StrategyCast

<p>The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.<br /><br />Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.<br /><br />It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. <br /><br />For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.</p>

Episode 373: Publishing as a Key Component to a Thought Leadership Strategy with Ken Schuetz of Aligned Influence

“New knowledge is always built on something we already know and then extending it.” Listen & Learn: How thought leadership is based on new knowledge. The importance of not publishing a book before it’s ready. Building credibility through thought leadership. Why content is critical to help grow your brand through a thought leadership strategy. The pros and cons of working with a publisher vs. self-publishing. Trademarks, intellectual property, and distribution of a book K...

07-27
28:20

472: From Start-Up to IPO: How Tim Sheehy Built Bridger Aerospace into a Market Leader

Tim Sheehy, CEO of Bridger Aerospace, is a maverick entrepreneur who is not only inspiring but also a leader with an extraordinary story to tell! Listen in to his appearance on the Integrate & Ignite Marketing Podcast here!

11-28
37:03

471: Elevate Your Business with Advisors that Share Your Passion with Dr. Shyama Mathews

Listen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!

11-07
40:58

470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and Traction

Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.

10-24
53:51

469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford Technologies

Brands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technologies, explore the importance of embracing disruptive ideas.

10-10
38:36

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