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Success On Your Terms
Success On Your Terms
Author: Natalie Potts
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Success On Your Terms with Natalie Potts is designed for mission led entrepreneurs & business owners who want to redefine what success means to them in life and business.
The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.
The goal of this podcast is simple. I want to give you the strategies, skills and thinking tools to create the life you want and success on your terms.
296 Episodes
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If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Hope isn’t a strategy. Natalie (messaging/strategy) and Sam (financial strategy) map how to turn big goals into a numbers-backed, 90-day execution plan that funds priorities, protects profit, and forces focused action.What we cover:Strategy 101: A (truth) → B (target) → weekly revenue moves.Money mindset meets math: profit first, then hires, PR, and growth.The 90-day method: 3 priorities max, weekly KPIs, daily Money Tasks.Why speed of implementation (now, not later) wins 2026.Ready to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Your Network Is Your Shortcut: Rooms Beat Reels.Alone on Zoom isn’t strategy. Small, intentional rooms create clarity, confidence, accountability and deals. Natalie and Sam unpack why community > competition and how in-person feedback accelerates your message and momentum.What we cover:Why curated rooms outperform courses for real results.How to pressure-test your “what I do” and get instant market signal.The “business therapy” effect: borrow belief, delete fear, move fast.Turning conversations into partnerships, podcasts, and pipeline.Ready to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Too many offers = confused audience, heavy workload, weak sales. Natalie and Sam show you how to strip your suite, sharpen your message, and become the obvious choice with one flagship offer that’s easy to buy and profitable to deliver.What we cover:Why “more offers” kills clarity and what to cut first.The simple order of operations: Offer → Message → Sales path.A 10-second “What I Do” test that stops bounce-and-bail.How to iterate one hero offer for authority, profit, and ease.Ready to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Ideas don’t pay you, cash flow does. Master the money mechanics and buy back choice. Numbers don’t lie, most owners just don’t look. Sam breaks down the essentials: profit vs. vanity revenue, forward-looking cash-flow forecasting, and paying yourself first. You’ll learn how to translate “dream life” into a monthly remuneration target, smooth lumpy income, and make cleaner decisions with less emotion. Natalie shares how she used mentors, profit focus, and simple banking rules to fund life goals (wedding, house, family) without starving the business.What we cover:Revenue = profit; Stripe payouts aren’t salaryCash-flow forecasting (forward view) vs. bookkeeping (rear view)Smoothing income: set-asides for tax, owner pay, ops, growthPricing & offer simplification for marginEmotion vs. data: make decisions you can live with next quarterReady to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.Ditch the hustle hamster wheel and step into real growth: the kind that builds your business, your life, and your future. Discover why community beats going it alone and how clarity gives you the roadmap to the business you actually want.What we cover:Why now: 2025 exposed the gap between motion vs. progressCommunity as ROI: perspective, accountability, deal-flowCEO identity: your results mirror your behaviourRetreat design: simplicity > overwhelm; hot seats, walks, thinking timeVision → plan → action: set outcomes you actually wantReady to build your 2026 roadmap with us?Join the Clarity Retreat (3–6 Nov, Peak District). Limited spots.Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
The GOAL of Magnetic Messaging talks are to give business owners who want to make more money from their messaging quick, actionable insights and strategies that expand your thinking in business.
In this first episode I discuss the growth of my business in the first three years to emphasise the importance of the commitment, focus and investment in your long term vision.
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Overwhelm isn’t just a feeling. it’s a pattern. And once you understand it, you can break it.In this episode, Natalie breaks down what’s really happening when you feel stuck, overworked, or paralysed by “too much to do” and how to move through it with clarity, control, and confidence.If you’ve ever said “I’m overwhelmed,” this episode will shift how you see it forever.You'll Learn:The real cause of overwhelm (and why it’s not laziness)How to identify the one thing that’s actually holding you backWhy running from stress shrinks your success capacityThe 3 thinking traps that keep entrepreneurs stuckHow to take back control with clarity, structure, and actionThe power of one decision to change everything“You’re not drowning because you have too much to do. You’re drowning because you haven’t decided what’s important.”💡 Fix Your Messaging & Sell More: London LiveJoin Natalie in person for a powerful day to refine your message, attract dream clients, and grow your business faster.🎟️ Use code PODCAST for 10% off at nataliepotts.co.uk/londonliveSponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.Harmony Accounting: Led by Sam Hoyle, the financial strategist who makes money simple, practical, and doable.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:Mastermind
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and business strategist Natalie Potts.Today, I'm talking to Matt Hall; business strategist and performer-turned-entrepreneur for a raw, energising conversation on what it really takes to stand out, stay resilient, and redefine success on your own terms.We talk mindset, momentum, and the power of showing up as your real self, no filters, no façade, just the truth about building a business that lasts.Here’s what you’ll learn:Be Real, Not Robotic: The days you feel off are often when people relate most. Honesty builds connection, not weakness.Authenticity = Attraction: Stop performing and start being seen. People follow energy, not perfection.Get in the Room: AI is rising, but human connection wins. Live events create momentum you can’t replicate on Zoom.Bet on Yourself: Scary investments stretch you. The right room collapses years into months.Act > Emotion: You can’t scale and please everyone. Feel it, but move anyway.Redefine Success: Fulfilment, peace, and gratitude beat vanity metrics every time.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:MastermindConnect with Matt:Instagram | Facebook
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Today, we’re doing things a little differently.I’m recording this episode for both YouTube and the podcast, to show you in real time how I repurpose content strategically.Because when your systems are dialled in, repurposing isn’t overwhelming it’s efficient. Think learning to ride a bike: awkward at first, effortless once you’ve mastered it.Most entrepreneurs overcomplicate content creation. They try to be Steven Bartlett overnight theatrical edits, big teams, perfect visuals. But if you’re solo or growing, the key is to keep it simple, focus on volume over perfection, and lead by example.Here’s what you’ll learn:Why chasing trends keeps you stuck in “post daily but don’t convert” modeHow to position what you do in under 8 words so people instantly “get it”The storytelling element that builds trust and resonance before you sellHow to identify your competitive edge so you stop blending inWhy your style and personality are as crucial as your strategy in attracting dream clientsHow to test, repeat, and evolve your messaging so it stays relevant as you and your clients growIf you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:Mastermind
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.If you’ve ever walked away from a sales call thinking “Why didn’t they buy?” this episode is for you.The truth? Most business owners are prescribing before they diagnose. You’re throwing offers, frameworks, or jargon at prospects who just want to feel heard.Think about it: When you go to the doctor with chest pain, you don’t want a quick prescription. You want questions, listening, and trust before advice. Yet in sales, so many entrepreneurs skip this step and then wonder why interest never turns into intent.Here’s what you’ll learn:Why prospects talk in problems and how to mirror their language back so they feel understood.The “diagnose before you prescribe” rule that separates trusted advisors from desperate sellers.How to use triage-style questions (“What? Why? Elaborate?”) to uncover the real issues.Why doctors don’t chase patients and how to apply this in your sales and content strategy.The listening framework that builds instant trust and authority.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:Mastermind
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.If you feel underestimated right now, good. That might just be the fuel you need.In this episode, I break down The Underdog Cycle in Business, the repeating pattern entrepreneurs fall into when they start as the underdog, get hungry, win, then risk losing their fire.Here’s what you’ll learn:The 4 stages of the Underdog Cycle and how they show up in your business.Why underdog energy is a superpower, creativity, drive, sharper messaging, deeper client connection.The trap most entrepreneurs fall into (and why relying on “prove them wrong” always leads to burnout).How to break the cycle and build momentum that lasts, even when nobody’s doubting you.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:Mastermind
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Today I’m cutting through the noise and talking about the real reason your business isn’t growing as fast as you want: you’re not in enough conversations.This episode dives into The Rule of 100; a principle that will shift the way you approach sales, content, and consistency. No fluff, just straight talk and action steps to help you stop playing at business and start creating real momentum.Here’s what you’ll learn:Why consistency beats inspiration: showing up daily, even when you don’t feel like it, is what compounds into results.The Rule of 100 explained: how 100 reps a day for 100 days on the thing blocking your growth (conversations, leads, content) will change your business.The uncomfortable truth about sales: scrolling, planning, and “looking busy” don’t pay the bills; conversations and offers do.Why most entrepreneurs fall short: the gap between what you think is enough action vs. what’s actually required.Respect over likeability: why being respected for honesty and results matters more than being liked.Your next step challenge: how to identify your bottleneck and commit to 100 daily reps to finally break through.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:Mastermind
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I sit down with Shelly Shulman (yes, she was in the Spice Girls movie) to talk about the highs and lows of entrepreneurship from identity shifts and finding your people, to why contracts and boundaries matter. If you’ve ever felt lonely in business, questioned how much of “you” to share online, or struggled with clients who don’t respect agreements, this one’s for you.Shelly is an Online Business & Tech Coach who helps entrepreneurs simplify strategy and systems so they can grow with clarity and confidence. Known for her jargon-free, hands-on approach, she guides clients through her Start Up → Stack Up → Scale Up™ framework, showing them not just what to do, but how to do it.With nearly two decades of experience working with names like Take That, Gordon Ramsay, and even HM The Queen, Shelly has built bestselling businesses, written multiple books and planners, and led growth strategy for a multi-million-dollar online company. Today, she’s the go-to coach for entrepreneurs stuck in the “messy middle” cutting the fluff, fixing the tech, and helping you run your business like the CEO you were born to be.What You’ll Learn:Your quirks make you memorable: The small, random stories often build the strongest connections.Identity matters: You’re more than a title, role, or label, and business gives you the chance to redefine who you are.Entrepreneurship is lonely: Find spaces and people who get it so you’re not building in isolation.Contracts protect you: Honour them, enforce them, and don’t shy away from having those conversations.Boundaries online are healthy: Share enough to connect, but not everything to feel exposed.Redefine success: It’s not the flashy numbers, it’s doing what makes you happy and creating memories with people who matter.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:MastermindConnect with Shelly:IG: Shelly
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode I sit down with Amanda, a family photographer who shares her journey of building a photography business rooted in connection, authenticity, and personal values. From overcoming the fear of showing vulnerability online to creating a business that aligns with family, health, and freedom, Amanda opens up about the mindset shifts and strategic changes that have helped her transform her passion into a thriving business.Together, we explore the power of personal branding, consistency, and staying true to your “why” and why success is often about slowing down, focusing on the essentials, and remembering how far you’ve already come.What You’ll Learn:Personal branding is more than marketing: Sharing your life, stories, and vulnerabilities creates deeper trust and genuine client connections.Your “why” fuels your resilience: When business feels hard, coming back to your purpose keeps you grounded and focused.Business isn’t difficult, but it is hard: The difference lies in consistency, patience, and working on the right things instead of staying busy.Health and energy drive business success: Without looking after yourself first, you can’t show up effectively for clients or your family.Not every client is your client and that’s okay. Accepting that not everyone will book or be the right fit frees you to attract the people who truly value your work.Success is about joy, not just money.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:MastermindConnect with Amanda:IG: Amanda
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I’m joined by Naomi Rose, content strategist, musician, beekeeper, and former café & bakery owner who knows first-hand that business isn’t just about products or services, it’s about connection.We dive deep into why your story is your most powerful sales tool, how to make content that truly connects (without chasing virality), and what it really takes to build a brand people remember. Naomi’s journey, from orchestras to ovens to online business, shows how creativity, resilience, and consistency create results that last.What You’ll Learn:Your quirks create connection: Bees, music, baking, dogs, these are the stories that make you relatable and memorable.Emotion drives sales: 95% of buying decisions are emotional first, logical second. Content has to make people feel.Consistency builds authority: You don’t need a “new story” every week. Repetition makes you trusted and top-of-mind.Connection to coffee (or content hacks): People came to Naomi’s café for the story & experience, not just the product. The same is true online.You can’t outsource meaning: AI is a tool, but it can’t replace your unique voice, values, and lived experience.Success means choice: The freedom to decide how you work, when you work, and who you work with is the ultimate measure of business growth.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:MastermindConnect with Naomi:IG: Naomi
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Sales isn’t about pressure, it’s about confidence, clarity, and connection. When you step into who you really are, selling stops feeling hard and starts feeling natural.In this episode, I’m joined by Enfys Maloney, Sales Mentor, who helps service-based business owners transform how they see themselves in the sales process. We break down why sales is less about pushy tactics and more about identity, trust, and genuine connection.From redefining what selling really means, to weaving your personal brand into every touchpoint, to building client experiences that feel exciting instead of icky, this conversation will shift how you think about sales forever.If you’ve ever thought “I hate selling” or “I’m not a salesperson,” this episode will show you how to embrace sales in a way that feels aligned, empowering, and actually fun.What You’ll Learn:Identity first, sales second, why seeing yourself as a salesperson is non-negotiable if you want to grow.Rebrand selling as serving, how to strip away the “sleazy” stigma and make sales win-win for you and your clients.Visibility drives sales, why building trust through branding, connection, and experiences matters more than fancy funnels.Offers evolve and that’s okay, how to know when it’s time to pivot, pause, or completely reshape your offers.Mentorship fuels momentum, why nobody scales alone and how the right accountability keeps you moving forward.Generosity builds reputation, how giving value before the sale strengthens relationships and creates long-term success.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:MastermindConnect with Enfys:IG: EnfysWebsite: Click hereEnfys Maloney is a multi-award-winning sales expert, speaker, and best-selling co-author known for creating legendary events and communities that transform how business owners sell.Through Vibrant Connections, her dynamic networking and sales strategy membership, and her exclusive masterminds for unapologetically ambitious service-based entrepreneurs, Enfys builds spaces where sales growth feels bold, joyful, and inevitable. She hosts the iconic End of Year Extravaganza, the intimate CEO Day Retreats, and the celebratory Golden Peacock Awards. She is also documenting her Mission to Million as she scales to seven figures, sharing her journey through an inspirational blog alongside her services.Join her Extravaganza here
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.Most entrepreneurs think they need another strategy to succeed. Strategy means nothing without mindset and accountability.In this episode, I’m joined by Toni, Accountability Strategist, to explore why showing up consistently, building resilience, and staying focused matter more than the latest funnel or hack. We dig into the messy reality of growth, the role of clarity in driving action, and why celebrating small wins is often the fastest path to big results.If you’ve been chasing strategies but still feel stuck, this episode will help you see what’s really missing.What You’ll Learn:Accountability is essential, not optional. Why consistent support and challenge is the difference between starting strong and actually finishing.Clarity comes from asking “Why now?”. How understanding your triggers and urgency creates real momentum.Less is more. The importance of mastering basics before adding complexity (in business, fitness, and life).Wins matter. Why celebrating small steps builds resilience, confidence, and long-term motivation.Success = choice and freedom. Why it’s not just about money, but designing a life aligned with your values.Mindset is foundational: How resilience, confidence, and growth come through consistent action, not waiting for “the right time.”If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:MastermindConnect with Toni:IG: Toni Addinall
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I sit down with Stacey to find out if franchising could be your ticket out of corporate burnout and into a business that gives you freedom, impact, and profit?Stacey is a Franchise Strategist and Managing Director of Daisy First Aid, who shares her journey from high-pressure corporate roles to building award-winning franchise businesses and now helping others do the same.What You’ll Learn:How franchising really works (and why it’s not just McDonald’s & KFC).The power of niching down and why trying to do everything keeps you stuck.What the 99.5% franchise success rate really means for business owners.The biggest mindset traps holding entrepreneurs back, fear of success, not failure.Why investing in yourself (even when it feels scary) is the fastest shortcut to growth.How Stacey defines success: freedom, choice, and helping others succeed.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:MastermindConnect with Stacey:IG: Stacey Cann
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I sit down with Natalie Webster, business mentor, course creator, and host of The Rich Life Podcast. From her early career in fashion photography, to building a successful wedding photography business as a single mum in London, to now mentoring entrepreneurs who are ready to scale through courses, Natalie’s story is one of intuition, pivots, and creating freedom on her own terms.What You’ll Learn:Why intuition has guided every major pivot in Natalie’s life and business.The reality of burnout and hitting income/time ceilings (and how to break through them).Why business is about enjoying the process, not just chasing the next milestone.The power of creating additional revenue streams through course.How to step away from “familiar but stuck” and trust yourself to grow.What success really means: time, freedom, and joy in everyday life.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:MastermindConnect with Natalie:IG: I am Natalie Webster
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.In this episode, I sit down with Sophie, property investor, coach, and mentor, whose journey is anything but ordinary.From spending her 20s as a scuba diving instructor across Asia, to owning a dive resort in Indonesia, to now building a property business and championing women in leadership and investing, Sophie has lived it all.We talk about money, mindset, the realities of cash flow, and why women need to be more visible in male-dominated industries. Sophie also opens up about leadership, confidence, and why being yourself in business is the most powerful strategy you have.What You’ll Learn:Why cash flow is the main challenge most business owners underestimate and the simple systems that can help you sleep at night.How to stand out in a saturated market, by leaning into your story, personality, and values unapologetically.Why women must take up more space in business and investing and how visibility changes the game for the next generation.The link between confidence and courage and how small, consistent actions build belief in yourself.Why perspective is everything and how dealing with big challenges makes day-to-day business easier to handle.How to define success on your own terms, creating stability and time freedom so you can truly enjoy life.If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.Follow Natalie Potts Socials:LinkedIn | Instagram | Facebook | YouTube Learn more about:MastermindConnect with Sophie:IG: Sophie Foote






