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© Tarun Jagwani
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TSARA Talks is about the journey of a destination jewellery brand TSARA. Covering topics like design, marketing, mindset and everything else it takes to build a brand in todays world.
24 Episodes
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Setting up the culture in our company is on us. We have the power to shift the way our internal business operates. Culture is something we have to work on everyday and every action, communication style, follow up and work ethic all adds to the culture we are creating. Through our action or inactions, our office culture is created.
Just because we operate in a certain way that does not mean everybody has to operate just like we would like it. Tension is used to bring out the best method and not blame or point fingers at people. It is about getting a better system in place so our clients may get a better experience and product from us.
Website www.tsara.in
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
This week, I dive into the three categories of customers we interact with as start to sell more products. The impact of our interactions with them not only affect our sales and growth but also can possibly test us emotionally. The more interactions we have the better we understand not only the needs of our customers and how we can serve them, but they can lead to uncovering things about us as entrepreneurs as well.
If you want to order custom made jewellery, emails, messages or direct messages on social media platforms like Instagram are a great way to connect with us. All the link are on our website www.tsara.in
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
This week, I have an amazing and insightful conversation with blogger, make up and beauty content creator and entrepreneur, Aanam. From content creation to challenges she faces in an ever-changing industry be it social media or her beauty brand, Wearified. We talk about her journey till this point, what continues to drive her and the impact she is having on the community she is creating through the content she is creating.
Check out the Wearified x TSARA collaboration
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
In this week's episode, I take trace back the steps had lead us to doing our first ever collaboration with another brand, Wearified. How the seemingly random dots all connected to make it happen. Steps that I have been doing to not only get this collaboration with Aanam's Wearified, but have used to get multiple magazine coverages, celebrity sourcings and fashion editorials, all happened without spending any money.
Check out the Wearified x TSARA collaboration
Reshma's HtoH Home decor brand
Gary Vee's $1.80 Strategy
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
Decisions, decisions, decisions, something that we as entrepreneurs, business owners, content creators, no matter our role, have to make every single day. Be it on a personal or professional level, decision making cannot be avoided. So how can we make decisions with clarity, speed on confidence and not agonise on the ifs and buts of every decision.
In this weeks episode I share what I am currently doing to make quicker decisions with confidence so we can grow the brand. The example shared was our Elements collection which will be out in the month of August 2022.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
There is subtle difference in living a high life vs living an expensive life. One is based on the cost of things and experiences we can buy, while the other is based on focusing on the things that matter the most to us, things money cannot necessarily buy. Its is the difference between spending on 5 and 7 star properties when we travel, and actually creating lifelong memories with our closest family and friends.
In todays episode, I explore how we at TSARA can actually play a part in not only our life but our clients leading a high life as well.
Check out our collections on our website, and at the while you stroll through images of each product you will notice the things we offer like the lifetime guarantee covered in this episode.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
We have all heard, life begins at the end of our comfort zone. Maybe it is just survival instinct which justifies the reason we do or don't do somethings. Maybe we don't want to upset things cause they are working fine. But it is only when we decide to test something, can we actually make a larger difference. We may fail, we may not, but there is only one way to know for sure, putting our theories to the test.
In this episode I talk about a small change on our website which I was resisting for years to do just because of my world view. I don't know what the result will be, but am excited for the future.
Website: www.tsara.in
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
A mission statement is a bunch of "inspiring words" strung together that will motivate anyone reading them. It is our reason to exist, it our chosen pathway to leave the world better, it is our way of making a difference. TSARA's mission statement of making women's lives better is one that inspires me and the team. IT makes making daily decisions easier when we have this guiding us.
It isn't clear from day 1, it takes time to get clearer, we have to go through the emotions and chaos of what actually inspires us, what our legacy will be, and numerous questions before we are satisfied, but when the executions on our statement come to live it is truly magical.
Website: www.tsara.in
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
It is tough to get back on track when you slip off after just 15 episodes. Its is harder, only cause I think imposter syndrome was working over time inside my head. Now what I am calling season 2 of TSARA Talks takes on a fresh take of my entrepreneurial journey. I am coming clean about options trading, something I started in the pandemic and actually begin to enjoy. The tension of jewellery and options trading is the new landscape on which TSARA Talks will be created.
Website: https://www.tsara.in/
Instagram: https://www.instagram.com/tsaraofficial/
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
In this weeks episode I share the 3 mistakes I have made when building and re-building our website. From choosing the platform to design aesthetics, all of them are covered in this episode. Listen to this episode before starting your website, so you can avoid the mistakes I made, saving you time, money and energy.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
In this weeks episode, I share the 3 practical steps I am taking to collaborate with more brands. I share what I look for when choosing to work with an intern or work with someone. These are 3 things I do every time I am on Instagram resulting in building the relations I have with people I love work with.
P.S. Sorry about the ringing phone at the end.!
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
The thoughts behind our actions impact the actual actions we take. This episode is all about the context behind taking certain actions. Why I love to collaborate, how is it that I am able to connect with brands and people in spite of having a small following on Instagram.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
The comparison to start the new year. Speaking from both places as a 3rd generation gold and diamond jeweller and a destination jewellery designer, this episode is about getting some clarity about these genres of jewellery. If you are unsure what kind of jewellery you want to choose to add to your collection, then this is the episode for you.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
Why is it that some people succeed and some fail when there is no apparent difference between them?
Why does our motivation run dry after a few days while others seem to have an endless supply of it?
These are the questions I was thinking about when recording today's episode after reading about the celery test, will power and watching Fat, Sick and Nearly Dead.
BONUS: You can use XMAS2020 and get 15% off on all products on our website (www.tsara.in) till 31st December. 2020.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
The team we built around us, has a direct impact on the quality, volume and speed at which our company produces results. Working on my team I came up with these steps that help shift our mindset from blame to responsibility and actions we can do to get the most of things we want to achieve - together.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
The words we use have an impact not only in our communication, but also the way we view the world. This is something I never even noticed till very recently. I am now making a consistent effort to catch myself when I am switching my context of a situation in front of me.
Inspired from a TED Talk by Lera Boroditsky and a blog by Michael Hyatt this is presentation I gave at a networking event in front of a room of over 35 entrepreneurs.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
This week is a personal story and what I learnt on a holiday with friends. I learnt that just because someone was not able to find the solution to the problem in front of you, doesn't mean that you cannot find the answers or get a different result.
Our outcomes are in our actions. (Should be our #MondayMotivation motto)
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
This is our origin story.
Why does TSARA exists? What is it that we want to achieve and what drives us everyday to make decisions in the business of destination jewellery. In this episode you will hear how we started and the impact we are out in the world to cause. Hope you enjoy this episode and if you know the price of diapers, please do share it with me ;)
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
In this episode of TSARA Talks, I caught up with Hemal Bhagwat, the founder of Weddings by Mercury
Hemal shares her journey of how weddings and event found her, great hotels and locations of weddings in India post covid-19 and much more. From her story of planning her most memorable wedding, it is clear she and her team are obsessed with attention to details. This is an episode jam-packed with insights into the weddings in the world we live in today.
Hope you enjoy this episode.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
In this episode of TSARA Talks, I caught up with makeup artist Anushka Karani.
From basic tips to virtual weddings, we spoke about all this on Instagram Live. Her journey to become a make-up artist started from being a child actor and her fascination of it grew from there. She speaks about what inspires her to do the work she does and how she keeps up with global trends in an ever changing world of glam.
Hope you enjoy the episode.
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Song: Erik Lund - Tokyo Sunset (Vlog No Copyright Music)
Music promoted by Vlog No Copyright Music.
Video Link: https://youtu.be/-jpnNRB5eTU
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