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TIQUE Talks

TIQUE Talks
Author: Robin Bradley and Jennifer Jacob
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Description
Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.
With every episode, our mission is to empower you with information, expand what you think is possible for your travel business, and hopefully make you laugh along the way! We are honest, open, and above all, human. We are committed to learning right alongside of you so that we can all find more balance, joy, and peace while pursuing those big, scary business goals.
Whether you are brand new to the industry, have a side-hustle, or you are growing a travel booking empire, this is the show for you.
Join us for new episodes every Tuesday!
149 Episodes
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This week’s Hot Take comes from Niche member Megan, who’s debating a big agency growth move: bring on independent contractors or hire employees? Jennifer and Robin discuss the different aspects of both options starting from clarifying your long-term vision and navigating the legal/financial fine print to tackling the very real emotional side of building a team. You’ll hear strategies for protecting your brand, lightening your workload, and scaling smart (with some bonus insights from Agency Expansion Academy). Tune in to get the clarity you need for making the best decision for your business!
AGENCY EXPANSION ACADEMY - your complete, self-paced blueprint for building a dream team of pros, streamlining your operations, and unlocking the kind of growth that feels effortless and sustainable.
JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!
Previous Episodes Mentioned:
#41. What We'd Do Today If We Started Our Travel Business Over (Part 1)
#42. What We'd Do Today If We Started Our Travel Business Over (Part 2)
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Mark Your Calendars for TIQUE’S BIRTHDAY SALE!
Sept. 22nd-26th | Get 15% Off!
Boutique hotels may look effortless on the outside, but behind the scenes they run on strategy, teamwork, and a relentless eye for detail. In this episode, Jennifer chats with Candace Berger, Director of Marketing at Wild Door, who represents two of the industry’s remarkable hidden gems: Maison Hudson in New York and Maison Vi Laroi in Paris. Candace pulls back the curtain on what it truly takes to wow guests: from personalizing every stay and safeguarding client confidentiality to the nonstop hustle most people never see. You’ll learn why crystal-clear communication between advisors and hoteliers matters, how honesty sets the tone for unforgettable experiences, and why heartfelt service always beats cookie-cutter luxury. If you’ve ever wanted an insider’s look at how hotels craft stays that turn into stories, this episode has the secrets!
About Candice Berger:
Candice, a Taurus from the French Riviera, is based in Cannes and has spent the past 20 years in luxury hospitality crafting experiences where the smallest detail creates the biggest memory. Guided by her motto, “good is never enough,” she brings both passion and precision to everything she does. A proud mother to her two-and-a-half-year-old son, Andreas, and caretaker of a 14-year-old pug who still rules the house, Candice thrives on obsessing over details, thinking outside the box, and transforming stays into stories that guests take home. Today, she shares how teamwork and a creative mindset shape truly unforgettable moments.
Today we will cover:
(02:15) Candace’s journey Into luxury hospitality
(06:10) The dynamic world of boutique hotels and luxury travel
(08:40) Personalizing guest experiences for lasting memories
(13:55) Why travel advisors are essential partners for hoteliers
(21:45) Redefining VIP service: treating every guest like a VIP
(25:50) Creative approaches to tailored guest stays
(32:55) The hidden labor and “good war” behind flawless hospitality
(37:50) Service recovery: turning challenges into loyalty-building moments
(43:45) Post-stay connections and guest reflections
Download the Sales Call Quide: http://tiquehq.com/sales-call?utm_source=Podcast+Episode+148&utm_medium=Podcast+Episode+148&utm_campaign=Sales+Call+Scripts
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Thanks to Our Tique Talks Sponsors:
Moxie & Fourth - Grab The DIY Demo Bundle HERE!
This week’s Hot Take answers a big question from Niche member Simone: how do you actually build a book of business as a travel advisor? Jennifer and Robin spill their best tips for finding your ideal audience, creating content that grabs attention, and showing up on social media where your potential clients already hang out. You’ll learn why leading with value builds leads, how clear messaging makes your brand unforgettable, and why consistency is your secret weapon. They also give their thoughts on creating smart partnerships, learning from others in the industry, and the referral power of happy clients. If you’ve been wondering how to turn conversations into clients and momentum into real growth, this Hot Take is packed with ideas you’ll want to steal!
JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!
Previous Episodes Mentioned:
#130. How To Convert Your Social Media Followers To Loyal Clients with Katie Brown
#87. How Your Brand Impacts Client Quality with Gray Ellender
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Get ready for a fun and inspiring conversation with Lauren Quirk, Founder of Travel With Character®! Lauren is proof that theme park travel can be just as chic, seamless, and story-driven as a luxury FIT trip. From hand-picking resorts and tickets to crafting VIP tours and personalized itineraries, she and her team sprinkle creativity, precision, and a little magic into every detail. With her bubbly personality and entertainment background, Lauren shares how she went from Broadway stages to building a thriving agency. She talks about why she recently transitioned from independent contractors to an employee model, why charging planning fees is a must, and how she blends personality-packed social media with polished systems to create unforgettable client experiences. Ready to see theme park travel in a whole new light? This episode is packed with ideas, laughs, and a dose of Lauren’s contagious enthusiasm.
About Lauren Quirk:
Lauren is the Founder of Travel With Character®, a backstage production team for designing luxury family vacations. Over the past six years she has assembled a small team of creative women who guide today's discerning travelers who value personalized and attentive service over DIY booking methods. Lauren's education and background are in the performing arts, with a history on the off-Broadway stages of New York, and LA productions like "Grease Live! On Fox", and Comedy Central sketches. She now translates this creativity and storytelling into her travel business, crafting unique experiences for every client, helping them to embrace their own "main character energy." Lauren's innovative approach to travel industry marketing has not gone unnoticed. She has been a Travel Weekly Gold Magellan award recipient and a finalist in TravelAge West's Trendsetter Awards, celebrating her social media content. Her unique marketing signature includes creating comedic musical pieces related to travel, engaging audiences and inviting them into a world of exploration and enjoyment.
@travelwithcharacter
travelwithcharacter.com
Today we will cover:
(03:00) The story behind Travel With Character® and Lauren’s journey from Broadway to travel
(06:45) Why Lauren transitioned from independent contractors to employees for stronger brand consistency
(12:20) Best tools and software for planning Disney and theme park vacations
(18:45) Charging planning fees and demonstrating the value of professional expertise
(23:35) Offering concierge-level Disney services including Lightning Lanes and dining reservations
(28:35) Streamlining workflows to deliver a polished and seamless client experience
(31:45) How to collect client testimonials and Google reviews that build trust
(41:05) Expanding from theme park travel to international destinations
(44:50) Creating engaging social media content with musical parodies for marketing
(47:15) Lauren’s top advice for travel advisors: confidence, systems, and preparation
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Thanks to Our Tique Talks Sponsors:
Moxie & Fourth - Get $30 off the List Launch Kit with code PODCAST
“Luxury” has officially become the most overused word in travel, and in this Hot Take, Robin and Jennifer are calling it out. They break down the Virtuoso 2025 Luxe Report, which reveals that travelers are taking fewer trips but spending more on immersive, meaningful experiences. They get candid about the pressure on advisors to chase ultra-high-ticket trips and why real success is not defined by a $100K price tag. They share strategies for carving out your own niche, whether that means high volume all-inclusives that keep clients coming back or bespoke itineraries that wow even the pickiest traveler. Plus, they give tips for networking with high-net-worth clients, positioning yourself as the go-to expert, and staying ready for the curveballs that come with serving luxury travelers. If you are tired of the “luxury” buzzword or struggling to stand out in a sea of sameness, this episode is your must listen!
JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!
Listen to Episode 02: How We Graduated Our Clients & Increased Our Average Ticket Sales
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Behind every thriving travel advisor is a mentor who believed in them first. In this episode, Rebecca Alessia, owner of Wonderology Luxury Travel Experiences and a Condé Nast Traveler Top Travel Specialist for 2023 and 2024, joins Jennifer to talk all things mentorship. Rebecca shares how her own mentors helped shape her success, why she’s passionate about paying it forward, and what makes mentorship so valuable in today’s fast-growing travel industry.
You’ll hear her take on the difference between mentorship and paid coaching, how fresh perspectives from new advisors keep the industry evolving, and why building a collaborative, supportive community benefits everyone. This conversation is full of tips, inspiration, and encouragement to help you step into the role of mentor and guide the next wave of advisors.
About Rebecca Alesia:
Rebecca’s earliest memories of travel include gliding through Venice on a gondola and savoring gelato by the Trevi Fountain, sparking a passion that carried her to five continents before her 21st birthday. From trekking Jordan’s deserts by camel to encountering gorillas in Rwanda, she’s found wonder and connection in every corner of the globe. Together with her husband, Sal, she’s made travel a family priority, raising their son Charlie with a deep appreciation for diverse cultures and shared adventures. A former attorney and current member of the Oyster Bay Zoning Board, Rebecca brings that same advocacy and precision to her work as founder of Wanderology, a boutique agency recognized by Condé Nast Traveler and SmartFlyer for excellence in luxury travel design. Based on Long Island’s North Shore, she balances her career with yoga, crossword puzzles, and life with Sal, Charlie, and their three mischievous dogs.
wanderology.com
Today we will cover:
(01:40) Rebecca’s journey from lawyer to travel advisor
(03:45) Why mentorship matters
(10:45) Navigating fees, valuing your time, and setting clear expectations
(18:20) Building meaningful mentorship relationships
(21:45) Finding mentorship opportunities in your community
(23:45) Why new talent keeps the industry innovative and energized
(28:20) Mentorship vs. coaching
(33:40) Protecting your time while still making an impact
(36:35) How mentors and mentees both grow from the relationship
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Thanks to Our Tique Talks Sponsors:
Moxie & Fourth - Get $30 off the List Launch Kit with code PODCAST
Welcome to the new “Hot Take” series! Each Friday, Jennifer and Robin will bring you timely, bite-sized conversations designed to give travel advisors a little more insight, clarity, and connection heading into the weekend. No fluff, no filler, just real-time reactions to what’s happening in the industry and what their community needs most.
In this kickoff episode, they answer a question from Leonora, a luxury travel advisor looking to grow her social media reach without overspending. They share smarter, more sustainable strategies, like using turnkey tools to create a polished digital presence and repurposing high-quality content to boost SEO. They also recommend leveraging PR opportunities through articles, podcasts, and media features to expand reach without overspending. The episode wraps up with a fun invitation for listeners to submit their own questions and join the conversation!
JOIN THE NICHE COMMUNITY - an interactive membership for travel advisors wanting the community, education, & support to grow their business!
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What does it really mean to advocate for the destinations you send clients to? Dr. Paige Viren, an accomplished leader in sustainable tourism, shares why sustainability goes far beyond protecting the environment. From cultural preservation and economic equity to social responsibility and overtourism, she breaks down the many layers of sustainability and how they directly impact travelers and the communities they visit. Learn how sustainable choices don’t have to negatively impact or overcomplicate itineraries, and how clearly expressing your commitment to sustainability can actually help you attract like-minded clients. Plus, Dr. Viren shares her thoughts on responsible tipping, supporting locals, and engaging authentically with communities. This conversation will inspire you to think bigger about your role as a sustainability advocate and empower you to create more meaningful travel experiences for your clients!
About Dr. Paige Viren:
Dr. Paige P. Viren serves as the Executive Director of the Sustainable Hospitality & Tourism Management Program in the College of Business at California State University, Monterey Bay. With over 16 years of experience in tourism research, Dr. Viren’s expertise spans consumer behavior, adventure travel, and sustainable community-based tourism. Her contributions to the Adventure Travel Trade Association (ATTA) helped shape the definition of adventure travel, and she has collaborated with the United Nations World Tourism Organization (UNWTO) to develop global climate action strategies in tourism.
pviren@csumb.edu
Resources:
gstc.org
travelunity.org
lnt.org/
Today we will cover:
(02:15) Meet Dr. Paige Viren; from travel agent to sustainable tourism leader
(06:45) What sustainability really means in travel
(10:20) How to address and avoid overtourism
(15:45) The travel advisor’s role in shaping sustainable experiences
(21:50) Animal tourism and making ethical choices
(23:35) Local sustainability practices that make a real impact
(29:45) Choosing intentional gifts and souvenirs that support locals
(34:15) Strategies and resources for advisors; GSTC and Travel Unity
(36:25) Responsible tipping and supporting local economies
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Thanks to Our Tique Talks Sponsors:
Moxie & Fourth - Get $30 off the List Launch Kit with code PODCAST
Whether it’s for maternity leave, a medical emergency, or just a much-needed reset, taking a break from your business can feel overwhelming. In this highly requested episode, Robin and Jennifer share strategies to help you step away without losing momentum! They talk about how to prepare for both planned and unexpected absences, from building detailed timelines and communicating with clients early, to creating emergency plans and documenting your processes. You’ll learn why an abundance mindset is key, how to re-enter your business smoothly, and ways to make sure your finances can handle time away. Whether you’re facing a big life change or simply want the peace of mind that comes with being prepared, this conversation will help you put a leave plan in place that keeps your business strong no matter what life throws your way!
Download the SOP Template & Checklist: https://www.tiquehq.com/sop?utm_source=Podcast+Episode+139&utm_medium=Podcast+Shownotes&utm_campaign=SOP+Template+%26+Checklist
Today we will cover:
(02:10) The reality of stepping away from your business
(04:20) How to keep a professional reputation and client trust during absences
(08:15) Common life events that require time away and how to navigate them
(14:40) Preparing for an extended leave; building timelines, communicating with clients, and delegating tasks
(28:05) How to create an emergency plan; creating systems and processes
(32:35) Re-entering the business and reassessing priorities
(38:10) How preparation strengthens your business and builds long-term resilience
(40:40) Bloopers
Also mentioned in the episode:
Episode 03. Preparing To Go OOO? Do These Things First
Episode 52. How To Disaster-Proof Your Business with Matt Maniscalco
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Thanks to Our Tique Talks Sponsors:
Moxie & Fourth - Get $30 off the List Launch Kit with code PODCAST
Ever wondered what really goes into running a high-performing host agency? Keith Walden, founder of Departure Lounge, shares how he built a values-driven agency that empowers over 320 advisors across 13 countries and why mentorship, collaboration, and kindness are non-negotiables. With nearly four decades of experience, Keith reveals the secrets behind Departure Lounge’s explosive growth, what he looks for in advisors and partners, and how he’s blending innovation with human connection to build a business on track to exceed $500 million in annual sales.
About Keith Waldon:
A native Texan, Keith Waldon began his career in luxury travel while still in college in Dallas as an intern for Rosewood Hotels, where he continued his career as a marketing manager after graduating from Southern Methodist University. Keith later spent 16 years as a senior executive for the international luxury travel network Virtuoso, where creating the Virtuoso brand and elevating the awareness of travel advisors were among his accomplishments. With 27 years in the luxury travel industry, Keith launched Departure Lounge in 2013, first as a specialty retail storefront travel agency. Since then, the agency has organically grown into an international luxury host travel agency with more than 320 travel advisors reaching more than $340 million in annual sales in 2024. Keith was voted Most Innovative Travel Advisor by the Virtuoso network in 2019. He is honored to be featured on Travel+Leisure Magazine’s A-List of travel experts as a family and Italy travel specialist, and he serves on the magazine’s Advisory Board. He also serves on advisory boards for Marriott luxury brands, Hilton luxury brands, IHG luxury brands, Corinthia Hotels, Lindblad Expeditions, Truevail and the British Virgin Islands. Keith now calls northwest Tuscany home, where he is renovating an old estate built between 1550 and 1700.
kwaldon@departurelounge.com
DepartureLounge.com
Download the Launch Checklist: http://www.tiquehq.com/launch?utm_source=Podcast+Episode+40&utm_medium=Podcast+Shownotes&utm_campaign=Launch+Checklist
Today we will cover:
(02:00) Keith’s journey from college internship to luxury travel leader
(04:30) The birth of Departure Lounge and the innovative model behind its success
(14:20) Keith’s approach to mentorship, community building, and advisor empowerment
(22:30) How to grow a host agency without losing the human touch
(30:15) How transparency and trust drive long-term success
(36:20) How Departure Lounge structures earnings and supports advisor success
(44:35) Why education and mentorship are the core business strategies
(51:45) Keith’s board involvement; advocating for advisors on a global level
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Thanks to Our Tique Talks Sponsors:
Check out Moxie & Fourth: Email marketing for travel advisors
If you have ever felt like you’re the glue holding your business together or that stepping away for even a day would send everything into chaos, this conversation is a must listen! Jennifer and Robin are joined by seasoned business strategist, Melissa Franks, to unpack one of the most important and often overlooked pieces of sustainable growth: operational strategy. Melissa has even served as their own Fractional COO, guiding them through tough decisions and intentional enhancements within Tique. In this episode, she shares how to spot the red flags that your business is stuck in survival mode, the difference between running your business and being run by it, and how to build a business that scales without sacrificing your sanity. Plus, you’ll walk away with tools you can implement today to set yourself up for long term growth!
About Melissa Franks:
Melissa is a seasoned business strategist, Fractional COO, podcast host and speaker, and transformation leader with a track record of scaling businesses and driving operational excellence with a people-first approach that mobilizes teams for unprecedented results. A former Fortune 500 executive and OnCon Icon “Top 100 COO” Winner (2022-2024), she has led billion-dollar IT transformations, M&A initiatives, and revenue growth strategies, blending corporate expertise with small business agility. As the founder of On Call COO, she empowers female entrepreneurs by optimizing operations and increasing profitability with her knack for helping business owners break through growth plateaus, implement scalable strategies, and build profitable, sustainable companies. Passionate about women in leadership and business innovation, Melissa is also an advocate for high-performing women, helping them design lives they love while achieving balance and success. She is a strong voice for domestic violence awareness and family court reform. When not strategizing, she enjoys running, traveling, and cheering on her three sons at their sporting events.
melissafranks.com
instagram.com/melissa_franks
Download the SOP Template & Checklist: https://www.tiquehq.com/sop?utm_source=Podcast+Episode+139&utm_medium=Podcast+Shownotes&utm_campaign=SOP+Template+%26+Checklist
Today we will cover:
(02:10) Melissa’s background; from corporate to Fractional COO
(04:30) Why operational strategy is the secret to sustainable growth
(13:35) The mindset shift from scrappy to strategic
(20:40) The four pillars every business needs to define
(28:20) How to find out where your time and energy is really going
(33:50) Separating your personal identity from your business
(39:30) People, process, and tech; the trifecta of operational success
(47:50) Building a business that works for you
Also mentioned in the episode:
ClickUp Business Hub Template
Agency Expansion Academy
JOIN THE NICHE COMMUNITY
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Thanks to Our Tique Talks Sponsors:
Check out Moxie & Fourth: Email marketing for travel advisors
Stay cool this summer with Cozy Earth! Cozy Days Discount: Get 40% off with code COZYTIQUE from August 05-12
This episode wraps up the Client Experience Summer Series with a deep dive into in-destination management and post travel follow-up. Robin and Jennifer share strategies for setting healthy boundaries with clients while they're traveling, so you can deliver high-touch service without feeling glued to your phone. From crafting a powerful pre-travel email to offering in-destination communication as a premium service, you'll hear how to create a smooth client experience that doesn't sacrifice your sanity. They also talk through the best ways to gather feedback post-trip, including how to time your requests for testimonials and turn client praise into content that builds trust and attracts new business.
Download the Tech Stack Checklist: https://www.tiquehq.com/tech-stack?utm_source=Podcast+Episode+138&utm_medium=Podcast+Shownotes&utm_campaign=Tech+Stack
Today we will cover:
(02:10) What to include in your final email
(05:45) Setting client expectations and communication
(10:10) Handling high-risk trips and pre-departure calls
(14:25) In-destination communication strategies
(22:45) When and how to offer premium services and upgrades
(28:40) Why the timing of your feedback request matters
(32:20) How to ask for a testimonial
(36:55) Ways to repurpose client feedback
Also mentioned in the episode:
Seven Figure Sales
Episode 91. What You Wish You'd Always Known About Booking Airfare with Lary Neron
ClickUp Business Hub Template
JOIN THE NICHE COMMUNITY
VISIT THE TEMPLATE SHOP
EXPLORE THE PROGRAMS
FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors:
Check out Moxie & Fourth: Email marketing for travel advisors
Stay cool this summer with Cozy Earth! Cozy Days Discount: Get 40% off with code COZYTIQUE from July 29-August 05
One of the most overlooked parts of the client experience actually happens after they say yes to the proposal. In this episode, Robin and Jennifer break down what to do the moment a client gives the green light. From confirming bookings and managing approvals to protecting your business and setting up a strong nurture sequence, they share how to create a smooth, streamlined journey all the way to departure day. You’ll hear how they built a system that blends automation with personalization, so clients feel genuinely cared for without you being glued to your inbox. They also discuss must-dos like travel insurance education, real-time communication with DMCs, and the importance of structured workflows and documentation. Whether you're refining your backend systems or elevating your client touchpoints, this episode is packed with strategies to keep clients informed, excited, and ready to book with you again!
Download the 5 Plug-And-Play Email Templates: https://www.tiquehq.com/emails?utm_source=Podcast+Episode+137&utm_medium=Podcast+Shownotes&utm_campaign=5+Free+Emails
Today we will cover:
(01:55) The client approval process: balancing flexibility with urgency
(12:40) Travel insurance: how to educate and inform your clients
(21:00) Best practices for secure deposits
(27:30) What to include in a strong booking confirmation email
(32:20) Managing client approvals and setting clear expectations
(36:40) Creating structured workflows for smoother operations
(46:30) Final thoughts on keeping clients happy from “yes” to takeoff
Also mentioned in the episode:
Client Communication Templates
Episode 53. Demystifying Selling Travel Insurance with Susan Barbanel
Episode 99. Creating Invoices That Protect Your Business
JOIN THE NICHE COMMUNITY
VISIT THE TEMPLATE SHOP
EXPLORE THE PROGRAMS
FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Thanks to Our Tique Talks Sponsors:
Check out Moxie & Fourth: Email marketing for travel advisors
Stay cool this summer with Cozy Earth! Cozy Days Discount: Get 40% off with code COZYTIQUE from July 22-29
Creating a travel proposal is more than plugging numbers into a spreadsheet. It’s about telling a story your client wants to step into. In this episode, Jennifer and Robin share how to create proposals that feel like an experience from start to finish. Learn how to ask the right intake questions, tailor your recommendations with confidence, and choose suppliers that align with your client’s vibe while streamlining your backend workflow. You’ll also hear how to use itinerary builders and Loom walkthroughs to add a personal touch, plus tips for setting clear expectations, managing revisions, and keeping timelines on track without burning out. If you're ready to turn your proposals into seamless, sellable experiences, this episode is your behind-the-scenes blueprint!
Download the free Client Onboarding Guide: http://tiquehq.com/client-onboarding?utm_source=Podcast+Episode+136&utm_medium=Onboarding+PDF&utm_campaign=Client+Onboarding+Guide+Freebie
Today we will cover:
(01:50) Choosing suppliers that support both the client and your workflow
(08:10) Understanding client priorities; budget vs. experience
(14:40) Auditing and presenting the proposal
(21:20) How to present the proposal with visuals and itinerary tools
(28:45) Using Loom walkthroughs for a personalized touch
(38:40) Setting timelines and managing client expectations
(40:50) Following up, minimizing revisions, and knowing when to walk away
Also mentioned in the episode:
Episode 101: When And How To Piece An FIT Together On Your Own with Beth Pelleteri
Episode 123: How To Get A Client To Commit To A Budget with Courtney Gardner
Client Communication Templates
JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.
VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.
EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Your intake call isn’t just a casual chat. It’s your power move. In this episode, Jennifer and Robin share why this second step in your client experience journey can make or break your ability to close the sale. They explain how to lead with confidence, ask thoughtful questions that uncover what your clients really want, and position yourself as the expert from the very first conversation. You’ll also learn how to use tech tools like AI to stay fully present while capturing key details without missing a beat. Plus, hear how creating a clear structure for your call helps set expectations, build trust, and make it easier to introduce your planning fee with ease. If you’re ready to turn more inquiries into booked clients, this episode is a must-listen!
Download the free Intake Call Guide: https://www.tiquehq.com/sales-call?utm_source=Podcast+Episode+135&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call
Today we will cover:
(01:40) Why the intake call matters is the key to closing the sale
(09:30) How to prepare with confidence and establish your authority
(11:30) Objection handling tips
(18:20) Using AI for client interactions and digital note-taking
(26:20) Building strong client relationships from the first call
(28:45) How to structure an effective intake call and lead with confidence
(36:40) How to introduce your planning fee without awkwardness
(40:05) Collaborating with suppliers to enhance your destination knowledge
Also mentioned in the episode:
Seven Figure Sales
Episode 123: How To Get A Client To Commit To A Budget with Courtney Gardner
JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.
VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.
EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
FOLLOW ALONG ON INSTAGRAM @TiqueHQ
In the kickoff episode of this year’s summer series, Robin and Jennifer take a closer look at the inquiry phase, the first step in the client journey and a powerful opportunity to set the tone for a high touch, personalized experience. Rather than viewing the inquiry form as just a lead filter, they reframe it as the beginning of the onboarding process. This attracts dream clients, sets expectations, and lays the foundation for lasting relationships! Learn how to design strategic inquiry forms that are both efficient and engaging, tailored to the unique preferences of different client types. From incorporating creative, emotion driven questions to using interactive tools like quizzes, this episode offers fresh ideas for turning a routine form into a meaningful brand touchpoint. Hit play and get inspired to elevate your client experience starting from the very first interaction!
Today we will cover:
(02:50) Understanding client experience vs. service
(04:50) Rethinking the inquiry phase; creating inquiry forms
(09:10) Tailoring forms to fit your audience
(12:55) Adding personality and creativity to your questions
(21:45) Setting expectations and creating boundaries early
(35:00) Using quizzes and interactive tools to vet for fit
→ THE SIMPLE FEE CALCULATOR: https://www.tiquehq.com/fee-calculator?utm_source=Podcast+Episode+134&utm_medium=Podcast+Shownotes&utm_campaign=Fee+Calculator
Also mentioned in the episode:
Episode 91: What You Wish You'd Always Known About Booking Airfare with Lary Neron
Episode 112: How to Create Interactive Content for Lead Generation with Josh Haynam
JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.
VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.
EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
FOLLOW ALONG ON INSTAGRAM @TiqueHQ
If your business is leaving you drained, this episode might be the reset you need! Lizzie Alex, Senior Travel Advisor and Director of the D.A. Luxury Travel team, shares how she’s helped build a business that works for her, not the other way around. She breaks down the systems, tools, and mindset shifts that have helped her create structure, avoid burnout, and deliver high-level service without being constantly “on.” From using platforms like Asana and TripSuite to outsourcing energy-draining tasks, Lizzie shows how efficiency and balance can work hand in hand. She also shares how setting clear boundaries (from office hours to package scope) not only protects your time but enhances the client experience. Plus, you’ll hear her best tips for rolling out new processes and fees with confidence and ease. If you’re feeling overwhelmed or like your business is running you, this episode is the permission slip you need to build a business that honors your life, not just your to-do list!
Connect with Lizzie Alex:
With a passion for crafting unforgettable experiences, Lizzie Alex has made her mark in the world of luxury travel and event planning. As the Senior Travel Advisor and Director of the esteemed D.A. Luxury Travel team, Lizzie curates personalized and immersive journeys that push the boundaries of traditional travel. By understanding each client's unique preferences, Lizzie weaves together seamless itineraries that unlock access to hidden gems and "non-googleable" experiences. As a distinguished member of the 1000 Club, an elite collective of the world's most influential travel advisors, and most recently named as one of Conde Nast Traveler 2025 Top Travel Specialists, Lizzie continues to redefine the art of travel.
daluxurytravel.com
instagram.com/lizzieealexx
Today we will cover:
(02:30) Meet Lizzie and the mission behind D.A. Luxury Travel
(05:45) Building a business that works for you
(08:30) Setting boundaries and how to communicate them to clients
(18:50) How Lizzie’s team documents internal processes for smoother operations
(21:55) Why outsourcing is an investment, not an expense
(29:05) Offering tiered services and protecting your time through clear packages
(35:00) Educating clients about new processes and changes
(37:45) Advice for building a business that supports your life
→ CLIENT ONBOARDING CHECKLIST: https://www.tiquehq.com/client-onboarding?utm_source=Podcast+Episode+133&utm_medium=Podcast+Shownotes&utm_campaign=Client+Onboarding
A streamlined, step-by-step process to wow your clients from the moment they inquire until they return home raving about your expertise!
Also mentioned in the episode:
Episode 119: How To Get The Most Out Of AI with Kha Ly
Building Your Business With Boundaries Course
Client Communication Templates
JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.
VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.
EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
FOLLOW ALONG ON INSTAGRAM @TiqueHQ
What does it really take to build a high-performing team in the travel industry? Sarah Fazendin, founder of Videre Travel, spills it all. From solo advisor to visionary team leader, she shares the exact strategies that helped her scale with intention without sacrificing quality or cohesion. In this episode, you’ll learn how Sarah sets clear expectations, builds a strong company culture, and hires for more than just experience. She breaks down her onboarding process, her approach to outsourcing backend tasks, and how she keeps her team focused on what they do best: creating unforgettable travel experiences. You’ll also hear how she transitioned her advisors under one brand, fosters camaraderie, and screens for the right fit as she continues to grow. It’s an honest, behind-the-scenes look at building a team that’s aligned, empowered, and built to last!
Connect with Sarah Fazendin:
Sarah founded Videre Travel in 2015 with a bold vision: to transform travel into a collection of life's most extraordinary moments. Today, she leads a powerhouse team of luxury travel specialists and a global network of elite partners, all dedicated to crafting seamless, one-of-a-kind journeys for discerning travelers. Before launching Videre Travel, Sarah spent nearly two decades at the forefront of luxury travel—curating high-end African safaris, collaborating with the continent’s top camps and lodges, and pioneering groundbreaking wildlife experiences that redefined the meaning of luxury adventure. Her expertise has earned her regular features in leading international media, including NPR's Marketplace and Bloomberg. Since 2020, she has been recognized annually as a Top Travel Specialist by Condé Nast Traveler, a testament to her influence in the world of luxury travel.
videretravel.com
Today we will cover:
(02:15) Sarah’s journey from solo advisor to team leader
(06:50) Hiring during the pandemic: why experience mattered
(10:40) What Sarah looks for when hiring new team members
(16:00) Hiring independent contractors vs. W2 employees
(24:05) Identifying red flags in interviews
(29:25) How Sarah fosters a strong, unified company culture
(34:05) Outsourcing backend tasks; onboarding processes
(47:45) Shifting your focus from clients to your team
→ PLUG-AND-PLAY JOB DESCRIPTIONS: http://tiquehq.com/job-descriptions?utm_source=Podcast+Episode+132&utm_medium=Job+Description+PDF&utm_campaign=4+Plug+%26+Play+Job+Descriptions+Download
Grab these job descriptions, tweak them to fit your business, and start building a team that lets you step into your actual CEO role!
JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.
VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.
EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
FOLLOW ALONG ON INSTAGRAM @TiqueHQ
Stephanie Malakie, founder of Empress Travel Club, discusses a business model that’s gaining serious traction in the luxury travel world: memberships! The same concept behind your favorite wine club or go-to subscription service is now helping travel advisors lock in dream clients and keep them for the long haul. Stephanie shares why today’s ultra-wealthy travelers are craving more than just beautiful vacations. They’re looking for trusted partners who get them, know their preferences before they say a word, and can pull off flawless, one-of-a-kind experiences all year long. You’ll hear the magic behind her high-touch approach, how she structures her membership model without overcommitting, and how to grow your client base through authentic relationships and high-value referrals. If you’re curious about adding more exclusivity, ease, and long-game strategy to your business, this episode is a must-listen!
Connect with Stephanie Malakie:
Growing up on the west coast of Canada with a family who loved to travel, Stephanie developed an appreciation for international destinations from a young age. Her early adventures to places like Egypt, Europe, Central America, and Asia ignited her passion for exploring the world. After completing her degree in Business Management from the University of British Columbia in Canada and the University of Melbourne in Australia, Stephanie moved to Hawaii. There, she joined a management program at Four Seasons Resorts, working across various operational hotel management roles. She eventually managed a VIP client program for years before transitioning to a luxury travel agency and concierge firm. After gaining further experience in the industry, Stephanie founded Empress - a company catering to discerning clients looking for seamless, unique and luxurious travel experiences across the globe. She is based in Kona, Hawaii leading a team that spans from Hawaii to Portugal, allowing Empress to provide 24 hour client coverage.
empresstravelclub.com
Today we will cover:
(02:55) Stephanie’s background; building Empress Travel Club
(08:10) The psychology behind membership models
(14:35) Why luxury clients are drawn to membership models
(22:30) Structuring a membership model; pricing and services
(32:40) Navigating the points game
(40:00) Project management systems and tools; building a strong team
(47:45) Handling high-stakes situations
(53:40) Tips for positioning yourself in front of ultra-high-net-worth clients
SOP TEMPLATE & CHECKLIST: http://tiquehq.com/sop?utm_source=Podcast+Episode+131&utm_medium=SOP+PDF&utm_campaign=SOP+Checklist+Freebie
Consider this your secret weapon for creating clear, step-by-step processes that eliminate guesswork, save time, and make delegation effortless.
JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.
VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.
EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
@TiqueHQ
Followers are great, but clients pay the bills! Katie Brown, founder of Hey Party People and a top-performing agent at Travelmation, tackles a question so many travel advisors and business owners wrestle with: How do you actually turn followers into clients? In this episode, Katie shares how she went from joining the travel industry to fund her son’s adoption to building a $7M business in just five years. She dives into the strategies behind her success like using personal storytelling, authentic branding, and strategic content to grow an engaged Instagram audience of over 50,000. You’ll hear how she blends lifestyle and travel, why showing up as yourself is a business superpower, and how short-form video helps her turn online visibility into real sales. Whether you’re a travel advisor or online business owner looking to grow your audience and your revenue, Katie’s insights will help you ditch the algorithm obsession and start building trust that actually converts!
Connect with Katie Brown:
heypartypeople.travel
Instagram: @itskatiejobro
Today we will cover:
(02:35) Katie’s journey into the travel industry
(06:25) Why personal storytelling is her secret weapon for connection
(12:05) Instagram vs. Facebook: how she tailors content for each platform
(20:15) Using Facebook groups to connect with potential clients
(27:10) Engaging different audiences through relatable, everyday content
(34:00) Creating content that connects: hooks, videos, and authentic value
(44:40) Showing up as yourself and not hiding behind the business
TECH STACK CHECKLIST: http://tiquehq.com/tech-stack?utm_source=Podcast+Episode+130&utm_medium=Tech+stack+PDF&utm_campaign=Tech+Stack+Freebie
Download the foolproof guide to the only tools you need to streamline your workflow, cut your admin time in half, and run your business like a well-oiled machine.
JOIN THE NICHE COMMUNITY
An interactive membership for travel advisors wanting the community, education, & support to grow their business.
VISIT THE TEMPLATE SHOP
Create an enjoyable booking experience for every one of your travel clients.
EXPLORE THE PROGRAMS
Self-paced style courses for the modern travel advisor.
@TiqueHQ
Definitely a fan of charge fees from the beginning :)