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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Author: Rita M. Perez

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Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.

We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.

For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

227 Episodes
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Send Rita a text with your thoughts! Submit your podcast feedback: https://forms.gle/Gxf7A6AQFVAmzbEn8 The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Group tours aren't necessarily out, but people ARE consistently choosing to go on cruises over them, and the numbers prove it.&...
Send Rita a text with your thoughts! The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 If you want an inquiry filled Q1 and Wave Season, you need to start generating leads RIGHT NOW because the business you have three to six months from now is a direct result of what you're doing...
Send Rita a text with your thoughts! The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Let's talk about some business fundamentals that keep coming up for travel advisors and agency owners. Whether you're brand new or you've been in the industry for years, these seven remin...
Send Rita a text with your thoughts! Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business. From setting holiday boundaries to prepping Black Friday offers and mapping out 2026 industry events, I'...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Hotel representation companies might be one of the travel industry's best kept secrets, and if you've never heard of them before, you're definitely not alone because I hadn't either when I first started in this business. We're breaking d...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You're running a business, not a hobby, and it's time your operations reflect that mindset. I'm bringing back my conversation with Courtnie Nichols, the SOP queen who's built a travel empire using systems that actually work. We're talki...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You know that feeling when you're doing all the marketing stuff but your business still feels messy and unfocused? That's because you're working forward instead of backwards, friend. I'm breaking down exactly how to reverse engine...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get ready for some real talk about building a travel business that actually makes money! I brought together three incredible travel advisors at completely different stages. From a newbie who hit $500K in her first year to a seasoned pro ...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Looking for tour operators who aren't just another name on the major booking platforms? I'm breaking down the messy but wonderful world of finding those hidden gem operators who create truly unique experiences for your clients. We...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Ready to turn your travel expertise into speaking opportunities that actually grow your business? I'm breaking down my exact process for crafting speaking topics that get you booked, from nailing the specificity that makes event organiz...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts. I'm breaking down my marketing matrix system that covers all four essential pillars: meeting new ...
Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building a successful travel agency! Just like those musicians had to put themselves out there to get noticed, you've ...
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-week Welcome to the fourth and final episode of this year's Summer Selling Series! I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how travel advisors can build a profitable cruise-focused business without ...
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the third episode of this year's Summer Selling Series! Looking to demystify Spain and Portugal for your travel clients? I'm chatting with Kathy from Titanium Tours, who's sharing insider secrets about everything from Barcelona's stunning architecture to the hidden gem white villages of Andalusia. We're exploring the pa...
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the second episode of this year's Summer Selling Series! Today I'm chatting with Sophia from Komasa Collection about why Japan should be on every travel advisor's radar - and trust me, there's way more to it than just cherry blossoms and Disney! We're breaking down the misconceptions about Japan being too expensive or intimid...
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the first episode of this year's Summer Selling Series! Looking to sell more Switzerland but feeling intimidated by this gorgeous Alpine destination? I'm chatting with Grace, an American expat who's been living in Switzerland for 10 years and specializes in family travel throughout Europe. We're breaking down why Switze...
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts. You can't build a strategic travel business without knowing your numbers first, and that m...
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0 Are you struggling to find travel clients and feeling like your business has hit a slow patch? I'm diving into the biggest mistake travel advisors make - waiting around for clients to be attracted to your business instead of actively going out and fi...
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Check out FyndTravel: https://www.fyndtravel.com/ Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work. So it's experiment time! After doing a bit of "studying", I realized I was playing it way too safe with generic content that nobody saves or shares - so I'm switching ...
Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Read the blog posts: https://strategictravelentrepreneurpodcast.com Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9 If you've been feeling like nothing's working in your business lately and you're wondering what's the point, you're definitely not alone, and this funk WILL pass. I'm walking you through four practical exercises ...
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