Tales of Marketing Transformation
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Tales of Marketing Transformation, hosted by internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss.
The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey.
Tune out all the black-magic and imagine a time where marketing has transformed into something human; where marketing is about building relationships with people you serve; where marketing is about helping people achieve and excel. That time is now. Time for Transformation.
Marketing is the very core of your business.
Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service.
Marketing is about making things and making things better; it's about creating.
Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message.
Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation.
Episode resources: https://talesofmarketingtransformation.com
Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe
The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey.
Tune out all the black-magic and imagine a time where marketing has transformed into something human; where marketing is about building relationships with people you serve; where marketing is about helping people achieve and excel. That time is now. Time for Transformation.
Marketing is the very core of your business.
Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service.
Marketing is about making things and making things better; it's about creating.
Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message.
Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation.
Episode resources: https://talesofmarketingtransformation.com
Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe
36 Episodes
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Recently, I had the privilege of appearing on a panel discussion entitled, “How to Create a Phenomenal Guest Experience”, which was part of Podthon '21 - a two-day virtual event where podcasts can learn from and connect with thought leaders, in the podcasting community. In this episode, I'm going to share part of that panel discussion focused on what podcast hosts look for. My fellow panel members are Bethany Hawkins of the Chatting over Chowder podcast and Lucas Eggan of the LAN parties podcast. Whether you're a podcast host or would like to be a guest on podcasts, there is something in this conversation for you. Listen to the podcast to find out more.Show Notes and BlogTales of Marketing Transformation
If you like listening to podcasts or audiobooks at an accelerated speed, then you'll probably know that most podcast apps and audiobook apps allow you to listen to speeds of up to 3x that which was recorded, sometimes even higher. Video apps don't make this as easy. While Youtube has a speed controller, it's hidden and cumbersome to turn on.In this episode, I'll share three tools that allow you to speed up most videos, so that you can watch them in a fraction of the time that they'd take at recorded speed. These tools are all Chrome extensions - ideo Speed Controller, Enhancer for YouTube and Vimeo repeat & speedListen to the podcast to learn more.Show Notes and BlogTales of Marketing Transformation
We reached the point where our dream customer has purchased something from us. What's next?The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.In this episode, we'll cover the TRUST phase, closing the circle of our marketing journey. The four steps of this phase are:How we deliver an exceptional experienceHow we deliver more valueHow we orchestrate and stimulate referralsMastery - celebrate and repeatListen to the podcast to learn more. Show Notes and BlogTales of Marketing Transformation
Recently I joined Blake Fleischacker on his Facebook Live Channel, Blake Fly. Blake is on a mission to do a thousand Facebook lives daily. He is an expert in hosting people on his live shows. We enjoyed a wonderful conversation about how podcasting can build sustainable visibility and deep connection and give you permission to speak with everyone; how to find your dream audience and going on virtual speaking tours via podcasting.Listen to the podcast for some excerpts of our conversation.
One of the most valuable tools to keep online communications more human is video. The ability to quickly record a video, rather than type an email, allows me to share what I'm doing on screen in a visual way, making it easier to explain things and also lets me appear on camera to make the message personal.In this episode, 'll share two tools that allow you to do just that quickly and easily - Loom and VMaker.Listen to the podcast to learn more.Show Notes and BlogTales of Marketing Transformation
We have initiated a conversation with our target audience, how do we now nurture that fledgling relationship?The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.In this episode, we'll cover the LIKE phase, where we continue conversations with our dream client and nurture the relationships. The four steps of this phase are:Earning Attention as the visitor wants to learnStarting a deeper relationshipNurturing that relationshipThe SaleListen to the podcast to learn more. Show Notes and BlogTales of Marketing Transformation
Recently I had the privilege of being a guest on Miha Matlievki's LinkedIn Live show - Coffee Conversations with Miha, to talk about making podcasting human again. I thought that was such a valuable conversation that I'd take some tidbits from it and share them in this episode.In this conversation with Miha, we talk about the mindset you need to succeed in podcasting. We talked about connecting with your host if you are the guest, with the guest if you are a podcast host, and with the audience. We talked about knowing your ideal audience, who you can help with your message, and we talked about growing your podcast audience.Let’s listen to parts of that conversation.Show Notes and BlogTales of Marketing Transformation
In this episode, we feature some more tools to add to your reading and also learn by listening - Summize It, Blinkist, and Listenable.Listen to the podcast to learn more.
You've probably heard that we work with people that we know, like, and trust. How do we build relationships along that journey? Our Transformational Marketing Blueprint is a framework for that journey. Over the next 3 marketing episodes, I'll walk you through an overview of that blueprint.The Transformational Marketing Blueprint is a 12 step framework for your marketing, that acts as a guide through the entire marketing journey focused on your dream customers. The Blueprint is organised as a circular framework, since no marketing journey is linear, and is in 3 phases - the Know-Like-Trust phases. Each phase is colour coded for easy visual recognition and is made up of 4 steps.In this episode, we'll cover the Know phase, the start of a new marketing journey. The four steps of this phase are:My Lighthouse (it's a metaphor)My Target Market and Dream CustomerTheir Problem or Need and TransformationMy Message to My Target MarketListen to the podcast to learn more. Show Notes and BlogTales of Marketing Transformation
When you have landed a guest spot on a podcast, how do you ensure you are an awesome, guest, that adds value and will be welcomed back?In this episode, I'll give you some tips to enable you to show up as your best and be the guest everyone wants to have on their show.Listen to the podcast to learn more.Show Notes and BlogTales of Marketing Transformation
Are you an avid reader and learner, like me?In this episode, we'll feature some tools for reading and learning that you are going to love!Listen to the podcast to learn more.
This episode is a Marketing episode, where we'll explore the topic of making marketing human again.Marketing is the Art and Science of creating and sustaining memorable, remarkable experiences and relationships. In this episode, we’ll explore a little of what's behind that statement.Listen to the podcast to learn more.
This episode is a Podcasting episode, where I share tips and ideas around the topic of podcasting.As a podcast host, I get so many pitches on a daily basis that I would love to say yes to them all. Of course, that is not possible and we have to set some ground rules. I'm also a guest on many podcasts, and I know how challenging it is to get your foot in the door of podcast hosts. In this episode, I'll share my three best tips for getting yourself on any podcast!Listen to the podcast to learn more.
Thank you for joining me on the quest to make marketing human again. I’m very excited because from here on, we’re going to do something different for the Tales of Marketing Transformation. Aside from the video, we’ll talk about three different segments: Tools - where I’ll be sharing some of the tools we use to run our business and what we like about them, Podcasting - where we’ll talk a lot about the mindset and soft skills of podcasting, and Marketing - after all, this is Tales of Marketing Transformation. Are you ready? Let’s begin with this episode, where I’ll be sharing three tools that we use: ShareX - a screen capture productivity tool, FastStone Image Viewer, and Clipboard History Pro.Listen to the podcast to learn more. Show Notes and BlogTales of Marketing Transformation
Do you really know what your dream customer needs?Now that we have absolute clarity about who our dream customer is - who we serve, what drives them, what are their dreams, their desires, their goals and what frustrates them, what challenges they face, the next step is to develop a deeper understanding of their wants and needs.Remember, that people don't buy products or services. They buy transformations. What is the transformation your dream customer is really wanting to achieve?Listen to the podcast to learn more.
Are you really clear on who your dream client is?In the last episode, we learned about our Lighthouse and the four pillars of our business - our Who, our Why, our What and our How. Now that we have clarity on the foundation - the Lighthouse of our business, it's time to consider who we are shining the light for. Who is it that we are serving? That’s our dream customer, our ideal customer. To build professional visibility with those potential dream clients, establish your professional credibility and build a deep connection with your dream clients, you must have absolute clarity about who your dream clients are and how you help them.Listen to the podcast to learn more.
Are you shining your light brightly to be exceptional and to serve your audience? Can they see your light and do they know what that represents?In the last episode, I introduced our Transformational Marketing Blueprint, and, spoke about Marketing as the Art and Science of creating and sustaining exceptional, remarkable customer experiences and relationships. So now, we'll begin exploring the first step in the Blueprint and the foundation of creating exceptional experiences and relationships. That's your Lighthouse. Of course, the lighthouse is a metaphor to understand it's meaning in the context of transformational marketing.Listen to the podcast to learn more.
What if you had a blueprint for your marketing to guide you on the best path of your marketing journey and allow you to focus on enjoying the journey?In this episode, we’re going to start a series of 13 episodes to talk about the Science of Creating and Sustaining Exceptional Experiences. This series is based on our Transformational Marketing Blueprint, a 12-step framework for exceptional human-centered marketing. This episode is an overview of the blueprint, that we sometimes also refer to as the Transformational Marketing Map, and the next twelve episodes will explore each step of the journey in more detail.Listen to the podcast to learn more.
Is your customer’s experience consistent with your brand promise?In this episode, I want to explore the idea of the customer experience.Every customer journey can be seen as a set of touch points where each one represents an experience our customers have with us.Have you ever considered how your customers receive those experiences? How do they see, hear, feel and think about each touch point that they have with your business?Listen to the podcast to learn more.
What business are you really in? What's the bridge or the vehicle you provide to take your customer from their before state to their desired after state? Do you know exactly what the before state and after state of your dream customer is?Listen to the podcast to learn more.
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