Success Story Time

Sandra Sundström interviews social media sensation Jennifer Käld. Through her content, Jennifer overcame her insecurities and has become an inspiration to 4.3 million followers on TikTok. Get insights on the rapidly growing creator economy, a day in the life at CAIA Cosmetics, and the secret behind influencer success stories like Alix Earle. Plus, Jennifer shares her expertise on how brands can navigate social media and influencer marketing.

Host Sandra Sundström is interviewing Maria Erikslund, social media manager at Vilpe – a B2B ventilation and roofing company that has amassed over 100 000 followers on TikTok. Join us as Maria shares their journey to social media success, including how to master the art of creating engaging content that resonates, and how brands should operate in the social media landscape in 2023.