StrategyCast

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The “Why Should I Choose You?” Test Every Marketing Team Should Try, feat. John Ravaris

2026-09-2940:35

When growth slows, more marketing activity may only amplify a value proposition that is not differentiated enough. John Rivera explains how marketing leaders can answer the critical “Why should I choose you?” question, uncover what customers actually value, and turn differentiation into sustainable growth. In this StrategyCast conversation with Lori Jones, John Rivera, consultant, speaker, and author of Define Value, Drive Growth, breaks down why successful companies can stall as their custom...

Why Moving Too Fast With AI Could Cost Your Brand Customer Trust, feat. Tara DeZao

2026-09-2234:53

Moving fast with AI can create efficiency, but without the right guardrails, it can also put customer trust, brand authenticity, and customer relationships at risk. Tara DeZao joins Lori on StrategyCast to explain why responsible AI governance may become one of the most important competitive advantages for marketers. From AI-powered personalization and agents to customer service and generative content, Tara breaks down what happens when organizations prioritize speed without enough human over...

How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis

2026-09-1534:42

AI is changing how B2B buyers search, evaluate solutions, and decide which brands to trust. For marketers, that means traffic, leads, and traditional attribution metrics no longer tell the whole story. On StrategyCast, Lori Jones talks with Andrew Davis, SVP of Marketing and Sales at TextUs, about how AI is upending buyer behavior and forcing marketers to rethink their go-to-market strategies. Andrew explains why today's buyer journey happens across Google, AI platforms like ChatGPT and Clau...

The Belief Path: Turning Awareness Into Enduring Advocacy

2026-09-0828:35

Getting people to know your brand is not the finish line. The bigger strategic question is what happens next: Do they recognize you, trust you, believe in what you stand for, and eventually act on that belief? In this StrategyCast solocast, Lori introduces the Belief Path: know, recognize, trust, believe, and act. She explains how each stage builds on the one before it and why trust is the critical bridge between brand awareness and the customer behaviors that can contribute to growth, inclu...

How to Prove Marketing’s Impact on Revenue When Attribution Gets Messy, feat. Emily Popson

2026-09-0131:00

Marketing attribution is getting messier as AI changes how buyers discover, research, and evaluate brands. Emily Popson, SVP of Marketing at CallRail, explains how marketing leaders can connect their strategy to revenue even when traditional first-touch and last-touch attribution no longer tell the whole story. Lori Jones and Emily explore a hybrid approach to marketing attribution that combines software-based data with self-reported attribution, conversational intelligence, AI, and cus...

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