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Subliminally Correct

Author: Alex Dobranic & Taylor Sherman

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Subliminally Correct is a bi-weekly podcast where two experts in subconscious messaging examine the intersection of politics, persuasion, and all the ways politicians and newsmakers are using psychological tactics to influence you every single day.



The show is hosted by Alex Dobranic, Political Consultant and Certified Consulting Hypnotist; and Taylor Sherman, Executive Coach and Certified Hypnosis Instructor – experts in politics and subliminally persuasive tactics.



Guests range from political staffers, consultants, journalists and academics, to experts in hypnosis, body-language, and Neuro-Linguistic Psychology; here to give you an inside look into what makes the persuasive politician.


71 Episodes
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What happens when someone uses random events in the world to construct the idea that it was all a predestined, blessed occurrence? Ronald Reagan tells us about the things that are happening in his world, that must have been predestined, in his 1981 inaugural address. Listen to this episode and find out: How biblical metaphors and prayer meetings create a more receptive headspace for the listener What is more powerful than weapons of war? Moral courage. The story of Martin Treptow and the Rainbow Division, and why you should care Alex breaks down exactly why your ears should always perk up when you hear a politician say "progress may be slow." And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
When Ronald Reagan appeared on the scene after Jimmy Carter's one-term presidency, the American people had an adjustment period to make. Listen as Reagan sells us his vision but also distinguishes himself from the policies of the past. In this episode you'll find: Why Carter's policies didn't land and Reagan was given the opening Whether people can, truly, "govern" themselves (Reagan's answer is No) Time-based ambiguities and action spurred by future consequences American exceptionalism and why it is referenced so often in inaugural addresses and State of the Unions Redefining what a term means in order to neutralize it - a potent political tactic A cool submodality change that Taylor also uses to help people with public speaking fears And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
What happens when a powerful, seasoned debater comes up against a fiery young upstart? Joe Biden and Paul Ryan go at it on issues of entitlements, taxes, and war. In this episode we cover: Joe Biden's call back to an earlier moment in debate history How tag questions are used as an interruption strategy to shape the narrative An appeal to credibility tactic and how camera angles influence messaging Simple, easy to understand soundbites and why appealing to logic doesn't always work Using hypnotic tones and cadences to make difficult subjects easier to talk about And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
How have Joe Biden's debating tactics changed over the years, and what has made him persuasive in the eyes of his supporters? In the 2012 VP debates with Paul Ryan, he dominated the airtime and played up to the sympathies of the moderator. Listen to this episode as we break down: The rhetorical burden that Joe Biden places on his listeners by asking questions with a certain persuasive bend in them. The brilliant logic trap that Paul Ryan sets in a tactic commonly used by trial attorneys. A practical look at how pacing and leading creates rapport not just with the audience, but with the neutral moderator. Transition phrases, ending phrases, and how Biden ensures that he has the last word. Republicans need to take more responsibility? How the script gets flipped. And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
Have you ever wondered how to make your speaking sound like the most persuasive politicians? Listen to how Bill Clinton in his second term creates an inspirational feeling among the audience, while alluding to policy points. Listen to this episode to find out: The three part sentence structure that instills repetition but also sets up a way to redefine the same words you've just said Submodality changes similar to those seen in Trump's State of the Union Moving from the Under Class to the Middle Class A tie back to another persuasive politician: Ted Cruz Using a historical event to "pace current experience" while connecting two points in time Bridges, Summits, Quests, and Dreams... And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
Has American built bonds with nations that were once our adversaries? Our look backward to Bill Clinton's second inaugural address gives in an insight into politics and consciousness at the time, and how his message was catered to a centrist audience. Listen to this episode as we explore: The biblical references to Canaan, the promise of America, and a preface to Barack Obama's "more perfect union" How the 20th century was "The American Century" and why Clinton's legacy is that of one that crossed centuries The choice-based framework and how personal responsibility became a Republican message but was initially the province of centrist Democrats like Clinton Motivational direction and what resides, truly, in Bill Clinton's soul And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
Our fascinating conversation continues! We break down one of Obama's most pivotal and influential speeches of all time with our guest, Tracy Denean Sharpley-Whiting, the author of The Speech: Race and Barack Obama's "A More Perfect Union." Join us in this episode to learn: Obama uses the NLP technique of separating intention from behavior in order to soothe a frightened audience; how does he do it? Using code switching in order to communicate messages of peace to a multiracial audience The "Metaphorical Leap" language pattern and how it is used Advanced pacing and leading that is done below conscious awareness How parallelism is used to connect multiple stories together: Obama's story, America's story, and the story of how a young white girl and an old black man came together for a purpose. A special segment toward the end where Obama references someone that Alex has a special, personal connection to. And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0) Special Guest: Tracy Denean Sharpley-Whiting.
Don't miss one of our best episodes yet! We break down one of Obama's most pivotal and influential speeches of all time with our guest, Tracy Denean Sharpley-Whiting (http://subliminallycorrect.fireside.fm/guests/tsharpleywhiting), the author of The Speech: Race and Barack Obama's "A More Perfect Union." (https://amzn.to/2VnohTk) In this episode learn: The words of Rev. Jeremiah Wright and what Obama had to contend with if he was to win his first term What is the tradition of the Jeremiah, and how does Obama's speech structure differ? Was Obama effectively communicating to both white and black voters seperately and simultaniously? How candidate Obama's advisors set up the stage in order to make him look more patriotic Creating a sense of fate and kismet through rhetoric Was Obama just trying to appease white voters by appealing to their feelings? Was this Obama's "speech on race" or something else? And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0) Special Guest: Tracy Denean Sharpley-Whiting.
Have you ever seen a politician confuse the reporters so much they can't even remember what question they wanted to ask? Listen to Gov. Cuomo as he artfully spins away from questions that the reporters ask him, leading you to see why he has been so popular in recent weeks. In this episode: - A super confusing language game that Cuomo plays with reporters, hypnotically confusing them and making them forget what they thought they were saying - Why Cuomo believes the "1918" Spanish Flu pandemic can't tell us much about what we should do today - Changing the scope of a reporter's question in order to use the tactical device of outframing - Why are we rolling back regulations when that is a republican priority, not a democratic one? - Analogies being used in everyday conversation and how imagery can make an idea seem more fleshed out - "I swear it to you" and why this type of appeal seems to bolster claims of fair play - And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
What happens when Donald Trump's great economy starts to dive? Joe Biden goes on the attack to point out the President's shortcomings and what they should do instead. Listen to this episode as we break down his response, including: How Joe addresses his inability to hold campaign rallys in the near term Why the Coronavirus is a big equalizer in society How Americans can meet this moment and harness ingenuity How nominalizations are at play in creating political distance from what can be a very personal problem A very nice content (meaning) reframe that Joe does in order to slam Trump and force his hand And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
What happens when motivation fails to quell deep fears and when people are losing their minds? Trump's evening address gives us a persuasive example of why big picture thinking doesn't always work. Listen to this episode and you'll hear: Why we have had an "unprecendented response" and more importantly, what that actually means How the Coronavirus is being used to promote a nationalist and xenophobic agenda A break down of the different types of ambiguous phrasing and an example of one of Trump's punctuational ambiguities A "time shift" pattern that is oftentimes used in therapy to help people to heal, but here Trump does it in order to make himself appear more wise than he actually is How he leaves the door open on what specifically he will do to help And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
How do you make politics personal? Have you ever known a politician that truly appealed directly to you? In this episode we listen to how Bernie Sanders captures strong rapport with his audience. Listen to this episode for: Bernie's promise to his supporters to erase their criminal records How Bernie is implying he is already elected and why this is a smart tactic The "linkage statements" that tie ideas together; can you catch the more complex ones? Powerful pronouns and why which word you use when giving a political rally carries so much meaning The immigrant experience in America and why you should NOT argue with his math in this case And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
How do politicians give hope for their ideas but stay away from the specifics that might ensnare them? We listen to Bernie Sanders in his Nevada rally as he riles up the crowd, pumping them full of energy for the fight to come. Listen to this episode and find out: How Bernie's digital marketing specialists are changing up the on-screen content to drive more donations Calling out every race and group, and how he makes people feel like they are a part of his campaign even if they are just listening Bernie's unique spin on the classic unity messaging of liberal candidates How Bernie sees "you" as being one of the downtrodden who needs his help New Deal language and is Bernie going to be the next FDR? How he pulls off the impossible and makes increasing taxes a popular policy And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
What makes even controversy-prone politicians sound regal and full of hope? We break down the techniques of speechwriters in Trump's latest State of the Union address in this episode. Listen as we delve into: The opening nominalization and invented word that frames the entire speech The two-word sequence language pattern that is used again and again in order to capture imagination and yet not say much at all Political Theater and how Trump uses the State of the Union like a daytime TV show giveaway contest Using submodalities from NLP in order to give your speeches an extra spark How Trump uses "aversion language" of being trapped, being forced to pay for things, or having rights taken away from you Another American history lesson: What Wyatt Earp, Davy Crockett, and Annie Oakley have to do with who you should vote for in 2020. And more! Beto O'Rourke's speech that was mentioned in the show is here: https://www.facebook.com/watch/?v=2422498247760393 Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
Have you ever felt alienated by politics, or like you don't belong? Pete Buttigieg has a message for you. We cover his victory speech in Iowa in this fascinating look at how to frame liberal ideas. Listen to this episode to find out: The hypnotic technique of conscious / unconscious dissociation and how Pete uses it here to contrast knowing with not knowing False choices set up through calls to action and cause and effect languaging How Pete empowers the listener; but is it truly them or what they've voted for? The politician that Pete has been watching at home while learning how to be more persuasive Evoking a feeling through artfully vague language and non-specified predicates--How Pete makes them think their feelings are about him. And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
Is impeachment going to destroy the institution of the presidency? We break down some listener questions along with a Republican news conference in his exciting episode. Listen to this episode to learn: Why stacking numbers and quoting statistics is so persuasively valuable Whether the House of Representatives is trying to pick who the next president will be A Montana congressman's metaphorical regression back to his high school years Suggesting patterns in order to take advantage of the natural tendency to create meanings How listener questions reveal political campaign buys and why repeated phrases suggest inauthenticity in responses Is Donald Trump just a businessman? Find out what we really think! And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
When it comes to the trial of the highest office of the land, will the American people get a fair trial? Listen as master persuaders use direction of attention to convince you of the right decision, or the wrong one. Listen to this episode to discover: Why the Republicans are so intent as framing the debate as having the same rules as "the Clinton impeachment" The key maneuver of how politicians give the illusion of control and yet hold true power just outside arm's reach Examples of words that are used to expand, and limit, the scope of someone's attention, and how this is a common tactic used by magicians How one of the lawyers uses a core hypnotic device made famous by the renegade psychiatrist, Milton Erickson The perfect trifecta of high crimes and misdemeanors, and what the constitution has to say about it The fraudulent call that Adam Schiff described, and what really happened. And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
The US has won the war with Iran! In this episode Donald Trump contends that the Iranian people are celebrating the US victory, and this is our breakdown of his congratulatory speech. Listen to this episode as we take a closer look at: How the Primacy and Recency effects are used in order to make certain things stick in someone's mind, and what Trump wants us to remember A discussion of whether President Trump's shaky voice tone is strategic, or if in fact he is seriously scared Colorful metaphors that are used to have you viscerally imagine scenes as if from a horror movie and how Iran "created hell" with their terror spree Using recent events to strengthen opposition to the previous administration, or why it's Obama's fault that all of this happened The olive branch at the end. Is it true that Trump wants peace? And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
Is that spy story featuring deep intelligence and bad business based in fact, or just TV drama? Trump meets with the PM of Greece but it turns into a press conference (https://www.youtube.com/watch?v=aHUBSc-QUlo) about the killing of Iran's general Soleimani, and it reveals his intentions, motives, and persuasive tactics. Listen to this episode to find out: How to answer someone's deepest concerns or fears without actually giving many details Whether communicators like Pete Buttigieg are naturally persuasive, or whether this is a trained capacity brought by years of talking to consultants Why Trump chose to strike Gen. Soleimani at the time he did and his evidence for the strike Mike Pompeo's quick summary of the action and what it reveals about how to talk persuasively The Good vs Evil archetype and the struggle of American prosperity One commonly used Value Judgment language pattern and how it was used to delete who actually is making a decision on whether something is good or bad And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
How do Republicans deal with highly educated ivy league legal scholars telling them the president should be impeached? We hear from three House Republicans who vehemently fight back against witnesses and use rhetorical tricks to grab the upper hand. Listen to this episode for: Who the Republicans consider to be "fact witnesses" and why Adam Schiff is on the list Temporal (time-based) language predicates and how to use them to create persuasive "if, then" loops The psychological driver of Commitment and Consistency and how it is being used to drive agreement among supporters of the president. How a simple vocal shift can make it seem like you are highly intelligent and know what you are talking about Using legal-based language that sounds more commonplace to force the left-leaning law professors to agree even though they didn't want to The demation and slander polities of George Washington and Thomas Jefferson And more! Remember to visit our website (http://www.subliminallycorrect.com) and support us through Patreon (https://www.patreon.com/subliminallycorrect)! You can also follow us on Twitter (https://twitter.com/SubliminalPod) and Facebook (https://www.facebook.com/SubliminallyCorrect/)! (Theme Music: "Night Owl" by Broke For Free from Free Music Archive, CC BY 3.0)
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