Success Redesigned

Hello solo - sometimes you don’t need a guest to share some light. That was the case last Wednesday night at the office. I had met with people all day and although the sun was setting, I wasn’t ready to go. I began to think about bravery, positive thinking and what it takes to just start things. I thought about why I started my own business and how I pushed through the tough moments. It brought me to smirk, shed a little tear and hit record. Pinky promise that when you listen you will start something too...

Blessing is how people came to the door of her Soho studio but hard work was the recipe to her starting her dream. In this episode Vanessa digs deep into how her parents shaped her passions and how she ultimately met her match, only one peacock per couple (listen and you’ll get it ;). She pitched her dream to investors and takes us through her process and gives pointers on how to build a team and company culture with witty childhood antidotes. Her voice is peaceful and her path pretty, join her and Joyce on this path to success. What we didn’t talk about – Did you know? 1. Originally, she wanted to be in the music business and was the youngest person hired at Columbia Records at the time - she started working there in high school! 2. Vanessa doesn't own a TV or sleep by her cell phone, that kind of discipline builds strong character! 3. "I had purple hair when I was a teenager. I have cool parents - they approved." YASSS!

In this week’s episode Sophia Rivka Rossi is in full effect. She reminisces about her first gigs in Hollywood as a TV Producer (of The Hills and The OC) and takes us through her big girl moments as CEO of Hello Giggles, the media giant that sold to Time Inc. She’s fire! Discover how she prepares her next big moves in business and why she compares herself to a rapper. Her background is (rocking) Moroccan so just imagine her gorgeous skin tones and warm vibes when listening. Enjoy! What we didn’t talk about – Did you know? • She worked at Color Me Mine in B.H. growing up. • Sophia Rivka can read a book faster than we read emails. • Sophia Rivka didn’t go to college but she will school you. If you aren’t a book worm, there’s hope!!!

In this episode, Joyce Azria speaks 'Success Redesigned' with the one and only Max Azria aka DAD! That’s right, Joyce’s father invented the contemporary womenswear business in the late 80’s with his power brand BCBG Max Azria and within 25 years ran over 25 apparel brands. Azria was the Founder and CEO of BCBG Max Azria Group for over two decades and in 2016, Max exited his roots in fashion and is currently the CEO of Zapplight and Azria Home. Four decades ago, Max Azria came to the U.S. with a dream: to make runway fashion accessible to everyone. After revolutionizing the fashion industry, Max is doing it again. This time, turning his vision even closer to home, making stylish, modern, attainable homes for a new generation. With Azria Home, Max brings his visionary lens of fashion to architecture and home design, creating spaces that define the ease of casual, contemporary living. What we didn’t talk about – Did you know? • Max was born in Tunisia and moved to France at age 13 after dropping out of elementary school. He sold candied peanuts to earn a living while being a theatre actor. • He’s a believer – yes, he asks everyone their sign and loves to be home every Friday night to host his Shabbat dinner party. • He doesn’t drink enough water and loves Diet Coke.

Zooey Deschanel is synonymous with bangs and quirky and cutie vibes. “Success” is her middle name cuz she’s a singer and a songwriter, an actor and a producer, a foodie and founder of the Farm Project. She’s loved by all and for the record, she also founded Hello Giggles, the entertainment and lifestyle website sold to Time Inc. in her spare time while getting married and having two delicious kids. She has a mommy first mentality and wants us all to know where our food comes from, so let’s get in tune and into our healthier lives ASAP. What we didn’t talk about. Did you know? • The things you love about Zooey on the screen are the same off screen. • She talks with her hands a lot, maybe from her tap dancing days. • She loves a ballerina flat like no other she wears them all from Ferragamo to Chanel and of course Avec Les Filles.

Say hello to this shining star, Liv Perez. She an Instagram influencer, Founder and Editor in Chief of Friend of a Friend (she founded FOAF– while in she was a senior in college at NYU Gallatin), which put’s users one degree of separation from the influencers of today – i.e. the Hadid’s. She was born in Los Angeles Cali and lives that bi-coastal life. She loves her older sister Chanel and her charm and grace is immeasurable. What didn’t we talk about – Did you know? • Miss Perez was a ballerina and can be found in first position all the time. • She’s as impressive in real life, really. • She has Moroccan roots and although she’s cool and worldly, she’s wise beyond her years and rooted in family values.

As the eldest daughter of fashion guru Max Azria, Joyce Azria inherited her father’s sharp entrepreneurial spirit, creative flair, and strong sense of ambition.  Her early days in the fashion industry were spent at the BCBGMAXAZRIA office where she quickly learned and mastered all the facets of the company.  At eighteen, Joyce dove straight into the family business – investing countless hours side-by-side with her father. In June of 2009, BCBGMAXAZRIA Group appointed Joyce as Creative Director of their newest line, BCBGeneration. In this role, Joyce oversaw all customer touch points for the brand including design, merchandising, creative, and marketing for apparel and accessories. She also led the business in terms of operations, business development and sales development by identifying and securing key partners.  Her first collection debuted fall of that same year and, shortly thereafter, BCBGeneration became a favorite of young Hollywood trendsetters and top fashion media.  Joyce proved that she could fast track the growth of a millennial brand by the outstanding results of BCBGeneration. Joyce embodies both the creativity and brains of an entrepreneur and prides herself on being a positive and grounding role model and mentor for the millennial customers that she knows so well.  She is driven forward by a strong moral code and an understanding that fashion has a responsibility and a role to play in the lives of her customers. With the proven success and continued growth of BCBGeneration under her belt, Joyce Azria embarked on her own journey outside of her long-time family business. With no rules to follow and an open heart, Avec Les Filles was born. Avec Les Filles, or 'with the girls' in French, is Joyce’s brand promise that she will keep her eye on the customer rather than the industry. In February 2017, Aveclesfilles.com said 'Bonjour!' to the world of e-commerce and Avec Les Filles’s ready-to-wear collection launched in 155 Macy's shops across America.  Avec Les Filles footwear followed with instant success, bringing the brand to over 700 points of sale across Nordstrom, Bloomingdales, Lord and Taylor, Macy’s, Revolve and more.  By the end of 2018, Avec Les Filles will expand to over 15 categories of business, from jewelry and activewear to intimates and sleepwear. The Avec Les Filles experience has brought Joyce to recognize a different opportunity within her customer base and in May of 2018 she will launch her new line, Rohb. The collection of uniform inspired essentials is grounded in the mission of being accessible, affordable and always in style.  Rohb will be available exclusively on Rohb.com and on Amazon.com and each piece is under $50. A kid's collection, Lil Rohb, will launch in Fall 2018. Joyce Azria lives in Los Angeles, CA with her husband and 6 children.   Connect with Joyce: Website | LinkedIn  | Instagram | Facebook AVEC LES FILLES: Website | LinkedIn  | Instagram | Amazon | Facebook ROHB BY JOYCE AZRIA: Website | Instagram | Amazon | Facebook MIRON: Website | Instagram | Amazon