Success In Mind; Motivation, and Inspiration for Entrepreneurs

Ep. 386: Do you ever sit down to work on something important, like launching your podcast, growing your business, or finishing that big project, only to find yourself cleaning the junk drawer instead? That’s resistance. And here’s the truth: resistance isn’t laziness, it’s a signal. In this episode of Success in Mind, I’ll show you how to decode what resistance is really trying to tell you so you can stop sabotaging yourself and start moving forward with confidence. You’ll learn: The 3 hidden messages inside procrastination and avoidance How to tell the difference between fear-based resistance and true misalignment A simple 3-step process to move through resistance without burnout Why micro-actions create momentum and build unstoppable self-trust Resistance is not your enemy, it’s your guide. And when you learn to listen to it, you unlock the next level of growth in your business and your life. ✨ If this episode spoke to you, please: Follow Success in Mind so you never miss a new episode Share it with a friend who struggles with procrastination Leave a review to help others discover the show 📲 Connect with me: Instagram: @theteriholland Podcast website: Success in Mind Work with me: Book a Consultation  

Ep. 385: SEO is evolving. In this episode of Success in Mind, I sit down with Tianna Mamalick, founder of SMB Marketing School, to discuss how AI is changing search and what small business owners must do to stay visible online. You’ll learn: Why people are now typing questions instead of keywords into Google How to use FAQs, service pages, and blogs to get found Why social media platforms are the new search engines The importance of Google Business Profiles, reviews, and backlinks Action steps you can take this week to strengthen your SEO Whether you’re new to SEO or ready to future-proof your strategy, this conversation will give you practical tools you can start using immediately. Connect with Tianna: SMB Marketing → https://smbmarketingschool.com/  Keyword Course → https://smbmarketingschool.com/keyword-course Instagram: https://www.instagram.com/smbmarketingschool LinkedIn: https://www.linkedin.com/in/tmamalick/ Threads: https://www.threads.com/@smbmarketingschool Pinterest: https://ca.pinterest.com/smbmarketingschool Tik Tok: https://www.tiktok.com/@smbmarketingschool  Connect with me: Instagram → https://www.instagram.com/theteriholland Book a coaching call → https://www.teriholland.ca Chapters: 00:00 Introduction 05:13  Evolving Search Behaviour 08:43 The Relevance of Blogs in Modern SEO 12:09 Misconceptions About SEO and AI 14:57 Social Media’s Role in Search 17:10 Navigating Generative Engine Optimization (GEO) 21:20 The Changing Landscape of Keywords 26:06 Optimizing Google My Business for SEO 31:25 The Role of Backlinks in SEO 38:34 Actionable SEO Steps for Business Owners 45:07 The Future of SEO in the Age of AI

Ep. 384: What if the biggest thing holding you back… is a story you keep telling yourself? In this solo episode, Teri unpacks the three most common limiting beliefs that sabotage high performers — and how to rewrite them so your future self can finally thrive. These internal narratives shape your actions, identity, and ultimately, your results. If you’re ready to stop playing small and start aligning with who you're becoming, this episode is your roadmap. What You’ll Learn: Why your subconscious stories shape your success The real reason "I'm not ready yet" keeps you stuck How to overcome imposter syndrome with a powerful reframe Why “this is just how I am” is the most dangerous story of all Simple mindset rewrites to step into your next level A quick visualization to align with your future self Links & Resources Mentioned: 📲 Follow Teri on Instagram → @theteriholland 💼 Book a Discovery Call with Teri → https://www.teriholland.ca/about-you Share the Love: If you found this episode helpful, please consider: ✔️ Leaving a 5-star rating or review ✔️ Sharing this episode with a friend or client ✔️ Tagging @theteriholland on Instagram with your biggest takeaway Chapters: 00:00 The Power of Your Inner Narrative01:00 Identifying Common Self-Sabotaging Stories05:21 Overcoming Imposter Syndrome08:40 Rewriting Fixed Beliefs10:04 Visualizing Your Future Self11:47 Taking Action and Transformation  

Ep. 383: In this episode of Success in Mind, host Teri Holland is joined by brand strategist Yahel Demeter to explore the concept of brand equity. They discuss its importance, how to build and measure it, and the role it plays in long-term business success. Yahel shares insights on differentiating brand values, understanding target markets, and leveraging brand equity for growth. Key Takeaways: Brand equity is the value, trust, and influence your brand holds beyond its functional offerings. Differentiating brand values are crucial for building strong brand equity. Understanding your target market's future needs is key to maintaining brand relevance. Brand equity allows businesses to increase prices and expand product lines with customer support. Join Teri and Yahel for their upcoming (Almost) 1:1 Business Workshop on September 26th. Visit Teriandyahel.ca for more details and to get your ticket! Yahel Demeter is a seasoned brand strategist with over 22 years of experience, specializing in helping businesses build and leverage brand equity for growth. Learn more at www.yaheldemeter.ca Learn more about Teri: www.teriholland.ca Chapters 00:00 Understanding Brand Equity10:48 Components of Brand Equity21:22 Target Market and Competition31:59 Building Brand Equity for Small Businesses35:21 Balancing Relatability and Aspirational Messaging37:13 Understanding Your Target Market39:09 Defining Your Target Market Effectively42:46 Predicting Future Needs of Your Market45:28 Measuring Brand Equity47:11 Signs of Losing Brand Equity49:41 Leveraging Brand Equity for Growth52:21 Expanding Product Lines Without Losing Equity54:14 Common Mistakes That Damage Brand Equity56:03 Recovering from Brand Equity Loss58:34 Examples of Exceptional Brand Equity01:02:17 Building Brand Equity on a Budget  

Ep. 382 Summer may be over, but your goals don’t have to be. September is the perfect time to reset, refocus, and rebuild your momentum so you can finish the year strong. In this episode of Success in Mind, Teri Holland shares practical strategies to help you reflect on your wins, set a clear 90-day vision, reset your habits, and clear away distractions. Whether you’re an entrepreneur, coach, or high achiever, these simple steps will help you reclaim your confidence and make the last four months of the year your most productive yet.  What You’ll Learn in This Episode: Why September is the best month to reset your focus The importance of reflection before setting new goals How to create a simple 90-day vision for success Small daily habits that build big momentum What to cut out of your schedule to clear space for progress How to rebuild confidence and self-belief before the year ends Episode Links: Confidence Hypnosis: Free 30-Day Guest Pass to Aura Work with me: www.teriholland.ca   Chapters: 00:00 – Welcome & Podcast Introduction: Success Mindset for Entrepreneurs00:49 – September Reset: Why Fall Is the Best Time to Regain Momentum01:52 – Reflection & Goal Setting: How to Review Your Year and Refocus03:58 – 90-Day Vision: Planning for Productivity and Business Growth05:53 – Habits & Routines: Rebuilding Daily Success Systems After Summer07:04 – Health, Energy & Decision-Making for Entrepreneurs07:57 – Declutter & Focus: Removing Distractions to Boost Productivity09:15 – Confidence & Mindset: Overcoming Self-Doubt and Finishing Strong11:13 – Final Motivation: Take Action and Achieve Your Year-End Goals

Ep. 381: Are you stuck in the overthinking loop that keeps so many entrepreneurs from moving forward? In this episode of Success in Mind, I share powerful mindset shifts to create business clarity and momentum so you can break free from analysis paralysis and start taking action in your business. You’ll discover: How entrepreneurs can stop overthinking and take action quickly Mindset strategies to overcome fear and gain business clarity Why small, consistent steps create big entrepreneurial breakthroughs Practical tips for building motivation when you feel stuck Whether you’re launching a new business, making a major decision, or simply trying to get out of your head, this episode will help you take the next step toward success. 👉 What box did you open today? Share your breakthrough from this episode and join the conversation on instagram @TheTeriHolland 👉  Work with Teri: www.teriholland.ca Chapters: Chapters 00:00 The Hidden Cost of Overthinking06:34 Shifting from Overthinking to Action09:35 Clarity Reset Exercise

 Ep. 380: this week we're talking about how to beat the summer slump and keep your momentum throughout the summer months. Whether you're navigating a summer slump or prepping for a high-impact Q4, this show will help you stay grounded and focused on your terms. In each episode, you'll learn how to: Overcome mindset blocks like self-doubt, resistance, and comparison Maintain momentum through seasonal slowdowns (without guilt or hustle) Redefine productivity and align your schedule with your energy Use strategy and self-leadership to stay connected to your goals Build sustainable success without sacrificing joy or rest If you're ready to ditch the all-or-nothing mindset and keep showing up—even when it's quiet—you’re in the right place. Let’s keep success in mind. Episode links: Get on the waitlist for a ridiculous low intro price to my new course: Booked + Brilliant Book a discovery call with me: www.teriholland.ca/about-you Show Chapters: 00:00 – Welcome to Success in Mind 01:00 – Understanding the Summer Slump 02:00 – Intentional Momentum Without Burnout 03:00 – Redefining Summer Productivity 04:00 – Planting Business Seeds for Q4 Success 05:00 – Weekly Non-Negotiables for Entrepreneurial Focus 06:00 – Designing a Summer Workflow That Fits Your Life 07:00 – The Invisible Advantage of Consistent Action 08:00 – Mindset Shifts for Seasonal Business Growth 09:00 – Guided Entrepreneur Affirmations for Summer Clarity 11:00 – Final Thoughts + Your Summer Success Plan    

Ep. 379: What happens when your entire life changes in a single moment? In this powerful episode, Erika Brouillette shares how she became a traumatic brain injury caregiver overnight after her husband’s accident—and how she went from barely surviving to reclaiming her identity after trauma. We talk about the emotional toll of caregiving, the reality of caregiver burnout recovery, and how Erika found strength, hope, and purpose in the midst of unimaginable challenges. She’s now the host of Real Lives of TBI Wives, a podcast for TBI wives, where she supports women walking through similar storms. This is a story about resilience. About choosing growth. And about turning pain into purpose. 👉 Subscribe for more mindset, motivation, and real stories of entrepreneurial transformation. 🔗 Connect with Erika Brouillette Podcast: Real Lives of TBI Wives Website: reclaim-tbiwives.com BONUS: reallivesbonus.com   🔗 Join the 5-Day Launch Your Podcast Challenge Start your own podcast journey like Erika did: www.teriholland.ca/launch-your-podcast  Chapters: 00:00 – Intro 02:20 – The Day Everything Changed 06:45 – From Survival Mode to Self-Discovery 11:30 – Caregiver Burnout and Guilt 16:50 – Rebuilding a New Life After Trauma 21:15 – Turning Pain Into Purpose 26:40 – Starting a Podcast Through the Pain 30:00 – Finding Her Voice as a Creator 34:15 – Advice to Aspiring Podcasters 37:00 – Closing Thoughts + Where to Find Erika

 Ep. 378: What happens when your business, your routines, and your identity are interrupted by a potential health crisis? In this powerful and deeply personal episode, Teri shares the wake-up call that changed everything—a breast cancer scare that forced her to reevaluate her priorities, restructure her business, and take radical ownership of her health. This isn't just a story of facing fear—it's a roadmap for not waiting until life forces your hand. If you're an entrepreneur struggling with burnout, overcommitment, or disconnection from your original mission, this episode offers clarity, perspective, and practical inspiration.  Key Takeaways: Why health is non-negotiable for sustainable success How a breast cancer scare triggered deep reflection and business realignment The power of saying “no” to clients, commitments, and habits that no longer serve you What to do when your motivation fades after the crisis passes Why entrepreneurs must prioritize well-being before burnout sets in If this episode moved you, share it with another entrepreneur who needs the reminder that health comes first. Then send Teri a DM on Instagram and let her know: What’s one thing you’re changing today? 00:00 – Facing the Question: What If Time Is Limited?   01:30 – A Sudden Wake-Up Call   03:00 – The Mammogram and the Fear That Almost Stopped Me   05:00 – The Callback and the Unknown   06:30 – The Word That Changed Everything: “Mass”   08:00 – The Biopsy Experience   11:00 – The Reflective Pause: What Actually Matters   13:00 – The Results: Relief and Perspective   14:00 – Three Truths That Changed My Life   15:30 – Ruthless Reprioritization   16:30 – Regaining Control Through Simplicity   17:30 – Letting Go of the Old Hustle   18:30 – The Motivation Fade and Snapback   20:00 – Choosing Change Without Crisis   22:00 – Final Reflection and Call to Action    

Ep. 377: In this episode of Success In Mind, I’m joined once again by course creation expert Shannon Boyer. When Shannon first came on the show, she was skeptical about using AI in course development. Today, her perspective has completely shifted. Shannon shares how she has built custom GPTs to help coaches, entrepreneurs, and course creators simplify and accelerate the course creation process while still keeping their authentic voice at the center of their work. In our conversation, we cover: The “Messy Middle” of course creation and how AI helps navigate it How Shannon uses AI to build course outlines efficiently How she's using AI to help organize and structure lessons while maintaining the creator’s voice How her custom GPTS create storyboard video lessons for more professional content Why human connection, interaction, and real student results remain essential in online education How AI is changing pricing, business models, and course delivery options The mindset shifts entrepreneurs need when incorporating AI into their business Whether you're a coach, consultant, entrepreneur, or course creator, this conversation will give you valuable insights on how to leverage AI as a co-creator, not a replacement, while building high-quality, transformational courses. Learn more about Shannon Boyer’s Build Lab: www.skool.com/buildlab/about Connect with Shannon on Instagram: www.instagram.com/shannonlboyer Connect with me on Instagram: www.instagram.com/theteriholland Try Kajabi free for 30 days Chapters 00:00 Revisiting AI Perspectives in Course Creation03:39 Custom GPTs: Revolutionizing Course Development06:03 The Role of AI in Maintaining Authenticity08:49 Streamlining the Course Creation Process11:30 Navigating the Messy Middle of Course Creation14:15 The Human Element in AI-Driven Learning16:57 Business Transformation Through AI20:27 Pricing Strategies in the Age of AI24:48 The Value of VIP Experiences25:39 Understanding Course Creation Timelines26:12 AI in Course Development28:08 Transforming Course Creation with AI29:07 Defining High-Quality Courses31:41 The Importance of Human Touch in Courses34:16 Shifting Mindsets on AI Integration36:50 AI as a Co-Creator39:11 Valuing Experience Over Time40:12 Introducing the Build Lab43:12 Reflections on Career Paths and Success Factors47:08 Kajabi Ad.mp3

 Ep. 376: She started young, scaled fast, and didn’t let failure stop her. In this episode, I sit down with powerhouse entrepreneur Dorothy Andreas—a business growth strategist, bestselling author, speaker, and now podcast host of Streamline Success. With over four decades of experience and 9 successful companies under her belt, Dorothy shares how she overcame adversity, systematized success, and helps others build seven-figure businesses without burning out. We cover: How Dorothy launched her first salon at 19 by selling her car The fire that destroyed her business—and what she did next Why mindset is everything when it comes to sustainable growth The 3-part formula she teaches clients to scale fast How podcasting is opening new doors in her career And the one Madonna song that carried her through the toughest times 🎧 Plus, don’t miss her advice for anyone thinking of launching a podcast (hint: she took my 5-Day Podcast Challenge)! 🔗 Resources Mentioned: Dorothy’s podcast: Streamline Success  Dorothy’s books and coaching: www.streamlinesuccess.com Join the 5-Day Podcast Launch Challenge 📌 Connect with Dorothy Andreas on social media: LinkedIn Instagram Facebook  

Ep. 375: What No One Tells You About Staying Motivated (10 Years In) This month marks the 10-year anniversary of Success in Mind. In this special episode, Teri Holland reflects on the real, often unspoken truth about long-term motivation—how it shifts, deepens, and evolves over time. Whether you’re just starting your business or a decade in, this episode offers a grounded, honest look at how to stay connected to your purpose and keep your momentum strong—even when your inner fire changes form. Teri shares: What she’s learned after a decade of podcasting and coaching Why motivation isn’t always about “feeling inspired” Three powerful mindset truths to anchor you through every season How to reconnect with your “why” when things feel off An invitation to redefine success and make it your own 🎧 Listen in for wisdom, honesty, and a call to go deeper as you grow. 🔗 Connect with Teri: Website: teriholland.ca Instagram: @theteriholland Join the 5-Day Launch Your Podcast Challenge 🔔 Subscribe & Review: If this episode inspired you, share it with a fellow entrepreneur—and don’t forget to rate and review the show. Your support helps more people discover Success in Mind.

  Ep. 374: Feeling burned out, stuck, or scattered in your business? It might not be a time problem—it’s an energy problem. In this episode of Success in Mind, Teri Holland shares the mindset strategies and daily shifts that top-performing entrepreneurs use to manage their energy like a business asset. If you're constantly tired, overwhelmed, or saying yes to things that drain you, this episode will show you what needs to go—and how to reset. You’ll learn: ✅ Why energy management is more powerful than time management ✅ The 5 common energy drains that hold entrepreneurs back ✅ How to perform your own Energy Audit to eliminate burnout ✅ Simple ways to reclaim focus, clarity, and mental bandwidth ✅ What to do this week to feel more energized and in control Whether you're scaling a business or navigating your next chapter, this episode is your permission slip to protect your energy and perform at your best. 👉 Grab the FREE Energy Audit Worksheet 🔗 More Resources: • Book a strategy session: teriholland.ca • Join the Future Shapers Community • Join the 5-Day Launch Your Podcast Challenge  

  Ep. 373: What does happiness really mean, and how can you measure it in a way that actually improves your life? In this episode of Success in Mind, we're talking about the science and strategy behind tracking your happiness. You'll learn how to define happiness vs. fulfillment, why emotional well-being is essential for success, and how to create your own personal metrics for joy, alignment, and purpose. We’ll explore: The difference between happiness and fulfillment How to track happiness without relying on outside validation Daily practices to increase joy, clarity, and emotional resilience Tools to measure mental health and mindset growth Why happiness is the most underrated success metric Whether you're an entrepreneur, high performer, or just trying to feel more like yourself again, this episode will help you reconnect with what truly matters. Episode Links:  Join the 5-Day Launch Your Podcast Challenge  Try Aura – Free 30 Day Guest Pass Work with me: www.teriholland.ca Chapters: 00:00 – Introduction to Success in Mind 00:29 – How Do You Measure Happiness? 01:40 – Why Tracking Happiness Matters 02:18 – Defining Happiness Beyond the Surface 03:38 – Happiness vs. Fulfillment: What’s the Difference? 06:14 – Tools to Track and Improve Your Happiness 08:29 – When Tracking Happiness Backfires 11:41 – Should You Stop Measuring Happiness? 13:33 – Common Happiness Blockers 15:56 – Quick Ways to Feel Happier Now 17:26 – Why Success Without Happiness Isn’t Enough 19:22 – The Power of Small Joys in Daily Life 20:11 – How Happiness Fuels High Performance  

Ep: 372: In this episode of Success in Mind, I talk with Jonathan Maynard, entrepreneur and host of the Forge House podcast, about what it really takes to grow a 7-figure business without sacrificing your sanity. Jonathan shares the biggest mindset shift that changed everything—from reacting to chaos, to becoming a calm, clear leader. We talk about burnout, internal regulation, building a team you can trust, and what to do when you hit a plateau in your business. We also explore how meditation helped him become a more effective CEO and how to get unstuck when it feels like your business isn’t moving forward. This conversation is packed with actionable insights on scaling your business with clarity, alignment, and sustainable habits. 🎯 In this episode: The mindset that helped Jonathan scale multiple 7-figure businesses Signs you’re heading toward burnout—and how to stop it How to delegate without abdicating responsibility His go-to framework for hiring and building trust Why clarity is the antidote to feeling stuck Jonathan’s experience in the 5-Day Launch Your Podcast Challenge Get Jonathan’s FREE 30-Day Reset Guide: https://www.jjmaynard.com Listen to Jonathans podcast: The Forge House Want to launch your own podcast? Join my next 5-Day Challenge here: https://www.teriholland.ca/launch-your-podcast 3 months of Kajabi for $99   Chapters 00:00 – Welcome & Introduction 01:00 – The Mindset Shift That Changed His Business 03:00 – How Meditation Created Clarity & Calm 05:30 – Signs It’s Time to Step Into Leadership 08:00 – How to Delegate Without Losing Control 11:00 – The Cost of Not Asking Questions 13:00 – Jonathan’s Framework for Choosing Business Partners 16:30 – Values Alignment: How to Vet the Right People 21:00 – How to Spot Burnout Before It’s Too Late 24:00 – The Power of a Full Mental Reset 26:30 – Delegate, Delete, or Do: Simplifying Your Workflow 28:00 – Hire Slow, Fire Fast: Lessons from the Field 33:00 – Managing Teams with Humanity and Vision 36:00 – Why So Many Entrepreneurs Feel Stuck 38:30 – Stop Chasing Other People’s Goals 41:00 – Finding Your Authentic Voice in Business 44:00 – Launching the Forge House Podcast 46:30 – Embracing Imperfection & Taking Action 52:00 – Free 30-Day Reset Guide for Entrepreneurs 55:00 – Internal Peace Before External Growth 58:00 – Rapid Fire Round: Books, Food, Karaoke & More 01:01:00 – Final Message: A Better Business Begins With a Better You  

 Ep. 371: Money mindset for women isn’t just about budgeting or saving—it's about owning your desire for more without guilt, shame, or needing to explain yourself. In this bonus episode of Success in Mind, I’m diving deep into a pattern I see all too often in women’s networking circles: the habit of justifying financial goals. Whether it’s “I want to give it all away” or “I want to retire my husband,” we often soften our ambitions. But here’s the truth—you don’t need a reason to want more. Financial freedom for women starts with letting yourself want what you want. I’m talking candidly about how our language around money reveals limiting beliefs, why the word “retire” may not be what you think it is, and how female entrepreneurs can rewrite their internal stories about success, wealth, and worthiness. This episode will challenge how you think about money and give you full permission to claim it—unapologetically. 💬 Topics We Cover: The subtle ways women justify wealth Why “retiring your husband” may not be empowering What money really means: health, choice, and freedom How to shift your wealth mindset without guilt Why wanting more just because you want it is enough Show links: work with me  3 months of Kajabi for $99 👉 Share this episode with a woman who’s done explaining her ambition. And if this resonated, I’d love it if you’d leave a review and let me know your thoughts. Chapters: 00:00 Women, Mindset, and Money03:40 The Need to Justify Financial Aspirations07:00 Redefining Retirement and Freedom of Choice09:59 The Power of Words and Intentions12:46 Embracing the Desire for Wealth  

Ep. 370: In this episode of Success in Mind, I’m talking about a topic every entrepreneur faces sooner or later: what to do when your business falls apart. Whether you’re dealing with a failed launch, losing clients, cash flow problems, or just feeling stuck and overwhelmed, this episode is here to help you reset. You’ll learn: ✅ Why business setbacks are a normal part of success ✅ How to manage your mindset when you’re in a business crisis ✅ Practical steps to assess, stabilize, and bounce back ✅ How to rebuild your confidence as an entrepreneur I’ll also share my own insights on why failure isn’t the end — it’s the doorway to resilience and growth. If you’re in the middle of a tough season or just want to prepare for inevitable challenges, this is the episode you need today. 👉 Subscribe to Success in Mind for more episodes on confidence, mindset, and entrepreneurship success 👉 Work with me directly: www.teriholland.ca 👉 Get Kajabi for 3 months for $99 👉 Share this episode with a friend who needs encouragement right now.  

Ep. 369: Let's discuss the truth about confidence, risk and success. In this special episode, the mic gets flipped! Yahel Demeter—branding strategist, business consultant and friend—takes over as guest host to interview me in one of the most candid and raw conversations I’ve ever had on Success in Mind. We go deep into the parts of myself I rarely show, what success really means, and the power of taking risks (even when they’re terrifying). Yahel asks me the tough questions—no fluff, no filters—and we explore what it takes to grow, lead, and transform your life and business from the inside out. Whether you're a coach, a high achiever, or just someone looking to unlock your next level, this episode will challenge how you think about success, mindset, confidence, and the real journey of entrepreneurship. 🔑 Key Takeaways: Why I said yes to this interview without hesitation—and almost immediately regretted it (ha!) The side of me most people never see—and why that needs to change The turning point that shattered my "shy mouse" identity A behind-the-scenes story from my NLP training that taught me how to let go of perfectionism The surprising truth about risk and how it relates to lasting success 🧠 Topics Covered: Confidence building Personal transformation The psychology of success Entrepreneurial mindset NLP & breakthrough coaching Risk-taking and resilience High-performance coaching Ready for your own transformation? Book a free call with me at teriholland.ca and let’s talk about what’s next for you. Click here --->>> Join Kajabi for $99 for three months!  Learn more about Yahel Demeter: www.yaheldemeter.ca Chapters: 00:00 – Why I Said Yes to This Interview 03:00 – The Side of Me Most People Don’t See 05:00 – Leaving the Shy Version of Me Behind 06:50 – How NLP Training Changed My Life 08:30 – The Perfectionist's Lesson: Failing to Get 100% 14:30 – Facing a Challenge That Could Have Ended It All 20:00 – The Link Between Risk and Success 23:30 – What Success Really Means (Beyond Money) 26:30 – Helping Clients Define What They Really Want 30:00 – Is Confidence More Important Than Clarity? 34:30 – How I Know Someone Is Ready for Transformation 42:00 – Motivation: Pain vs. Desire 47:00 – Biggest Client Transformation I’ve Ever Witnessed 49:00 – If I Only Had 5 Minutes to Unlock Change… 52:30 – What I No Longer Teach (ADHD and NLP) 55:00 – How I Measure Coaching Success 56:50 – If I Had to Start Over From Scratch… 59:00 – Print Marketing, Reframing, and Rapid-Fire Questions    

Ep. 368 Are you ignoring this overlooked branding strategy? In this episode of Success in Mind, I’m joined by brand identity designer Ami DeMelo, and we’re diving into something that might surprise you… print media. Yep, in a digital world, we’re talking paper, packaging, and why it all still matters more than ever. Ami shares how she helps businesses create meaningful brand experiences—ones that people actually remember—and why the tactile, physical world of print still has serious power in a screen-saturated society to help you stand out from your competition.  We talk about: 🎧 Listen in to learn: What a brand identity designer really does (and why it matters) How to create brand materials people actually want to hold onto Why physical touchpoints like business cards and packaging still drive sales How to keep your brand cohesive across both print and digital The #1 thing to consider before you print anything Why strategy matters more than the size of your marketing budget Whether you’re building a luxury brand, a minimalist vibe, or just want your marketing to actually get noticed—this conversation will open your eyes to what’s possible with intentional design. 🎁 BONUS: Ami is creating a DIY brand audit checklist! Sign up to get it below ⬇️  📎 Resources + Links: ✅ Sign up to get Ami's DIY Brand Audit Checklist when it comes out: https://amidemelo.com/free-resources/ ✅ Connect with Ami DeMelo on Instagram: @amidemelo ✅ Learn more about her work: www.amidemelo.com ✅ Grab your ticket for 5 Peaks Summit (Ami’s a featured speaker!): www.5peakssummit.ca ✅ Try Kajabi for free for 30 days: https://app.kajabi.com/r/tP6BMkjv/t/lelxvxfo ✅ Work with Teri: www.teriholland.ca   Chapters: 00:00 – Welcome + Meet Ami DeMelo 02:30 – From Fashion to Branding 04:00 – Is Print Still Relevant? 07:30 – The Power of Packaging (Hello Apple + Il Makiage) 11:00 – How Print Builds Connection 14:30 – Making Your Digital and Print Presence Match 18:00 – Print That Gets Shared 21:00 – Common Print Mistakes to Avoid 25:00 – QR Codes, Trends & Tech 28:30 – Going Green with Print 31:00 – Branding Q&A from Instagram 36:00 – Rapid Fire Fun 39:30 – Final Words + Free Brand Audit Checklist  

Ep. 367 Understanding Trademarks & Copyrights for Creators with Andrei Mincov In this episode, I welcomed back the always brilliant Andrei Mincov of Trademark Factory. I knew I had to bring him on again after so many questions came up in my podcast training around copyright and trademarks—especially for podcasters, YouTubers, and content creators. We covered so much in this conversation, and Andrei has such a clear and practical way of explaining this often confusing topic. ✨ Here's what we explored: The difference between copyright and trademark (hint: one protects the how, the other protects the who) What aspects of your podcast or YouTube channel are automatically protected—and which aren’t Whether or not episode titles are protected  How to know when it’s worth trademarking your brand or logo What to do if someone uses your content—or if you accidentally use someone else’s Plus, Andrei shares a personal answer to our ongoing "question for the next guest" tradition and leaves us with a powerful one to pass along. 🎧 Whether you’re a beginner podcaster or a seasoned content creator, this episode is packed with essential insights that can protect your brand and save you from future headaches. And if you’re serious about trademarking your brand, check out trademarkfactory.com—I’ve used them myself, and it made the whole process SO much easier. Let me know your biggest takeaway from this episode—and tag me if you’re rethinking your brand strategy after listening! Show links: Try Kajabi free for 30 days Work with me: www.teriholland.ca/about-you Watch my TEDx Talk: https://youtu.be/G2ntNjgskK0?si=CxurzVh43iIYnfSI   Chapters 00:00 Introduction to Building Your Own Brand 00:33 Welcome to Success in Mind 00:37 Meet Andrei Mincov: Trademark Expert 01:38 Diving into Trademarks and Copyrights 03:00 Understanding Copyrights vs. Trademarks 05:37 Trademarking for Podcasters and YouTubers 07:58 The Importance of Protecting Your Brand 14:36 Global Trademark Challenges 16:30 Trademarking in Different Markets 22:04 Episode Titles and Trademarks 24:47 Understanding Copyright and Trademarks for Titles 25:42 The Importance of Launching Over Perfecting 26:23 Fair Use and Critiquing Others' Work 29:40 Ethics and Legalities of Using Others' Content 36:49 Trademarking Your Brand: Steps and Advice 42:11 Final Thoughts and Advice for Entrepreneurs