TIQUE Talks: The Business Podcast for Travel Advisors

Your logo, your name, your content…if you don’t protect it, a copycat might steal it. Zara Young, founder of boutique law firm Watson and Young, joins this episode to share what every business owner should know about protecting their brand. You’ll learn the most common IP mistakes travel advisors make, what you actually own in your business, and the simple steps to safeguard your work so you can grow with clarity and confidence. Zara also dives into the wild world of rebrands, cease and desists, and that little ™ symbol that makes your brand look instantly more legit. If you’ve poured your heart (and budget) into building your business, this episode is your legal wake-up call to protect it before someone else does.   About Zara Young: Zara Young, Esq. brings over eight years of experience in intellectual property law and has supported more than 900 brands globally. She is the co-author of Your Intellectual Property Fortress: The Ultimate Guide to Protecting Your Brand and Business From Copycats, a practical roadmap for founders to defend and elevate their brand assets. Based in New York, Zara works with ambitious female entrepreneurs to protect their brands and build meaningful businesses. She helps clients understand the real-world risks of overlooking brand protection and provides clear, actionable steps such as filing trademarks and copyrights. Zara believes the power of your brand lies not only in what you create, but in how confidently you claim and defend it.   watsonandyoung.com     Today we will cover:  (01:15) Meet Zara; founding her niche in intellectual property law  (06:30) Trademarking vs. copywriting  (13:15) Why small businesses can’t afford to ignore IP protection  (15:45) What trademarking really costs  (21:20) The “first in use” rule  (25:20) Why it’s worth it to hire a legal expert  (29:35) TM vs. R: what’s legal, what’s not, and how to use each correctly  (40:50) Legal precautions specifically for travel advisors  (45:15) AI-generated content; what you can’t legally protect           JOIN THE NICHE COMMUNITY   VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors:  Moxie & Fourth - Register Now for Route To Results Cozy Earth - Use code COZYTIQUE for 20% off  

→ JOIN THE NICHE COMMUNITY ←   This week’s Hot Take is a little different. No industry headlines, no Q&A, just Robin and Jennifer walking the talk. For years, they’ve told you to refine your offers, charge your worth, and simplify your systems… so they did exactly that inside the Niche community. Hear the details on why one-size-fits-all no longer worked, what sparked the new membership tiers, and how they made the tough calls that keep Niche sustainable and seriously elevated. Some loved it, some didn’t, and that’s business, baby!    Hit play for all the details on what’s changing, why it matters, and how this evolution is making Niche even better for everyone, from brand new advisors to the legacy members.           VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TIQUEHQ

You’ve nailed your Instagram content and you’re growing your email list, but when was the last time you pitched yourself to the press? Mindy Poder, Editor-in-Chief of TravelAge West, joins this episode to discuss one of the most underrated growth tools for travel advisors - press features. Building visibility, credibility, and authority in a crowded market matters now more than ever. And if you think getting featured in the press is only for big brands and influencers, think again! Mindy shares insider strategies for attracting media attention, avoiding common PR missteps, and cultivating long-term relationships with journalists. From pitching the right story angle to understanding what editors actually look for, this episode is packed with gold for any advisor ready to get their name in print and elevate their brand. If you’ve ever wondered how to stand out in the media, this conversation will leave you ready to hit “send” on that first pitch!   About Mindy Poder: Mindy Poder is the Editor-in-Chief of TravelAge West and oversees content for the Future Leaders in Travel event. A veteran travel journalist and content strategist, her work has earned top honors from the Society of American Travel Writers, and she was recognized as Travel Journalist of the Year by the North American Travel Journalists Association. She was also named one of Folio: magazine’s “30 Under 30” for her editorial leadership and big-picture content strategy. Through her role at TravelAge West, Mindy is dedicated to empowering travel advisors with the insights and inspiration they need to grow their businesses and better serve their clients.     travelagewest.com futureleadersintravel.com     Today we will cover:  (02:25) Meet Mindy; her journey from intern to Editor-in-Chief  (06:05) What makes a great introduction and how to stand out in a journalist’s inbox  (11:40) How the editorial process works; BTS of TravelAge West  (21:25) Future Leaders in Travel  (30:10) New ways advisors are monetizing  (32:45) Building PR and media relationships; how to stand out for the right reasons  (39:40) The future of travel journalism  (41:55) The WAVE Awards; categories, deadlines, and how to apply           JOIN THE NICHE COMMUNITY   VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors:  Moxie & Fourth - Register Now for Route To Results Cozy Earth - Use code COZYTIQUE for 20% off

→ JOIN THE NICHE COMMUNITY ←   This week’s Hot Take tackles a question from a Niche community member about how to prepare your business for the whirlwind stretch in January and February when travel inquiries surge (aka Wave season). Jennifer and Robin explain how to use the end of the year to reflect, audit, and refine so you enter 2026 clear on who you want to work with, confident in your systems, and ready to handle Wave season at full capacity. They also remind listeners that January and February don't look the same for everyone, and that’s okay! Success in 2026 isn’t about doing more … It's about doing what matters better. From knowing your dream clients to building repeatable systems and staying grounded when the industry gets noisy, this episode will help you enter Wave season with clarity, confidence, and total control!     Resources Mentioned: Episode 151. Hot Take: Holiday Spending Trends Episode 159. Hot Take: Commission Reconciliation Client Communication Templates           VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ

JOIN THE NICHE COMMUNITY → Mark your calendar for Rep Rundown - Happening Oct. 29th & 30th!   If you’ve ever walked into a room full of successful peers and thought, “What am I even doing here?”, this episode is for you! Kerry Dyer,  Chief Development Officer at Brownell Travel, has built a career leading, mentoring, and inspiring advisors to grow thriving businesses with confidence. After delivering a powerful presentation on imposter syndrome at Virtuoso Travel Week, Jennifer and Robin knew it was essential to bring that conversation to the podcast. In this episode, Kerry unpacks what imposter syndrome really looks like, the most common triggers advisors face, and how to reframe self-doubt before it takes over. From perfectionism and comparison traps to boundaries and self-belief, she shares strategies you can start using today. You’ll walk away with tools to build confidence, celebrate your wins, and finally feel comfortable owning your expertise, because you do belong in the room!   About Kerry Dyer: What began as a “happy accident” turned into a 30-year career in luxury travel. After earning a BFA in Art History, she joined Maritz Travel, where her passion for sales quickly emerged. She went on to spend 14 years with Four Seasons Hotels and Resorts, ultimately serving as Director of Leisure Sales for the Americas, followed by a successful tenure as Director of Sales and Marketing at Mandarin Oriental, Atlanta. Now, as Chief Development Officer at Brownell, she leads Marketing, Partners, and Advisor Development, bringing her deep industry expertise and leadership full circle.   brownelltravel.com/hosting/team/kerry-dyer     Today we will cover:  (03:35) Meet Kerry Dyer; her early lessons in confidence  (11:15) What is imposter syndrome, really?  (15:55) How lack of formal credentials, comparison, and entrepreneurship amplify self-doubt in the travel industry  (23:50) The 5 types of imposter syndrome; identifying your patterns and reframing them  (31:45) Progress over perfection; why letting go of control can change everything  (40:35) How community and collaboration silence self-doubt faster than working alone  (44:15) Setting boundaries and showing up intentionally for your clients and family             VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors:  Moxie & Fourth - Register Now for Route To Results Cozy Earth - Use code COZYTIQUE for 20% off

Have you ever realized you didn’t get paid because you missed one tiny step? This week’s Hot Take question comes from Katherine, who recently discovered that one of her DMCs didn’t send her commission…because she hadn’t invoiced them. (Wait, what?!)    So, should you be sending invoices for every trip? Or only when asked?    Robin and Jennifer break it all down: which suppliers require invoices, how to track commissions, and the one system that’ll save you from chasing payments. Press play and learn how to make sure every dollar you’ve earned actually lands in your bank account!   JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!         VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ

JOIN THE NICHE COMMUNITY → Mark your calendar for Rep Rundown - Happening Oct. 29th & 30th!   Think your business isn’t “sellable”? Think again! Shay Bacani, founder of Centura Financial, joins Robin and Jennifer to discuss what it really means to build a business that can operate (and even sell) without you. She shares how to stop playing small, why profit is the number that actually matters, and how to turn your lifestyle business into a true asset. From knowing your numbers to hiring top-down and documenting everything, Shay makes the intimidating side of money and valuations feel surprisingly doable. Hit play to get your financial wake-up call and start treating your business like the valuable asset it is!   About Shay Bacani: Shay is the founder of Centure Financial and a Certified Financial Planner who helps entrepreneurs turn lifestyle businesses into true assets. She believes every business owner should understand their numbers and how those numbers drive scalability, sustainability, and long-term valuation. With a passion for education, Shay translates complex financial concepts into actionable strategies that empower her clients to build wealth and make confident decisions. Her approachable yet strategic style has made her a trusted guide for business leaders who want to align day-to-day operations with long-term growth.   centurefinancial.com/meet-founder     Today we will cover:  (03:20) Meet Shay  (05:50) What it means for a business to be “sellable”  (11:45) The financial foundations that make or break your valuation  (24:30) Why business is moving back to community and transparency  (32:00) Hiring top-down; why a fractional C-suite can change everything  (36:25) What metrics to track as you scale to multi-six figures and beyond  (46:45) Understanding valuations and how investors really price your company  (50:40) The inner work of building a business that lasts             VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors:  Moxie & Fourth - Register Now for Route To Results Cozy Earth - Use code COZYTIQUE for 20% off

How do you go from “I want to hit $2 million” to actually doing it? This week’s Hot Take comes from Winnie, who asked: “I would love to hear more about setting financial goals for 2026, and specifically how to ask for the referral from past clients in the most polite way. It's one thing to say my gross revenue should be over $2 million, but how do you proactively go after that business?”   Jennifer and Robin break it all down across referrals, financial goals, marketing, and metrics. You’ll learn how to identify your highest-value clients, ask for referrals that don’t feel awkward, and build repeatable systems that turn great service into sustainable growth. They also share why your next revenue leap depends more on conversion rates and client experience than chasing followers, and how SEO, email marketing, and even AI can help you land your next client. If you’re ready to break through your current ceiling and scale smarter in 2026, this one’s a must listen!   THE ROUTE TO RESULTS WORKSHOP Moxie & Fourth x Impact Media House November 11th & 12th | Register HERE!     Purchase the ClickUp Business Hub Template     JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!         VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Do group bookings make your head spin? Let’s fix that! Ateet Ahuja, founder of Indian Destination Wedding, joins Jennifer to unpack the difference between group contracts and flex groups, how to choose the right route for your clients, and what it takes to manage large scale destination events with confidence. Ateet shares his journey from corporate life at Dell to planning luxury Indian weddings around the world and why niching down didn’t limit his business, it exploded it. Together, they discuss what to look for in fair attrition and cancellation terms, how to set client expectations, and how to avoid the pitfalls that trip up so many advisors. Tune in and finally feel confident saying, “I’ve got this,” the next time a group inquiry lands in your inbox!   About Ateet Ajuha: Ateet and his team have been at the forefront of planning culturally diverse destination weddings since the mid-1990s. As a recognized expert in South Asian weddings, he brings a profound understanding of the cultural nuances that define these vibrant and meaningful celebrations. His expertise encompasses every aspect of the event—from traditional cuisine and attire to music and customs—ensuring each wedding is both authentic and memorable. Ateet is also highly skilled in contract negotiation and vendor relations, having built strong partnerships with leading all-inclusive resort brands and top-tier vendors specializing in South Asian weddings.   indiandestinationwedding.com     Today we will cover:  (02:35) Finding your niche and why narrowing your focus can actually scale your business  (05:40) Group contracts vs. flex groups: what’s the real difference?  (13:20) Attrition, cancellation terms, and how to protect your clients  (18:35) The legal side of group contracts; what to watch for  (21:30) Systems, workflows, and the tech stack behind seamless group management  (27:15) Hiring support and scaling your business without losing quality  (32:45) The math behind group attendance and managing client expectations       JOIN THE NICHE COMMUNITY   VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors:  Moxie & Fourth - Register Now for Route To Results Cozy Earth - Use code COZYTIQUE for 20% off

In the Niche community, a member recently asked how to prepare for ILTM, and it sparked a bigger conversation: how do you really prepare for trade shows, and which ones are actually worth it? This week’s Hot Take dives into all things trade shows and how to make the most of them. Robin and Jennifer discuss why niche-specific events often bring the best ROI, how ego and confidence both play a role in attending, and why you should align shows with your true business focus. From prep tips like reviewing supplier lists and packing smart, to etiquette advice on punctuality and professionalism, this episode is a must-listen for any advisor gearing up for an industry event.   JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!         VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Purchase the ClickUp Business Hub Template: an all-in-one digital workspace built specifically for travel advisors to organize and streamline the backend of their business. Watch the product preview HERE!   Have you ever come home from a trade show with a stack of business cards and no idea what to do with them? Kristen Heitman, luxury travel advisor and one of Tique’s OG clients, joins this episode to discuss all things ClickUp, including her thoughts on The ClickUp Business Hub Template. Kristen walks through how she built a central hub for her supplier relationships (complete with commission details, meeting notes, and rep connections) so she can easily find the right contact when she needs them. She also shares how this system goes beyond contacts to track leads, forecast revenue, and even automate testimonial-driven marketing. If you’ve ever wasted time digging through emails or spreadsheets trying to remember who reps that perfect hotel, this episode will show you how to build a streamlined system that saves clicks, keeps you organized, and helps you grow your business with confidence!   About Kristen Heitman: Kristen is a Luxury Travel Advisor with Steuber Travel Group and is based in Atlanta, Georgia. After spending over a decade as an epidemiologist at the CDC, where her work focused on building surveillance systems for infectious diseases and data analysis, Kristen made the bold decision to leave her government career in August 2023 to pursue luxury travel planning full-time. Her natural curiosity and love of discovery, once applied to solving public health mysteries, now guides her in uncovering the world's most enchanting destinations and exclusive experiences. Kristen specializes in approachable luxury experiences for successful, detail-oriented professionals, crafting bespoke itineraries that feel effortlessly elegant yet thoughtfully curated. Her background has given her an exceptional eye for finding those special, hidden moments that transform a beautiful trip into an unforgettable journey. When she's not designing extraordinary escapes, Kristen enjoys spending time with her husband, two sons, and two Whippets in Atlanta.     Today we will cover:  (02:30) Kristen’s journey from epidemiologist to travel advisor  (06:10) Why advisors need ClickUp; going beyond CRM and itinerary software  (10:15) Tracking leads, referrals, and repeat clients with ClickUp dashboards  (16:45) Using AI and automation to streamline business operations  (22:45) CRM vs. ClickUp; understanding the role of each tool  (28:20) Cybersecurity for advisors; protecting client data, avoiding public Wi-Fi risks, and using safe passwords  (34:50) How to customize ClickUp for travel agencies without getting overwhelmed  (41:20) Building a ClickUp Business Hub; why investing time boosts efficiency, client experience, and profitability     Connect with Sarah at HeySwillsy for Custom ClickUp Setup   Listen to Episode 150: What Every Advisor Needs To Know About Protecting Client Data with Kacie Darden           JOIN THE NICHE COMMUNITY   VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors:   Moxie & Fourth - Grab The DIY Demo Bundle HERE Cozy Earth - Use code COZYTIQUE for 20% off

The line between serving your clients and sacrificing yourself can get blurry fast. In this Hot Take, Jennifer and Robin dig into a challenge almost every advisor faces: setting boundaries and avoiding burnout. From overstuffed inboxes to client requests at all hours, it’s easy to lose control of your time and energy when you’re trying to grow a business. They share the hard-won lessons and strategies that help advisors protect their sanity, create healthier client relationships, and build a business that actually supports the life they want. Whether you’ve been feeling stretched thin or just want to get ahead of the overwhelm, this conversation will give you the confidence to start drawing the line where it matters most.   Resources Mentioned: Building Your Business With Boundaries Profitable Proposals Masterclass Seven Figure Sales Agency Expansion Academy Tique’s Social Media Templates Tonic’s Canva Templates (use code TIQUESENTME for 15% off your purchase)     JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!         VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Paige Griffith, small business attorney and founder of The Legal Paige, is back! This time she’s tackling the hot topic of AI in the travel industry and discussing what's legally safe vs. what could flat-out land you in hot water if you’re not careful. You’ll hear how the FTC and U.S. Copyright Office are already cracking down on AI generated content, and the key disclaimers and contract clauses that actually protect your business when AI shows up in proposals, itineraries, or marketing. Paige also shares why ChatGPT contracts are a recipe for disaster, how one careless copy-paste could put client confidentiality at risk, and the ethical line between using AI as an efficiency tool or passing it off as your own expertise. AI isn’t going anywhere, so hit play and make sure it’s helping your business, not putting it at risk.   About Paige Griffith: Paige is the Founder & CEO of The Legal Paige; Small Business Attorney & Advocate. Paige is a dedicated attorney and entrepreneur, passionately committed to empowering small business owners—especially creatives—with the legal tools and knowledge they need to build sustainable, legitimate, and peace-of-mind businesses. She founded The Legal Paige in 2018 after balancing law school with running a photography business, recognizing firsthand the legal uncertainties creative professionals often face.  With more than nine years of legal practice, Paige has built The Legal Paige into a leading legal education platform and contract template shop serving thousands of clients.   Paige’s approach combines legal expertise with accessibility. She is known for breaking down complex legal topics into clear, digestible advice through her blog, podcast, YouTube channel, and speaking engagements. She’s deeply invested in helping business owners not just avoid risk, but actually feel confident about their legal choices.   thelegalpaige.com     Today we will cover:  (05:25) Legal red flags: transparency, accuracy, and what the Copyright Office has already ruled  (07:55) FTC guidelines and why advisors need to disclose AI use  (13:10) Confidentiality concerns; why you should never paste client data into AI tools  (20:15) Contracts & agreements; why AI generated contracts are generic, risky, and often unenforceable  (28:20) AI in day-to-day client communications: emails, proposals, and when disclaimers matter  (32:45) Copyright issues with AI generated copy and images  (36:30) How AI is changing the way we think  (44:50) Using AI as a helper vs. charging premium fees for AI generated work  (46:30) How to raise prices ethically while using AI  (52:10) Tiered packages, pick-your-brain sessions, and using AI for entry level offers     Contracts for Travel Advisors: https://thelegalpaige.com/collections/industry-travel-advisor?aff=143&utm_source=Podcast+Episode+152&utm_medium=Podcast+Shownotes&utm_campaign=Legal+Paige+Link             JOIN THE NICHE COMMUNITY   VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors:  Moxie & Fourth - Grab The DIY Demo Bundle HERE!

Consumer gift spending is dropping this holiday season…but travel spending is rising. That means your clients are ready to swap sweaters for plane tickets, and you need to know how to position yourself to capture it. In this Hot Take, Jennifer and Robin share why leading with discounts won’t cut it in today’s economy and how the smartest advisors will win by marketing the feeling of travel (think cozy holiday rituals, aspirational experiences, and stress-free memories clients can instantly picture themselves in). Learn how to position travel as the ultimate gift, reduce client overwhelm with done-for-them holiday planning, and secure more bookings before Cyber Monday hits. Press play and turn this holiday season into your biggest revenue driver yet!   JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!         VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ

TIQUE’S BIRTHDAY SALE IS LIVE!  Sept. 22nd-26th | Get 15% Off!   One hacked email could cost your business six figures (seriously!). Kacie Darden of Blue Pineapple Travel joins this episode to talk about cybersecurity in a way that actually makes sense for advisors. She explains why PCI compliance is a must, why investing in a paid VPN is worth every penny, and how cybersecurity insurance could be the thing that saves your business from a financial nightmare. She also shares tips on building stronger passwords, spotting phishing scams, and putting simple processes in place to protect your clients and your reputation. If the word “cybersecurity” usually makes your eyes glaze over, don’t worry, this conversation will change that. Tune in for relatable advice and easy steps you can put into action right away!   About Kacie Darden: Kacie is an avid traveler and the passionate owner of her Marietta-based travel agency. With journeys to more than 60 countries across six continents (and Australia next on the list!), her love of exploration fuels everything she does. Whether she’s discovering a brand-new destination or finding fresh perspectives in a familiar place, Kacie brings that same curiosity and expertise to the experiences she curates for her clients.  She loves sharing the world with her husband, identical twin boys, and extended family and friends — proving that travel is as much about connection as it is about adventure. With her blend of industry experience, personal passion, and sharp business insight, Kacie transforms travel dreams into memories that last a lifetime.     bluepineappletravel.com     Today we will cover:  (02:30) Meet Kacie: from ecologist to travel agency owner  (05:20) Blue Pineapple Travel’s 2.0 brick-and-mortar office  (08:00) Why cybersecurity matters for every advisor  (15:30) Understanding PCI compliance and VPNs  (21:45) Cybersecurity insurance  (32:00) Creating strong passwords; password manager recommendations  (37:00) How to recognize phishing scams before it’s too late     Download the Sales Call Roadmap            JOIN THE NICHE COMMUNITY   VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors:  Moxie & Fourth - Grab The DIY Demo Bundle HERE!

This week’s Hot Take comes from Niche member Megan, who’s debating a big agency growth move: bring on independent contractors or hire employees? Jennifer and Robin discuss the different aspects of both options starting from clarifying your long-term vision and navigating the legal/financial fine print to tackling the very real emotional side of building a team. You’ll hear strategies for protecting your brand, lightening your workload, and scaling smart (with some bonus insights from Agency Expansion Academy). Tune in to get the clarity you need for making the best decision for your business!     AGENCY EXPANSION ACADEMY - your complete, self-paced blueprint for building a dream team of pros, streamlining your operations, and unlocking the kind of growth that feels effortless and sustainable.   JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!   Previous Episodes Mentioned:  #41. What We'd Do Today If We Started Our Travel Business Over (Part 1) #42. What We'd Do Today If We Started Our Travel Business Over (Part 2)           VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Mark Your Calendars for TIQUE’S BIRTHDAY SALE!  Sept. 22nd-26th | Get 15% Off!   Boutique hotels may look effortless on the outside, but behind the scenes they run on strategy, teamwork, and a relentless eye for detail. In this episode, Jennifer chats with Candice Berger, Director of Marketing at Voile D’or, who represents two of the industry’s remarkable hidden gems: Maison Hudson in New York and Maison Vi Laroi in Paris. Candice pulls back the curtain on what it truly takes to wow guests: from personalizing every stay and safeguarding client confidentiality to the nonstop hustle most people never see. You’ll learn why crystal-clear communication between advisors and hoteliers matters, how honesty sets the tone for unforgettable experiences, and why heartfelt service always beats cookie-cutter luxury. If you’ve ever wanted an insider’s look at how hotels craft stays that turn into stories, this episode has the secrets!   About Candice Berger: Candice, a Taurus from the French Riviera, is based in Cannes and has spent the past 20 years in luxury hospitality crafting experiences where the smallest detail creates the biggest memory. Guided by her motto, “good is never enough,” she brings both passion and precision to everything she does. A proud mother to her two-and-a-half-year-old son, Andreas, and caretaker of a 14-year-old pug who still rules the house, Candice thrives on obsessing over details, thinking outside the box, and transforming stays into stories that guests take home. Today, she shares how teamwork and a creative mindset shape truly unforgettable moments.     Today we will cover:  (02:15) Candice’s journey Into luxury hospitality  (06:10) The dynamic world of boutique hotels and luxury travel  (08:40) Personalizing guest experiences for lasting memories  (13:55) Why travel advisors are essential partners for hoteliers  (21:45) Redefining VIP service: treating every guest like a VIP  (25:50) Creative approaches to tailored guest stays  (32:55) The hidden labor and “good war” behind flawless hospitality  (37:50) Service recovery: turning challenges into loyalty-building moments  (43:45) Post-stay connections and guest reflections     Download the Sales Call Roadmap           JOIN THE NICHE COMMUNITY   VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors:  Moxie & Fourth - Grab The DIY Demo Bundle HERE!

This week’s Hot Take answers a big question from Niche member Simone: how do you actually build a book of business as a travel advisor? Jennifer and Robin spill their best tips for finding your ideal audience, creating content that grabs attention, and showing up on social media where your potential clients already hang out. You’ll learn why leading with value builds leads, how clear messaging makes your brand unforgettable, and why consistency is your secret weapon. They also give their thoughts on creating smart partnerships, learning from others in the industry, and the referral power of happy clients. If you’ve been wondering how to turn conversations into clients and momentum into real growth, this Hot Take is packed with ideas you’ll want to steal!   JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!   Previous Episodes Mentioned:  #130. How To Convert Your Social Media Followers To Loyal Clients with Katie Brown #87. How Your Brand Impacts Client Quality with Gray Ellender           VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ

Get ready for a fun and inspiring conversation with Lauren Quirk, Founder of Travel With Character®! Lauren is proof that theme park travel can be just as chic, seamless, and story-driven as a luxury FIT trip. From hand-picking resorts and tickets to crafting VIP tours and personalized itineraries, she and her team sprinkle creativity, precision, and a little magic into every detail. With her bubbly personality and entertainment background, Lauren shares how she went from Broadway stages to building a thriving agency. She talks about why she recently transitioned from independent contractors to an employee model, why charging planning fees is a must, and how she blends personality-packed social media with polished systems to create unforgettable client experiences. Ready to see theme park travel in a whole new light? This episode is packed with ideas, laughs, and a dose of Lauren’s contagious enthusiasm.   About Lauren Quirk: Lauren is the Founder of Travel With Character®, a backstage production team for designing luxury family vacations. Over the past six years she has assembled a small team of creative women who guide today's discerning travelers who value personalized and attentive service over DIY booking methods. Lauren's education and background are in the performing arts, with a history on the off-Broadway stages of New York, and LA productions like "Grease Live! On Fox", and Comedy Central sketches. She now translates this creativity and storytelling into her travel business, crafting unique experiences for every client, helping them to embrace their own "main character energy." Lauren's innovative approach to travel industry marketing has not gone unnoticed. She has been a Travel Weekly Gold Magellan award recipient and a finalist in TravelAge West's Trendsetter Awards, celebrating her social media content. Her unique marketing signature includes creating comedic musical pieces related to travel, engaging audiences and inviting them into a world of exploration and enjoyment.   @travelwithcharacter  travelwithcharacter.com     Today we will cover:  (03:00) The story behind Travel With Character® and Lauren’s journey from Broadway to travel  (06:45) Why Lauren transitioned from independent contractors to employees for stronger brand consistency  (12:20) Best tools and software for planning Disney and theme park vacations  (18:45) Charging planning fees and demonstrating the value of professional expertise  (23:35) Offering concierge-level Disney services including Lightning Lanes and dining reservations  (28:35) Streamlining workflows to deliver a polished and seamless client experience  (31:45) How to collect client testimonials and Google reviews that build trust  (41:05) Expanding from theme park travel to international destinations  (44:50) Creating engaging social media content with musical parodies for marketing  (47:15) Lauren’s top advice for travel advisors: confidence, systems, and preparation           JOIN THE NICHE COMMUNITY   VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ         Thanks to Our Tique Talks Sponsors: Moxie & Fourth - Get $30 off the List Launch Kit with code PODCAST

“Luxury” has officially become the most overused word in travel, and in this Hot Take, Robin and Jennifer are calling it out. They break down the Virtuoso 2025 Luxe Report, which reveals that travelers are taking fewer trips but spending more on immersive, meaningful experiences. They get candid about the pressure on advisors to chase ultra-high-ticket trips and why real success is not defined by a $100K price tag. They share strategies for carving out your own niche, whether that means high volume all-inclusives that keep clients coming back or bespoke itineraries that wow even the pickiest traveler. Plus, they give tips for networking with high-net-worth clients, positioning yourself as the go-to expert, and staying ready for the curveballs that come with serving luxury travelers. If you are tired of the “luxury” buzzword or struggling to stand out in a sea of sameness, this episode is your must listen!   JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!   Listen to Episode 02: How We Graduated Our Clients & Increased Our Average Ticket Sales           VISIT THE TEMPLATE SHOP   EXPLORE THE PROGRAMS   FOLLOW ALONG ON INSTAGRAM @TiqueHQ