THAT MOMENT - the secret to driving efficiency and growth. Presented by Supo.

Megan Morass started Full Fat in January 2012, in her early twenties, in the middle of the second wave of the financial crisis. She wasn't planning to build the largest music and festival communications agency in Europe. She just watched the agency she worked at fall apart and thought she and her co-founder could do it better."We were in a really cool agency, and our team were doing so well, but the agency wasn't working. So in that naivety of young 20s... we thought, we can do this."What followed was over a decade of learning, sometimes painfully, what actually holds a creative business together. Not talent. Not chaos. Something in between the two.The Agency That Had Everything Except StructureThe agency Megan left behind was full of brilliant people, several of whom went on to run marketing for the Olympics or lead major beauty brands. What it lacked wasn't talent, it was systems strong enough to withstand the unpredictability of the industry around it."The systems and the processes of the agency were not rigid or not strong enough to withstand the chaos of the environment."That tension, between the freedom creativity needs and the structure a business needs to survive, became the thread running through everything Megan built afterwards. Too much rigidity smothers the work. Too little, and brilliant people can't turn ideas into anything sustainable.About Supo:Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people.For more information about Supo: ⁠www.supo.co.ukAbout Full FatA Certified B Corp culture agency built from festival and music PR into one of Europe's leading brand and culture consultancies, working with brands including 1664 Bière and MASAJ, and creator of the Cultural Resonance Index, a scientifically backed framework for measuring and building brand equity through cultural relevance.For more information about Full Fat: https://www.wearefullfat.com/

Sam Holwell built a dashboard that compressed five weeks of work into a single click. Then he went and helped run a data consultancy through the exact kind of growth that dashboard was supposed to make manageable.Sam Holwell is Managing Director of Data Cubed, a data and AI consultancy that helps businesses treat performance tracking like checking the weather, something you should be able to do at a glance, not something that takes a specialist team five weeks to produce.Learning Data on the Navy's MoneyBefore Data Cubed, Sam spent five years at a defence consultancy, working hands-on with data for the Royal Navy's procurement arm. The Navy had billions in spend and no granularity on where it actually went. Sam's team built the rules to find it."There was 100 million pounds worth of savings identified through that process. I think there was more than that, then there was kind of billions, but they decided to take 100 million off the shortlist."The project evolved from a single point-in-time study into an ongoing system, feeding data back monthly rather than producing a report and moving on. When the consultancy was acquired and Sam's team of roughly 100 suddenly became part of an organisation of 100,000, the work barely changed. What changed was the appetite around it, suddenly he had access to an entirely new internal market hungry to apply the same thinking elsewhere in the business.About Supo:Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people.For more information about Supo: ⁠www.supo.co.ukAbout Data CubedA data and AI consultancy founded in 2017, delivering over 300 data and AI projects across more than 100 clients in 30-plus industries, helping organisations build stronger data foundations, automate processes and adopt AI with real, measurable value rather than headline ambition. Certified B Corp.For more information about Data Cubed: https://data-cubed.com/

Most agency origin stories follow a pattern. Business plan. Market research. Pitch deck. Network aggressively. Land first client. Scale. Lauren Tauben's story doesn't follow that pattern at all.Her path into marketing started with a design course at London Metropolitan in the late 90s - the old school way of working, when courses taught you photography, architecture, managing design all at once. Work experience at MK Saatchi came through knowing people. Good relationships, early on, opened doors that cold pitching never would.Then came the moment that changed everything.Lauren was working at BD, a creative agency, on the Nintendo account. This wasn't just any account - it was the era of the Nintendo DS, the Wii launch, the cultural phenomenon of motion-controlled gaming reaching families who'd never thought of themselves as gamers. The work was exciting. The brand was iconic. The energy was palpable.But there was one moment that crystallized something deeper about what marketing actually is.BD decided to launch Wii Sports Resort at the NEC in Birmingham. Not a traditional product launch. A living experience. They transformed the entire arena into a real-life version of the game. Two thousand Nintendo employees attended. Ant and Dec hosted. Every single element of the game - the bowling, the boxing, the tennis - came to life.Lauren ran around that event and felt something she'd never felt before. Not excitement. Not just adrenaline. A clarity. "I'm just where I need to be," she thought. "I want this feeling for the rest of my life."That feeling - that sense of purpose, of connection, of creating something that made people feel something - became the north star for everything that came next.About Supo:Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people.For more information about Supo: ⁠www.supo.co.ukAbout Lauren Tauben, Agent 42:Lauren Tauben is founder and CEO of Agent 42, a London-based social, performance and PR agency that uses data to create impactful storytelling. Her career spans MK Saatchi, BD (where she led the iconic Nintendo account and the legendary Wii Sports Resort launch), and PlayStation at another agency, before founding Agent 42 on the philosophy that marketing should be relationship-led and human-first. Under her leadership, Agent 42 has grown entirely through relationships and word of mouth - no cold calling, no pitch decks, just trust. The agency was acquired by Atoms and Space in 2024, and Lauren remains CEO, continuing to build Agent 42 across EMEA and the US while maintaining the relationship-driven culture that made it work from day one.For more information about Agent 42: http://www.agent42.co.uk/

Most agency founders tell you about the plan. The vision, the five-year strategy, the moment they knew.Pietro Ranieri doesn't have that story."I'm not a business guy, I don't understand any of this stuff. It's just kind of trying to figure it out as you go."That sentence is doing more work than it sounds like. Because the business Pietro built by figuring it out as he went grew to 65 people across Europe. And the business he nearly lost, through no fault of his own work, taught him more about running a company than any plan ever could have.From Farming College to Fleet StreetPietro went to Harper Adams, an agricultural college near Telford. He wasn't from a farming family, his father was a barber, so farming itself was never really on the table. He was there for rugby as much as anything else.There was no plan to end up in PR. A girlfriend was contracting in marketing, and the world of daily rates got mentioned to him almost in passing. He landed a placement with an agency for what he assumed would be six months. He'd get paid more for less work than his account director salary. That was the whole rationale."At the time, the only reason why I went that way is because I just thought, well, I am getting paid more money to do far less work."The six-month placement never really ended. It just kept extending into more clients, more retainers, more work he hadn't gone looking for. This is the pattern that defines Pietro's career: not chasing opportunity, but recognising it when it was already standing in front of him.About Supo:Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people.For more information about Supo: ⁠www.supo.co.ukAbout Ranieri Agency:Founded by Pietro Ranieri, Ranieri Agency is a London-headquartered communications agency working across consumer, technology and gaming brands, with additional offices in Paris, Munich and Dusseldorf and partner agencies further afield. The agency covers the full spread of modern brand communications, from PR and influencer work through to social, content, digital marketing and paid media, and counts KEF, the hi-fi brand with over six decades of heritage in sound, among its current clients. Ranieri Agency has been named among PR Week's Top 150 agencies, and describes itself as boutique in ethos despite operating on a genuinely international scale, taking on both established giants and challenger brands with the same level of attention.For more information about Ranieri Agency: https://ranieri.agency/

Most people who talk about culture in business are talking about strategy.Better collaboration. Stronger alignment. Improved retention. Increased productivity. These are the words you hear at conferences, in HR decks, in carefully worded mission statements that no one reads.Paul Hutton doesn't talk about culture that way.When Paul walked into FOUR Agency three weeks before his conversation with Jim, the place was a graveyard of silos. People worked in boxes. Accounts were managed in isolation. No one talked across departments. The whole operation was built like a fortress - every person for themselves, every discipline sealed off from the rest.But that wasn't the real problem. The real problem was what the client said."We thought you just did the boring PR bit."That sentence contains everything. It's not a complaint. It's a diagnosis. The client didn't know what FOUR could do because FOUR didn't know what FOUR could do. The company had stopped seeing itself. The silos had calcified so deeply that no one could point at another department and say: "We could do something interesting together."That's when Paul understood: culture isn't something you strategize. It's something you feel when it's broken. And you know exactly how to fix it.--About Supo:Supo provides people-first intelligence software for professional services firms, helping businesses maximize profit and motivate their people through powerful, AI-enabled business intelligence dashboards. By connecting over 500+ platforms and providing real-time data analysis, Supo helps firms make better data-driven decisions about their profit, projects, and people.For more information about Supo: ⁠www.supo.co.ukAbout FOUR Agency:FOUR is an award-winning creative marketing and PR agency based in Norwich and London. Established in 1963, FOUR has spent over 60 years shaping brands, crafting compelling stories, and delivering marketing communications that make an unmissable impact. Under the leadership of CEO Paul Hutton, FOUR has evolved from a traditional PR agency into an integrated powerhouse - bringing together brand strategy, PR, social media, and digital to help clients stand out, connect, and grow. The agency specializes in understanding people: what they want to see, what they engage with, and how to move them. FOUR operates with a culture built on breaking silos, playing out of position to support clients, and ensuring that every person who works there leaves better than they arrived.For more information about FOUR Agency: https://www.fouragency.co.uk/Culture isn't a strategy. It's what you build when you stop pretending business mechanics matter more than human ones. When you break the silos. When you remember that they'll remember the sports day, not the late night. Ready to hear what happens when a leader chooses that - and what changes in a 63-year-old agency as a result? This episode is exactly that.