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Take on Tomorrow

Author: PwC

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How can business help solve society’s biggest challenges?

Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely topics like how to lead a responsible business, how quantum computing will radically change our world, and the future of our food. Plus, we’ll take the podcast on the road and spotlight insights from pivotal global events like Climate Week NYC and the annual meeting of the World Economic Forum in Davos.

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33 Episodes
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The world is full of uncertainties right now. But there’s also opportunity: a chance for reinvention on a global scale, for business and society to work together to create a future that’s inclusive, sustainable, and resilient.To learn more about that vision of the future, Take on Tomorrow is recording live from the APEC CEO Summit—the most influential annual gathering of business and political leaders from the Asia-Pacific rim’s 21 economies—where we’ll unpack some of the crucial discussions happening at this year’s event. PwC’s Sarah von Fischer is on the ground in Lima, Peru, where she’s joined by PwC’s Global Chairman Mohamed Kande, and Sintesa Group’s CEO Shinta Kamdani. The trio discuss the vital role the Asia-Pacific region plays in inclusive global growth, the impact of new technologies, and how to stay resilient in a shifting world.Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC. 
Consider this: more than half of the companies that were listed on the Fortune 500 in 2003 have since gone bankrupt, been acquired, or otherwise ceased to exist. And the question of survival is just as urgent for businesses today: 45% of respondents in PwC’s most recent Global CEO Survey said their company won’t be viable in ten years if it sticks to its current path. So how do businesses stay ahead of the curve, and make sure they’re still around in 20 years’ time? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke are joined by Daniel Susskind, Research Professor in Economics at King’s College London, Senior Research Associate at Oxford University, and author of Growth: A Reckoning. Together, they look at how innovation and ideas can lay the groundwork for a new way to measure growth. PwC’s Global Business Model Reinvention Leader, Matthew Duffey, also joins the discussion to explain why companies need to innovate—sometimes completely reinventing their business models—if they’re to compete in the late 2020s and beyond. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.
Food is essential for our health, survival and social well-being.  But global food security is facing increased threats. Climate change, global tensions and supply chain disruptions mean our food systems are becoming more precarious. And as the global population grows, demand for food shows no signs of slowing. So, what role can businesses play in reimagining our food systems? And how can they help with the changes that will be required to secure our food supply for generations to come?    In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke are joined by Rob Cameron, Global Head of Environmental, Social, and Governance Engagement at Nestlé, to find out how the company is working to build more resilient food systems. They also talk to Stuti Sethi, a thought leader with Strategy&, PwC’s global strategy consulting business, about the roles of business and government in strengthening food systems—and why a combined effort is so important for the future of food.
Quantum computing could revolutionize how we live, and it's fast approaching reality—but is the world ready? Quantum computers use the laws of quantum mechanics to solve complex problems in seconds—making them far more powerful than the most advanced supercomputer. The possibilities seem limitless: it could help treat previously incurable diseases, help us make better informed decisions, and completely reinvent our ways of living.   The impact will be huge. So, how should business leaders navigate this unchartered territory? How can they invest in the right technology? How will workers learn to use it, and what are the benefits–and risks–to society? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke talk with Caltech mathematical physicist Spiros Michalakis about the forthcoming quantum revolution and what it could mean for businesses and society, and PwC’s Global Chief AI Engineer Scott Likens weighs in on the business opportunities this new technology could bring.  
No one is untouched by the effects of climate change. That includes businesses of all sizes, which face the mounting risks of nature loss and a warming planet. But these challenges can also reveal opportunities. The transformation, and sometimes complete reinvention, of how a business functions could be just what’s needed to spark the new ways of thinking that will lead to green growth.       To tackle these issues—and launch Series 3 of Take on Tomorrow—we’ve recorded an episode live, on the ground, at Climate Week NYC.      Host Lizzie O’Leary talks with Helen Clarkson, CEO of Climate Group, and Renate de Lange, PwC’s Global Sustainability Markets Leader, to hear how—despite the risks climate change presents—there’s still a huge opportunity to build greener, more successful, and more sustainable businesses that can thrive through the decades ahead.     Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.  
Get ready for Series 3

Get ready for Series 3

2024-09-2502:421

Take on Tomorrow, the award-winning podcast from PwC’s management publication, strategy and business, returns on Friday 27 September for Series 3. Join hosts Lizzie O’Leary and Femi Oke and hear some of the brightest minds and boldest thinkers on how they’re tackling the greatest challenges facing the world. Follow Take on Tomorrow so you don’t miss an episode. 
Supply chains are the lifelines of our global economy—quietly connecting and supporting numerous facets of business operations and everyday lives. In Take On Tomorrow’s final Series 2 episode, hosts Lizzie and Ayesha delve into the seismic shifts rattling these critical networks with Darcy MacClaren, Chief Revenue Officer for SAP Digital Supply Chain, and David Wijeratne, a partner with PwC Singapore in the International Growth Practice. Together, they reveal how geopolitical, environmental, and technological forces are creating an urgent imperative for business leaders to “de-risk” and strengthen their supply chains—while also spotlighting the opportunities that exist for those who adeptly navigate this new terrain. 
If cybercrime were a country, it would be the third-largest economy in the world after the US and China, according to the World Economic Forum. In the face of such a substantial and pervasive global challenge, generative AI is emerging as a tool to level the playing field—offering sophisticated capabilities for both cyberattackers and defenders. In this episode of Take on Tomorrow, Sarah Armstrong-Smith, Microsoft’s Chief Security Advisor in EMEA, is joined by Sean Joyce, PwC’s Global Cybersecurity and Privacy Leader. Together, they spotlight how organizations can leverage GenAI for cyber defense, where policymakers fit in, and what opportunities exist for companies that get cyber resilience right. 
In an increasingly urban world—in which 70% of the global population is predicted to reside in cities by 2050—thoughtful conversations about urban development are essential. How can cities transform to meet the needs of their ever-growing populations, without compromising the health of the planet or the well-being of their residents? In this episode, we’re joined by climatologist Angel Hsu, founder of the Data-Driven EnviroLab research group, to discuss its use of satellites as a way to measure how environmentally sustainable and socially inclusive our cities really are. We’ll also hear from Hazem Galal, Global Leader for Cities and Local Government with PwC Middle East, about smart cities and smart mobility, and what these concepts mean for the future of our urban areas.
The findings from PwC’s Global CEO Survey are out, and they reveal a fascinating dichotomy: while CEOs’ optimism about global economic growth has more than doubled year-on-year, 45% don’t think their company will survive for more than a decade on its current path—a 6% increase from last year. What’s driving CEO anxiety about the long-term viability of their business models? To what extent are global megatrends, like generative AI and climate change, prompting CEOs to make changes? And what strategies can CEOs employ to keep their organizations agile and future-ready? Join special guest host Sarah von Fischer and PwC Global Chair, Bob Moritz, for a live recording from the World Economic Forum Annual Meeting, as they dissect the insights from PwC’s latest survey of 4,700 CEOs around the world.
Recorded at the annual meeting of the World Economic Forum—an event convening leaders from government, business, and civil society to address the state of the world—this episode looks at the escalating global demand for energy and its impact on achieving net-zero emissions by 2050. Special guest host Sarah von Fischer from PwC sits down with Rob Turner, Energy Transition Partner for PwC UK, and Ramya Krishnaswamy, Head of Institutional Communities and ESG Initiatives at the World Economic Forum, to discuss the importance of demand-side management to a sustainable future—plus a set of possible business actions that together have the potential to cut global energy demand by more than 30% while saving US$2 trillion per year in the process.
As the capabilities of generative AI rapidly evolve, professionals around the world are watching attentively—and wondering how the technological leap will affect their careers. There is opportunity in this moment, and also some uncertainty. How disruptive will GenAI be to the workforce? Which sectors are likely to see the biggest changes? And what should business leaders be doing now to harness the potential benefits of GenAI tools for their workers? In our latest episode, hosts Lizzie and Ayesha sit down with Jerry Kaplan, an AI expert and author, and Scott Likens, PwC’s Global AI and Innovation Technology Leader, for a conversation about the cutting edge, where GenAI is shaping the future of work.
Take on Tomorrow is on the move again—recording live in Dubai at COP28 to discuss a core theme at the annual climate change conference: climate technology. Host Lizzie O’Leary sits down with Dr. Yahya Anouti, PwC Middle East’s Sustainability Leader, and Patricia Keating, part of the ventures practice with PwC Middle East, to survey the landscape of climate change solutions and examine the role played by technology—and investment in that technology. Together, the trio spotlights today’s most impactful tools in the fight against climate change, the expansive horizon for innovation, and strategies to rejuvenate climate tech investment, which has plummeted by more than 40%, year-over-year. 
As the world grapples with the realities of climate change, a significant gap has emerged between recognizing necessary actions and implementing them effectively. So what factors are impeding progress—and is there still a way to increase the speed and scale of change? In this episode, hosts Lizzie and Ayesha are joined by Christiana Figueres, chief negotiator of the 2015 Paris Agreement, and Emma Cox, PwC’s Global Climate Leader, to discuss the role of leadership in accelerating the shift from understanding to action, the impact of emerging technologies, and the advantages for businesses that integrate climate mitigation and adaptation into their strategies.
Recorded live at the APEC CEO Summit, the most influential annual gathering of business and political leaders in the Asia-Pacific region, this quick-hit episode taps into the crucial discussions happening at this year’s event. Host Lizzie O’Leary is on-site in San Francisco, where she’s joined by PwC’s Asia-Pacific and China Chair, Raymund Chao, and PwC’s Global Chair, Bob Moritz, to explore the role of the Asia-Pacific region in the global economy. Their conversation steers beyond the surface, offering insights into the impact of AI innovation, the global pressure of climate change, and the current challenges of maintaining supply chains.
Business leaders are at a crossroads with generative AI—grappling with its vast potential while untangling intricacies of privacy and trust. Join our hosts Lizzie and Ayesha as they facilitate a rich dialogue with two experts working on the leading edge of AI. Keith Enright, Chief Privacy Officer of Google, sheds light on the complexities of managing privacy in an AI-driven ecosystem. And Mona de Boer, Data and Technology Partner at PwC Netherlands, outlines the AI regulatory landscape and addresses both risks and opportunities facing companies that use GenAI tools.
Today’s CEOs face a daunting dilemma: too many open jobs, and not enough of the right workers to fill them. In this episode, hosts Lizzie and Ayesha are joined by LinkedIn VP Aneesh Raman and PwC’s Global Workforce Leader, Peter Brown, who suggest an innovative solution to workforce gaps: skills-first hiring. By focusing on skills in addition to employment history and academic credentials, Aneesh and Peter reveal a game-changing approach for businesses of all sizes to identify and utilize their untapped talent—plus practical starting points for implementation.
As the global economy grapples with escalating environmental decline, the imperative to protect our natural world is climbing the agenda for both governments and businesses. In this episode, hosts Lizzie and Ayesha discuss the crucial interactions between nature and business with acclaimed global climate scientist Johan Rockström and PwC’s Daniel O’Brien. Together, they explore the intrinsic and quantifiable importance of nature, offering actions for organizations not only to become nature positive and reverse nature loss, but to foster resilience and create value amid intensifying environmental challenges.
Take on Tomorrow is back, and we’re kicking off the new series by taking listeners behind the scenes at Climate Week NYC. Join PwC’s Global Sustainability Leader, Will Jackson-Moore, for a special on-site recording at the largest annual climate gathering of its kind. This quick-hit episode taps into the buzz on the ground at the event, and digs into what climate actions businesses can take to deliver on commitments—and make the biggest impact.
Today’s tensions vs. tomorrow’s threats: how can CEOs master the balancing act? Find out—and hear the big takeaways from our 2023 CEO Survey. Listen now.
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Comments (7)

Nader Ahmadi

it's expected providing audiences practical principles and real solutions, not merely describing the current situation! could you please to kindly provide a list of effecient advice to understand main challenges?

Nov 16th
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