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How can business help solve society’s biggest challenges?
Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely topics like how to lead a responsible business, how quantum computing will radically change our world, and the future of our food. Plus, we’ll take the podcast on the road and spotlight insights from pivotal global events like Climate Week NYC and the annual meeting of the World Economic Forum in Davos.
Listen now on your favorite platform.
Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely topics like how to lead a responsible business, how quantum computing will radically change our world, and the future of our food. Plus, we’ll take the podcast on the road and spotlight insights from pivotal global events like Climate Week NYC and the annual meeting of the World Economic Forum in Davos.
Listen now on your favorite platform.
37 Episodes
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There are strong forces at play right now—deep and profound trends such as technological disruption and social instability, that are changing our lives and the world around us. Business leaders can’t ignore these megatrends. But what actions are they taking? How can they plan amid a constantly shifting landscape? We’ve gathered insights from thousands of CEOs around the world to try to learn what they’re thinking about the big issues—from GenAI to climate change to the need for reinvention—and what it all could mean for the global economy. And we’ve mined the results to see what they can reveal about the future—what it will take for companies to prosper, and how to avoid being left behind.In this episode of Take on Tomorrow, recorded live in Davos, Switzerland, at the World Economic Forum Annual Meeting, PwC’s Sarah von Fischer is joined by Carol Stubbings, PwC’s Global Chief Commercial Officer, and Paul Griggs, PwC US Senior Partner. The trio discuss the findings of PwC’s 28th Annual Global CEO Survey and ask: what does it take to thrive in an uncertain world? Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.
2AI is being embedded in everything we do, from the way our cities operate to how we live and work. Information, decision-making, and problem-solving are all being transformed. Enter the “AI agent,” here to help people work smarter and more productively. But will people trust this rapidly evolving technology? And what happens if that trust erodes? Business and society are working to navigate the myriad challenges AI presents—and to answer a big question: how can we work to build responsible AI in the age of agentic AI? In this episode, recorded live at the WEF Annual Meeting in Davos, PwC’s Sarah von Fisher is joined by PwC’s Matt Wood, Global and US Commercial Technology & Innovation Officer. They discuss what the age of agentic AI looks like and what leaders can do to make sure the technology is deployed ethically, and with accountability and transparency—as AI becomes more engrained in our everyday lives. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.
More than two years have passed since generative AI went mainstream. Now the pressure is on for the technology to deliver concrete results. So has it lived up to all the hype? And, in particular, has GenAI met its early promise to boost workplace productivity and help employees engage in more high-impact work? Hosts Lizzie O’Leary and Femi Oke talk with Svenja Gudell, Chief Economist at the jobs site Indeed, about the state of the labor market in this new GenAI world and the workforce shifts that are already underway. PwC’s Global Workforce Leader, Pete Brown, brings fresh insights from a new report issued by the World Economic Forum, in collaboration with PwC, that looks at how businesses can roll out GenAI for job augmentation and to help worker productivity. In an economic environment currently characterized by low productivity growth, are we seeing signs that GenAI can make a difference? Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2025 PwC.
Business leaders are asked to perform the ultimate balancing act. They face pressure to manage their company’s environmental footprint, adjust to the impacts of climate change, and build rewarding experiences for employees and customers, all while continuing to deliver financial performance. So, how do they accomplish that? And what can the business world learn from companies that are already testing new ways to respond to these pressures? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke talk with Charles Conn—venture capital investor, author, and longtime Board Chair of outdoor gear and clothing company Patagonia. They discuss how Patagonia squares its ethical commitments with the need to make money in a highly competitive market, and lessons the company’s learned that can apply to other businesses. They also talk to Colm Kelly, Global Leader, Corporate Sustainability, for the PwC network, about what he hears in boardrooms and how the real-world impacts of the climate transition are prompting change. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.
The world is full of uncertainties right now. But there’s also opportunity: a chance for reinvention on a global scale, for business and society to work together to create a future that’s inclusive, sustainable, and resilient.To learn more about that vision of the future, Take on Tomorrow is recording live from the APEC CEO Summit—the most influential annual gathering of business and political leaders from the Asia-Pacific rim’s 21 economies—where we’ll unpack some of the crucial discussions happening at this year’s event. PwC’s Sarah von Fischer is on the ground in Lima, Peru, where she’s joined by PwC’s Global Chairman Mohamed Kande, and Sintesa Group’s CEO Shinta Kamdani. The trio discuss the vital role the Asia-Pacific region plays in inclusive global growth, the impact of new technologies, and how to stay resilient in a shifting world.Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.
Consider this: more than half of the companies that were listed on the Fortune 500 in 2003 have since gone bankrupt, been acquired, or otherwise ceased to exist. And the question of survival is just as urgent for businesses today: 45% of respondents in PwC’s most recent Global CEO Survey said their company won’t be viable in ten years if it sticks to its current path. So how do businesses stay ahead of the curve, and make sure they’re still around in 20 years’ time? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke are joined by Daniel Susskind, Research Professor in Economics at King’s College London, Senior Research Associate at Oxford University, and author of Growth: A Reckoning. Together, they look at how innovation and ideas can lay the groundwork for a new way to measure growth. PwC’s Global Business Model Reinvention Leader, Matthew Duffey, also joins the discussion to explain why companies need to innovate—sometimes completely reinventing their business models—if they’re to compete in the late 2020s and beyond. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.
Food is essential for our health, survival and social well-being. But global food security is facing increased threats. Climate change, global tensions and supply chain disruptions mean our food systems are becoming more precarious. And as the global population grows, demand for food shows no signs of slowing. So, what role can businesses play in reimagining our food systems? And how can they help with the changes that will be required to secure our food supply for generations to come? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke are joined by Rob Cameron, Global Head of Environmental, Social, and Governance Engagement at Nestlé, to find out how the company is working to build more resilient food systems. They also talk to Stuti Sethi, a thought leader with Strategy&, PwC’s global strategy consulting business, about the roles of business and government in strengthening food systems—and why a combined effort is so important for the future of food.
Quantum computing could revolutionize how we live, and it's fast approaching reality—but is the world ready? Quantum computers use the laws of quantum mechanics to solve complex problems in seconds—making them far more powerful than the most advanced supercomputer. The possibilities seem limitless: it could help treat previously incurable diseases, help us make better informed decisions, and completely reinvent our ways of living. The impact will be huge. So, how should business leaders navigate this unchartered territory? How can they invest in the right technology? How will workers learn to use it, and what are the benefits–and risks–to society? In this episode of Take on Tomorrow, hosts Lizzie O’Leary and Femi Oke talk with Caltech mathematical physicist Spiros Michalakis about the forthcoming quantum revolution and what it could mean for businesses and society, and PwC’s Global Chief AI Engineer Scott Likens weighs in on the business opportunities this new technology could bring.
No one is untouched by the effects of climate change. That includes businesses of all sizes, which face the mounting risks of nature loss and a warming planet. But these challenges can also reveal opportunities. The transformation, and sometimes complete reinvention, of how a business functions could be just what’s needed to spark the new ways of thinking that will lead to green growth. To tackle these issues—and launch Series 3 of Take on Tomorrow—we’ve recorded an episode live, on the ground, at Climate Week NYC. Host Lizzie O’Leary talks with Helen Clarkson, CEO of Climate Group, and Renate de Lange, PwC’s Global Sustainability Markets Leader, to hear how—despite the risks climate change presents—there’s still a huge opportunity to build greener, more successful, and more sustainable businesses that can thrive through the decades ahead. Take on Tomorrow is brought to you by strategy+business, a PwC publication © 2024 PwC.
Take on Tomorrow, the award-winning podcast from PwC’s management publication, strategy and business, returns on Friday 27 September for Series 3. Join hosts Lizzie O’Leary and Femi Oke and hear some of the brightest minds and boldest thinkers on how they’re tackling the greatest challenges facing the world. Follow Take on Tomorrow so you don’t miss an episode.
Supply chains are the lifelines of our global economy—quietly connecting and supporting numerous facets of business operations and everyday lives. In Take On Tomorrow’s final Series 2 episode, hosts Lizzie and Ayesha delve into the seismic shifts rattling these critical networks with Darcy MacClaren, Chief Revenue Officer for SAP Digital Supply Chain, and David Wijeratne, a partner with PwC Singapore in the International Growth Practice. Together, they reveal how geopolitical, environmental, and technological forces are creating an urgent imperative for business leaders to “de-risk” and strengthen their supply chains—while also spotlighting the opportunities that exist for those who adeptly navigate this new terrain.
If cybercrime were a country, it would be the third-largest economy in the world after the US and China, according to the World Economic Forum. In the face of such a substantial and pervasive global challenge, generative AI is emerging as a tool to level the playing field—offering sophisticated capabilities for both cyberattackers and defenders. In this episode of Take on Tomorrow, Sarah Armstrong-Smith, Microsoft’s Chief Security Advisor in EMEA, is joined by Sean Joyce, PwC’s Global Cybersecurity and Privacy Leader. Together, they spotlight how organizations can leverage GenAI for cyber defense, where policymakers fit in, and what opportunities exist for companies that get cyber resilience right.
In an increasingly urban world—in which 70% of the global population is predicted to reside in cities by 2050—thoughtful conversations about urban development are essential. How can cities transform to meet the needs of their ever-growing populations, without compromising the health of the planet or the well-being of their residents? In this episode, we’re joined by climatologist Angel Hsu, founder of the Data-Driven EnviroLab research group, to discuss its use of satellites as a way to measure how environmentally sustainable and socially inclusive our cities really are. We’ll also hear from Hazem Galal, Global Leader for Cities and Local Government with PwC Middle East, about smart cities and smart mobility, and what these concepts mean for the future of our urban areas.
The findings from PwC’s Global CEO Survey are out, and they reveal a fascinating dichotomy: while CEOs’ optimism about global economic growth has more than doubled year-on-year, 45% don’t think their company will survive for more than a decade on its current path—a 6% increase from last year. What’s driving CEO anxiety about the long-term viability of their business models? To what extent are global megatrends, like generative AI and climate change, prompting CEOs to make changes? And what strategies can CEOs employ to keep their organizations agile and future-ready? Join special guest host Sarah von Fischer and PwC Global Chair, Bob Moritz, for a live recording from the World Economic Forum Annual Meeting, as they dissect the insights from PwC’s latest survey of 4,700 CEOs around the world.
Recorded at the annual meeting of the World Economic Forum—an event convening leaders from government, business, and civil society to address the state of the world—this episode looks at the escalating global demand for energy and its impact on achieving net-zero emissions by 2050. Special guest host Sarah von Fischer from PwC sits down with Rob Turner, Energy Transition Partner for PwC UK, and Ramya Krishnaswamy, Head of Institutional Communities and ESG Initiatives at the World Economic Forum, to discuss the importance of demand-side management to a sustainable future—plus a set of possible business actions that together have the potential to cut global energy demand by more than 30% while saving US$2 trillion per year in the process.
As the capabilities of generative AI rapidly evolve, professionals around the world are watching attentively—and wondering how the technological leap will affect their careers. There is opportunity in this moment, and also some uncertainty. How disruptive will GenAI be to the workforce? Which sectors are likely to see the biggest changes? And what should business leaders be doing now to harness the potential benefits of GenAI tools for their workers? In our latest episode, hosts Lizzie and Ayesha sit down with Jerry Kaplan, an AI expert and author, and Scott Likens, PwC’s Global AI and Innovation Technology Leader, for a conversation about the cutting edge, where GenAI is shaping the future of work.
Take on Tomorrow is on the move again—recording live in Dubai at COP28 to discuss a core theme at the annual climate change conference: climate technology. Host Lizzie O’Leary sits down with Dr. Yahya Anouti, PwC Middle East’s Sustainability Leader, and Patricia Keating, part of the ventures practice with PwC Middle East, to survey the landscape of climate change solutions and examine the role played by technology—and investment in that technology. Together, the trio spotlights today’s most impactful tools in the fight against climate change, the expansive horizon for innovation, and strategies to rejuvenate climate tech investment, which has plummeted by more than 40%, year-over-year.
As the world grapples with the realities of climate change, a significant gap has emerged between recognizing necessary actions and implementing them effectively. So what factors are impeding progress—and is there still a way to increase the speed and scale of change? In this episode, hosts Lizzie and Ayesha are joined by Christiana Figueres, chief negotiator of the 2015 Paris Agreement, and Emma Cox, PwC’s Global Climate Leader, to discuss the role of leadership in accelerating the shift from understanding to action, the impact of emerging technologies, and the advantages for businesses that integrate climate mitigation and adaptation into their strategies.
Recorded live at the APEC CEO Summit, the most influential annual gathering of business and political leaders in the Asia-Pacific region, this quick-hit episode taps into the crucial discussions happening at this year’s event. Host Lizzie O’Leary is on-site in San Francisco, where she’s joined by PwC’s Asia-Pacific and China Chair, Raymund Chao, and PwC’s Global Chair, Bob Moritz, to explore the role of the Asia-Pacific region in the global economy. Their conversation steers beyond the surface, offering insights into the impact of AI innovation, the global pressure of climate change, and the current challenges of maintaining supply chains.
Business leaders are at a crossroads with generative AI—grappling with its vast potential while untangling intricacies of privacy and trust. Join our hosts Lizzie and Ayesha as they facilitate a rich dialogue with two experts working on the leading edge of AI. Keith Enright, Chief Privacy Officer of Google, sheds light on the complexities of managing privacy in an AI-driven ecosystem. And Mona de Boer, Data and Technology Partner at PwC Netherlands, outlines the AI regulatory landscape and addresses both risks and opportunities facing companies that use GenAI tools.
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