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How do you break into an incredibly competitive market with a product that most people have not heard of? We welcome Kate Weiler, one of the founders of Drink Simple (formerly Drink Maple) to discuss this, as well as the many things she has learned about branding, packaging, working with ambassadors, and much more.
Bikes Fight Cancer

Bikes Fight Cancer


Long-time Pan-Mass Challenge (PMC) riders, Meghan and Johnny Morin, are not just fundraising powerhouses, having raised nearly $200,000 to benefit the Dana-Farber Cancer Institute, they also epitomize all that makes the annual fundraising event unique.On this episode, we sit down to talk to Meghan and Johnny about starting their teams – Stirling Strong and Bikes Fight Cancer – how they have been able to fundraise successfully over the years, and how they've "Re-Imagined" their PMC for 2020.
Those in the fitness industry have been severely impacted by the Coronavirus Pandemic. On this episode, we talk to personal trainer, Stacey Grant Lewis, about how she has continued to connect with clientele during COVID-19, and how the work she did building her personal brand helped her launch her new venture, The Sweat with Stacey.
For generations of visitors, The Danish Ice Cream Shop has brought fun and ice cream to Duxbury, Massachusetts – no shoes required! As the family prepared to mark their 40th anniversary, they found unique ways to celebrate their history, their connections with other seasonal businesses, and their love of bicycles and local bike shops.In this episode, we welcome Alex Carleton to learn more about the history of the Shop, the celebration and what she learned through the process of developing a new custom athletic kit.
What are the challenges and rewards of being a bicycle race organizer? Colin Reuter and Chip Baker, organizers of iconic cyclocross races, Ice Weasels and Night Weasels Cometh, share insight, stories and advice.For show notes, links, or to learn more visit
Kristin is joined by Bill Alfano, Director of Marketing & Sponsorship at the Pan-Mass Challenge (PMC), an annual bike-a-thon that raises money for life-saving cancer research and treatment at Dana-Farber Cancer Institute. Bill share's the PMC's evolving content strategy, including the soon-to-be-released PMC Podcast.For show notes, links, or to learn more visit
We welcome triathlete Lindsey Wolfe, who shares her experience as a Wattie Ink brand ambassador, and member of Wattie's Elite race team.
Branding the Bike Guy

Branding the Bike Guy


For the first episode of the Sundin Sports Marketing podcast, Kristin sits down with our first client, her husband, Steve the Bike Guy. They look back at his career change, from environmental consultant to bicycle mechanic, and how his brand, and his business, have developed.
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