Strategic Magic: The Business of Astrology

The go-to podcast for service providers, coaches, and entrepreneurs who want to use astrology to grow a successful, sustainable, and soul-aligned business. Each week, you'll learn how to bring the magic of your birth chart—especially your Midheaven—into your business strategy, offers, and visibility. Subscribe for weekly episodes on business astrology, chart interpretation, and aligned growth strategies.

The Midheaven Forecast

 Subscribe to the Midheaven Forecast!Transits are some of the most powerful parts of astrology - but most business owners are using them all wrong simply because they don't know how to understand them.You don't need to be a professional astrologer to make the most out of the transits.That's why I'm so excited to share The Midheaven Forecast, a private podcast & newsletter for entrepreneurs who just want to know WTF is going on in the sky and what they should do in their business with it.Listen to this episode to learn more about the Midheaven Forecast, and get a sneak peek on the first episode before you subscribe.

10-17
09:10

Every Service Provider Needs a Midheaven-Based Business Strategy

When you want your business to stand out in the sea of competition, changing algorithms, and passing trends... but don't know where to start?It's a good sign that you need a Midheaven-based business strategy.In this episode, Blu breaks down how your business will be transformed by bringing a Midheaven-based business strategy into your work.Join the Midheaven Method

09-30
11:01

How to Use Your Midheaven to Create a Scalable Offer Suite

 If your offer works on paper but you still feel like something's missing... the key could be hiding in plain sight with your Midheaven.In this episode, Blu breaks down how your Midheaven can he lp you create a sustainable and successful offer suite. Join the Midheaven MethodMENTIONED IN THIS EPISODE:Your Business Foundations, According to AstrologyBuilding Your Career with Your Wealth HousesCreating Offers with the 2nd House

09-09
08:10

What to Do After You’ve Outgrown Your Signature Offer

What do you do when it seems like your signature offer is no longer working?Instead of burning it to the ground and killing the momentum you've spent so much time building... listen to this episode of the Strategic Magic podcast to learn what decisions you need to make in order to make your signature offer feel aligned again.WORK WITH BLU:Book a Business Astrology ReadingJoin the Midheaven MethodApply to Private Astrologer

08-12
12:22

Choosing a Low-Lift Business Model with Your Midheaven

Choosing a low-lift business model is a non-negotiable as an online service provider.And your Midheaven is the key to choosing one that aligns with your birth chart and life.Listen to this episode to learn what you need to have a successful and sustainable low-lift business model - and how your Midheaven is key to choosing it.WORK WITH BLUBook a Business Astrology ReadingJoin the Midheaven MethodApply to Private Astrologer

08-05
09:16

The 3 Biggest Mistakes Service Providers Make When Aligning Their Business to Their Birth Chart

Bringing astrology into your business may be simple, but that doesn't mean it doesn't come with its challenges. You may be making these mistakes and not even realizing it. Listen to this episode as Blu breaks down the 3 most common mistakes online service providers make when it comes to bringing astrology into your business strategy - and what it takes to shift them.WORK WITH BLU:Book a Business Astrology ReadingJoin the Midheaven MethodApply to Private AstrologerMENTIONED IN THIS EPISODE:The Power of the Midheaven RulerBuilding Your Career with the Wealth HousesBusiness Stability with the 6th House

07-29
12:39

How to Become the Go-To Expert in Your Niche Using Your Midheaven

You have your offer. You know where you're marketing. And you are actually selling.But things still aren't working.You can still stand out from a sea of other online service providers doing the same thing as you - without changing your niche or burning your business down. And all you need is your Midheaven.Listen to this episode as Blu breaks it down.WORK WITH BLU: Join the Midheaven MethodBook your Private Astrologer sales call

07-22
17:55

Why Your Online Business Feel Misaligned (and How to Fix It with Astrology)

When your business feels misaligned, there are easier ways to fix it than by burning your business down and starting from scratch.In this episode, Blu breaks down what misalignment truly is, how it can show up for you in your business, and what astrology placements are best to bring alignment back into your online business.Book your Private Astrologer sales call

07-15
15:48

When Your Business Isn't Working

There comes a time when the things that helped you get started in business no longer work. And when that happens, you'll want to pivot completely or burn down your business entirely.Before you do either of those things, listen to this episode to learn why your business isn't working and what you need to do to turn it around.Book your Private Astrologer sales call

07-01
08:36

What's Really Required to Pivot Your Business as an Online Service Provider

When your business isn't going the way you want, how do you get it back on track?It may be time for a pivot.In this episode, you'll learn the four core steps to pivoting your business to get it back on track, no matter what time of year it is. Plus, you'll hear how Blu is making changes in their business. Book your Private Astrologer sales call

06-24
23:19

The 3 Pillars of the Midheaven-Based Business Design Framework

In this episode, Blu breaks down the 3 pillars of the Midheaven-Based Business Design framework - exactly what you walk through inside Private Astrologer.Book your Private Astrologer sales call

05-22
18:11

Is Your Business Model Working Against Your Midheaven?

Is your business model working with your astrology... or against it?In this episode, you'll learn the 3 questions to consider how to best align your business to your Midheaven - without boxing yourself into a generic niche or career.Book your Private Astrologer sales call Other Episodes You'll Love:Meet Your MidheavenThe Power of Your Midheaven RulerDefine Your Great Work with The 9th HouseBuilding Sustainably with The 10th House

05-20
12:34

Why I Stopped Building My Business The Traditional Way (and What I’m Doing Instead)

If you’ve ever followed all the “right” business strategies and still ended up exhausted, uninspired, or disconnected from your work — this episode is for you.In this episode, Blu pulls back the curtain on why they stopped building my business the traditional way and what led me to pivot toward a more soul-aligned, astrology-informed approach. From burnout and cookie-cutter marketing advice to reconnecting with my Midheaven, they share the real story behind the Midheaven Method and how it reshaped everything: their offers, visibility strategy, and how they show up as a service provider.In this episode, Blu covers:The signs of burnout they couldn’t ignoreHow the Midheaven helped them to realign their businessWhat a “soft pivot” actually looks likeWhy your business strategy needs to match your energetic blueprintThis episode is your permission slip to stop forcing what doesn’t feel right — and start designing a business that actually fits you.Book your Private Astrologer sales call

05-13
12:14

How Your Business Can Thrive During Venus Retrograde

Venus Retrograde is upon us. But it doesn't have to be a scary time for your business.In fact, it could be the thing that you need to shake things up and begin to move forward.In this episode of the Strategic Magic podcast, you'll learn what Venus Retrograde is and how to use it to grow and scale your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:30 - What is Venus Retrograde03:14 - What Venus Represents14:32 - How to Use Venus Retrograde as a business owner🗣 MENTIONED IN THIS EPISODESurviving Mercury Retrograde as a Business OwnerSaturn Retrograde Business Survival GuideThe Astrology of Sustainable Business MarketingNon-Basic Branding with Your Midheaven🪐 WORK WITH BLUBook your Private Astrologer sales call

02-28
21:17

Establishing Your Leadership by Modality

WTF are the astrology modalities?It's a bit of advanced astrology knowledge, but understanding the astrology modalities can help you connect the dots to bring astrology into your business strategy.In this episode of the Strategic Magic podcast, you'll learn what the three modalities are and how you can use them to establish leadership in your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode00:23 - What are Modalities01:51 - Why are Modalties Important03:23 - The Types of Modalities9:57 - How to use your Midheaven Modality as a Business Owner🗣 MENTIONED IN THIS EPISODESolidifying Your Primary Content TypeMeet Your MidheavenCareer Building with the Wealth Houses🪐 WORK WITH BLUBook your Private Astrologer sales call

09-17
13:25

Creating Content That Converts

Creating converting content is easier than you think.Even after you learn your Primary Content Type, it's important to learn how to make sure your content leads to conversions - whether that's social media followers, email subscribers, or paying clients in your offers.And astrology is here to make the process as simple as possible for you to follow.In this episode of the Strategic Magic podcast, you'll learn how to bring astrology into your content planning process to ensure your content not only gets seen, but drives conversions for your offers and services.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode00:37 - The importance of content planning02:01 - Planning your content09:23 - Timing your content with astrology🗣 MENTIONED IN THIS EPISODEHow to Find Your Primary Content TypeBusiness Stability with the 6th HouseThe Power of the Midheaven Ruler🪐 WORK WITH BLUBook your Private Astrologer sales call

09-10
16:43

Solidifying Your Primary Content Type

Simplifying the content creation process starts here.Instead of stretching yourself thin, how about prioritizing your thought leadership into one type of content - your Primary Content Type.In this episode of the Strategic Magic podcast, you'll learn what the Primary Content Types are and how you can find yours.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode00:24 - Beyond Unsustainable Marketing02:14 - Finding Your Primary Content Type05:36 - The Astrology of Your Primary Content Type09:29 - The High Converting Content Process🗣 MENTIONED IN THIS EPISODEMarketing Your MessageMeet Your Midheaven🪐 WORK WITH BLUBook your Private Astrologer sales call

09-03
17:40

Selling Your Services with Astrology

If selling your services feels like a necessary evil, then this is the episode for you.There's so much pressure to sell in a specific way - mostly in high-pressure launches - that it's easy to forget that selling is so much more than just about revenue.At its core, selling is really about conversion. Getting better at selling in your business comes down to understanding how you can create more conversion opportunities for every stage of your clients' decision-making process, and how your astrology chart can show you how to make your own selling strategy that converts every time.In this episode of the Strategic Magic podcast, you'll learn how to use astrology to make selling uncomplicated and fun.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:20 - What is selling08:35 - Astrology of Selling Your Service🗣 MENTIONED IN THIS EPISODEBuilding Sustainably with the 10th HouseThe Astrology of Sustainable Business Marketing🪐 WORK WITH BLUBook your Private Astrologer sales call

08-27
13:38

The Astrology of Sustainable Business Marketing

Marketing your business is about so much more than just having an account on every social media platform or going viral.Instead of chasing after the myth of consistency, you need a marketing strategy that is sustainable for you and your business.In this episode of the Strategic Magic podcast, I'll walk you through what goes into marketing your business with astrology.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:35 - What is Marketing05:58 - Creating a Sustainable Marketing Plan11:07 - The Astrology of Sustainable Marketing🗣 MENTIONED IN THIS EPISODEBusiness Stability with The 6th HouseYour New Sustainable Marketing Plan🪐 WORK WITH BLUBook your Private Astrologer sales call

08-13
15:26

Refine Your Signature Offer with Astrology

Creating a Signature Offer is NOT an overnight process.Even if you've started your business by experimenting with multiple offers, focusing on a primary Signature Offer is how you establish your expertise and communicate your process of supporting clients.That's why offer development and refinement process are needed in order to create a Signature Offer that truly gets results.Thankfully, astrology makes the process MUCH easier to navigate than you think.Here's how you can use astrology to turn your existing offer into a Signature Offer.In this episode of the Strategic Magic podcast, you'll learn how to use astrology to turn your existing offer into a Signature Offer.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode1:09 - Why focus on offer development05:38 - Why offer development matters7:43 - The astrology of offer development13:22 - Offer development in action🗣 MENTIONED IN THIS EPISODECreating Offers with the 2nd HouseDefine Your Business Model with AstrologySaturn Retrograde Business Survival Guide🪐 WORK WITH BLUBook your Private Astrologer sales call

08-06
16:43

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