Claim OwnershipStrut It: Bold Visibility through Instagram Marketing
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Instagram is one of the biggest social platforms with over 1.3 billion users worldwide… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
149 Episodes
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People buy people, not products. That’s why your story isn’t just a “nice to have”; it’s the heartbeat of your visibility strategy. Today you’ll learn the art and strategy of storytelling, how to share your truth in a way that connects, inspires, and builds trust on Instagram. I even take you behind the scenes of my own story—my life as an actual showgirl (yes, with feathers and rhinestones!) — and what it taught me about visibility, perfectionism, and finding confidence in authenticity. If y...
AI is here to stay, and it’s already reshaping the way we work and lead. But here’s the truth: most people are only scratching the surface, treating AI like a glorified Google search or copy assistant. That’s why I invited Geoff Woods, author of The AI Driven Leader and former VP of The One Thing to join me on the podcast. Geoff shares how small business owners, marketers, and leaders can use AI to think more strategically, accelerate growth, and step outside the box. You’ll learn the CRIT fr...
You’ve got followers, you’re posting consistently, and people are engaging with your content. But here’s the million-dollar question: are those followers actually becoming paying clients? I’m teaching you how to build an Instagram sales funnel that turns engagement into revenue. You’ll learn how to design a clear customer journey, use lead magnets to grow your email list, and set up automations that nurture your audience while you sleep. Plus, I’m sharing my exact CRIT framework prompt that l...
You could have the perfect Instagram bio and a solid content plan, but if you’re not creating the right type of content, you’re basically invisible. That’s why in part three of my five-part AI Instagram series, I’m showing you the ONE format that’s still getting the most reach and engagement on Instagram right now: Reels. You’ll learn why Reels remain the fastest way to grow your audience, how to structure them for maximum impact, and how to use AI tools like ChatGPT (or my new favorite, Popp...
If you’ve ever felt like you’re throwing spaghetti at the wall with your Instagram content, this episode is for you. In part two of my five-part AI series, I’m breaking down how to create a client-centered content strategy that sells, without overcomplicating it. You’ll learn the one thing that separates content that converts from content that gets ignored, why messaging is everything, and how to use the CRIT framework to generate client-focused ideas. Plus, I’m introducing you to Poppy AI, t...
If you’ve ever opened ChatGPT and thought, “What the heck do I even ask it?” this episode is for you. Welcome to part one of my five-part AI series where we’re diving into how to actually leverage AI tools like ChatGPT to grow your business on Instagram (and beyond). I’m teaching you how to optimize your Instagram bio so it does the heavy lifting for you—turning profile visitors into followers, leads, and clients. I’ll also introduce you to the CRIT framework from Jeff Woods (author of The AI...
If you’ve ever wanted to show up on Instagram but found yourself paralyzed by “what should I post today?”, you are not alone. Even seasoned creators get stuck in overthinking, comparison, or falling out of rhythm. You’ll learn how to differentiate between internal intentions (like practicing being on camera, finding your voice, or building the habit of consistency) and external intentions (like growing your waitlist, deepening connections, or driving sales). Once you know what you want your c...
If you’ve ever felt like showing up on camera or taking the stage was just too much, today’s episode is going to light a fire under you. I’m joined by the incredible Renee Dallo — founder of Moxie Bright Events, keynote speaker, coach, and all-around powerhouse who knows a thing or two about creating bold visibility. Renee went from actor to wedding planner to international speaker, and she’s sharing the exact mindset shifts and practical tips that have helped her speak with confidence,...
If you’re posting Reels without seeing growth, you’re not alone. Reels are still the #1 driver of reach on Instagram, but most business owners are missing a few key steps that make the difference between content that falls flat and content that attracts clients. I’m walking you through the three non-negotiable steps to creating Instagram Reels that grow your business. You’ll also hear how the newest Instagram updates—Trial Reels, reposts, and deeper analytics—impact your strategy in 2025. If ...
If you're tired of creating content that goes unseen, this one’s for you. With Instagram posts now showing up on Google (yes, that’s a thing), it’s never been more important to use the right keywords. But what does that actually mean? In this quick-hit solo episode, I’ll walk you through a simple, actionable strategy for discovering what your ideal clients are already searching for, and how to use those exact words in your content. What You’ll Learn: [04:46] Why keyword strategy is esse...
If you want to grow on Instagram or TikTok, your content has to be shareable, and that starts with better storytelling. Today I’m sitting down with Britney Crossan, queen of scroll-stopping, story-first content. Britney grew her following by over 57,000 people in less than a year using the exact storytelling techniques we talk about in this episode. We break down how to structure your short-form videos, what kinds of stories hook people immediately, how to move past perfectionism, and the #1 ...
Today I’m calling out the single biggest mistake that’s keeping your Instagram stuck: treating your account like a glossy portfolio instead of starting real conversations. I know this mistake well because I made it, too. Once I shifted my content to speak in the language of my dream client, everything changed, my reels popped off, my audience grew fast, and my content finally converted into leads and sales. What You’ll Learn: [05:11] The #1 mistake that keeps your feed looking pretty bu...
This month, Instagram dropped a game-changing update: your content can now appear directly in Google search results. What does that mean for your small business? More visibilityA longer shelf life for your postsAnd a brand-new, organic traffic channel that doesn’t rely on the algorithm alone.I’m walking you through why this matters, how to take advantage of it right now, and five practical steps to fully optimize your Instagram for search, including how to find your best keywords, where to pu...
If you’re still telling people to “click the link in bio,” it’s time to upgrade your Instagram strategy. I’m joined by Heston Roberts, a true wizard when it comes to building DM automations that actually move people from your Instagram content into your email list (and eventually, into paying clients). We go beyond the basics: how DM automation reduces friction, why it can outperform link-in-bio by 60% or more, how to keep things personal and scalable, and what common mistakes to avoid. Plus,...
Still relying on “click the link in my bio”? There’s a better way. I’m breaking down how to use DM automation to grow your email list, increase engagement, and drive leads from your Instagram content, all without being glued to your phone. You’ll learn why this strategy works better than traditional link-in-bio methods, how I use it in both of my businesses, and exactly how to get started (even if you’ve never heard of ManyChat before). What You’ll Learn: [04:48] Why “link in bio” is dead (an...
Reels are still your best friend in 2025 when it comes to reach, impressions, and visibility on Instagram, and I’ve got the stats to prove it. In this final episode of our 3-part growth hacks series, I’m walking you through exactly how to make Reels work for you and your brand, even if you feel awkward on camera. I’m sharing how to reverse engineer Reels to plug directly into your sales funnel, the one thing Reels do better than any other format, and why short-form storytelling isn’t just abo...
If your Instagram growth has stalled or you’re creating content that no one’s seeing, this episode is for you. In part two of our three-part growth series, I’m breaking down five underused Instagram strategies that are working right now in 2025 — including the truth about collabs, remix reels, outbound engagement, and how to use your platforms to boost IG followers (without sounding desperate). What You’ll Learn: [01:52] Why collaboration is still one of the fastest ways to grow your au...
Welcome to Part One of my three-part mini-series on Instagram growth hacks that work right now in 2025. Instagram has changed a lot since I first recorded this episode last August, from new features like trial reels to essential updates in strategy and messaging. We’re kicking things off with a back-to-basics reminder of what’s still working, plus new insights to help you grow faster and more strategically. If you’ve been frustrated with slow growth or content that’s not converting, thi...
Sure, Instagram strategy matters, but what about the energy behind the content? This week, we're hitting pause on the tutorials and getting real about the inner work and journey behind my biggest visibility win: Getting invited to speak on the Social Media Marketing Podcast hosted by Michael Stelzner. This didn’t happen by chance. It happened because I became the version of myself who could handle it, and I’m teaching you the exact 3 steps I followed so you can start manifesting your bo...
Trying to “keep up” on Instagram can feel exhausting. But what if you didn’t need to post daily to grow? What if there were a way to turn your content into real connections and real sales, without being chained to your phone? I’m joined by Shannon McKinstrie, founder of Boutique Social and co-host of the Good Content podcast. Shannon is a social media strategist who helps small business owners build strong, profitable content funnels that start with Instagram. We talk about: The myth of daily...
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