DiscoverStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entrepreneurs
Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entrepreneurs
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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entrepreneurs

Author: Rita M. Perez

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Travel Industry Disruptors welcome! In this weekly podcast, I share, along with featured guests, the actual strategies that will keep your travel business moving forward. 

We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.

For travel agents/advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

181 Episodes
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Send Rita a text with your thoughts!Travel Industry Black Friday is here! Welcome to the second of three episodes featuring our event Presenting Partners :)Up this week is LaDonna Allen from Costa Cruises, and she's sharing the scoop on her best sales tips from top travel advisors, Costa's sustainability initiatives, and how to prepare your clients for an immersive onboard European experience.Questions this episode answers:What kinds of cruising trends should travel agents pay attention...
Send Rita a text with your thoughts!Black Friday is coming! Welcome to the first of three episodes featuring our Travel Industry Black Friday Presenting Partners :)First up is Lori Gold, Founder of Mexperts, and she's spilling all the beans---on growing a community with FB Groups, new developments in the Mexican Caribbean, and how to prepare your clients for travel to Mexico.Questions this episode answers:How can travel agents effectively grow their Facebook groups?How can travel adviso...
Send Rita a text with your thoughts!Welcome to the second of our unofficial 2-part holiday series! Last week we focused on increasing your travel business sales with Black Friday promotions. This week we're getting creative with out-of-the-box engagement strategies that incorporate either 12 Days of Christmas, an Advent Calendar, or your preferred modification for either/or.The goal is to get people closer to working with you as their travel professional by building up your author...
Send Rita a text with your thoughts!Welcome to our first ever live podcast, where I recorded with a live studio audience! Haha not exactly, but I was joined by some pretty amazing travel pros who were able to ask questions live. Listen in on some of my ideas that you can use to really promote your travel business during Black Friday this year.In this episode, I share:· Black Friday offers from value adds to exclusive bonuses· Creating unique p...
Send Rita a text with your thoughts!About a month ago I went out of office from my business, for a full 7 days--something that I don't know how long it's been since I've done it. I'm reflecting on a few surprises, things that I'm grateful for, and how I'm looking at vacation in the future.In this episode, I share:· The surprising thing that happened on practically Day 1· What I prepped before I put my OOO alert· How I want to stru...
Send Rita a text with your thoughts!It is the last day of Prep for Wave Week--wooottt!!! We made it!!In this final replay, featuring yours truly, I'm going over some different sales funnels you can set up for your travel agency or business and the step you need to take to make sure all your bases are covered.In this episode, I share:· The steps needed to set up your sales funnel· Lead magnets for your digital marketing channels· S...
Send Rita a text with your thoughts!Prep for Wave Week is just 3 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos.In this second of a 2-part series, I've opened the floor for travel advisors like you to ask Miguel some of their top questions about E&O Insurance and business liability. Enjoy!Oh and please remember--this episode is for educational purposes only.You should consult with an insuran...
Send Rita a text with your thoughts!Prep for Wave Week is just 10 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos.In this first of a 2-part series, I'm asking Miguel some of the most pressing questions about E&O Insurance and what travel advisors need to know when they think about renewing their policy for the new year. Enjoy!Oh and please remember--this episode is for educational purposes on...
Send Rita a text with your thoughts!I'm super excited to welcome Stephanie Gries from Travefy to the podcast! This has been a long time coming, as we personally first connected at the end of last year over a common interest-trade shows :)Inside this episode you'll find tips both for attending trade shows AND being a vendor at trade shows, especially all those local fall and holiday events that are sure to be popping up in your feed.Can't wait to hear wait you think about our tips and ou...
Send Rita a text with your thoughts!It's Hispanic Heritage Month and I'd be remiss if I didn't 1-mention it and 2-share some ways that you could also share your own culture, or a culture that you appreciate, within your travel business. In this episode, I share:· The importance of appreciating culture, not appropriating it· How I have shared my Hispanic culture· What I've seen other businesses do to honor their culture· &nb...
Send Rita a text with your thoughts!A recent article by Travel Age West mentioned that social media is now the top marketing channel for travel advisors and it had me a little skeptical. I'm sharing my thoughts on the article and some of the other surprising stats they recorded. In this episode, I share:· How you need more than just social media content to be successful as a travel advisor· The importance of growing your network for potential ...
Send Rita a text with your thoughts!Stumped on what activities actually help make you money in your travel business? Tune in for tips on building a robust network, offering great service, and making key sales connections.In this episode, I share:· A walk down memory lane of how businesses before computers made money· The difference between direct and indirect money making activities· Why I feel like niching is an indirect way to g...
Send Rita a text with your thoughts!This episode was inspired by my summer focus group. I wanted to share my thought process of what I think about when I'm contemplating making an investment for my business. This is not a definitive guide, and I am not a financial expert. Please remember to consult any financial decisions with the appropriate people on your team and/or in your family. In this episode, I share:· How to consider the risk vs reward ratio·&nbs...
Send Rita a text with your thoughts!This episode was a shower inspiration, especially after hearing how apprehensive so many travel advisors were to make a sustainable income :) Discover how implementing fees can cover essential expenses and bring peace of mind to your entrepreneurial journey.In this episode, I share:· Why you can't compare travel advising with other non-fee careers· The difference between high volume sales and high revenue sales·&n...
Send Rita a text with your thoughts!In my attempt to not let the Olympic spirit die down too quickly, I recorded some of the business lessons I noticed from the sportsmanship at this year's games. As you may know, everything is a learning opportunity to me, so I'm sharing my notes and findings with you. Hoping this gives you a travel business boost :)In this episode, I share:· The importance of being and having an advocate· Staying focused on ...
Send Rita a text with your thoughts!The Alternative Careers in Travel Audio Series went live this past Wednesday :) Listen in to discover how to be successful in your current travel career, ways to monetize additional revenue streams for your travel business, or if you should transition to a different career.This is a longer episode than normal, so you may need to split it up to listen to all the snippets.Special thank you to our Series Featured Speakers:Sahara Rose De Vore, Founder of ...
Send Rita a text with your thoughts!I'm baackkkk :) After an amazing Summer Series, I wanted to share some of my biggest learnings in the first seven months of the year. I'm hoping that on top of a good chuckle, you can get some inspiration and motivation to crush these last 5 months of the year....eeee...can't believe I just said that...5 months?!In this episode, I share:· How to stay focused on your goals when you're feeling out of control· ...
Send Rita a text with your thoughts!Welcome to the sixth episode in the Summer Selling Series. Diane Frisch, Founder of Diane Frisch Destinations, is our guest and we're touching on all things river cruising. If you're a travel advisor wanting to sell more river cruises, you're in for a treat from the 2024 ASTA River Cruise Travel Advisor of the Year.In this episode, we share:· The distinct differences amongst many of the river cruise brands· ...
Send Rita a text with your thoughts!Welcome to the fifth episode in the Summer Selling Series. Danielle Linares, Founder of Absolutely Cuba, is our guest and we're touching on all things Cuba. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.In this episode, we share:· How Americans have been able to legally travel to Cuba since 2015· Cultural experiences away from Havana that go beyond just beach·&nbs...
Send Rita a text with your thoughts!Welcome to the fourth episode in the Summer Selling Series. Kristi Emo, Founder of Your Dream Escapes, is our guest and we're touching on all things Hawaii. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.In this episode, we share:· An overview of the six islands you can visit· Matching your client to the right island and/or experience· Resources ...
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