THE FASHION ARCHIVES

new year new season they sayWELCOME TO THE FIRST EPISODE OF SEASON 2: we are exploring a parallelism that might be in my head only but I wanted to check if someone else sees this - it's a social experiment. DID DEMNA GET INSPIRED BY THE REAL TRUE CRIME STORY OF GUCCI'S DYNASTY for his LA FAMIGLIA ss26 collection? YOU ANSWER NOW, I've said enough.Video production by @varvara.film on instaFIND ME HERE: https://www.instagram.com/chez.amelie

this is miuccia’s world—we’re just here to decode it welcome to vita prada : my new series digging into the woman who changed the rules of fashion: miuccia prada. this isn’t just another brand story, t’s about how miuccia flipped an old-school family business into a global empire while staying ten steps ahead of the culture. episode one starts at the beginning: miuccia in the 70s, balancing politics, performance art, and a serious love for fashion (but pretending she didn’t). we’ll unpack how she took something as basic as nylon and turned it into luxury, and why her way of thinking still shapes the industry today. book https://bit.ly/411YGCP don't listen to anything im saying don't buy anything im wearing im lost too  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠        ⁠⁠⁠⁠DISCORD

margiela just did the unthinkable: a celebrity face. miley cyrus. shot by paolo roversi. it reads like a commercial until you actually look at the pictures. they’re stripped back, almost ascetic. not pop-star gloss—image as study. and the paint on her skin isn’t theatrics; it’s bianchetto, the maison’s white-overpaint usually reserved for shoes, bags, even furniture—applied so wear and time become part of the design. now it’s on a body. the star becomes ground primer surface. suddenly you’re reading line the curve of a tabi the geometry of a 5ac not “miley.”i respect miley; she’s one of the few who actually knows how to rebrand without begging for redemption arcs. she treats brand like a medium —build strip build again which makes her a sharp match for margiela’s long game of transformation. roversi’s language helps: soft focus + long exposures + painterly light that dissolves edges. it turns fame down to a hum so the house codes can speak. this is a campaign that will divide and maybe that's intentional.and yes: margiela has been the house of anti-celebrity for decades. anonymity is a value here not a gimmick -------- masks and/or makeup and/or veils from the start + faces blurred so the clothes take center stage.a “first-ever face” is a big deal culturally and let me tell you the purists ARE LIVID!!! from my end - not being a purist myself - I believe that a fashion brand as a business has the need and responsibility to adapt to the times they're operating in and in this ECONOMY come on. MILEY OR NOT MILEY this campaign is great and roversi is always an incredible choice.FIND ME HERE ‪https://www.instagram.com/chez.amelie/FIND THE POD ON YT AND SUBSTI and rate it for the love of gods of fashion!!!!

Glenn Martens’ highly anticipated debut as the creative lead of Maison Margiela’s Artisanal line during the Fall 2025 Haute Couture season IS HERE yayyyyyyyyyyyyyGlenn - best known for his work at Y/Project and Diesel, has officially stepped into one of the most challenging roles in fashion — continuing the legacy of Martin Margiela. Here a little reaction video and first impressionsssss! I missed these eps too XDDDDFIND ME HERE https://www.instagram.com/chez.amelieALSO HEREhttps://www.youtube.com/watch?v=Jlxm4NT7IucGRAB YOUR DRINK OF CHOICEEEEEEEE!!!!!!!!!

someone in my comment section said he’s “the man who turns water into perfume.” add to that: the liaison between vision and visibility. In this episode of the fashion archives podcast Lucien Pagès breaks down how perception becomes product, how to turn noise into meaning — and how to get invited to a fashion show (the most asked question in my dms I swear!!!!!)topics we got into:– pivoting from design to PR and reframing ambition– some brands are rich in sales but poor in story (and viceversa): how does PR balance that?– sacai and the reality of avantgarde fashion– designers as content creators– people sneaking into fashion shows– PR blacklisting — spoiler: it’s real– the industry’s obsession with romanticizing young male couturiers– and the question no one wants to ask: do we really need more fashion brands?the production quality of this episode is T-R-A-S-H (we had so many hiccups!). the conversation isn’t :)))full episode out now literally everywhere youtube substack spotify apple podcasts!!!find lucien here:https://www.instagram.com/lucienpages/find me here:https://www.instagram.com/chez.amelie/https://thefashionarchives.substack.com/https://podcasts.apple.com/us/podcast/the-fashion-archives/id1764314268SAVE PRINT BY BUYING COOL FASHION BOOKS https://bit.ly/3G1ExEY