Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

<p>Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.<br /><br />We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.<br /><br />For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.</p>

Ep 228 Why You Don't Suck at Being a Travel Entrepreneur

Send Rita a text with your thoughts! Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Feeling like you're failing at business? Real talk- you don't suck, you're just unfamiliar with it. *Boom* right?! Most of us weren't raised to be entrepreneurs, so of course things like lead generat...

11-14
36:49

Ep 227 4 Travel Agency Hats No One Tells You About

Send Rita a text with your thoughts! Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130 Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/ Think running a travel business is just about booking trips? Let me give you a reality check. You're actually juggling four major C-suite roles - CEO, CFO, COO, and CMO - on top of your regular ...

11-07
49:30

Ep 226 Travel Advisor Wave Season Checklist - Your Complete Guide to Your New Year of Business

Send Rita a text with your thoughts! Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130 Wave season is right around the corner, friends, and I'm walking you through my complete checklist to get your travel business ready for Q1 and Q2. We're covering five essential areas, from reviewing your 2025 finances and updating your legal docs to scheduling your marketing efforts and cre...

10-31
39:03

Ep 225 Group Tours Are Out and Cruise Vacations Are In: Stats and Strategies for Travel Agency Owners

Send Rita a text with your thoughts! Submit your podcast feedback: https://forms.gle/Gxf7A6AQFVAmzbEn8 The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Group tours aren't necessarily out, but people ARE consistently choosing to go on cruises over them, and the numbers prove it.&...

10-24
45:17

Ep 224 Lead Generation Strategies for Travel Advisors Preparing for Wave Season

Send Rita a text with your thoughts! The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 If you want an inquiry filled Q1 and Wave Season, you need to start generating leads RIGHT NOW because the business you have three to six months from now is a direct result of what you're doing...

10-17
40:45

Ep 223 7 Reminders Travel Agency Owners Need to Know About Running Their Business

Send Rita a text with your thoughts! The fastest way to see what’s missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247 Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776 Let's talk about some business fundamentals that keep coming up for travel advisors and agency owners. Whether you're brand new or you've been in the industry for years, these seven remin...

10-10
40:52

Ep 222 Inside My Q4 Planning as a Travel Business Owner and Ideas You Can Use

Send Rita a text with your thoughts! Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryear Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business. From setting holiday boundaries to prepping Black Friday offers and mapping out 2026 industry events, I'...

10-03
34:10

Ep 221 What Is Hotel Representation and How Travel Advisors Can Leverage It for Better Client Experiences with Angelique Johns (Prep for Wave Week 2024 Replay)

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Hotel representation companies might be one of the travel industry's best kept secrets, and if you've never heard of them before, you're definitely not alone because I hadn't either when I first started in this business. We're breaking d...

09-26
41:36

Ep 220 Build a Travel Business That Runs Itself Through Strategic Operations and Systems with Courtnie Nichols (Prep for Wave Week 2024 Replay)

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You're running a business, not a hobby, and it's time your operations reflect that mindset. I'm bringing back my conversation with Courtnie Nichols, the SOP queen who's built a travel empire using systems that actually work. We're talki...

09-19
45:05

Ep 219 How to Reverse Engineer Your Travel Business Sales Goals for Maximum Profit (Prep for Wave Week 2024 Replay)

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You know that feeling when you're doing all the marketing stuff but your business still feels messy and unfocused? That's because you're working forward instead of backwards, friend. I'm breaking down exactly how to reverse engine...

09-12
53:45

Ep 218 Travel Advisor Success Stories at Different Business Stages and Revenue Levels with Judi Lombardi, Leah Iudice, and Stephen Scott (Prep for Wave Week 2024 Replay)

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get ready for some real talk about building a travel business that actually makes money! I brought together three incredible travel advisors at completely different stages. From a newbie who hit $500K in her first year to a seasoned pro ...

09-05
50:43

Ep 217 How Travel Advisors Can Find and Partner with Tour Operators with Mitch Bach

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Looking for tour operators who aren't just another name on the major booking platforms? I'm breaking down the messy but wonderful world of finding those hidden gem operators who create truly unique experiences for your clients. We...

08-29
48:17

Ep 216 How I Pitch Topics for Speaking Opportunities as a Travel Business Owner

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Ready to turn your travel expertise into speaking opportunities that actually grow your business? I'm breaking down my exact process for crafting speaking topics that get you booked, from nailing the specificity that makes event organiz...

08-22
34:15

Ep 215 How to Build a Multi-Channel Marketing Ecosystem for Your Travel Business

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts. I'm breaking down my marketing matrix system that covers all four essential pillars: meeting new ...

08-15
30:50

Ep 214 How the Music Industry Can Teach Travel Agents to Build Their Business

Send Rita a text with your thoughts! Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building a successful travel agency! Just like those musicians had to put themselves out there to get noticed, you've ...

08-08
34:33

Ep 213 How to Sell More Ocean Cruises with Korrine Johnson (4/4)

Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-week Welcome to the fourth and final episode of this year's Summer Selling Series! I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how travel advisors can build a profitable cruise-focused business without ...

08-01
45:03

Ep 212 How to Sell More Trips to Spain and Portugal with Kathy Heuermann (3/4)

Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the third episode of this year's Summer Selling Series! Looking to demystify Spain and Portugal for your travel clients? I'm chatting with Kathy from Titanium Tours, who's sharing insider secrets about everything from Barcelona's stunning architecture to the hidden gem white villages of Andalusia. We're exploring the pa...

07-25
44:26

Ep 211 How to Sell More Trips to Japan with Sophia Hatchitt (2/4)

Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the second episode of this year's Summer Selling Series! Today I'm chatting with Sophia from Komasa Collection about why Japan should be on every travel advisor's radar - and trust me, there's way more to it than just cherry blossoms and Disney! We're breaking down the misconceptions about Japan being too expensive or intimid...

07-18
32:41

Ep 210 How to Sell More Trips to Switzerland with Grace Camoglu (1/4)

Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Welcome to the first episode of this year's Summer Selling Series! Looking to sell more Switzerland but feeling intimidated by this gorgeous Alpine destination? I'm chatting with Grace, an American expat who's been living in Switzerland for 10 years and specializes in family travel throughout Europe. We're breaking down why Switze...

07-11
41:33

Ep 209 How to Build Your Travel Business Sales Funnel

Send Rita a text with your thoughts! Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts. You can't build a strategic travel business without knowing your numbers first, and that m...

07-04
44:55

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