Have you ever thought about having a course for your business? Or, maybe you have a course or courses right now and you're wondering how it fits in with your overall thought leadership. Regardless of how you answered that, I want you to stop and think for a second: What do you want to be known for? And can the courses that you'd hope to create or that you already have fill the role of thought leadership for your business.In today's episode, Christina Rava joins me on Talk Copy to M...
Think about all of the leaders in your industry who are consistently getting headlines, who speak at major conferences, and who seem to have a loyal and dedicated following who hang on their every word.What sets them apart? It's not luck. It's not just having the right connections. It's simple: These individuals understand the art of thought leadership. They have taken the chance on themselves to develop what could be a body of work, what could be intellectual property, and they're posit...
Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else's work, plagiarism in the digital age runs rampant. Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It's often discussed, and people definitely feel strongly about this, but I don't think you really GET how awful it feels to be plagiarized until someone does it to you.And my friends, someone just did...
We talk about return on investment a lot in the marketing world. But how do you know that the thousands of dollars you spent on copywriting and design really gave you any website ROI?Today I'm talking all about how to measure a website's success after it launches. After listening to the case study that I did with Tony Howell, who recently invested in a website copy project with me, I realized that there was a lot to be said about getting some data to know if the messaging choices, the design ...
Part two of this website copy client case study is here! If you've been curious about would be like to work with me and what goes on behind the scenes in a website copy project, this episode will fill you in. I invited Tony Howell, a website designer and personal branding expert to join me on Talk Copy to Me to chat about what it was like to work together. If you haven't listened to part one of this case study yet, I highly recommend going back to the previous episode and giving it a li...
Wondering what the behind-the-scenes of a website copy project looks like? Curious what it would be like to work with me? Well, you're about to find out the answers to those questions.I invited Tony Howell, a 2024 website copy client to join me on the podcast to talk about what it was like to work together, and our conversation was so good (and so long!) that I had to split it into two different episodes! Today, you'll hear part one. Tony and I talk about Tony's strategic launch plans to...
Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I'm here to remind you how important it is to do digital spring cleaning as well—especially in your marketing.In this episode, we'll cover what you could focus on as you do a complete website audit, a review of your social media marketing and email marketing, as well an audit of the written, audio, and video content you're creating. Grab a pen and take some notes, because these are tasks that you...
Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in orde...
I’ve heard so many business owners talking about their money struggles, surprises, and strategies in the past handful of years. Everyone is wondering about how to go about setting income goals that is right for them or pricing their services based on their needs and not what their competitors are doing.But does anyone actually know how to go about and do it?I invited Tara Newman on the podcast to help me have an in-depth conversation about money in our businesses. From setting income goals to...
Everyone's talking about the big email changes of 2024...and if you haven't heard of them yet, buckle up...you're about to learn why email authentication is so important for businesses.I invited email marketing strategist Cheryl Rerick to join me on Talk Copy to Me because these email changes are so important for anyone who uses email in their business. Ignore what you've heard about email list size and emailing thresholds...if you email as part of your business marketing strategy, you need t...
Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in.But, as an overachiever at heart, I knew I couldn't just share one set of marketing predictions. Oh, no. I wanted to call in the big wi...
The past three months have seen the biggest changes to email marketing in....well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions?I certainly wasn't sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years. Her insig...
What does the future of podcasting have in store for us? Will there be growth? Stagnation? Will things evolve much more from what they are now? The truth is...I don't really know.If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — which is still baby in the podcast world — is going to evolve.But what else can we expect from podcasting besides just growth? I asked Lindsay Padilla, podcasting expert and the ...
What do you think will happen with social media over the next 4 years? I certainly wasn't sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a lot to think about in regards to how I communicate on social media now...and how I will into the future.We'll check back in 2028 to see if Andréa is right. (And I think she will be!) __________...
You've been working with a website copywriter and a website designer for a while, and the time has finally come to launch your website to the world. But wait...do you know how to promote a website launch? Promoting your website isn't simply about getting the word out that you have a new digital home. It's about creating a lasting impression, building meaningful connections, and nurturing relationships with your audience. Each aspect of website promotion plays a vital role in shapin...
EPISODE 106.How do you know that your site has all the website pages that it needs?If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let's dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don't have them on your site, you're likely sharing a lot of repetitive information over and over again to leads a...
EPISODE 105.How strategic are your website pages? If you published a few pages because you thought they'd be good holding spaces for some extra information, you're likely wasting prime real estate. It's time to fix these common mistakes once and for all.In this episode you'll learn:•About five website pages that most often need improvements• How to incorporate SEO keywords onto pages that don't feel too SEO friendly• The importance of segmenting and categorizing information when there are a l...
EPISODE 104Today we’re here to talk about the most common website pages and what they need to turn a lead into a confident buyer. In this episode you'll learn:About the six most common website pages, regardless of the business typeHow to plan your copy and content to engage website visitorsThe importance of design, and why headings and subheadings are needed on all pagesUsing calls to action as navigation tools to move website viewers through your siteBalancing personal and professional ...
EPISODE 102.Have you scoped out your competitors yet? Do you even know who your competitors are right now? In this episode, you'll learn how to identify your direct and indirect customers and what to look at when you review their site as you start to make decisions about your own. Listen in and learn more here: https://erinollila.com/website-competitor-research/Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform –...