Swears and Does Hair

If you’re struggling to find systems to manage wearing all the hats running a bridal beauty business and need a virtual support system and some kick ass advice from other female badasses, you’re in the right place. I’m here to help you navigate all the levels of success in your life and business, so you can avoid the burn out and get back to focusing on the passion for weddings and beauty that drives you. The Swears and Does Hair Podcast was created to help beauty professionals in the bridal industry create more balance in their businesses: to weed out the brides who don’t bring us joy, gain more freedom, and ultimately be more fulfilled entrepreneurs. We tackle topics such as the power of saying "no", mindset, managing your finances, balancing business with parenthood, and healthy strategies to keep your body and mind supporting your business rather than holding it back.

Ep 90: How to Enforce Service Minimums Without Feeling Like a B*tch

Setting service minimums isn't just about protecting your business — it's about safeguarding your time, energy, and income so you can stay profitable and sustainable as a bridal beauty artist. In this episode of the Swears and Does Hair podcast, I’m diving deep into why service minimums are essential, how to communicate them without scaring off your brides, and where to weave this policy into your business touchpoints for fewer client pushbacks. If you've ever struggled with last-minute service reductions, client resistance to minimums, or felt guilty for setting boundaries, this episode will walk you through how to reframe the conversation so that your clients see the benefit for themselves. You’ll leave with real-world strategies to simplify your booking process, protect your income, and confidently enforce policies that support your beauty business long-term. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

04-29
54:32

Ep 89: Raising Your Rates With Confidence As A Bridal Artist

Raising your rates as a bridal hairstylist or makeup artist can feel terrifying, but it doesn’t have to be! In this episode, I’m breaking down exactly how to increase your prices with confidence—without scaring off potential clients or second-guessing yourself. 💰✨ We’re covering: The biggest pricing mistakes bridal artists make How to strategically plan price increases Why articulating value is more important than justifying your rates The key to attracting dream clients who expect premium pricing It’s time to stop holding yourself back and start making what you deserve! 🚀 📌 Resources mentioned in this episode: Ultimate Pricing Guide for Bridal Artists – https://www.beautybusinesscollective.co/offers/9MWF6xZN/checkoutUnique AF  – https://www.beautybusinesscollective.co/offers/sU8j58Ln/checkoutOne-on-One Coaching with Sue – https://www.beautybusinesscollective.co/offers/kqpbu8xc/checkout Let’s talk! DM me on Instagram if you have any questions about pricing—I’d love to help! ❤️ Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

04-01
48:19

Ep 88: Easing Into Wedding Season With Intention

Want to ease into wedding season with less stress and more intention? In this episode, I walk you through my "So That"method to uncover your true business goals, identify what’s really holding you back, and create a game plan for a smoother, more profitable season. Whether you need more dream bookings, better work-life balance, or a stronger marketing system, this episode will help you set up your best wedding season yet! If you're a bridal hairstylist or makeup artist looking to attract more aligned clients, build a stronger brand, and streamline your wedding season workflow, this episode is for you. ✨ Grab my 365 Content Ideas for Bridal Artists Trello Board to take the guesswork out of content creation: https://www.beautybusinesscollective.co/offers/pzomEkfZ/checkout Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

03-18
43:42

Ep 87: Content: A Right or A Privilege?

Is creating content for your bridal beauty business a right or a privilege? In this episode, I dive into the real role of content creation in your marketing and how to balance it with an exceptional client experience. Brides don’t just want to see the final look—they want to connect with your process, your personality, and the experience you provide. But does that mean content should come before your clients? Nope! I’m breaking down how to create marketing content effectively without compromising the experience your brides deserve. You’ll learn: How to capture content passively during wedding days without being intrusive The power of styled shoots, content days, and trials for creating high-quality marketing materials Why understanding photography, videography, and social media psychology is a game-changer for attracting your dream brides If you’re struggling to find the right balance between content creation and delivering a premium experience, this episode is for you! 🚀 Grab my Photos That Sell masterclass before it disappears on April 4th! Learn how to take better photos, pose clients, and improve your content strategy. Use code PHOTOS for 50% off: https://www.beautybusinesscollective.co/offers/m5aG4Yoq/checkout 🎧 Hit play, and let’s talk about how to market your bridal beauty business the right way—without sacrificing your reputation or client trust. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

03-04
44:29

Ep 86: Social Media Mindset Shifts I'm Making in 2025

Social media can absolutely shift the entire course of your career. It can open doors you may not have had access to previously. I will never diminish its power to transform your business for the better.  But  when it feels like social media is changing overnight and keeping up has become confusing, overwhelming, and frankly too time consuming, how do you still use it to build and grow your bridal business without sacrificing your sanity, your confidence, or your passion for the wedding industry? Where's the line between marketing to brides and becoming just another beauty influencer?  Here are the mindset shifts I'm making when it comes to social media in 2025, and how you can use and apply those same shifts to regain your mental health balance while still effectively marketing your bridal hair or makeup business. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

02-18
46:42

Ep 85: Why Workflows Are Your Saving Grace

  If you are planning on growing your bridal hair or makeup business in 2025, now is the time to take a step back and evaluate your workflow process to maximize your efficiency and your income.  Today's episode takes a look at how to shift your perspective and how your processes determine your profits. Want to snag access to my Workflows Masterclass? Click here! Want to get your hands on my number one best selling educational resource- Golden Emails Templates? Click here! Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

02-04
25:01

Ep 84: Recovering from burnout

After nearly a year off the air, I'm finally back in your ears with a new season, new insights, and a whole lot to say about burnout, imposter syndrome, and not letting taking time away from your business hold you back from achieving the amazing things the Universe has in store for you.  I'm so excited to rejoin your on your journey with today's episode! Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level. Love the podcast and want more? -> Watch exclusive content on YouTube! -> Check out the blog! -> More!

01-22
40:52

Ep 83: From Behind The Chair To Author With Hairpins and Happiness

You can find Carlena online at https://www.instagram.com/hairpinsandhappiness/ Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

03-18
50:30

Ep 82: The 2024 Wedding Industry Predictions With Brandee Gaar

You can find Brandee online at https://www.instagram.com/brandeegaar/ Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

03-11
38:51

Ep 81: Building The Next Generation Of Educators With Renee Marie

You can find Renee on Instagram at https://www.instagram.com/reneemarieacademy/   Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

03-04
30:05

Ep 80: The Vital Piece In Your Marketing You're Probably Missing

If you're not saying the level of growth in your bridal hair or makeup business you want, you probably have a problem with either your messaging or your visibility. Unfortunately most people jump directly to visibility. they think that getting more eyes on their Instagram or their Tiktok or their Youtube or whatever in their business will instantly give them more success but what they often skip over is step number 1 which is figuring out your messaging.  This week's episode will help you identify which one is actually the problem in your marketing strategy and how to fix it if it's your messaging. Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

01-15
45:40

Ep 79: The Coaching Industry For Beauty Pros with Kayleigh Keen

This week I'm interviewing fellow makeup artist, educator, and podcaster Kayleigh Keen from @bykayleighpodcast!  Join the conversation as we tackle what it looks and feels like to be an online educator in the beauty space, how to find the right educator for you, and our thoughts on what those looking to get into the mentorship and education space should keep in mind! You can follow Kayleigh on Instagram at https://www.instagram.com/bykayleighpodcast/ and make sure to give her show a listen, too! Don't forget!  My signature mini-course on how to build a stand out brand to market your bridal business, Unique AF, is back this month!  You can find out more at https://www.beautybusinesscollective.co/uniqueAF Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

01-08
01:05:20

EP 78: How To Get On Preferred Vendor Lists

Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

01-01
33:38

EP 77: From Booked & Busy to Paid & Peaceful with Rachel Lusk

Join me as I interview California hairstylist and makeup artist Rachel Lusk on how she maintains the mindset of Paid & Peaceful over Booked & Busy to keep a healthy work-life balance without sacrificing success in her career! Want to follow Rachel and join her subscription on Instagram?  Check her out at https://www.instagram.com/rachel.luskhmua/ Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

12-25
01:18:27

Ep 76: Creating A Seamless Client Experience With Elevated Workflows

Streamline Your Bridal Hair and Makeup Business: Insights into Seamless Client Experiences In this episode I discuss how to streamline your bridal hair and makeup business to ensure seamless client experiences. I delve into the significance of updating your workflows and organization in preventing costly oversights. I emphasize the importance of responsive booking processes in maximizing bookings. I share tips you can implement to enhance your business operations and improve your relationship with your clients. I also discuss the merits of software like HoneyBook in automating parts of your workflow to free up more time for you to focus on your craft. Listen in as we debunk some business myths, explore customer relationship management, navigating trials, and understanding the value of small, consistent steps to propel your bridal hair and makeup business forward. Save 25% on your first year with Honeybook: https://share.honeybook.com/sue28643 Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

12-18
45:17

Ep 75: How To make better business decisions based on data and not emotions

Grab the checklist here -->. https://beautybusinesscollective.mykajabi.com/engagementseasonlist   Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

12-11
30:27

Ep 74: How To Show Up On Social Media Even When You Don't Want To

Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

12-04
59:21

Ep 73: How To Set Travel Rates That Make Sense

Setting rates for your wedding hair or makeup business can be a frustrating and complicated process if you're new. And even if you've been doing it for a while sometimes you can end up either second guessing yourself or wondering if you're leaving money on the table. Today we're going to be talking about that more often overlooked piece of the pricing puzzle: travel costs. What should you charge, when should you charge, where should you charge for. Read the article here: https://www.beautybusinesscollective.co/blog/travelchargesforbridalartists Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

11-27
45:32

Ep 72: Shifting Your Perspective with Carly Jo Makeup

Come join me today while I interview the wonderful Carly Jo of Carly Jo Makeup about how becoming a bride-to-be herself has helped to shift her perspective and make changes in how she runs her business to improve her bride's client experience. Want to follow Carly Jo?  Check out her Instagram here and give her a follow! https://www.instagram.com/carlyjomakeup/  Join the VIP list and get first access to the once a year Black Friday deals! --> https://www.beautybusinesscollective.co/vip-list Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

11-20
01:14:09

Ep 71: Not Getting Tipped On Your Weddings? Here's How To Handle That!

Welcome to the first episode of Season 3 of the Swears and Does Hair Podcast! This week we are diving into tipping culture in the United States, the history, its impact on the salon and beauty industry, and how you can navigate and level up your mindset regarding receiving tips from brides on the wedding day. If you're a hair or makeup artist that caters to brides and you're not seeing the levels of income you desire, this episode is for you! Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and  start saving my best tips for taking your bridal hair or makeup business to the Next Level. FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems. Love the podcast and want more? -> Check out the blog! -> Monthly Masterclasses! -> More!

11-13
46:14

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