Hey y’all! We’re wrapping up season 8… because life. Originally I was considering going back to doing continuous recordings. I had the space and I was finally able to sit down and think of all the things I wanted to share with y’all. Then life happened.This is going to be one really busy summer filled with time with my son and projects around the house and everything required to keep the business going. So I’ve decided to put a pause on the podcast and focus my time where it really needs to be.We will be back in the fall so keep an eye out for our next season. In the meantime, listen in to hear my tips for taking time off this summer.Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template - https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=DAD6SL5Zw6I&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview
We’ve all been there at one point or another. Owning a business and being your own boss is all sunshine and rainbows… until it isn’t. In this episode, I chat with Dahlia Orth, a creative business owner, and we get into the nitty gritty today of what goes on behind the scenes of running a business and what happens when we need a break.There is so much pressure to achieve more and more and more. You see reels and posts of business owners and influencers that are showcasing that they’ve hit six figures or more, that they have so many systems streamlined, and that they are continuing to grow and scale. What they’re not talking about is everything that goes on behind the scenes of these achievements and the struggles they are facing off-screen. While we definitely possess the resilience to make it through some of business-owning’s finest debacles, such as financial stability and burnout, sometimes that 9 to 5 we left a few years back is starting to look pretty nice.Should we feel shame surrounding that? Abso-freaking-lutely not. We need to feel safe and secure, and there’s nothing wrong with finding something that lessens your mental load and helps bring stability back into your life. And if that means you get a part-time job, or you go back to your 9 to 5, that’s ok! There is a time for resiliency and a time for rest, and I want you to know that it’s okay to rest for a while if that’s what you really need. Tune in today to hear more of my chat with Dahlia, where we get very real and honest surrounding running a business and what that truly means. I know you’re going to find something in here that resonates with you! Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Dahlia:Dahlia Orth Creative - https://dahliaorth.com/Instagram - https://www.instagram.com/dahlia.orth/Facebook - https://www.facebook.com/dahlia.orth.creative/YouTube - https://www.youtube.com/@dahliaorthConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7a...
I absolutely love hearing about other people’s journey to entrepreneurship. It’s fascinating to see how we all come into the world of entrepreneurship in different ways and for different reasons. Nata Salvatori is no exception. In fact her story is one of my favorites. Nata is originally from Brazil and made her way to the US through her love of volleyball. Through a stroke of serendipity she was offered a full ride scholarship to play in Arizona and proceeded to study for her passion in healthcare. She obtained her doctorate and spent years working in the healthcare field as a physical therapist. She spoke at conferences, completed research papers, mentored up and coming therapists and absolutely loved it. Until she didn’t anymore. That’s when she started asking herself the hard questions like, what else would I like to do? Is there more than this? She’s always loved photography so she took a stab at becoming a photographer and within 2 years of opening her business, she was making six figures. She’s since created an app and is starting to do some coaching as well. If she’s learned anything it’s that life is filled with challenges and twists and turns. But she’s loved navigating it all and is hopeful that she’s helping her children see and realize that there’s no one right way to do life. Listen in to hear Nata’s amazing story and take note of her advice for people who are both new in business or who are finding that something is missing. She’s truly brilliant and I can’t wait for you to learn more!Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Nata:NS Photobook - https://nsphotobook.com/Photobook Education - https://photobizeducation.com/Facebook - https://www.facebook.com/nsphotobookInstagram - https://www.instagram.com/nsphotobookweddingsPinterest - https://www.instagram.com/nsphotobookweddingsYouTube - https://www.youtube.com/@nsphotobookNata’s App - Timeline PhotoConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/
It’s impossible to make meaningful changes in life and business when you’re not properly communicating with all parties. Which is why it’s so important for you to learn how to properly communicate with your team and clients. Even when it’s hard. I have this client, and she is a gem of a client. I love her so much! She works with us both on our admin side and our marketing side. One day we were on a call and she said Jenn, this all looks great, but something is missing from the marketing piece. I feel like it’s falling flat. It needs to be more robust. Now, her numbers looked good. They weren’t stellar but she was growing and bringing in new leads. Looking at the surface of the strategy, things were great. But for her, something was off. Because she communicated that feeling to me, we were able to take that back, create a new plan, test some new ideas, and start seeing more growth. What would have happened if she hadn’t been able to communicate her feelings to me? This is why it’s so important to learn how to properly communicate. Listen in to hear all of my tips and tricks for creating systems of communication and how to tackle those tough conversations. Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/@successbeyondInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondpodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastPinterest Freebies - https://kyrstenashlayphotography.com/pinterestfreebieGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template - https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=DAD6SL5Zw6I&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview
Is your business accessible? Do you know what it means to have an accessible business? Quite honestly, though this is something that I’ve been working toward for years, there are still so many things I don’t know about ensuring my business is accessible. That’s why I am so excited to have Erin Perkins with Mabely Q on to share more about this extremely important topic. Erin is a former corporate graphic designer turned entrepreneur who also identifies as being deaf and blind. She doesn’t let her disabilities hold her back from doing anything, but it is nice when others spend the time to make consuming content and learning more about their businesses just a little bit easier. Listen as she shares more about her mission and the things you need to consider as you transition your business into being more accessible. She also shares what accessibility really means and what she has learned as she’s embarked on this journey. Because Erin has learned a lot. She came from the world of print design but is consulting on accessibility for online businesses. She has truly worked to better understand how we can use the tools at our fingertips to reach more people. This is definitely an episode you won’t want to miss.Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Erin:Mabely Q - https://www.mabelyq.com/LinkedIn - https://www.linkedin.com/company/mabely-q/about/Instagram - https://www.instagram.com/mabely_q/Facebook - https://www.facebook.com/MabelyQConnect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template -
Do you know what keeps me going when things are really tough in life and business? My team. It’s 100% the people who are working with and believing in me and this business that get me through when I feel like I just can’t do any more. Do you know what I wouldn’t have if I hadn’t let go of my hyper-independence? My team. Because I would never have learned to trust in others to get things done if I hadn’t finally learned to trust in myself. So what is hyper-independence? It’s the state of feeling like you are the only one who can do the things. Not just do them correctly, but you feel as if you are literally the only one who is capable of doing them. Hyper-independence can and will hinder your entrepreneurial journey. Listen in to learn why, hear my story, and gain some tips and tricks for recognizing your hyper-independence and moving past it.Links and Resources:Connect with Success Beyond:Success Beyond - https://successbeyondthelens.com/@successbeyondInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondpodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastPinterest Freebies - https://kyrstenashlayphotography.com/pinterestfreebieGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template - https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=
Believe it or not, businesses need order takers. You however, as the CEO in your business should always be regarded as the expert. But how do you go from order taker to expert in your business? Here to share her thoughts is Amy Posner. Amy is an expert copywriter who has coached others extensively on how to bring their voice to life in their business. To do that she had to build a rock solid business of her own. Now she’s helping creative freelancers get out of the order taking mindset to become the CEO of their business and life. How does she do this? By helping them shift their mindset from the tasks their clients are asking from them, to the problems that really need to be solved. She coaches them on how to ask follow-up questions and ways to dig deeper into the true needs of their clients’ businesses. Listen as we chat about this process of becoming the expert in your space and to your clients while also staying true to yourself and your values. One of the things I love most about podcasting is getting to have deep and honest conversations with my guests, and that was epitomized in this conversation with Amy. After we chatted about the business side of things, we delved into how to bring your values to life in your business in a way that is genuine rather than performative. This was truly a wonderful conversation and I can’t wait for you to hear it. Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Amy:Amy Posner - https://amyposner.com/Instagram - https://www.instagram.com/amyrposner/LinkedIn - https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/Connect with Success Beyond:Success Beyond - https://successbeyondthelens.com/Facebook - https://www.facebook.com/jennbays/Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template -
If you identify as a high achiever, you’ve likely found yourself struggling against the demands your passions have started placing on your life. So how do you slow down when you’re a high achiever? How do you give yourself space to recharge and bring back your creativity? Katy Murray joins me and Sybrina to discuss just that. Katy used to do photography full-time but found that she didn’t like the isolation of it. Now she’s started a Virtual Assistance firm and she has a full-time job that she loves. Plus she’s a wife and mother. How does she do all of that and maintain boundaries and her excitement about all of her roles? By being extremely mindful about her time, tasks, and requirements. She’s a multi-passionate person who refuses to limit herself to the status quo. Instead she carves out intentional time for work and breaks. She loves to work but she doesn’t live to work. Listen in to hear all of her tips and tricks and then let me know which one was most impactful for you!Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysvaConnect with Katy:Katy Murray PhotographyGinger Biz PodcastInstagram @katyandco.vaInstagram @gingerbiz Connect with Success Beyond:Success Beyond@successbeyondInstagram@successbeyondpodcastFacebook | PicbabunGrab your Boundaries ResourcesEditable Welcome Packet TemplatePinterest Freebies
Having a creative outlet is such an important clutch for so many of us who are still working in the corporate environment. Eventually, if you exercise your creative outlet long enough, it can turn into a side hustle and even a thriving business!I spoke with Amanda Reid in this episode, and she shared about her career as a physical therapist as well as how she found her creative outlet through the lens of calligraphy. Her creative outlet turned into a fun side hustle that gave her the courage to step away from a very stressful job in a clinic. She shifted to working a part-time role at a different clinic, allowing her to commit time to her own calligraphy business.Amanda is also the founder of the Calligraphers of Color, which started with her exploring the industry for other calligraphers who shared the minority demographic with her. She began with an Instagram page that she posted to regularly, and it has grown to over 13,000 members. She transitioned to a private FB group to encourage collaboration and promotion of minority calligraphers. While it’s easy to monetize a creative outlet and a passion, it doesn’t always have to be that way. If you have a creative outlet or a talent that keeps you sane, and that is a means of caring for yourself, you absolutely do not have to make it a business. You are allowed to enjoy creating without the pressure of monetization. Self-care is the underlying message of finding a creative outlet, and Amanda shares a handful of other tactics that she uses to prioritize her mental health, such as taking breaks from social media and focusing on her physical health. This episode is such a good reminder to us, as creatives and entrepreneurs, that you have to prioritize yourself. Tune in today to hear more about Amanda’s creative outlet that turned into a successful business and about the creative outlets that she keeps to herself for her own enjoyment. I know you’re going to love this episode and the actionable advice it offers! Links and Resources:Use this link to get 50% off your first year of HoneyBook https://share.honeybook.com/jennbaysva Connect with Amanda:Amanda Reid DesignsInstagram | YouTube Connect with Success Beyond:Success Beyond@successbeyondInstagram@successbeyondpodcastFacebook | PicbabunGrab your Boundaries ResourcesEditable Welcome Packet TemplatePinterest Freebies
We are kicking off season 8 with this episode, and I have some big, exciting news to share with you!Success Beyond The Lens has officially rebranded to Success Beyond, a business management and marketing company for creative professionals. My vision for 2024 included a rebrand for Success Beyond The Lens. I wanted to give the business a nice face-lift to give more life to what it has become, but my business goals overall were not extreme. A nice 25% increase in revenue would have been great, but I was comfortable with my team and to continue growing organically. And THEN, in the middle of the rebranding, I was overcome with inspiration and ideas of what the potential could really be for Success Beyond the Lens. After a meeting with a business coach, I discovered that the dreams I had for Success Beyond The Lens were too small. I made the bold choice to step into the full potential of this business, which was a huge decision for me and for the business, and I didn't make it lightly. In this episode, I share with you how I came upon this decision and the process I followed to bring it to life.Tune in today to hear more about our transition to Success Beyond and for some inspiration to step into the full potential of your business as well!Links and Resources: Connect with Success Beyond:Success Beyond@successbeyondInstagram @successbeyondpodcastFacebook | Picbabun Grab your Boundaries Resources
We are reflecting back on 2023 in this solo episode and appreciating the journey we’ve been on.The word of the year in 2023 was forge because I was determined to forge my own way with SBTL. And, you know what?! I’m keeping the same word as I move into 2024 because it has been such a game-changer in the success of my business.The push for success was hinging on my ability to hire. Sabrina was my support person in this process and shouldered the weight of adding to our team – and she absolutely crushed it. The new team members that we added last year are phenomenal and helped build the foundation for a solid and efficient team.I learned a lesson in growing pains as well, and I made the decision to part ways with my one-on-one client. But part of forging my own way was shifting into the CEO role of SBTL and moving away from the daily grind of one-on-one work. This shift not only opened the door for me to be successful in my business, but also to spend more time with my son and put quality time into our summer together. Having a team that I could rely on opened my eyes to what was possible as I forged my own way. Tune in to hear more about what 2023 was like for me and what I’m looking forward to in 2024. How are you going to forge your own way this year?Links and Resources:Connect with Success Beyond the Lens:Success Beyond The Lens@successbeyondthelensInstagram@successbeyondthelenspodcastFacebook | PicbabunGrab your Boundaries ResourcesEditable Welcome Packet TemplatePinterest Freebies
We are all in photography because we love it. Some of us choose to do it as a side hustle, while others jump in with both feet to make it our sole source of income. Jessica Lynea is one of those who decided to jump in and make it her whole career for the flexibility it provided her family with a new baby.Now, after thirteen years of photography experience, Jessica has learned a wealth of knowledge that she wants to share with other wedding and engagement photographers. One of her key tips is to keep an organized and accessible portfolio to share with prospective clients and to help build vendor relationships. When building your business from the ground up, Jessica also recommends investing in high-quality equipment for your photography type to give your business the boost it needs. If you’re starting out with low-end equipment to get your business off the ground, consider budgeting for better equipment to help you generate higher-quality photos and charge higher prices. You also have the option to rent equipment if the upfront investment is too costly.The equipment is only half of your business, though! Major components to consider when building your business are marketing, branding, legalities, and client management. Jessica had to figure a lot of these things out on her own but quickly realized the importance of implementing a solid system to keep the business churning. There is so much information packed into this episode if you’re wanting to launch a photography business or take your photography business from a side hustle to the main cash cow! Tune in today and hear more about Jessica’s story and the advice and wisdom she has to share. We know you’re going to love it! Links and Resources:Connect with Jessica:Jessica Lynea Photography LLCJessica’s Free EducationInstagramConnect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondthelenspodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template - a...
As you know, we’re in one of the busiest seasons of the year for photographers. Everyone is getting ready for the holidays by getting family photos done and planning out photos for spring. Wouldn't it be amazing if you had mini-sessions available to provide to your clients? If you’re wondering how to have successful mini-sessions in your photography business, Angelica Pompy is your girl. Angelica has been practicing photography since 2009, but decided to launch her own business in 2017. Since then she has been able to leave corporate and focus solely on the work she loves. How? Through gaining a true understanding of business, marketing, and creating seamless systems.She has successfully used mini-sessions to bring in cash injections when needed and help her to find lifelong clients because she treats her mini-sessions as if they’re a full package. Listen in as she shares how she markets her mini-sessions, what she’s done to set up systems around them, and why building an email list has been critical to the success of her business. Angelica is a marketing whiz and is able to impart her knowledge in a way that makes doing the things simple. You won’t want to miss out on this one.Links and Resources:Connect with Angelica:Angelica PompyFacebook | Instagram | Pinterest | YouTubePompy PortraitsInstagram | Facebook | Pinterest Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondthelenspodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7
Email is amazing! Some might consider this a strong stance to take, but when you can send one email and fill a program or sell out an offer, you’ll probably think the same. Here to share the importance of the email list is Shannon Vondy.Shannon is a wedding and family photographer who had to think of creative ways to make money once 2020 hit. With one email she was able to make over $2,600 and all the things everyone always said about email being a key to cash suddenly clicked. Now she’s running her photography business but has a whole separate business dedicated to helping small business owners make more money with their email lists. How? Through a membership, courses, and services. One of my favorite pieces of Shannon’s advice is that email is what you want to make of it. Don’t want to sell everyday? Okay. Can only email twice a month? That’s fine. Think you’re a terrible writer and don’t want to write long emails? Then write short ones. The people on your email list raised their hands because they want to hear from you. You get to decide what that looks like. Listen in to hear more about Shannon, her background, why she’s so passionate about all things email marketing and her tips, tricks, and advice for getting started and growing. Links and Resources:Connect with Shannon:Instagram | LinkedIn | TikTokConnect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondthelenspodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable Welcome Packet Template - https://www.canva.com/design/DAD6SL5Zw6I/dVf7cUi1nQduHuQWIDIAEQ/view?utm_content=DAD6SL5Zw6I&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton&mode=preview
When you started your photography business did you have a vision of what it would look like years down the road? Or, did you realize you loved photography and wanted to make a little extra money? For Morgan Nagle, it was the former. She always knew she wanted to build a nationwide photography business, but even she didn’t realize she’d be going international. Morgan started her business fully understanding that at some point, her business would be bigger than just her. She wanted to bring on a team with associate photographers and be able to take on clients all over the country. Over the last 18+ months, that’s exactly what she’s done. She has ironed out the processes for bringing on new clients, setting them up with their photographers, and making sure that they feel taken care of all along the way. But it wasn’t easy. Reaching this iteration of her business vision has taken focus, planning, and a lot of time doing the “boring” things like setting up systems and processes. But man has it been worth it. Morgan is now able to spend time at home with her little one while taking on clients that she loves and building the business she’s always dreamed of. Listen in to hear her thoughts on the journey she’s taken to get to this point. She’s sharing the highs, the lows, and everything in between while offering up some amazing advice for other photographers looking to build a similar business. Links and Resources:Knowing When to Hire a Team with Morgan Nagle - https://successbeyondthelens.com/episode-28/Connect with Morgan:Heck Designs & Photography - https://www.heckdesignsandphotography.com/work-with-morganInstagram - http://instagram.com/heck_designsPinterest - https://www.pinterest.com/heckdesignsandphotography/Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/@successbeyondthelenspodcastFacebook - https://www.facebook.com/jennbays/Picbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7Editable...
Elaina Janes, a portrait photographer based out of Kentucky, joins Jenn and Sybrina to share about the work-life balance she has created in her business.Photography started as a hobby for Elaina and bloomed into a booming business over the course of 5 years, causing her to quit her full-time job on a whim. The following five years of business saw Elaina thrown into a state of struggling to keep her head above water in the face of the hustle culture. The “dream” life that she had built ended up leaving her in a state of burnout and misery that had her looking for something to let go to give her some breathing room. And thus, she made the difficult decision to retire from wedding photography.Reducing her workload to portraits and a 4-day work week has given her the freedom and flexibility to enjoy her business, offer amazing service, and still be able to exist outside of her business and enjoy traveling with her husband. So what was her process, and how did she get there? Listen in to find out! Links and Resources:Connect with Elaina:Elaina Janes Photography - https://elainajanes.com/Facebook - https://www.facebook.com/elainajanesphotoInstagram - https://www.instagram.com/elainajanes/Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/ @successbeyondthelens - https://www.instagram.com/successbeyondthelens/Instagram @successbeyondthelenspodcastPicbabun - https://picbabun.com/successbeyondthelenspodcast Grab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7
Have you ever considered using TikTok to grow your photography business? Heather Nixon, a boudoir photographer out of Dallas, Texas, joins Jenn and Sybrina to share how she used TikTok to build a thriving business as she was just getting started. Listen in to learn how you can do the same. Jenn has been following Heather for a while and absolutely loves her work. Literally, when she thinks of boudoir photography, Heather’s work is what comes to mind. And it’s all because Jenn found her on TikTok and loved the content she was creating. What was it that drew her in? Heather’s personality. The beauty of TikTok is that you get to highlight your personality while also sharing amazing tips, tricks, and advice for your potential clients. So what kind of content should you be creating? Listen in to find out!Links and Resources:Connect with Heather Nixon:Heather Nixon Photography - https://heathernixonphotography.com/Instagram - https://www.instagram.com/heathernixonphotography/Facebook - https://www.facebook.com/HeatherNixonPhotographyPinterest - https://www.pinterest.com/HeatherNixonPhotography/Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/ @successbeyondthelenspodcastPicbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7
We all find ourselves in a season of burnout at some point in time, and I wanted to share some key points with you this week that will help you put up a nice burnout barrier to keep you from getting to that point. We will also chat about some ways to navigate burnout if that ship has sailed and you’re already knee-deep in the burnout experience. One of the big things that can keep burnout at bay and help you steer your way out of burnout is to enforce boundaries. It is key that you set reasonable expectations with your clients surrounding communications that protect your peace and your time.Another key to staving off burnout is saying “no” to the work that is not your favorite. If you’re not a fan of certain types of photography – keep a solid referral list, defer those clients to someone who prefers that type of photography, and keep your focus on the things that light you up. Lastly, lean on systems and support teams. CRMs keep your information organized and help streamline your processes. This will take the exhaustion out of the grueling tasks of emails, invoices, and other things that can easily be automated. Delegating to your support teams helps you offload some of the backend work or the around-the-house work so that you can focus on the things that bring you joy.Tune in today to hear more about these strategies and how you can implement them in your photography business. These strategies will keep you operating at your best while still delivering the best service possible to your clients, and I know you’re going to love them! Links and Resources:Connect with Success Beyond the Lens:Success Beyond The Lens - https://successbeyondthelens.com/@successbeyondthelensInstagram - https://www.instagram.com/successbeyondthelens/ @successbeyondthelenspodcastPicbabun - https://picbabun.com/successbeyondthelenspodcastGrab your Boundaries Resources - https://view.flodesk.com/pages/5d6d09f19b5f4c0015d956e7
Have you ever wondered whether or not you’re currently set up under the right tax entity? Guess what… you might not be! Also, it may benefit you WAY more in the end to go with a true tax entity rather than starting as a sole proprietor. Katelyn Magnuson is a Fractional CFO and owner/founder of The Freelance CEO and she’s here to share her thoughts on all things numbers and tax entities. Listen in as she shares her top advice and why filing as an LLC sooner than later may mean saving tens of thousands of dollars in taxes. Have you ever thought to yourself, “I LOVE numbers?” No? You’re not alone, but that has never been a problem for Katelyn. She’s always loved how knowing your numbers impacts achieving your goals. She’s built an entire firm of people who are dedicated to helping their clients reach all of their money goals… (and buy the latte too!)You see, no matter if you’re building a business, starting a side gig, or trying to figure out retirement, you have to know where you’re at to get where you want to go. That’s where Katelyn and her team step in. Listen as she shares her thoughts about why starting as an LLC is often the best thing, what it means to partner with your CFO, and why you should start with your goals, not what you’re currently making. Katelyn is an amazing money-mind and this is one episode that you cannot afford to miss.In This Episode:[02:50] What does “CFO” stand for and what does a Freelance CFO do? [06:09] Are you able to switch your financial goals mid-track? [07:33] Do they only educate or do they also do the work itself? [09:39] When you’re first starting, what kinds of entities can you set yourself up as? [13:42] Can you be an S-Corp without being an entity? [17:29] Do most people realize that they’d be better off filing as an LLC even if it is more up front? [20:33] Learn more about how they advise their clients and why.[21:32] Are there any cons to being an S-Corp? [26:25] What other eligibility should you look at before becoming an S-Corp? [29:55] Katelyn shares her best advice for business owners. [31:37] Listen as Katelyn shares her three rapid fire answers about food, tools, and advice.Links and ResourcesThe Dos & Don’ts of Finance for Photographers with Katelyn MagnusonConnect with Katelyn:The Freelance CFOFacebook | Instagram | TikTokFind Success Beyond the Lens:Success Beyond The Lens@successbeyondthelensInstagram@successbeyondthelenspodcastFacebook | PicbabunGrab your Boundaries Resourcesa...
Have you ever thought to yourself, “I’m not a numbers person?” If you have, you’re not alone. But what if I told you that you’re probably just not thinking of the right types of numbers? Crystalynn Shelton is a CPA and QuickBooks Certified Pro who was also not a numbers person, but she loves them now. Listen in to learn all about Crystalynn and how she’s helping small business owners love their numbers. Crystalynn decided to become a CPA a junior in high school when she took a beginner bookkeeping course. Up to that point she hated all things numbers and math related, but bookkeeping was just… easy. She went to school, got her degree, and later became a CPA. She joined the corporate world and started working night and day to manage the numbers for large corporations. But it wasn’t sustainable. Instead of continuing to work incomprehensible hours, she started working with clients on the side and dove deep into the world of QuickBooks. She has now written multiple books to help business owners own their books and grow profitable businesses while also providing consulting and 1:1 services. If you’ve been burying your head in the sand when it comes to your numbers, this is the episode you won’t want to miss. Leave your limiting beliefs about money and numbers behind and start owning your finances. In This Episode:[02:09] Learn more about Crystalynn and her business. [05:26] Even if you don’t plan to manage your books, you need to understand how they work. [07:24] So much of your bookkeeping can be automated. [10:49] What sorts of businesses does she work with and is there a revenue cut off? [12:16] At what point should you be looking for a bookkeeper in your business? [12:48] What’s the difference between a CPA and an accountant? [13:56] Which questions should we ask to know that we’re finding a right fit for us? [15:20] Crystalynn specializes in service-based business. [16:39] In what ways does she support business owners in mastering their finances? [21:36] How she approaches the accounting software conversation with her clients. [25:26] Does payroll make managing the books harder? [28:31] Do the rules change for different kinds of business entities? [32:25] What did her days look like as she was building her business on the side of her corporate job? [35:25] When she left her corporate job, did she already have a client base? [39:40] Where do her interns go after they graduate? [41:13] One of the biggest things business owners struggle with is a fear of numbers. [44:08] What made her want to take the bookkeeping class in high school? [45:40] Crystalynn shares her last bit of advice. [49:47] Hear a horror story about vetting your bookkeeper. [50:41] Crystalynn shares her favorites in the rapid-fire questions. [54:27] Connect with Crystalynn and grab her resources.Links and ResourcesFind Crystalynn:Crystalynn SheltonFree Gifts - Your First 7 Days in QuickBooksMastering QuickBooks® 2022: The bestselling guide to bookkeeping and the QuickBooks Online accounting software, 3rd Editionhello@crystalynnshelton.comFind Success Beyond the Lens: