 30 years, while also spending most of that time teaching Improv. Improvisation has transformed Alan's teaching. His secret weapon lies in his penchant for making complex subjects accessible and fun. It has served him well worldwide in speaking engagements on a wide range of other topics, from robotics to crisis intervention (including suicide prevention). He's taken on the task of communicating very complex ideas to others in tech (and his interests, like geek culture and cheesemaking). Links and Resources: Santa Barbara Improv Storytelling School Website @storytellingschool on Instagram @storytellingschool on Facebook

It's a Tuesday morning. I am sitting in front of my computer, matcha tea in hand, staring at my podcast dashboard. A little number in the top corner catches my eye. 200 episodes, 200! Part of me can't even believe it. I think back to those first recordings; I was so nervous, wondering if people would care about storytelling the way I do, yet week after week, I kept going. I didn't always know if I'd have the time, the stories, or the right guests to keep it fresh. But every single conversation, every solo episode, every moment behind the mic has taught me something. And at each milestone, I've marked it by pulling together the best mic drop moments into one ultimate storytelling highlight reel. I did it at episode 100. I did it at 150. And today, at 200, we're doing it again! You're about to hear unforgettable moments from episodes 151 to 200. These insights can change the way you tell stories, the way you speak on stage, and help you be the one who's unforgettable. If you've been with me since the early days, thank you. Listeners, you know the drill: this is where the wisdom comes fast and furious. And if you're new, welcome! A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or, as I discuss in this episode, the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources Storytelling School Website @storytellingschool on Instagram @storytellingschool on Facebook

I am standing on a court in Santa Barbara, and it's my very first pickleball lesson. I arrived early and I'm already warmed up, focused and ready to do everything exactly right. In fact, even before booking this lesson, I researched every single coach in town. I landed on Richard Pastoria because he's the real deal: a professional coach for over 25 years, the resident pickleball pro at the Valley Club of Montecito, and - not only that - he also has a military background. That combination of structure and discipline and high standards speaks to me because I've been an athlete my entire life, and I take performance seriously, so I want to work with someone who brings that level of excellence and who understands focus like I do. I'm thinking we are going to be perfectly aligned. A few minutes into the lesson, we are already deep into a drill, and Coach Richard feeds me a ball. I move the way I think I'm supposed to and swing the way I think I'm supposed to… and I completely miss. Instantly, I feel my entire body tighten. I start analyzing. What did I do wrong? Was it my grip, or maybe it was my footwork? Or it could be my timing… I replay this moment in my mind, and I start getting mad at myself because I'm doing what he's telling me to do. I can feel myself spiraling faster and faster. I am an athlete. I should be able to do this. I should be able to pick this up.  I want so badly to get this right. It's at this moment that Coach Richard can see me spiraling. Across the court, I hear him yell out, "Kymberlee!" Okay, here it comes. I'm bracing myself, thinking that it's going to be a technical adjustment, another drill, and he says, "It's just pickleball." That's it. No lecture, no overanalysis, just those three words. At that moment, I laugh. My shoulders drop, and I stop holding my breath because he's right; it is just pickleball. All of a sudden, I think, what if this were fun? Everything shifts. I keep playing, but now I feel lighter, looser, still focused but not robotic. I start laughing when I miss. I reset faster and strangely start hitting the ball better, and I realize that I don't have to choose between working hard and also having fun. I can actually care deeply and enjoy myself at the exact same time, and that paradox, that is where the power is. In this episode of the Storytelling School Podcast, I discuss what you can do to make your story truly land, why too much control kills connection, and so much more. You'll get answers to questions like: How can you be both serious about your performance and still have fun at the same time? What elements need to be in alignment in order to deliver a memorable Talk? How can you tell a compelling story without sounding robotic or rehearsed?  What you will learn in this episode: How mastery over your Talk is in the balance between effort and ease Why your energy should be in sync with your story  Why perfection is not persuasive Why letting go just enough creates the necessary space for authenticity, flow, and real impact A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or, as I discuss in this episode, the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources Storytelling School Website @storytellingschool on Instagram @storytellingschool on Facebook

I'm on a Zoom call with one of my private clients. She is a powerhouse executive and is preparing for a TED-style keynote. Her ideas are solid, and her story is incredible; it's emotional, has high stakes and everything you would want in an opening story. And the rest of her Talk? That's epic as well. Plus, she's done the work and is ready to go.  We start rehearsing and everything… falls flat. Her delivery is kind of robotic, and there's no energy in her voice. Even the transitions between her story and her insights kind of feel like speed bumps. She is reciting her script but isn't truly owning her message, and I can see it in her face - she's frustrated. She feels the pressure, and the doubt starts creeping in. I stop her right in the middle of the rehearsal and say, "All right, let's forget the script. Instead, just tell me your story and share your Talk with me as if we're at dinner." So she starts over, and everything changes. Even her body shifts and changes. Her words flow, and her transitions feel human. Instead of presenting, she's now actually connecting with me. That's the difference between reciting a Talk and owning every single moment of it.  In this episode of the Storytelling School Podcast, I discuss how truly effective rehearsing isn't about memorizing a script, why emotionally and physically integrating your message can truly connect you to your audience, and so much more. You'll get answers to questions like: What makes presence so much more important than perfection? How does mental rehearsal increase confidence and clarity? How can you rehearse in a way that helps your audience feel that you're speaking with them instead of at them? What you will learn in this episode: Why rehearsing effectively means integrating your message and not just memorizing your words How to strengthen your emotional connection to prevent your Talk from falling flat Why it's essential to rehearse your full Talk and not just your story to create maximum impact A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or, as I discuss in this episode, the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources Storytelling School Website @storytellingschool on Instagram @storytellingschool on Facebook

I'm working with my client on a TEDx Talk. In her opening story, she shares a vivid moment from her childhood: She is standing on a stranger's doorstep, completely nervous and uncertain if anyone is going to answer at all. It's a small detail yet it's emotionally powerful and completely gripping.  After the story, we go ahead and develop the rest of the Talk. And as a whole, her Talk is strong. It's structured and meaningful… except when we get to the end. Something is missing. Her idea and her content are clear, but there isn't really an emotional lift at the end. I suggest going back to that moment at the doorstep and bringing the story full circle, reconnecting the audience with that feeling of standing on that doorstep. So she tries it, and guess what? It changed everything. At the end of her Talk, the emotion rushes in, and suddenly, we, the audience, go from being in listener mode to actually feeling the story and reconnecting to that feeling that we felt in her opening story. We can actually see the story in our mind's eye. That one callback ends up transforming her Talk, which has now been viewed over a million times. In this episode of Storytelling School, I explain how a well-placed callback can truly transform your Talk by creating satisfying closure and leaving a lasting impression on the audience. You'll get answers to questions like: What is a callback, and why is it important? How does using a well-placed callback in your Talk strengthen its impact? How can even just one powerful detail from your story be the key to making your ending unforgettable?  What you will learn in this episode: Why repeated emotional cues create deeper audience engagement How to find and evolve a meaningful moment in your story Why one callback is more powerful than many A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or, as I discuss in this episode, the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place.   Links and Resources Storytelling School Website @storytellingschool on Instagram @storytellingschool on Facebook  

I am standing in the dojo, drenched in sweat. We're in the middle of a dynamic circle knife drill, and I'm surrounded by fellow black belts, each armed with metal training knives and ready to attack in a simulation of real-life danger - fast, chaotic, and unrelenting.  At first, I hold my own, fueled by adrenaline and a strong desire to prove that I can hang with the best. I move quickly, using flashy moves and relying on sheer speed, but as the drill speeds up, my technique falls apart. I'm rushing transitions, missing critical details, and losing confidence. My partners sense the chaos, pressing harder, and I fall further out of my flow.  Out of nowhere, my Grandmaster claps his hands and yells, "Stop!" Everyone and everything freezes. He walks over to me and simply says, "Master Kymberlee, go slow to go fast." Those five words hit me like a punch to the chest. When it's my turn again. I take my place back in the middle of the circle and take a deep breath. The attacks begin and I do the opposite of what I was doing before. I slow down. I breathe. Suddenly, something shifts. My awareness expands. My movements become sharper, more intentional, and ironically, even faster. The disarms land. The flow returns. This specific drill changes everything, and not only how I train; it ultimately changes how I teach, how I move, even how I tell stories!  In this episode of the Storytelling School Podcast, you'll learn what knife fighting taught me about storytelling and why it's important to practice slowing down so that you're having a bigger, more lasting impact on your audience. You'll get answers to questions like: How can slowing down your storytelling method make you a more impactful and memorable storyteller? What are the "slow power" techniques that you can apply to your own storytelling and speaking methods? In what ways can pacing and pauses help build suspense to captivate your audience?  What you will learn in this episode: How going slow in storytelling allows the audience to connect on a deeper level Why slowing down signals strength and confidence and commands the audience's attention How practicing storytelling slowly helps build muscle memory so that you can deliver with precision when it matters most A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or, as I discuss in this episode, the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

I'm a freshman at the University of Hawaii, living the dream on a full-ride softball scholarship. One night during finals week, my roommate and I decide to take a break from studying and grab a bite to eat. On our way back to the dorms, riding our mopeds, the unthinkable happens and I get hit… by a cement truck.  I wake up five days later in the hospital with massive head injuries and indescribable pain. The doctor tells me that my sense of taste and smell is gone, permanently. For years, I don't talk about the accident. I think, who wants to hear a story like that? It feels too random, too graphic, and definitely too personal. Until one day I work up the courage to share it on stage. And something unexpected happens:  People respond.  They come up to me, asking questions, and wanting to hear more - not about the accident itself but about the comeback. They're curious about how I found my way from a hospital bed back to the softball field and how that journey changed who I was. That experience taught me something powerful. So often we judge our own stories too harshly. We convince ourselves that no one will care, that our experiences are too strange, too painful, or too irrelevant to share, but sometimes, the story we most want to hide is exactly the story someone else needs to hear, and joining me in this episode of Storytelling School is someone who can really help attest to that, my special guest today, Cameron Stout. Cam is a respected CLE speaker, financial services defense litigator, mental wellness advocate and founder of Stout Heart, Inc. - and someone who truly knows exactly what it means to speak your truth inside of a story, especially when that truth is raw, personal, and might feel like too much. In this episode of the Storytelling School Podcast, we talk about how sharing personal stories, even those that feel too raw or heavy, can be incredibly powerful and impactful. We'll also answer questions such as: How can you find the courage to share your personal stories? How can cultivating humility and self-awareness enhance one's ability to inspire and lead others? What fears or hesitations might be holding you back from sharing your authentic story, and how can you overcome them? In what ways can focusing on the process rather than the outcome lead to more fulfillment and growth? How can building on humility and self-awareness enhance one's ability to inspire and lead others? What you will learn in this episode: How connecting with the audience and finding "allies" in the room can help you build confidence when speaking Why authenticity and honesty are so important when telling stories, even if they are difficult to share How focusing on the process and being of service to others can be more rewarding than just focusing on the end goal How developing bravery and allowing it to come through can enhance one's storytelling abilities over time Who is Cam? Cameron "Cam" Stout is a respected CLE speaker, financial services defense litigator, and mental wellness advocate who founded Stout Heart, Inc. After experiencing a major depressive episode in 2013 that led to hospitalization, Cam began a journey of recovery through therapy, support, and self-care, which he now shares in talks across the country. A Princeton graduate and father of two, he lives in Marin County, CA, where he remains active in sports and serves as an elder at Witherspoon Street Presbyterian Church. Links and Resources Cam's LinkedIn Page Cam on Facebook Stout Heart, Inc. Website Stout Heart, Inc. Blog Stout Heart, Inc. on YouTube Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

It's the early 2000s, and I get invited to speak in New York to a room full of tech heavyweights - people and thought leaders I dreamed of being in front of. I am determined to crush it, so I do what any overachiever would: I obsess.  I write, rewrite, and practice endlessly. No improvising. No mistakes. I even buy a stiff, serious outfit that doesn't feel like me but seems like something a "real" speaker would wear. On the day of the event I deliver my Talk flawlessly, every word in place. The audience claps, though I leave feeling like something is off. It was perfect, yes, but ultimately flat. I felt like I had given a transcript instead of a speech. Fast-forward three years later, and I'm at TED for the first time. 5 days filled with 80 speakers. It hits me that the Talks that tend to stay with me aren't the perfectly polished ones. They're the raw, real, unfiltered ones. No armor, no script… just humans being human. And that's when I decide I am done choosing robotic over real. The Talks that move us, that shift our hearts and minds, are the ones that breathe. They make us feel like we've experienced something rare. And speaking of showing up with unfiltered and raw authenticity, my special guest today, Michelle Claffey, embraces that wholeheartedly. Michelle is a leadership and team coach, with a background in organic chemistry, who specializes in helping leaders and organizations embrace authenticity, courage, and confidence. In this episode of the Storytelling School Podcast, you'll learn how effective leadership and communication benefits from being authentic and vulnerable. We'll also answer questions such as: How can you move from simply delivering information to creating an authentic, immersive experience for your audience? How can you use the power of storytelling to connect and motivate? How can you reframe your perspective and shift the narrative to empower yourself and inspire others?  What you will learn in this episode: The powerful tool you can use to connect with your audience Why you don't need to deliver a "perfect" performance How reframing limiting beliefs and self-doubt can empower you What leveraging stories as analogies or metaphors can do for you Who is Michelle? Michelle Claffey is a leadership and team coach who specializes in helping leaders and organizations embrace authenticity, courage, and confidence. With a background in organic chemistry and a career shift into coaching, she truly brings a unique perspective to her work and is passionate about empowering others to find their authentic voice and lead with impact. She often incorporates storytelling and interactive experiences into her workshops and facilitation. Links and Resources Claffey Leadership Website Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

It's 2006. I am sitting in the audience at TED surrounded by visionaries, innovators, and thought leaders. The energy in the room is electric and everyone is buzzing with anticipation about who's going to take the stage next and what new insight we'll walk away with. When the next speaker, a Swedish professor specializing in global health and data, is introduced, I brace myself for a dry, academic talk full of statistics and charts. Instead, the speaker starts moving across the stage with visible, infectious enthusiasm, pointing at animated visuals and telling a story through data. Slowly, the entire audience becomes captivated. He isn't just presenting facts; he is truly humanizing them. Each statistic becomes a character, each data point a moment in a story, and by the end, what started as numbers on a screen has been transformed into something deeply human and emotionally resonant. I remember thinking: this is what it looks like when data and storytelling meet. The numbers didn't fade away; they stayed with me… and still do to this day. In this episode of the Storytelling School Podcast, you will learn how data can be brought to life with storytelling. In the process, you'll discover why providing context, characters, and consequences makes things more memorable and impactful for the audience, and you'll get answers to questions like: What are some key elements to focus on when using storytelling to make data more impactful? Why is it important to earn the right to share data by first setting the stage with a story? What are some common pitfalls to avoid when trying to combine data and storytelling?  What you will learn in this episode: What methods to use to bring your data to life with storytelling Why you should avoid simply presenting raw statistics or data  How specific details and micro-stories can help the audience visualize and empathize with data Why it's important to set the scene and highlight what exactly is at stake How to contrast the expected with the reality to capture attention A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

I am coaching a speaker as she prepares for one of the biggest keynotes of her career. Her story is powerful, full of resilience and triumph. As she runs through her story, I am captivated... until it just... stops. She smiles, says thank you, and that's it. There is no call to action and no invitation. I deliver the news, gently: her ending isn't serving her or the audience. She pushes back because she doesn't want to  sound salesy. And while I do definitely understand her concerns, I explain that, while her story hits hard, her ending needs to hit home. So we roll up the sleeves and get back to work, keeping the emotional core intact and reshaping her closing into a call to action that mirrors the emotional arc of her story. And guess what? It doesn't feel forced; her final line ties back to her opening message and invites the audience to step into their own transformation. When she takes the stage, the response is absolutely incredible. After delivering her Talk, a flurry of people approach her. One of them ends up booking her. Another one wants to feature her in an article. One person even tells her that the challenge she issued changed something significant for them.  In this episode of the Storytelling School Podcast, you'll learn why having a CTA (Call To Action) at the conclusion of your story is so important. In the process, you'll discover why your CTA needs to be consistent with the emotional tone of your story, and get answers to questions like: How can you get your message to ripple out further than the audience in front of you? What kind of change could you inspire if your story didn't simply end with "The End"? How do you turn an emotional story into impactful action?  What you will learn in this episode: Why your Talk needs a clear CTA (Call To Action)  What are the different CTA types and when to use them How to make sure that the CTA fits your story's emotional tone Why keeping things simple is crucial A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

I'm running a high-stakes speaking event and, as I always do, I have everyone share their name and something interesting that may not be on their bio. We go around, one by one, with people sharing surprising facts and fun stories. The energy is light and full of laughter. Until we get to the last person who says, "Hi. I'm Sandy Zabarsky, and I just got out of prison." The whole room goes silent, and you can hear a pin drop. All eyes are on her, and for a split second, you can almost see the assumptions kicking in.  Is she really just out of prison?  Did I even hear that right? She continues and says, "I've been an educator for most of my career. I've worked in the juvenile justice system, and I recently retired. So yes, I've been in prison, so to speak, for almost my entire career." In an instant, the meaning of her words changes completely. The tension in the room releases and transforms. Sandy Zabarsky, also known as my mom, knew that education could change the trajectory of a life by rewriting their story. She helped these kids earn their GEDs because that piece of paper could mean the difference between repeating the cycle or stepping into something new, giving them options and opportunities they might not have had otherwise. When we look at storytelling it isn't just about entertainment or children's books; it's how we shape reality, and no one knows that better than my special guest today. Professor Dr Ger Graus OBE is a globally recognized education leader, known for his innovative approach to children's learning. Having held key roles at KidZania and the Children's University, he also serves as a professor and advisor to various global education organizations. In this episode of the Storytelling School Podcast, you'll learn about why storytelling is so important in education, what common misconceptions exist about new technology, and so much more. We'll also answer questions such as: How does storytelling impact learning? What are some hidden narratives in education that actually shape decisions and opportunities? How could storytelling be integrated into school curriculums? How can we change our mindset to embrace change instead of resisting it? What you will learn in this episode: The power of perspective and how a dramatic introduction can immediately shift perceptions How stories make learning more meaningful than rote memorization The value of personal narratives and how everyone, younger and older, has valuable stories to share How storytelling helps us process emotions and connect with others Who is Dr. Graus? Professor Dr Ger Graus OBE is a globally recognized leader in education, known for his unique and innovative approach to children's learning. He was the first Global Director of Education at KidZania and the founding C.E.O. of the Children's University, advocating for equity, creativity, and progress in education. He currently serves as a Visiting Professor at the National Research University in Moscow, a Professor of Practice at the University of Cumbria, and a PhD Advisory Council member at the University of Modena and Reggio Emilia. He holds advisory roles with various global education organizations, including Bett's Global Education Council and Dubai Future Councils, and he has received multiple accolades, including an OBE in 2014 and the Global Education Leadership Award in 2018. His professional autobiography, Through a Different Lens: Lessons from a Life in Education, is set for publication in 2025 via Routledge. Links and Resources Dr. Ger Graus' Website Dr. Ger Graus on LinkedIn Pre-Order Through a Different Lens Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

It's the end of 2002 and I am fully immersed in the world of technology, running a bicoastal tech event. Over lunch with a new connection, we start unraveling a really wild idea - what if we were to build a software application using technology that has never been combined before? Just for fun, we scribble our ideas onto a napkin.  A few days later, something truly incredible happens. We get invited to build this software for the TED Conference. I think to myself, This is way out of my league. We have no team. No roadmap. Just a napkin. And only eight weeks to somehow make this happen.  However, the chance to create something that the world has never seen before is way too thrilling to ignore, so within a weekend, we pull together a team from all over the U.S. and Canada. Eight weeks go by, and we barely sleep. There are moments where I wonder, Is this a huge mistake? Day after day, though, fueled by adrenaline and sheer audacity, we keep pushing forward. When TED arrives, we hold our breath as we unveil our creation. Guess what? Not only does it work, but people engage with the software in ways we never even imagined. In that moment – watching as people interact and seeing our vision come to life – it truly hits me that we did it. And that moment changes everything. As it turns out, a little innovation and audacity can rewrite the rules in a life-altering way. Someone who knows all about that is today's guest, Gina Osborn. After nearly three decades in law enforcement chasing Cold War spies, foiling terrorist plots, and tracking down cybercriminals, this is just another day on the job for her. In this episode of the Storytelling School Podcast, you'll learn about the best way to build rapport, whether the glass ceiling is just a state of mind, and the consequences of choosing a hill to die on. You'll also get answers to questions like:  How do real-life experiences shape the way we tell and also interpret stories? How can unexpected challenges or turning points redefine the course of a story - or of a life? And how do you get wary people to trust you? What you will learn in this episode: How being innovative and audacious can lead to unexpected success How role models can help shape our beliefs about what's possible How careers can be redefined by both adversity and opportunities The importance of collaboration and persistence when taking on a challenge Why preparation and resilience are important in any career - especially a dangerous one Who is Gina? Gina Osborn spent 28 years in law enforcement where she took on espionage, terrorism, and cybercrime. Initially beginning her career in 1986 as a Counterintelligence Special Agent in the U.S. Army handling high-profile Cold War espionage cases in Europe, she transitioned in 1996 by joining the FBI, where she investigated Asian Organized Crime, supervised counterterrorism operations in Southeast Asia, and led major cybercrime cases. After her retirement in 2018, Gina became a sought-after keynote speaker, using her real-life experiences to educate and inspire audiences. She is also the host of the upcoming podcast Making Maverick Moves which will feature trailblazers who challenge norms and redefine success! Links and Resources Gina Osborn on LinkedIn Gina Osborn on Facebook Gina Osborn on Instagram Gina Osborn on YouTube Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

It's 2014. As the year draws to a close, all of my friends come up with their New Year's resolutions, ranging from dropping bad habits to losing weight. But while I create my list of resolutions on the eve of the new year, I realize it isn't going to work. Sure, I write them out every year with the best intentions in mind, but I forget some of them by February and even blow by others in January. At the end of the year, when reflecting back, it's the goals I haven't reached that make me feel like I'm failing. Walking on the beach that morning with my matcha latte, I wonder, "What if there were a new way to set intentions for the year ahead? What if those intentions actually made a significant difference in our lives?"  Then it hits me. Instead of doing the usual thing, I'm going to give the upcoming year a short, memorable, spicy name. I'm going to name my year based on who I want to become, not who I am today.  No more lists, no more forgetting, no more failing. I will live into what I've named my year with every decision I make and every action I take. What happens as a result? Everything. Outcomes change based on what I name my year, and it has such a profound effect on me that I start teaching others to do it and have incredible transformations of their own. Now it's your turn! In this short but very special episode, I talk about changing your year (and your life) with one, simple word or phrase and demonstrate why it works better than your typical New Year's resolution. What you will learn in this episode: How to create a new story of yourself and your life by naming your year Why you shouldn't keep this new story of yours a secret from others How to check in daily to ensure your story stays on track throughout the year A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness, or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teaching my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources: Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

I'm in a high-stakes game throwing pitch after pitch after pitch for the University of Hawaii. I feel the ball roll off of my fingers in a perfect spin towards the catcher's mitt. Then, I notice a sharp, burning pain in my finger, glance down, and see that I've worn a hole all the way down to the bone! The coaches grab me and take me over to the athletic trainer. Wasting no time, they inject my finger with shots of corticosteroid. It numbs everything to the point where I can't even feel my fingers. So I go back on the field and keep pitching like nothing's wrong. At the time, I'm thinking that this is just what it takes to be tough. Yet, looking back on it years later, was that really the best solution: to mask the pain and toss me back out there? There was probably a better way to do things, which is not just true in sports but in business as well. How often do entrepreneurs and CEOs mask burnout, overwhelm, and inefficiency instead of getting to the root of what's really going on? My special guest Dr. Jeremy Bettle has seen this phenomenon in sports and spent years developing systems to help high-performance athletes achieve world-class results and experience true vitality. Now, he's expanding these principles to everyone! In this episode of the Storytelling School Podcast, you'll discover the link between an optimal health story full of vitality and lifestyle choices. Dr. Bettle will challenge the narrative of what we think health is and answer questions like: How can you use your imagination to help you obtain a more optimal health story? What are the real health factors that indicate a long life story? And what's an example of a success story that illustrates the transformative power of targeted training and mindset shifts? What you will learn in this episode: How the story of athletic training parallels the non-athletic world Why the biohacking trend is a distraction from the real health story  How sleep impacts your brain (and, by extension, your entire body's narrative) Who is Jeremy? Dr. Jeremy Bettle holds a PhD in Human Performance and is an internationally recognized expert in the field with nearly 20 years at the forefront of high-performance sports. Renowned as an innovator and disruptor, Jeremy developed world-class systems for athlete care and optimization that set new industry standards. Jeremy and his wife Michelle founded Vitality Collective in January 2024, where he now brings these cutting-edge principles to the broader field of longevity, helping individuals leave no stone unturned in their pursuit of optimal health and vitality.   Links and Resources Vitality Collective @vitalitycollectivemontecito on Instagram Vitality Collective on LinkedIn Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

I'm in my martial arts class where we're deep into advanced weapons training. On this day, our Grandmaster tells us that we're going to have a special guest instructor join us. I'm thinking, "I've got the basics down with my knife. I've practiced them and know the foundation, so is this really going to be that different?" Then Grandmaster Yarrow walks in and starts his workshop. Within minutes, he's showing us knife techniques that I've never considered and didn't even know were possible! Suddenly, everything I thought I knew about knife work feels limited. A tension arises as I watch him demonstrate these unfamiliar techniques. Part of me wants to dismiss what I'm seeing, yet another part of me is intrigued and, to be honest, a little uncomfortable. Doubtful thoughts start to creep in. "Have I been doing this wrong all along? What if there's much more I don't know?" This tug of war is happening inside me when something clicks. I start to realize that Grandmaster Yarrow is showing me a whole new world of possibilities. The real value isn't just in the techniques he's teaching us; it's also in the reminder to keep an open mind and not limit your possibilities. Sometimes, the greatest breakthroughs come in those moments when you're willing to explore something new, maybe even something risky you've never tried before, and step outside of your usual way of doing things to discover hidden gifts and insights. Similarly to those like Grandmaster Yarrow, my special guest today Lisa Franz has built a career helping people see new possibilities, insights, and stories from an external and internal perspective. In this episode of the Storytelling School Podcast, you'll hear about finding freedom and personal transformation by embracing discomfort, breaking through limiting beliefs, and making mindful choices with food to increase self-awareness of your internal stories about eating and fitness. Lisa will also touch on the significance personal stories in connecting with others, as well as answer questions like: How are transitions in certain areas like an unfolding of your life story? How can you break through internal stories about food and fitness that no longer serve you? And why do personal stories make relationships between coaches and clients more effective? What you will learn in this episode: How finding freedom in food choices can help you shape your lifestyle story How your transformation can inspire others to change their story, too How slowing down can help take your internal food story to the next level Who is Lisa? Lisa Franz has a Master of Science degree in Exercise Science, Health Promotion, and Nutrition. She is the owner and head coach at Nutrition Coaching and Life and host of the Nutrition and Life Podcast. After struggling through various diets herself, she learned about evidence-based ways to change weight and body composition and has been fascinated with nutrition and building muscle ever since. As a digital nomad (originally from Germany, currently residing in Colombia) and someone who loves to travel and explore (51 countries and counting), Lisa feels like the right knowledge when it comes to nutrition and training has provided her with strategies that allow her to live a life she enjoys in a body she loves. She aims to show and teach others that the same is possible for them, guiding them away from frustration about food and their bodies towards experiencing joy and contentment. Links and Resources: Nutrition Coaching and Life Nutrition and Life Podcast @nutritioncoachingandlife on Instagram @nutritioncoachingandlife on YouTube Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

A few years ago, I'm coaching a speaker for her first big keynote. We rehearse endlessly, tweaking every word and gesture. On the day of the event, I'm sitting in the audience feeling a mix of pride and nervousness for her. She walks onto the stage confidently. Just as she starts her opening story, the microphone cuts out, and the room goes silent. All you can hear is the awkward shuffle of the tech team rushing around to fix it. She freezes for a second, and I can see the panic in her eyes. She glances at me, and I give her a small nod; that's our code for, "You've got this." After taking a deep breath, she raises her voice and speaks to the room. Without a working mic, she owns the silence and wins back the audience with confidence and a bit of humor. The tech team gets the mic working halfway through her presentation, yet by this point, she already has the room in the palm of her hand. She ends her keynote and receives a standing ovation. You don't have to be flawless to be a great speaker. It's how you handle the unexpected that makes you memorable which is a storytelling lesson everyone can learn. In this installment of the "Storytelling 7 Series" on the Storytelling School Podcast, you'll learn how to find stories like these hiding out in the open. I'll also answer questions like: What do the biggest speeches, most viral videos, and most shared social media posts have in common? And where are stories hiding and waiting to be told? What you will learn in this episode: Why small, ordinary stories matter so much What questions to ask yourself to help uncover hidden stories What to do once you've found one story in plain sight to tell A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources: Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

I'm on the East Coast about to speak at a corporate event filled with tech leaders of a very large company. As I'm backstage, the CEO comes up to me and says, "Remember Kymberlee, these are incredible people who are amazing at what they do, yet they aren't really bought into the idea of storytelling in the business environment." With that, I'm introduced and take the stage. After the applause dies down, I can tell the mood in the room is quite serious. So I have everyone stand up and start an icebreaker exercise. That's when I hear the first person laugh. And then the next, and the next, and pretty soon the whole room is laughing, connecting, and having fun. The energy in the room has shifted. At the end of the session, I ask them what some of their most memorable moments from the day are. Without skipping a beat, they pointed out the laughter during the icebreaker changed their internal story. We know that laughter does a body and a brain good. Jason Love spreads that joy everywhere he goes. He's a nationally touring standup comedian who has appeared on TV in a few places you may have heard of, like Comedy Central and HBO. In this episode of the Storytelling School Podcast, you'll hear his insights on connecting with diverse audiences in storytelling through devices like humor and lessons we can learn from comedic storytellers, as well as get answers to questions like: How can you begin testing new material for a story, Talk, or performance? Why are people drawn to comedic storytellers like Dave Chappelle and Martin Lawrence? And what's it like to navigate in the world currently as a comedic storyteller or performer? What you will learn in this episode: What attitude you can take with you anytime you perform or tell a story How you can adapt your story or Talk to diverse audiences How you can be completely present before a story or Talk Who is Jason? Jason Love is a nationally touring headliner who has appeared on HBO, Comedy Central, America's Got Talent, and Dry Bar Comedy. His clips are played daily on Sirius XM, and he is a crowd favorite on cruise ships. L.A. Weekly named him "one of the top ten comics to watch." His non-profit, Love & Laughter, brings free shows to the cancer support community, and he's represented by Levity Entertainment and 800 Pound Gorilla. Links and Resources Jason Love @jasonlovecomedy on Instagram @jasonlovecomedy on TikTok @jasonlovecomedy on Facebook Craig Shoemaker The Sirens of Titan by Kurt Vonnegut  Born Standing Up: A Comic's Life by Steve Martin Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

It's the early 2000s, and I'm between sessions at the TEDx conference. As I go to grab a coffee, I notice this crowd forming nearby. Naturally curious, I wander over there to see what the fuss is about. In the middle of this crowd is a guy with a deck of cards doing a magic trick. But it's not just the trick itself that's amazing; it's the effect it's having on everyone around him. None of us can take our eyes off of him. It's like we're collectively holding our breath being caught in the moment as he performs trick after trick after trick. Like everyone else around me, I'm completely captivated, marveling at what's happening. "How does he do this?" I think to myself. I don't know how one person with just a deck of cards can make an entire group of strangers feel so connected, so in awe together. I realize at this point that it's not all about the magic. It's like this magician has created a shared experience of wonder for all of us and telling a story without even saying a single word. He wraps up the show, the crowd disperses, and I go stand in line to get my coffee still buzzing from the experience. I turn to my husband Mark and ask, "Who is that guy?" Mark smiles and says, "That's David Blaine." Wow, I was completely unaware that I'd been watching one of the most famous magicians in the world! Yet what sticks with me, even all these years later, isn't just who he is; it's that unforgettable feeling of awe he created for everyone in that moment. So many magicians have that same capacity to captivate their audience. Rick Gerber is a professional magician who has been spending his entire life performing in multiple countries and every state in the U.S. In this episode of the Storytelling School Podcast, you'll hear about how thinking like a magician can help you discover creative solutions that'll create astonishing stories that linger in people's minds. You'll also get answers to questions such as: In what ways can you creatively engage with your audience to enhance the storytelling experience? How can you get into the flow state as you perform your Talk or story? And how can embracing the unexpected lead to surprising discoveries that create unforgettable stories for your audience? What you will learn in this episode: How closely observing your audience for clues benefits your storytelling How you can captivate your audience with a shared experience at the very beginning Why you need to know your audience to set the right tone from the start Who is Rick? For over 40 years, Rick Gerber has been traveling the world creating laughter and gasps of astonishment at high-profile special events, trade shows, and as the headliner aboard some of the world's most prestigious cruise ships. He has performed his incredible magic in all fifty states and over forty-five countries. Presidents, kings, and megastars in movies, TV, and music have witnessed firsthand his ability to distort reality before their watchful eyes. Rick became the youngest performer at the world-famous Magic Castle in Hollywood at 10 years old. At age 21, he was put under contract with Budweiser and performed for them full-time at trade shows and special VIP events around the globe for decades. Most recently, he was elected by his magician peers to the Board of Directors of the prestigious Academy of Magical Arts--home at the World-Famous Magic Castle in Hollywood, CA. Today, Rick's Fortune 500 clients read like a Who's Who of the corporate world--Monster Energy, T-Mobile, GE, Acura, DIRECTV, Coca-Cola, Dell Technologies, Nestlé, and hundreds of smaller businesses as well. Whether it's attracting crowds and gathering leads at trade shows, performing at special events, mingling in VIP hospitality suites, producing magic-themed events, or performing his stage show at corporate sales meetings for hundreds or thousands of attendees, companies can always count on him to deliver. Links and Resources Rick Gerber @rickgerbermagic on LinkedIn @rickgerbermagic on Instagram Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

I'm helping my client Barbara get ready for one of the biggest Talks of her career. She's preparing to stand on stage in front of thousands of people (with even more watching live online).  She shares her draft with me. It's meticulous and packed with very specific, insightful information. Yet, there's no sense of urgency or consequence. It's just data, so I don't feel anything. I point this out to her gently, and I can sense her reluctance to dive deeper and reveal something personal, vulnerable even. However, I know her message won't resonate with the audience if they can't truly feel what's on the line. So I ask her, "Barbara, what's at stake here? What will it mean for you, your team, or even your vision if this Talk goes well… or if it doesn't?" She starts opening up and admits that this Talk is a critical moment for her in her business, leadership, and potentially her legacy. That's all I need to hear! With that information, I help her weave those stakes into her message through stories so that it gives the audience a reason to care and feel connected to her. Fast forward to the moment when she steps up to the mic. The difference is undeniable! Not only does she deliver a polished speech; she's sharing a story with everything on the line! I watch as the audience is drawn in, invested in her outcome, and hanging on every word… and all because she chose to add stakes. In this episode of the Storytelling School Podcast, you'll learn about the power of stakes in storytelling. I'll dive into why stakes are the heartbeat of stories, three ways to categorize them, and how you can use them right away to transform your message. I'll answer questions such as: What is an example of a story with stakes versus one without? How can adding stakes bridge the gap between the story of the product or service you're selling and the consumers you want to sell it to? And how do you add stakes to your story so that your audience feels a connection to you? What you will learn in this episode: What stakes are in storytelling and why they matter How to identify and amplify stakes in your stories How to get others to care about your story's outcome through stakes A little about me: Hi there. I'm Kymberlee. As a Speaking Strategist and founder of Storytelling School, I've had the pleasure of working with over 500 speakers, business leaders, and entrepreneurs worldwide for over a decade. No matter if those folks were getting ready to take the TED or TEDx stage or preparing for a high-stakes presentation with everything on the line, my specialty is High Stakes Short Form Communication. I've seen what works when influencing change and what doesn't. It turns out storytelling is one of the most powerful tools you can have in your arsenal. That's why I'm building a movement of master storytellers to affect change in the world on a global scale to help people tell real stories that have influence and impact. With effective storytelling, you change people's lives. Since competition for potential client attention is fierce, a story can make the difference between being memorable or irrelevant. You'll find me sharing my matcha tea mishap to discuss perfectionism, my quest for Bruce Lee and Hello Kitty art to explore kindness or the six months of live blade training I underwent to illustrate presence. I spend my days showing the power of using stories to help cement ideas and bring lessons to life and teach my clients to do the same. If you think business owners can't tell stories or don't have stories to share with their clients, staff, donors, followers, or investors, I invite you to reconsider your perspective. There's no better place than in business to tell your stories so audiences, no matter how big or small, can understand how you think and what you value. Now it's your turn... If you're ready to become a master storyteller and effect change in our world, you've come to the right place. Links and Resources: Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

It's time for my first theatrical performance. I've memorized my lines and have been rehearsing relentlessly. I am ready to go.  As I'm standing backstage, I suddenly notice my leg is shaking. And then I feel sweat dripping down my back. Oh. And my breathing is really rapid. I think to myself, how can I possibly be this nervous? I've done all the work. I've prepared like crazy. I'm hitting all my cues. Why am I feeling this way? And at that moment, I realize this is actually a familiar feeling. I felt this way as an athlete just before leaving the dugout to hit the softball mound. I felt this way as a speaker just before leaving the safety of my curtain backstage and stepping into the spotlight. This feeling that I'm feeling actually just means I care. I want to do well. I wanna do well for the audience. And it's with this realization that I notice the shaking has actually stopped and my breathing is almost back to normal. All of a sudden, the curtain opens and off I go. And that first performance becomes a huge success and sets me up on the path for many, many more theatrical experiences to follow.  And speaking of theatrical experiences, my special guest today, Luis Moro, knows all about being on all different sides of the curtain. In this episode of the Storytelling School Podcast, you'll learn about how comedy can play a transformative role in our lives, why comedy isn't just for entertainment, and much more. Luis will also answer questions like: How can you make sure your audience walks away changed or uplifted? How can comedy be a tool for both personal empowerment and human connection? And why is it important to tailor your performances to meet your audience's needs?  What you will learn in this episode: The importance of versatility and how different roles within the theater (and life!) can enhance each other How authentic comedy can be a catalyst for personal change and empowerment The significance of adapting stories to connect with diverse audiences Why willingness to alter one's approach or story is crucial in any creative endeavor Who is Luis? Luis Moro is a dynamic storyteller and comedian known for his multifaceted approach to the arts and life. He has embraced a diverse range of roles, from acting and writing to producing and performing, which has enriched his ability to connect with audiences across different platforms. He is particularly noted for his ability to infuse comedy with meaningful insights that resonate with audiences on a deeper level. Luis believes in authenticity and self-reflection, believing in storytelling and its power to change and impact lives. Through his work, he aims to provoke thought and ignite transformation, using his comedic talents not just to entertain but to enlighten. Moreover, as a devoted father, Luis leverages his personal experiences to impart wisdom and raise awareness about the importance of one's word and personal integrity, both in everyday life and on stage. Links and Resources Luis Moro @aluismoro on Instagram @LuisMoro on Facebook Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook