Sometimes it’s hard to believe that we’re only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was going on. We’re 75 years away from a time when less than 50% of households owned a telephone or radio, and got […] The post Media Training in a Digital Age – Why Strategy is Stronger Than Tools appeared first on Strategic Communications, LLC.
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words “public relations,” what – and who – do you think of? The Public Relations Society of America (PRSA) defines PR as “a strategic communication process that builds mutually beneficial relationships between an organization and […] The post Why Central New York Needs More Professional Communicators appeared first on Strategic Communications, LLC.
As the excitement of the new year fades into the rearview mirror, it’s not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by February, leaving their grand plans gathering dust on the shelf. Whether it’s the pressing urgency of immediate needs or simply the allure […] The post Losing Your Identity in Times of Crisis appeared first on Strategic Communications, LLC.
Many professionals understand the significance of building awareness of their expertise and thought leadership, but often grapple with how to do so. Thought leadership goes beyond mere expertise; it is a process that entails building authentic, collaborative relationships within one’s industry, identifying patterns, recognizing emerging trends, and cultivating a code of values and integrity that […] The post The Importance of Thought Leadership in a Time of Industry Transformation appeared first on Strategic Communications, LLC.
The past 10-15 years of business have been dominated by an obsession with efficiency: How can we accomplish more work with fewer employees to save money and maximize profitability? Certainly, continued efforts to reach new levels of efficiency are important to business growth and sustainability. But the most recent three-to-five years have shown this quest […] The post The Strategic Minute: The solution for employee burnout? Proper team structure. appeared first on Strategic Communications, LLC.
Our routines were disrupted when the world as we know it paused earlier this year, but somehow, we have figured out how to (successfully) traverse a new normal, balancing the demands of our “day” jobs with the 24/7 responsibilities life, home, families and pets also require. Whew! It’s okay to take a breath – You’ve […] The post Media Interview Tips in a ‘Socially Distant’ Digital Age appeared first on Strategic Communications, LLC.
As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list? In any organization, employees should be the number one audience. The most successful organizations are those with engaged employees who are involved in frequent two-way dialogue with leadership throughout the organization and given […] The post Take Charge of Your Internal Communications appeared first on Strategic Communications, LLC.
Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences. But there comes a point when leadership wonders if what they are communicating is actually being received as intended by their audiences. Achieving success by re-enforcing your brand begins with research. We often conduct qualitative research to help our […] The post Always Begin With Research appeared first on Strategic Communications, LLC.
As public relations professionals, a lot of what we do involves managing an organization’s reputation. For the most part, the more media attention your organization receives, the more your stakeholders will recognize you. But visibility isn’t enough. It’s the content of news stories that determines whether your audiences will have a favorable impression of you. […] The post The Impact of Media Coverage on Your Reputation appeared first on Strategic Communications, LLC.
Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isn’t easy. And there’s no single formula or trick for this. But there is one strategy that continues to be preached and implemented successfully: include your employees in conversations about your business. This doesn’t mean telling your […] The post Building Employee Confidence appeared first on Strategic Communications, LLC.
Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products or services. The problem is, most of those people don’t dig deep to figure out a very specific, unique, interesting, valuable and – most of […]
I’d rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I’ve learned the hard way. Over and over again. Less frequently as I continue to practice this important discipline, but it still happens – to all of us. We […]
I attend a lot of events for our public relations clients. Sure, I attend when necessary to perform specific tasks related to my work on their behalf, such as for press events and media coverage. But I also try to attend our client’s annual celebrations, and events where they are recognized. Clients have always verbalized their […]
As a small, local business it’s important to build relationships within the local community. But as a small, local business there isn’t always time to build and nurture individual relationships. Sending mass emails to the news media, government agencies and community leaders has become the norm – yet it’s the one of the least effective […]
One of the great freedoms when you create or run your own company is that you don’t have to report to anyone. But in reality, we all work for someone. The best leaders view their customers, employees, business partners, and community organizations as the key audiences they serve. And they also have a small group of trusted advisors […]
Key checklists are needed by successful business leaders. They help keep us on track and focused. Without them, a successful year in business is really just dumb luck. In this edition of the Strategic Minute, Michael Meath discusses how this “checklist” approach to plans for strategy, budgets, marketing and operations will enable you to think ahead […]
CEOs, board members, members of the U.S. military, marketing and communications leaders, faculty members, and other groups all consider how to approach strategic opportunities, key market decisions, or how to work The post Time for a Chief Integration Officer appeared first on Strategic Communications, LLC.
PR students and professionals are often told that they need to understand the fundamentals of business in order to earn a seat at the management table. Now, business schools are The post Importance of PR for MBAs appeared first on Strategic Communications, LLC.
There is a time and place for all of your organization’s news to be shared – but not all of it will make the cut for your daily newspaper or the The post Knowing What’s Actually Newsworthy appeared first on Strategic Communications, LLC.
The overwhelming myriad of communication channels available today can now be viewed through a condensed and organized lens, referred to as PESO. Michael Meath explains what this means – and The post PESO – The New Communications Currency appeared first on Strategic Communications, LLC.