Surviving Main Street

<p><b>Welcome to the Surviving Main Street podacst, the small business podcast helping creatives, skilled workers and visionaries launch and grow their business in competitve local markets, both online and brick n' mortar.</b></p><p><br /></p><p><b>I’m your host Tammy Venneri,  award-winning business owner, website and digital marketing consultant, and SCORE Mentor supported by the SBA. </b></p><p><br /></p><p><b>Origin stories and practical advice for creative people who are on an unconventional path to full-time income doing what theey love. We're bringing you interviews and subject episodes from successful small business owners to help you overcome the unique challenges in competitve, local and seasonal markets.<br /><br />Topics covered include market proof, feasibility, growth and scaling your business, practical marketing plans and social media strategies, website design to help SEO, understanding content creation for social media, how to engage your audience, creating customer avatars, analyzing your online visibility, adding new services, e-commerce. course creators, branding basics for your business type, customer service, and actionable business strategies that will encourage your willingness to adapt, collaborate, be flexible, compete and maintain the healthy mindset needed to thrive and feel fulfilled.<br /><br />You must be authentic and deliver an amazing customer experience.</b></p><p><br /></p><p><b>Here we go!<br /></b><br /></p><p> survivingmainstreet.com<br /><br />PRESS & INTERVIEWS: fb & insta dm @survivingmainstreet or email survivingmainstreet@gmail.com</p>

EP 13: Modeling Agency Owner, Erin Scimeca "We Raise Eachother Up"

Send us a text Host Tammy Venneri interviews Erin Scimeca, Owner of SIGNED Model Management, who raises-up fashion models in the competetive landscape of international modeling. Erin has been a model scout for 30years and has worked with the best of the best in the industry, including her start with Elite Model Management in NYC om the 90's, who discovered Cindy Crawford, Stephanie Seymour, Karen Mulder, Tatjana Patitz, Gisele Bündchen, Alessandra Ambrosio, Caitriona Balfe, and Lara Stone.&nb...

02-22
50:17

EP 12: Real Estate Agent & Lifestyle Expert, Sarah Lapsley Martin "You Have to Make the Time"

Send us a text Host Tammy Venneri sits down with award-winning Cape Cod real estate agent and lifestyle expert, Sarah Lapsley Martin. Sarah and her husband Marty are ranked top 1% in the competitive Cape Cod real estate agent world, recognized as the very best. Sarah has built a lifestyle brand around her professional services and love for the Cape Cod community, covering the what’s cool, interesting and happening on Cape Cod including entertainment, events, small businesses and good eats &am...

02-15
47:49

EP 11: Your Website & Online Presence

Send us a text Host Tammy Venneri explains the meaning of your web presence, where it comes from and building a strong foundation on the web, so you appear in searches in more ways than one. The foundation of a strong onlines presence begins with an awesome website that delivers on the guest experience by delivering information and building trust throughout your website. With a few basic design tools to get you going, you will be well on your way to designing a website that will reflect what ...

02-14
46:06

EP 10: Zookeeper, Bethany Boucher "You've Got the Best Job!"

Send us a text Host, Tammy Venneri, is with Zookeeper and Wildlife Educator, Bethany Boucher, Owner of Amazing Animal Ambassadors, which is based on Cape Cod and serves New England as a traveling eductational zoo experience. Bethany take us behind the scenes of everyday life and talks about the extensive training and experience needed to present her animal ambassadors to our local communities. As a presenter with a small team of helpers, Bethany's natural speaking and educating skills combine...

02-01
45:32

EP 9: Resale Shop Owner, Missy Jones "My Store is a Beast"

Send us a text Host, Tammy Venneri, interviews Missy Jones, the new owner of Wicked Thrift on Cape Cod, the business she bought from Tammy in 2023. This is a unique interview from the persepctive of a key employee who was presented with the opportunity to buy the business where she worked for over 10 years, and where she had started at just 15yrs old. It takes guts to enter into an asset purchase, and at 25yrs old Missy became the new owner of an established award-winning business on main str...

01-25
57:35

EP 8: Cartoonist, Maria Scrivan "The Doubt Gremlins"

Send us a text Host, Tammy Venneri is with NY Times best selling author of middle grade graphic novels and syndicated cartoonist, Maria Scrivan,. Her series about Nat, a little girl who faces her fears and insecurities, is hugely popular. Each book and page is full of humor and colorful cartoon art. Our interview is a true origin story that goes back to elementary school where it all began, and covers Maria's natural wit and talent, the funny cards she used to make for family and ...

01-22
01:07:34

EP 7: Underwater Photographer, Heather Perry: "Be open. Be authentic"

Send us a text Host, Tammy Venneri interviews Heather Perry Weafer, entrepreneur, photographer, swimmer and author. Heather shares her deeply authentic perspective on what the career and life journey really looks like, and describes what it means to be open to the signs and allow oursleves to reach beyond conventional career constructs and labels. Let it flow, follow your passions and be flexible along the way. Magic will occur! Heather is partner/owner of swimvacation.com, where she photodoc...

01-10
01:08:47

EP 6: Take Action in the New Year

Send us a text Host Tammy Venneri and co-host Laura Gaetani talk about what "resolve" should mean to us and committing to resolutions for our business in the new year. Asking ourselves, what do we truly desire, how have we changed personally, and are our values still aligned with our business's process and mission. Taking action on new goals for 2024 in your business has to start with fresh eyes and truth about yourself, life circumstances, the market, your product, your service, your c...

01-09
39:36

EP 5: Are You Willing?

Send us a text Host and small business consultant, Tammy Venneri, and co-host, Mindset Coach Laura Gaetani ask the question, are you willing to adapt your business vision to changing times, new challenges and life circustances to evolve and keep your business alive? Asking ourselves why we resist or strategize, one way or another, is critical to understanding why some of us are resistant to deviating from the original vision, sometimes blaming time, sometimes our ego, or maybe we're just stub...

01-01
17:54

EP 4: Customer Avatars for Target Marketing

Send us a text Join host Tammy Venneri and co-host Laura Gaetani in this episode that covers how to create a customer avator. Regardless of how long you've been in business, creating and referring to your customer avatar will be a "guiding light" for your marketing efforts, including where you spend your time and money trying to reach your core customers. From general demographics to psychographic traits, we walk through the basics of defining who your core customer is, where they live, how...

10-04
25:04

EP 3: Saying Yes, When We Shoud Say No

Send us a text Host and business coach, Tammy Venneri, and co-host and mindset coach, Laura Gaetani, discuss why saying yes to making exceptions in your business can be detrimental to your process, reputation and team morale. From creating a process to match your standards to strategy and mindset management, we look at the short-term gains versus the long-term damage. Four reasons why we might create bad habits in our business by saying yes, when we should say no are: Reason 1: The Customer i...

09-25
38:49

EP 2: Co-host, Laura Gaetani

Send us a text Surviving Main Street's guest co-host, Laura Gaetani is a fashion designer, 9-to-5'er and a mindset coach. Laura is a creator who loves beautiful aesthetics, believes deeply in sustainability in the fashion industry and sharing her journey as a designer and mindset coach to help other creatives find their way to achieve their goals for smart profitable businesses. From fashion line manufacturing and fast-lane networking in Miami and Las Vegas, to her corporate day job where she...

09-15
22:20

EP 1: Host, Tammy Venneri

The background and influences of host, business consultant and small business owner Tammy Venneri, from her Italian American blue collar childhood to years in corporate music, from Cos Cob to Nashville to Cape Cod and now downeast Maine. Paying it forward, sharing real life wisdom with business owners to get them through another week, day and year in business.The business podcast for creatives, artists and visionaries in competitive markets and challenging seasonal locations. Interviews with succesful small business owners who are doing what they love and industry experts who have years of wisdom to share. Mindset, business strategy, marketing, planning, action. Be open, authentic, and adaptable. If you show up to do the work for your vision, your vision will show up and work for you. To learn more about our small business services and mindset consulting, please log on to survivingmainstreet.comFollow us on social @survivingmainstreetAll right reserved Surviving Main Street.

09-05
22:24

EP: 0 Podcast Trailer

Welcome to Surviving Main Street, straight from the trenches of local small business with discussions and interviews to help you with operations, numbers, planning, strategy and mindset management tools to keep the doors open, remain profitable and control the chaos of being a successfull small business.The business podcast for creatives, artists and visionaries in competitive markets and challenging seasonal locations. Interviews with succesful small business owners who are doing what they love and industry experts who have years of wisdom to share. Mindset, business strategy, marketing, planning, action. Be open, authentic, and adaptable. If you show up to do the work for your vision, your vision will show up and work for you. To learn more about our small business services and mindset consulting, please log on to survivingmainstreet.comFollow us on social @survivingmainstreetAll right reserved Surviving Main Street.

09-01
01:16

Consume & Conquer: It's Never Too Late to Build An Empire

Send us a text On this week's episode of Consume & Conquer, our weekly series that takes a look at motivational social media posts, ads, quotes and reels to see how you can apply this simple content to your small businesses strategy and mindset. Today, we take a look at an ad from the Master Class Series that appeared on my Instagram feed for Martha Stewart's class, and it read "It's Never Too Late to Build an Empire". Now, I don't know about you, but that gets me excited, and the ...

02-06
12:10

2024 Trailer

Send us a text The business podcast for creatives, artists and visionaries in competitive markets and challenging seasonal locations. Interviews with succesful small business owners who are doing what they love and industry experts who have years of wisdom to share. Mindset, business strategy, marketing, planning, action. Be open, authentic, and adaptable. If you show up to do the work for your vision, your vision will show up and work for you. To learn more about our small business service...

02-05
00:42

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