Claim OwnershipTHE ECOMMERCE EDGE Podcast with Jason Greenwood
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© Jason Greenwood
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Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
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With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
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THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.
-
With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
590 Episodes
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📦In this special episode of the Podcast, Jason guests on the Oro B2B Uncut Podcast - https://www.youtube.com/@OroCommerce/videos📦Long time industry friend and B2B commerce expert Aaron Sheehan hosts📦This episode was originally published by Oro on Jul 9, 2025 - https://www.youtube.com/watch?v=5PLk6mj7Jxs📦In this conversation, Jason & Aaron cover the following key topics:5:00 Why B2B companies still run on spreadsheets and ancient ERPs9:00 Shadow IT in B2B operations11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”17:05 How Jason breaks the customer base into three digital adoption buckets19:16 Manual ordering habits (screenshots, PDFs)23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong32:00 How eCommerce automation solves pain points beyond the transactional workflowEnjoy!
🎓 Daniela is the Founder & CEO of Mindful Goods - https://mindfulgoods.co🎓 Mindful Goods is a specialist Amazon CRO (conversion Rate Optimization) agency🎓 Daniela was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓 Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓 We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡 Shane is the Owner of TraceFuse - https://tracefuse.ai💡 TraceFuse is the only AI-driven solution that detects negative reviews outside Amazon’s policies and guidelines💡 TraceFuse files cases for you, so you don’t have to lift a finger💡 TraceFuse is 100% Amazon TOS compliant💡 In this episode Jason & Shane discuss how bad reviews can kill your Amazon performance and how to easily get rid of them when they violate Amazon's rules (hint: many do!)Enjoy!
📦Brad is the Co-Founder & CEO of RevMethods - https://revmethods.com📦RevMethods is specialist B2B website visitor identity resolution platform📦RevMethods helps manufacturers & distributors generate more pipeline by identifying and engaging high value visitors📦RevMethods enhances the customer experience with personalized interactions based on visitor data📦In this episode, Jason & Brad discuss how important it is for B2B suppliers to recognize their high value, highly targeted ICP, unauthenticated website visitors that they can then get into engaging outreach campaigns in highly targeted waysEnjoy!
🎓Tomer is the Founder & CEO of Peak Momentum & Massive Influence - https://www.massiveinfluence.co🎓Tomer is also the Co-Founder of the Social Gems Influencer Management Platform - https://socialgems.io🎓Tomer was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡Alex is the Co-Founder & CEO of Passport - https://passportglobal.com💡Passport is a cross-border eCommerce services provider💡Passport handles end to end cross-border shipping and Merchant of Record (MOR) services💡Passport delivers: Store configuration and localization support, Accurate, landed duty & tax costs, Reliable DDP shipping to 180+ countries, In-country enablement to mitigate de minimis changes, Duty drawback support to recover import fees, Expert tax, tariff, product and regulatory assistance, Growth-focused internationalization services, Local banking and payment options and more💡In this episode Jason & Alex discuss the biggest challenges of selling and shipping goods cross border and how brands can best manage this at scale, with easeEnjoy!
📦Div is the Co-Founder & CEO at WizCommerce - https://wizcommerce.com📦Wiz is an AI-powered sales and eCommerce platform for wholesalers & distributors📦WizCommerce is rebuilding wholesale from the ground up, with AI at the core that helps B2B's sell smarter, faster📦WizShop: Your AI-powered B2B ecommerce platform for seamless ordering: Customer approval flows, 360-degree visibility, AI search, Inventory insights, Easy reordering, Custom settings📦In this episode, Jason & Div discuss what it means to be 'AI First' as a B2B Commerce Platform todayEnjoy!
🎓Matthew is the Managing Partner of Build, Grow, Scale - https://buildgrowscale.com🎓BGS is a digital services agency focused on 'Revenue Optimization' and they believe traffic is NOT your problem🎓Matthew was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡Troy is a General Manager at GreyOrange & Leader of GreyOrange’s gStore retail business unit - https://www.greyorange.com/gstore💡GreyMatter is GreyOrange’s flagship software platform (warehouse orchestration / fulfillment orchestration) that handles real-time coordination between robots, people, and systems 💡gStore is a companion software for store operations, inventory management, and omnichannel execution (i.e. bridging back-of-store/inventory operations to stores) within the four walls of retail stores💡gStore is integrated with GreyMatter to deliver an end-to-end orchestration across warehouse and store systemsGreyOrange also provides modules (within the GreyMatter stack) for sortation, smart conveying, and flexible workflow configuration💡In this episode Jason & Troy discuss the need to fully integrate retail store inventory & fulfilment operations with the overall warehouse and OMS functions to deliver the best possible customer experience*Bonus: FREE Eye on Inventory Report - https://www.greyorange.com/resource/eye-on-inventory-reportEnjoy!
📦Matt is the Practice Director, Wholesale Distribution at Pivotree - https://www.pivotree.com📦Pivotree is a Toronto Headquartered digital commerce agency/SI with 7 global offices📦Pivotree has deep expertise in commerce solution engineering for manufacturers and distributors📦In this episode, Jason & Matt discuss how B2B business growth cannot rely on siloes of data or capabilities within the business, it requires a whole of business digital transformation approach to be successful long termEnjoy!
🎓Al is the Founder & President of Polaris Brand Promotions - https://polarisbrandpromotions.com🎓Polaris has created over 4,000 unique and exciting brand experiences across the US for the brands they represent🎓Al was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡Dan is the Co-Founder & CEO of GOA Marketing - https://goa.marketing💡GOA is a paid/performance marketing optimization platform💡GOA is cutting-edge technology empowering enterprise advertisers to stay ahead of the competition💡GOA is a technology platform, enhanced with expert insight, designed to autonomously identify key opportunities on your behalf💡In this episode Jason & Dan discuss the challenges that typically occurs in paid/performance campaigns and how to fix them FAST, so there's no longer a leaky boat under a brand's marketing effortsEnjoy!
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- Voice of the B2B Buyer: “How can you know if you don’t ask?”- Digital Maturity, what it is, and what it isn’t - Buyer-Centric Transformation- AI in B2B Digital Transformation: Stay Curious- From Strategy to Execution: Making Digital Change Stick- A Sales Force/Process Automation Approach to Digital Customer Adoption- The Future of B2B Commerce: Cutting through the noise and determining what really matters📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they doEnjoy!
🎓Steve is the Founder & Director of SG-Retail - https://www.sg-retail.com🎓Paul is the SVP Global Retail Media & Partnerships of In-Store Marketplace - https://instoremarketplace.com🎓Both are experts in the world of in-store and retail media🎓Steve & Paul were gracious enough to be our guest mentors for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡Scott is the Founder & CEO of Vaulted Ventures - https://vaulted.ventures💡Vaulted Ventures is creating world first 'Vaulted Objects Infrastructure'💡Vaulted Ventures is helping secure the world’s data against new quantum computing based vulnerabilities💡Vaulted Ventures' Vaulted Objects Infrastructure is a Zero-Exposure system that provides self-sovereign digital identity services, data provenance and privacy, payments and legal attestation💡This Vaulted Objects Infrastructure has been carefully architected to not expose any public key, or present any other known attack vector and this enables the infrastructure to survive the advent of quantum computation and the implementation of Shor’s Algorithm💡In this episode Jason & Scott discuss the coming age of AI & quantum computing and how/why the entire security apparatus of the internet and eCommerce needs to be rebuilt as a resultEnjoy!
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- Voice of the B2B Buyer: “How can you know if you don’t ask?”- Digital Maturity, what it is, and what it isn’t - Buyer-Centric Transformation- AI in B2B Digital Transformation: Stay Curious- From Strategy to Execution: Making Digital Change Stick- A Sales Force/Process Automation Approach to Digital Customer Adoption- The Future of B2B Commerce: Cutting through the noise and determining what really matters📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they doEnjoy!
🎓Carmen is the Co-Founder & Director of Australia based Global Teams - https://globalteams.com.au🎓Global Teams is an expert services agency helping eCommerce businesses build out the teams they need internationally, with deep specializations in the Philippines & South Africa based resources🎓Carmen was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
💡Max is the Founder & CEO of ChaChing - https://chaching.me 💡ChaChing is a new kind of eCommerce marketplace💡ChaChing allows consumers to shop the brands they love and get cash back faster and bigger💡Sellers pay ChaChing similar commissions to what they pay Amazon, Google & Meta for sending customers their way but ChaChing chooses to give most of it to customers as Cash Back💡Using ChaChing is free, Cash Back is fast & Data is never sold💡In this episode Jason & Max discuss his vision for a digital commerce world where a select few gatekeepers can no longer capture the vast majority of eCommerce customer value and how he built ChaChing to hand the power back to consumers and sellers insteadEnjoy!
📦In our latest B2B Master Series on THE ECOMMERCE EDGE, we feature Graham Lubie, the Vice President, Digital at Wasserman Digital - https://digital.teamwass.com📦Wasserman Digital is a global agency that designs, builds, and manages digital commerce experiences and applications using the most sophisticated platforms and integrated technologies available today - with a deep specialization in B2B Commerce specifically📦We decided to do this Master Series together to be able to dig deeper into several key areas such as:- Voice of the B2B Buyer: “How can you know if you don’t ask?”- Digital Maturity, what it is, and what it isn’t - Buyer-Centric Transformation- AI in B2B Digital Transformation: Stay Curious- From Strategy to Execution: Making Digital Change Stick- A Sales Force/Process Automation Approach to Digital Customer Adoption- The Future of B2B Commerce: Cutting through the noise and determining what really matters📦Our goal with this series is to help B2B manufacturers, wholesalers and distributors implement a sustainable, deeply actionable and highly operationalized 'Voice of Customer' Program to help enable deep customer centricity in all they doEnjoy!
🎓Stanley is the Founder & CEO of The Attention Seeker (TAS) - https://www.theattentionseeker.com🎓TAS is a New Zealand based, specialist Organic Social Content Agency🎓Stanley was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you!------------------------------------------🎓Welcome to 'Mentoring Moments', a sub-series of the Podcast🎓Mentoring Moments is composed of clips taken from Jason's eCommerce Q&A's - https://www.greenwoodconsulting.net/ecommerce-q-and-a-with-jason-greenwood🎓We also regularly feature 'Guest Mentors' to talk about their own areas of expertiseEnjoy!
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