Claim OwnershipStukent Expert Session Podcast
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Welcome to the Stukent Expert Session Podcast...where you can learn digital marketing from industry experts!
Each episode contains valuable tips, tricks, and hacks from some of the most successful professionals in the industry.
For more great content, visit stukent.com to check out our amazing digital marketing resources used by universities such as Stanford, UCLA, Oxford, Syracuse + thousands of other institutions as well as digital marketers around the globe!
Each episode contains valuable tips, tricks, and hacks from some of the most successful professionals in the industry.
For more great content, visit stukent.com to check out our amazing digital marketing resources used by universities such as Stanford, UCLA, Oxford, Syracuse + thousands of other institutions as well as digital marketers around the globe!
68 Episodes
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Whitney Eichinger serves as Southwest Airlines’ Vice President of Culture & Engagement. In her role, Whitney ensures that culture remains at the heart of Southwest’s business. She leads company initiatives designed to better understand, support, and engage Employees across all workgroups throughout their Southwest career. Whitney first joined Southwest in 1999, serving as a media spokesperson and leader on Southwest’s communications team. In 2014, Whitney moved to Michigan and led a global communications team at Ford Motor Company, followed by serving as Director of Communications and then Vice President Communications at Bedrock and Rock Ventures. In 2019, Southwest was excited to welcome Whitney back to lead the Culture and Engagement Department.
In this video, Cody Ryan Martell shares advice on how to write for the customer's journey. He shares a few examples of projects that he has worked on as the Creative Director at Reset Group and the processes he goes through to be successful. Cody shares: Why good writing makes a difference How to equip yourself with a strong start How to check yourself throughout the writing process.
Part 8 of 8. After watching parts 1-7, you’ll have a base knowledge for getting started on Instagram. In this final session, Anna covers several different methods you can use to make money using Instagram.
Part 7 of 8. Anna covers the key differences in stories and IGTV content. After watching this session you'll understand when and why you should post stories and IGTV content.
Part 6 of 8. In this Expert Session, Anna covers what you need to do to run a successful ad campaign on Instagram. She explains the differences between paid and organic content, why you need both types of content, and she provides a few real-world examples of profitable Instagram ad campaigns.
Part 5 of 8. In this session, Anna covers how to run a successful influencer marketing campaign by describing how to find the right influencers for your brand and how to negotiate the right price point.
Part 4 of 8. In this session, Anna demonstrates different strategies for improving engagement on Instagram. She walks through several examples of how popular pages have gained loyal and engaged audiences.
In this video, Ryan Bennion defines user generated content and how you can take advantage of it in your marketing strategy. He shares a few examples of how he has created user generated content as head of paid social at KURU Footwear. Ryan also covers how you can get user generated content from paid models and paying customers. Hint: it all has to do with the right incentives.
Part 3 of 8. In this session, Anna will go over how to establish your target audience and why you'll need a content strategy. She'll cover different techniques for targeting your audience with content they'll appreciate. She'll also help you understand different content strategies for Instagram and how you can take full advantage of each.
Part 2 of 8. In this session, Anna will go over how to optimize your Instagram profile. She'll cover different techniques for optimization and give examples of clever optimization tricks. She'll also help you understand why you need to be constantly optimizing your profile.
Part 1 of 8. In this session, Anna will go over what kind of Instagram account you should make. She'll also cover different types of accounts and give examples of each. She'll also help you understand the right goals you should set in order to be successful on this platform.
Nathan David discusses the framework for digital marketing analytics. He covers owned, paid, and earned media data and how your students can use their knowledge of analytics to become indispensable employees when they enter the job market.
Covid-19 has caused a conundrum for marketers all over the world. With over 10 years of experience in digital marketing, Alex Oliveira describes what he thinks all companies should do during a pandemic to acquire new customers, while also keeping current customers happy. He covers what you can do with your customer journey, your website, your clients, your leads, and your social media to keep your business top of mind during times of skepticism.
In this session, Shubham talks about the ease and importance of learning SQL (Structured Query Language). He shares perspective on big data and on SQL’s connection to marketing in the future.
In this session, Ryan Joos goes over how to get started with Google My Business, a tool designed to help businesses get recognized by customers. Google My Business quickly and easily shares information such as companies' websites, phone numbers, store hours, and addresses. It's key for businesses to have it set up and working, so they can start using it to gain customers. Watch the original video recording here: https://youtu.be/HzazCuUJng4
In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you're interested in creating content that resonates with consumers, you'll want to hear what Joe has to say. Watch the original video recording here: https://youtu.be/mL3DhR1y-Qk
In this session, Van Oakes discusses his strategies for using Facebook ads and influencers to run highly profitable giveaway campaigns. Oakes dives deep into different types of ads and how you can maximize influencer mileage. He also explains the giveaway model that allows him to gift $100,000+ trucks and still make a profit. Watch the original video recording here: https://youtu.be/b91ObKQ1K0k
In this session, Andrea Parrish goes over what life is like as a social media manager. You'll get familiar with what a social media manager does and how they can produce revenue for companies. She'll share with you some interesting statistics to help you get a grasp on the industry. After watching this session, you'll be more than excited to start down your career path towards becoming a social media manager. Watch the original video recording here: https://youtu.be/uFJb8_aA5DY
In this session, Joseph Clarkson, PR veteran at Taylor, shares with us how he uses the eight elements of a PR plan in his day to day job. Watch the original video recording here: https://youtu.be/QiE0dKKLaX4
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